HOMES NT PROPERTY LTD

What HOMES NT PROPERTY LTD does

Luxury Hub (HOMES NT PROPERTY LTD) is a privately held, founder-led UK estate agency established in 2016 and headquartered on the high street in Congleton, with additional bases in Manchester and London. The firm serves homeowners, landlords, property investors and tenants across Cheshire East, Greater Manchester, the wider North West and the Fylde Coast, offering residential sales, lettings and property management alongside investment advisory services. Its core product set spans open-market sales (launch commission 0.6% including VAT transitioning to 1.5%), a Fast Sale Service via the Modern Method of Auction with zero seller commission and 56-day completion, direct cash purchase with offers within seven days, and fully managed lettings at 10% monthly management fee including rent guarantee insurance. Supporting modules include a Let Only service, off-market disposals to an investor database, a Social Housing & Care Options specialism, an instant online valuation tool and the Homes That Give Back referral scheme.

The business runs on a standard property-technology stack rather than proprietary platforms: Rightmove and major portal listings, a webdadi-hosted website with property search and valuation tools, digital marketing and content assets, and conventional property management software. There is no disclosed proprietary technology, AI/ML capability, API or app product. Compliance credentials include Property Ombudsman membership (TPO No: T02647), Safeagent Client Money Protection (A8034), NRLA membership and alignment with Propertymark professional standards.

Revenue is generated entirely from transaction-based commissions and recurring management fees, with no external funding, no disclosed investors and no parent company. The leadership team is led by Paul Leighton (Head of Estate Agent Sales) and Brooke Simons (Head of Lettings, 15+ years' experience across sales, lettings and property investment), supported by a small 1-10 person team. The stated differentiator is over 100 years of combined senior experience applied across multiple disposal routes and an international investor network, with no quantified revenue, headcount growth or transaction-volume data disclosed in the available materials.

Name

HOMES NT PROPERTY LTD

Legal name

Luxury Hub Estate Agent

Website

https://luxuryhub.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Luxury Hub is a privately held, founder-led UK estate agency (Congleton HQ, plus Manchester and London) offering residential sales, lettings, property management and investment advisory services to homeowners, landlords, property investors and tenants across Cheshire East, Greater Manchester and the wider North West.

Ownership category

akta.pro rank

Product category

Residential Estate Agency

NAICS

Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311), Lessors of Real Estate (5311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Residential Real Estate Asset Management (BPAJAMAA), Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property sales
• Lettings management
• Property brokerage
• Investment property
• Estate agency

Headquarters

HQ city

Congleton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology, Others

Revenue model

1. Estate Agency Sales Commission: Commission-based sales revenue. Launch rate of 0.6% including VAT (equivalent to 0.5% + VAT) with minimum fee of £1,500 + VAT. Standard rate of 1.5% including VAT after introductory period. No sale no fee on traditional sales.
2. Lettings Management Fees: Monthly management fees for ongoing property management services. 10% monthly management fee including VAT for fully managed service. Let-only service from £450. Setup fee from £575 for fully managed properties. Includes rent guarantee insurance as standard.
3. Auction Services: Modern Method of Auction service where buyer pays reservation fee. Seller pays no estate agency commission on auction sales. Completion typically within 56 days.
4. Fast Sale / Cash Purchase: Cash purchase service where associated companies, retained investors or wider investor network purchase properties directly. Speed-based service with offers within 7 days and completion from 14 days. All fees covered for seller.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

HOMES NT PROPERTY LTD (trading as Luxury Hub Estate Agent and Luxury Hub Lettings) is a UK-based independent estate agency providing residential property sales, lettings, property management, and investment brokerage services. The firm operates a high street office in Congleton with bases in Manchester and London, and offers multiple sales routes including open market listings, auction/MMOA fast-sale, off-market disposal, and direct cash purchase. It also runs a dedicated investment desk sourcing assets for individual and institutional property investors and provides fully managed and let-only landlord services.

Product overview

Luxury Hub is an independent estate agency offering a comprehensive property services platform covering sales, lettings, and investment advisory across Cheshire, Greater Manchester, and the North West. The core product portfolio includes Open Market Sales (with a launch rate of 0.6% including VAT), Fast Sale Service via Modern Method of Auction, Direct Cash Purchase, and Lettings & Property Management. Supporting services include Let Only and Fully Managed modules, Investment Services for portfolio investors, an Instant Valuation Tool, and the Homes That Give Back referral scheme. The company positions itself on over 100 years of combined senior property experience with local market knowledge combined with modern technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Market Sales Traditional estate agency sales service listing residential properties on the open market through portals such as Rightmove and the firm's own channels, supported by premium marketing, professional photography, accompanied viewings, and sales progression to completion. Targeted at individual homeowners and executors selling residential property in Cheshire, Greater Manchester, and the North West.
• Fast Sale Service (Auction / Modern Method of Auction) Accelerated sales route via Traditional Auction or Modern Method of Auction (MMOA), providing a defined timescale and greater certainty of sale for vendors needing speed, chain-free completion, or a fixed marketing window. Targeted at homeowners, executors, and landlords seeking rapid disposal of residential property.
• Direct Cash Purchase Immediate cash offer and direct purchase service enabling chain-free, fast-completion sales for vendors who prioritise certainty, speed, and convenience over achieving the highest open-market price. Targeted at homeowners, landlords, and executors requiring a guaranteed, hassle-free disposal.
• Off-Market Sales Discreet sales route that matches confidential listings with a pre-qualified buyer database, avoiding public portal exposure. Targeted at owners seeking privacy, high-profile sellers, or those marketing sensitive or premium properties.
• Lettings & Property Management (Fully Managed) End-to-end fully managed letting service covering tenant sourcing, 150-point referencing, deposit registration, rent collection, maintenance coordination, compliance with the Renters' Rights Act 2025, and full tenancy administration. Targeted at individual landlords and portfolio owners who want a hands-off, professionally managed letting.
• Let Only Service Tenant-find-only letting service covering marketing, viewings, referencing, and move-in administration, with the landlord retaining day-to-day management of the tenancy thereafter. Targeted at experienced landlords who want professional tenant sourcing without ongoing management fees.
• Investment Services Dedicated investment desk that sources, underwrites, and brokers residential investment assets for individual and institutional property investors, including developers, funds, and overseas buyers. Targeted at property investors, developers, and institutional buyers seeking UK residential assets with yield-driven analysis and acquisition support.

Quantifiable outcome

• 98% of enquiries responded to within 24 hours
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered supporting and minor.

• Contractor and Supplier Network (unspecified)supportingStrategic or Co-development PartnerTrusted contractors and suppliers connected to investors post-purchase for refurbishment, conversion, or development work. Helps maximise yield through reliable trade partnerships.
• National Gas Emergency ServiceminorOthersReferral contact for tenants experiencing gas emergencies. National emergency service recommended before contacting agent for gas-related issues.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Countrywide (Connells Group): Largest UK estate and lettings agency group operating multiple regional brands. Comparable in full-service sales, lettings and property management offering across regional UK geographies.
• Knight Frank: Global real estate firm with UK residential sales, lettings and investment advisory across regional markets. Comparable to Luxury Hub's investor-facing services and premium positioning, though at much larger scale.
• Hamptons: UK estate and lettings agency operating across regional markets with a premium residential focus and investment services. Comparable in residential investment advisory and high-touch sales model.
• Foxtons: UK estate and lettings agency operating across London and South East with a regional high-street sales model. Comparable business model in residential sales and lettings, though at significantly larger scale and geographic concentration.
• Savills: Global real estate services firm with UK residential sales, lettings and investment advisory. Comparable service breadth (sales, lettings, investment) at significantly larger scale and broader geographic reach.

Direct peers

• Reeds Rains: Established UK estate agency offering residential sales and lettings across regional UK markets. Comparable multi-service agency with similar buyer/seller and landlord/tenant segments.
• Hunters Property Group: National UK estate and lettings agency network offering residential sales, lettings and property management across regional UK markets. Comparable to Luxury Hub's multi-service agency model and regional UK footprint.
• Martin & Co: UK lettings and estate agency franchise focused on residential lettings and property management. Comparable on the landlord/tenant service offering and recurring management revenue.
• Purplebricks: UK hybrid online estate agency operating a similar residential sales and lettings model with alternative fee structures. Compares to Luxury Hub as a competing route to traditional high-street agents in the residential market.
• Belvoir Group: UK franchise network specializing in residential lettings, property management and sales with a strong recurring fee model. Highly comparable to Luxury Hub's lettings management revenue base and franchise/branch distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/luxuryhub

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOMES NT PROPERTY LTD