New Life Ranch

What New Life Ranch does

New Life Ranch, Inc. is a private 501(c)(3) nonprofit Christian summer camp and retreat organization operating two distinct Oklahoma properties: Flint Valley in Colcord (approximately 1,000 acres of wooded hills and open fields, including meeting facilities such as Town Hall with 700-person capacity and Grand River Theater with 270-person capacity) and Frontier Cove in Adair (a waterfront site with cabin and motel-style lodging). The organization delivers a layered portfolio of age-tiered programs: Day Camp (K-4th grade, $200), Camp Howdy (2nd-6th, $445), Camp Fire (6th-9th, $300), Summer Overnight Camp (2nd-12th, up to $955 for senior sessions), Horse Camp, Family Camp, a three-year Leadership Development progression (Nehemiah, Timothy, Soma Teams for 10th-12th graders), and the SERVE Team gap-year program for young adults.

The organization's revenue model blends direct-to-consumer camp registration fees processed through the CampBrain third-party registration platform, group retreat bookings at per-person nightly rates ($79-$200 plus meal packages and motel surcharges), ancillary revenue from an on-site canteen/online store, donations via the Mission 19:14 Camper Scholarship Fund (which awarded $690,000 in 2025 across 1,200+ campers with a $700,000 target for 2026), and the monthly "Ranch Hands" recurring giving program. Fundraising events include the inaugural FORE the Kids Golf Tournament (sold out at 50 teams/200+ golfers) and the annual Flint & Steel trail run and mountain bike race. Underlying technology is modest: CampBrain handles registration and payments, while a custom iOS/Android mobile application uses facial recognition to assemble personalized camper photo albums and push notifications to parents. Day Camp shuttle service from Northwest Arkansas extends geographic reach beyond Oklahoma. The organization employs approximately 20-30 full-time staff and 218 paid seasonal summer workers, led by CEO Tom Graney.

Name

New Life Ranch

Legal name

New Life Ranch, Inc.

Website

https://newliferanch.com

Company type

Private

Founded year

1958

Operating status

Operating

Short description

New Life Ranch is a nonprofit Christian summer camp and retreat ministry operating two Oklahoma locations (Flint Valley and Frontier Cove). It offers age-tiered overnight and day camps, leadership development, horse camps, family camps, retreats, and a SERVE Team gap-year program serving children, families, and church groups.

Ownership category

akta.pro rank

Product category

Summer Camp & Retreat Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• Summer camp services
• Christian retreat ministry
• Youth camp programs
• Group retreat hosting
• Residential camp facilities

Headquarters

HQ city

Colcord

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Camp Registration Fees: Primary revenue from summer camp registrations ranging from $200 for day camp to $955 for senior camp sessions. Prices vary by program type, duration, and session.
2. Retreat Services: Group retreat bookings with pricing based on length of stay and meals. Standard rates range from $79/night for 1 night + 3 meals to $200/night for 3 nights + 8 meals, plus additional fees for premium activities and motel accommodations.
3. Donations and Scholarships: Donations through Mission 19:14 Camper Scholarship Fund. The organization awarded $690,000 in scholarships in 2025 and set a goal of $700,000 for 2026. Monthly giving program called 'Ranch Hands' provides recurring donations.
4. Flint & Steel Trail Run Event: Annual endurance race event (trail runs and mountain bike rides) that raises funds for camper scholarships. Registration fees and sponsorships support the scholarship fund.
5. Canteen and Retail: On-site canteen selling snacks, drinks, and souvenirs. Merchandise available through online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

New Life Ranch is a Christian summer camp and retreat ministry operating two locations in Oklahoma—Flint Valley in Colcord and Frontier Cove in Adair. It provides resident summer camp programs, day camps, family camps, and year-round retreat hosting services for churches, schools, and other groups in a Christ-centered environment. As a 501(c)(3) nonprofit, it supplements program fees with donations and scholarship-funded enrollment.

Product overview

New Life Ranch is a Christian summer camp and retreat ministry operating two locations in Oklahoma (Flint Valley in Colcord and Frontier Cove in Adair). The organization offers a portfolio of camp programs: Summer Camp (overnight, grades 2-12), Day Camp (week-long day sessions, K-4th grade), Camp Howdy (half-week intro camp), Camp Fire (mini-week for 6th-9th graders), Family Camp, Horse Camp (weekly lessons and weekend camps), and a Leadership Development Program (three-year Nehemiah/Timothy/Soma progression for high schoolers). The camp also operates Flint & Steel endurance events (trail runs and mountain bike races) and the SERVE Team gap-year program. Retreat facilities at both locations serve group bookings with lodging, meals, and activities. The organization maintains a mobile app with facial recognition for photo management and an online canteen store. Mission 19:14 provides camper scholarships. This is a multi-venue, multi-program ministry offering rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Resident Summer Camp Programs
• Day Camp Programs
• Family Camp Programs
• Group Retreat Hosting

Quantifiable outcome

• Nearly 900 campers hear the Gospel in a single week during peak summer season
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• CampBraincoreTechnology or IntegrationThird-party registration platform provider for managing camper registrations, payments, waitlists, and summer staff applications. All camp registrations are processed through CampBrain's online registration system.
• Pinnacle Country ClubminorStrategic or Co-development PartnerHost venue for the FORE the Kids Golf Tournament in Rogers, Arkansas. Provides golf facilities for the annual fundraising event.
• Ozark Center Pointe PlaceminorOthersShuttle pickup location in Springdale, Arkansas for Day Camp shuttle service transporting Northwest Arkansas campers to Flint Valley camp location.
• John Brown UniversityminorStrategic or Co-development PartnerPartnership allowing SERVE Team participants to receive up to 10 hours of college credit through John Brown University at a discounted rate, including internship credits, certifications, and leadership coursework.
• Church PartnerscoreChannel Partner/ Reseller/ DistributorChurches partner with New Life Ranch to promote camp programs to their youth and families. Through Mission 19:14 scholarship fund, churches can sponsor campers and facilitate faith-based summer experiences for their communities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Young Life: National Christian youth ministry operating summer camping programs as a core part of its outreach. Comparable in Christ-centered youth engagement model, summer resident camp delivery, and donor-supported nonprofit structure.
• Forest Home: Christian camp and retreat center in Southern California offering youth summer camps, family camps, and group retreats. Comparable in faith-based mission, multi-format lodging, and combined camp plus retreat business model.
• Camp Eagle: Christian summer camp in Texas serving middle and high school students with multi-week sessions, leadership development, and adventure activities. Comparable in target demographic, Christ-centered programming, and outdoor adventure offerings.
• WinShape Foundation: Christian foundation operating summer camp programs (WinShape Camps) and family retreat centers in Georgia and beyond. Comparable in faith-based resident camp programming, family camp offerings, and nonprofit ministry model.
• Eagle Lake Camp: Christian summer camp in Colorado offering overnight camps for K-12 plus family camps and leadership development. Comparable in faith-based programming, family retreat offerings, and progressive camper journey.
• Sky Ranch Christian Camps: Multi-location Christian summer camp and retreat organization operating in Texas and Oklahoma. Most directly comparable peer due to overlapping geographic catchment, similar Christ-centered programming, and comparable mix of summer camps, family camps, and retreats.
• CentriKid Camps: LifeWay-run network of Christ-centered overnight summer camps for grades 2-6 with church partnership model. Comparable in faith-based mission, church referral channel, and summer resident camp delivery for similar age range.
• Kanakuk Kamps: Christian summer camp network in Branson, Missouri offering overnight camps for K-12 with progressive program tiers. Comparable in mission, target demographic, multi-week resident camp model, and family retreat offerings.
• Pine Cove Camps: Christian summer camp operator in East Texas running multiple resident camp locations plus a family camp and retreat center. Directly comparable in faith-based programming, multi-property footprint, and tiered camp progression.

Broad incumbents

• YMCA of the USA: National nonprofit operating summer resident and day camps across the U.S., including faith-affiliated local Y camps. Comparable in summer camp delivery for K-12 demographic and nonprofit operating model, though broader scope and secular focus differentiate it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/newliferanch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Life Ranch