MotoBerg OÜ

What MotoBerg OÜ does

MotoBerg OÜ is an Estonian private limited company (osaühing) founded in 2016 that operates an online retail business focused on the trial and off-road motorcycle segment. The company sells motorcycles, riding gear, spare parts, and accessories sourced from a multi-brand portfolio that includes VERTIGO, TRRS, and BETA (trial-motorcycle manufacturers) alongside Apico, Bardahl, Rosso, and Clice (parts, lubricants, and apparel). Revenue is generated through direct unit sales via an e-commerce storefront, with email marketing listed as a customer-acquisition channel.

The business operates a small but distinct service layer beyond standard retail: a motorcycle rental service, a used-equipment trading offering, and an installment payment option through ESTO, a Baltic buy-now-pay-later provider. This product mix extends the addressable customer base beyond first-time buyers to riders needing short-term access and budget-constrained purchasers preferring staggered payments, while the used channel creates a secondary-market inventory loop.

Disclosure on operational scale is minimal: the company is single-country (Estonia), with no stated headcount, funding history, financial statements, or formal partnership agreements in the source material. There is no indication of proprietary technology, AI/ML capability, or licensed software beyond standard e-commerce tooling. The company's defensible position, to the extent one exists, derives from specialist positioning within a narrow enthusiast niche rather than from technology or scale advantages.

Name

MotoBerg OÜ

Legal name

Motoberg OÜ

Website

https://motoberg.ee

Company type

Private

Founded year

2016

Operating status

Operating

Short description

MotoBerg OÜ is an Estonian e-commerce retailer of trial and off-road motorcycles, riding gear, and parts. It carries brands such as VERTIGO, TRRS, and BETA, serving motorcycle enthusiasts in Estonia with new and used equipment sales, rentals, and installment payments.

Ownership category

akta.pro rank

Product category

Motorcycle Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industries

Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Trial motorcycles
• Riding gear
• Motorcycle parts
• Motorcycle accessories
• Off-road motorcycles

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of trial motorcycles (VERTIGO, TRRS, BETA brands), riding equipment (helmets, gloves, boots, protective gear, rain gear), spare parts, oils and lubricants, tires, and accessories. Revenue generated through one-time transaction purchases via their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MotoBerg OÜ operates a specialized e-commerce retail platform selling trial motorcycles from brands such as VERTIGO, TRRS, and BETA, along with a full range of riding gear (helmets, shirts, pants, gloves, boots), protective equipment, spare parts, oils, lubricants, tires, and accessories. The company also offers pre-owned motorcycles, equipment rentals, and an ESTO installment payment option to Estonian consumers.

Product overview

MotoBerg OÜ is an Estonian motorcycle and motor trial retailer offering a specialized portfolio of trial motorcycles (VERTIGO, TRRS, BETA brands), trial bicycles for young riders and beginners, complete riding gear (helmets, clothing, boots, gloves, protective equipment), spare parts, accessories, and related services. The company operates as a single unified retail platform offering both new and used vehicles, equipment rentals, and installment payment options. Core motorcycle products are complemented by Stylmartin Impact Pro boots and various accessories, with the company targeting both beginner and expert riders in the motor trial sport.

Differentiator

Problem solved

Functional benefit

Products and services

• VERTIGO Trial Motorcycles Trial motorcycles from the VERTIGO brand, offered to both beginner and expert riders in the motor trial sport and sold through MotoBerg's Estonian e-commerce store.
• TRRS Trial Motorcycles Trial motorcycles and trial bicycles from the TRRS brand, including bicycles designed for young riders and beginners, sold to Estonian trial motorcycling enthusiasts.
• BETA Trial Motorcycles Trial motorcycles from the BETA brand, part of MotoBerg's motorcycle portfolio, sold to riders in Estonia interested in motor trial.
• Riding Gear Complete range of motorcycle riding equipment sold to trial motorcyclists, including helmets (kiivrid), shirts (särgid), pants (püksid), gloves (kindad), boots and socks (saapad ja sokid), rain gear, accessories, and winter products.
• Protective Equipment Protective gear for riders including body armor and motorcycle-specific protection equipment, sold to trial motorcyclists in Estonia.
• Spare Parts and Accessories Spare parts, motorcycle protection, oils and lubricants, cleaning products, tires, and accessories for trial motorcycles, sold to riders in Estonia.
• Used Equipment Pre-owned motorcycles and equipment available for purchase through MotoBerg's e-commerce platform, targeting riders seeking more affordable access to trial motorcycling.
• Rental Service Motorcycle and equipment rental service for customers who want to try or temporarily use trial motorcycling equipment without committing to a purchase.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• FC-Moto: Germany-based online motorcycle retailer offering helmets, gear, parts, and accessories across Europe. Closely comparable to MotoBerg as a pure-play online powersports retailer serving enthusiast riders in a single regional market via DTC e-commerce.
• 24MX: Sweden-founded online motorcycle and powersports retailer with EU-wide shipping and broad parts, gear, and accessory assortment. Comparable to MotoBerg in online-first DTC model and broad motorcycle/specialty rider focus.
• ChapMoto: UK online motorcycle parts, accessories, and gear retailer focused on enthusiast riders and DTC e-commerce. Comparable in online-first motorcycle aftermarket retail model though UK-focused rather than EU/Baltic.
• Helimot: French motorcycle gear and accessories online retailer serving European riders. Comparable as a focused online motorcycle apparel and parts retailer with similar customer base and DTC distribution.
• Motardinn: Spanish online motorcycle retailer (part of Tradeinn group) shipping across Europe with extensive gear, parts, and accessories catalog. Direct peer as a pan-European DTC motorcycle retailer competing for the same online buyer in EU markets including Estonia.
• Wunderlich: German online retailer and manufacturer specializing in BMW motorcycle accessories, parts, and apparel with strong e-commerce plus catalog presence. Comparable as a specialty online motorcycle parts/accessories retailer operating in the EU market.
• GetGeared: UK-based online motorcycle clothing, helmet, and accessory retailer serving enthusiast riders via DTC e-commerce. Comparable as a specialized online-only motorcycle gear retailer with a similar customer profile to MotoBerg.

Broad incumbents

• BikeBandit: Large US-based online motorcycle and powersports parts, accessories, and gear retailer. Comparable as a broad online motorcycle aftermarket retailer though operating in a different geography than Estonia.
• Polo Motorrad: Major German motorcycle clothing, helmet, and accessory retailer with strong online and physical-store footprint across Europe. Adjacent incumbent with broader generalist motorcycle focus versus MotoBerg's narrow trial specialization.
• Louis Moto: Germany's largest motorcycle retail chain, offering gear, parts, and accessories both online and across 80+ physical stores. Comparable as a broad motorcycle retailer in the same EU market but much larger and multi-channel versus MotoBerg's single-country online presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MotoBerg OÜ