Finlandia Sauna

Name

Finlandia Sauna

Legal name

Finlandia Sauna

Website

https://finlandiasauna.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sauna Manufacturing

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Household and Institutional Furniture Manufacturing (33712)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

akta.pro secondary industries

Sauna & Steam Bath Facilities (HSADAKAC), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Finnish sauna manufacturing
• Custom sauna kits
• Prefab sauna rooms
• Sauna heater supply
• Sauna installation services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sauna Room Manufacturing: Manufactures and sells custom precut (FPC) and prefabricated (FPF) sauna rooms. Precut packages require contractor framing and insulation; prefabricated are factory-built complete rooms with exclusive locking system. Rooms can be customized to any size based on customer-provided room dimensions.
2. Sauna Heaters: Supplies Harvia sauna heaters imported directly from Finland, including wall-mounted (FLB, FIN, KV, HSP Spirit), floor model (Club, HPC Cilindro, HL Virta), and wood stoves (M3, 20, 26, 36, Legend series). Also sells compatible controls, stones, and heater accessories.
3. Sauna Accessories: Complete range of sauna accessories including buckets and dippers, thermometers, hygrometers, aromas and soaps, fountains, sand timers, towel hangers, brushes, wall signs, pillows, door hardware, vents, lights, cleaning items, floor mats, and logo merchandise.
4. Custom Sauna Doors: Manufactures exclusive wood doors from vertical grain Douglas Fir with tempered insulated glass. Offers standard FGD doors and exclusive etched glass options including Sauna Scene, Rustic Sauna, Birch, Palm designs and scenic designs (Mt. Hood, Multnomah Falls, Liberty, Lighthouse, Sailboat).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Finlandia Sauna manufactures and sells authentic Finnish sauna rooms in both precut (FPC) custom-cut material packages and prefabricated (FPF) modular factory-built rooms, complemented by Harvia sauna heaters imported from Finland and a complete line of sauna accessories. Products are sold direct to homeowners, contractors, and commercial clients across the United States through a consultative, quote-based sales approach.

Product overview

Finlandia Sauna is a national manufacturer of authentic Finnish saunas established in 1964, based in Portland, Oregon. The company’s product portfolio centers on two primary sauna room formats—Precut (FPC) custom-cut packages and Prefabricated (FPF) modular rooms—complemented by a full range of Harvia sauna heaters imported from Finland (covering wall-mounted, floor-model, and wood-stove categories), sauna doors with exclusive etched glass designs, peridotite stones, Superdek interlocking floor mats, and an extensive accessories line. The Xenio Wi-Fi-enabled digital control system provides smartphone-based remote automation. Finlandia serves both residential and commercial clients, including hotels, resorts, and athletic facilities, through contractors and builders throughout the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Precut (FPC) Sauna Material Packages

Quantifiable outcome

• Burns up to 300 calories in a sauna session
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• HarviacoreTechnology or IntegrationHarvia is the largest sauna stove factory in the world, located in Finland. Finlandia Sauna imports Harvia sauna heaters directly from Finland, including electric heaters (wall-mounted, floor model) and wood-burning stoves. Harvia provides the best, most dependable heat and humidity for Finlandia saunas. Harvia stones are peridotite olivine, heat tested igneous type from Finland. Finlandia also offers Harvia accessories, aromas, and cleaning products.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sun Stream Saunas: U.S.-based manufacturer and distributor of infrared and traditional sauna rooms. Direct peer competing for residential and light commercial sauna installations in North America.
• Harvia: The world's largest sauna stove manufacturer based in Finland. Direct peer in heater products and a current supplier to Finlandia; competes in U.S. sauna heater and room market through global distribution.
• Almost Heaven Saunas: U.S.-based manufacturer of indoor and outdoor traditional Finnish saunas, including precut and modular rooms. Direct competitor offering comparable residential and light-commercial sauna products across the United States.
• TyloHelo: Manufacturer of sauna heaters and steam room equipment with global distribution. Competes directly with Finlandia's Harvia heater offering and offers comparable residential and commercial sauna heating solutions.
• Saunacore: Canadian manufacturer of infrared and traditional sauna rooms serving North American residential and commercial markets. Direct peer offering competing sauna room products with similar go-to-market approach.
• Scandia Manufacturing (Scandia Sauna): U.S.-based manufacturer of prefabricated and precut sauna rooms serving residential and commercial markets. Direct competitor with similar product format (FPC/FPF) and distribution model.

Emerging players

• Clearlight Infrared: D2C-focused infrared sauna brand targeting wellness consumers with e-commerce-led distribution. Adjacent competitor pursuing the premium home wellness segment via modern digital channels where Finlandia lacks presence.

Broad incumbents

• ThermaSol: Established U.S. manufacturer of steam shower systems, controls, and wellness products. Adjacent incumbent in residential spa/wellness category, often co-specified in luxury bathroom projects alongside saunas.
• Mr. Steam: U.S. manufacturer of residential and commercial steam bath generators and accessories. Adjacent incumbent in premium home wellness category competing for the same luxury residential and hospitality project budgets.

Regional players

• KLAFS: Leading European manufacturer of premium sauna, spa, and wellness facilities based in Germany. Comparable traditional sauna room and heater offerings, primarily serving European market but represents global premium benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finlandia Sauna