Nootka Collective Inc.

What Nootka Collective Inc. does

Nootka Collective Inc. (doing business as Nootka Saunas) is a Squamish, British Columbia-based designer and manufacturer of premium outdoor saunas, founded in 2019 by Mechanical Engineer Kris Harris and joined by co-founder Andrew in 2020. The company produces barrel saunas in 8ft and 10ft sizes, cube saunas, a proprietary Canadian-made UL/CSA-certified electric heater (7.5kW and 9kW), and an LTE-connected smart controller with companion iOS and Android apps. Units are hand-crafted from locally-sourced Western Red Cedar and engineered for harsh winter climates, with electric models reaching 90°C in 10-15 minutes and optional 24-gauge galvanized aluminum metal roofs that the company states improve heat-up by approximately 20%. The firm sells direct-to-consumer through its Shopify-based e-commerce site with phone support, collecting a 15% deposit at order and the remainder prior to fulfillment; it offers local pickup, flat-pack third-party shipping, and on-site assembly in select cities across Canada and the United States, with a domestic U.S. shipping point to mitigate tariff exposure. Pricing on base saunas runs roughly $7,250 to $14,640, plus a $675 smart controller (with five years of cellular service) and accessories in the $105-$215 range; recurring revenue begins after year five at $50/year for cellular service. The company is founder-owned, privately held, and bootstrapped, with no disclosed external funding; its enterprise customer logos include TighNaMara, Westin, Four Seasons, Fairmont, and the National Lacrosse League, but its primary segment is residential homeowners.

Name

Nootka Collective Inc.

Legal name

Nootka Saunas

Website

https://nootkasaunas.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Nootka Saunas designs and manufactures hand-crafted Western Red Cedar outdoor barrel and cube saunas, electric heaters, and LTE-connected smart controllers, selling direct-to-consumer to residential homeowners across Canada and the United States with optional on-site assembly.

Ownership category

akta.pro rank

Product category

Outdoor Saunas and Wellness Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

akta.pro secondary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Outdoor cedar saunas
• Barrel saunas
• Sauna heaters
• Smart sauna controllers
• Wellness equipment

Headquarters

HQ city

Squamish

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Sauna Hardware Sales: One-time purchase of custom-built barrel or cube saunas with various configuration options. Base models range from $7,250 to $14,640 before add-ons.
2. Smart Controller with LTE Subscription: LTE-connected smart controller sold for $675 USD including 5-year cellular subscription. After year 5, $50/year cellular service fee.
3. Sauna Accessories: Add-on products including Flat Flooring ($190), Sauna Essentials Kit ($105), Backrests ($210), Exterior Sealant Kit ($125), under-seat LED lighting ($215)
4. Cellular Service Subscription: $50/year cellular service fee for LTE-connected controllers after the initial 5-year included subscription expires

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nootka Saunas designs and manufactures hand-crafted outdoor cedar barrel and cube saunas from locally-sourced Western Red Cedar at its Squamish, BC facility. The company sells directly to consumers through its e-commerce website, offering configurable sauna models with electric or wood-burning heat sources, an LTE-based smart controller for app-based remote operation, and a range of sauna accessories.

Product overview

Nootka Saunas is an outdoor sauna company offering two distinct product lines: Barrel Saunas (available in 8ft and 10ft configurations) and Cube Saunas. All saunas are hand-crafted from locally-sourced Western Red Cedar in Squamish, British Columbia. The core product line includes configurable saunas with options for electric or wood-burning heat sources, metal roofs, windows, and door types. Add-on modules include the proprietary 9kW Nootka Electric Heater and LTE/WiFi-enabled Smart Controller for remote operation via mobile app. A range of accessories (Flat Flooring, Sauna Essentials Kit, Backrests, Exterior Sealant Kit, Under-seat Lighting) complement the product portfolio. The company offers fulfillment across Canada and the US with delivery and on-site assembly options in select cities.

Differentiator

Problem solved

Functional benefit

Products and services

• 8ft Barrel Sauna Hand-crafted barrel sauna made from locally-sourced Western Red Cedar, designed for up to 4 adults. Features configurable options including heat source (electric or wood-fired), metal roof, window, and door type. Electric models heat to 90°C (194°F) in 10-15 minutes. Base price $7,250 - $9,750 depending on configuration.
• 10ft Barrel Sauna Larger barrel sauna configuration for up to 6-8 adults, built with Western Red Cedar. Wood-burning versions use Harvia M3 stoves and require the 10ft size for adequate bench space due to the floor-mounted stove footprint. Base price $7,900 - $10,400 depending on configuration.
• Cube Sauna Traditional Finnish-style cube sauna design with two-tiered benches accommodating up to 5 adults. Features a compact 6'5" x 8' footprint, large tempered window, and 9kW electric heater. Heat-up time of 30-40 minutes. Not available with wood-burning option due to bench layout constraints. Base build starting at $13,250 USD (Cube shell $10,900, heater $950, metal roof $900, tempered window $500).
• Nootka Saunas 9kW Electric Heater Proprietary Canadian-made electric sauna heater with precision digital controller and engineered convective airflow design. UL/CSA certified for efficient, consistent heat across a wide range of sauna room volumes. Available in 7.5kW and 9kW configurations and sold separately as a standalone heater product.
• Nootka Smart Controller LTE-based touchscreen smart controller for electric saunas enabling remote control via the Nootka Saunas mobile app. Features include temperature/duration adjustment, delayed start sessions, notifications, and guest user management. Sold for $675 USD including a 5-year cellular subscription ($50/year thereafter); retroactively installable on existing electric Nootka saunas.
• Harvia M3 Wood-burning Stove Finnish-made wood-fired sauna stove compatible with Nootka 10ft barrel saunas. Multi-generational Harvia company produces efficient sauna stoves. UL listed. Floor-mounted design extends approximately 30 inches from rear wall.
• Flat Flooring Optional flooring accessory for barrel saunas priced at $190 USD.
• Sauna Essentials Kit Bucket and ladle kit for sauna use, priced at $105 USD.
• Backrests (Set of Two) Set of two backrests for sauna benches, priced at $210 USD.
• Exterior Sealant Kit Cedar exterior protection kit including 2.5L OSMO 410 exterior sealant and application brush. Prevents UV graying and water marks, priced at $125 USD.
• Under-seat LED Lighting Two low-voltage LED lights with wiring harness for warm, indirect lighting inside the sauna. Connects to the Nootka touch screen controller. Designed specifically for 8ft and 10ft barrel saunas, priced at $215 USD.

Quantifiable outcome

• Electric saunas reach 90°C (194°F) in 10-15 minutes
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Tylö: Swedish sauna and steam room manufacturer with broad product lines including electric heaters and prefabricated sauna rooms. Overlaps with Nootka's electric heater and cabin sauna categories at the premium end.
• Harvia: World's largest sauna heater and sauna company, supplying stoves (including the M3 used by Nootka) and full sauna rooms globally. Competes indirectly as a vertically integrated incumbent and is simultaneously a supplier to Nootka.
• Helo Sauna (EOS Group): Established sauna heater and room manufacturer serving residential and commercial markets. Competes in electric sauna heaters and prefabricated sauna rooms at scale.

Direct peers

• Saunacore: Canadian custom sauna manufacturer offering traditional and barrel saunas with electric and wood-burning options, including smart controls. Direct overlap in geography (Canada) and product configuration.
• Finlandia Sauna: Long-established North American sauna company building traditional Finnish-style saunas (cabin and barrel) from premium woods. Comparable product, similar price band, and overlapping target customer.
• Almost Heaven Saunas: US-based manufacturer of barrel and cabin-style outdoor saunas selling direct and through dealers. Closest direct competitor to Nootka in product format, channel (DTC + dealer), and price band ($5K–$15K).
• Cedarbrook Saunas: Outdoor cedar barrel and cabin sauna maker in the Pacific Northwest, with overlapping regional sourcing, similar Western Red Cedar construction, and DTC go-to-market. Competes head-to-head for the same North American backyard buyer.
• Thermory Saunas: Manufacturer of thermally modified wood outdoor barrel saunas and sauna materials. Competes in premium outdoor cedar sauna segment with similar DTC configuration and made-to-order customization.

Emerging players

• Sweat Tent: Portable outdoor sauna brand popular with the biohacking and cold-plunge community. Targets overlapping residential wellness buyers with a lower-priced, more portable alternative to Nootka's installed barrel saunas.
• Plunge: Direct-to-consumer cold plunge and wellness brand that has expanded into adjacent sauna products. Targets the same affluent residential wellness buyer and competes for share-of-wallet within the backyard wellness ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nootkasaunas
• Instagraminstagram.com/nootkasaunas
• LinkedInlinkedin.com/company/nootkasaunas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nootka Collective Inc.