Motardinn

What Motardinn does

Motardinn is an online specialty retailer of motorcycle equipment, parts, and accessories, operated by TRADEINN RETAIL SERVICES, S.L. as a vertical within the Tradeinn Group conglomerate headquartered in Celrà, Spain. The platform sells helmets, jackets, pants, gloves, footwear, protective gear, electronics, spare parts, exhaust systems, brakes, suspensions, transmission components, filters, lighting, luggage, and maintenance products to individual motorcycle riders across all disciplines including road, motocross, enduro, trial, and off-road. It carries 70+ brands including Alpinestars, AGV, Dainese, Shoei, Arai, Schuberth, Brembo, Öhlins, Akrapovic, Michelin, and Sidi, and supports 19-language storefronts with global shipping.

The underlying technology is a multi-channel e-commerce platform consisting of a web storefront and a unified iOS/Android Tradeinn mobile application. Notable technical features include an AI-powered chat assistant, personalized product recommendations derived from browsing and purchase behavior, a visual search function that accepts uploaded photos, and a virtual fitting room that uses device-camera input to overlay helmets and protective gear. Authentication is handled via Google and Apple SSO, payments are processed through PayPal, Klarna, Adyen, Apple Pay, Revolut, American Express, and Visa/Mastercard, and the platform holds Confianza Online trust certification. Order tracking, personalized notifications, and loyalty management (CoINNs) operate through the mobile app, which holds a 4.7-star rating across 13,000+ reviews.

The business model is direct-to-consumer e-commerce with transaction-based revenue from product sales. Pricing follows standard retail positioning with aggressive promotional discounts of up to 75% during seasonal and app-exclusive campaigns, plus a 30-day return policy. Customer acquisition is product-led, leveraging the mobile app, AI chat, email newsletters, Instagram, YouTube, and WhatsApp support. Motardinn shares back-end infrastructure, logistics, and a cross-vertical loyalty currency with 18 sibling Tradeinn stores, including Diveinn, Waveinn, Snowinn, Bikeinn, Traininn, and others. The company is privately held, has been operating since 2009, employs 101-250 people, and is bootstrapped within the Tradeinn Group rather than venture-backed.

Name

Motardinn

Legal name

TRADEINN RETAIL SERVICES, S.L.

Website

https://motardinn.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Motardinn is a Spanish online specialty retailer of motorcycle equipment, parts, and accessories serving global riders across all disciplines, operating as part of Tradeinn Group's multi-vertical e-commerce platform with 70+ premium brand partnerships and 19-language storefronts.

Ownership category

akta.pro rank

Product category

Online Motorcycle Equipment Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Riding Gloves & Hand Protection Retail (CRAMANAE)

Keywords

• Motorcycle equipment retail
• Online motorcycle store
• Rider safety gear
• Motorcycle parts ecommerce
• Motorcycle apparel

Headquarters

HQ city

Girona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C E-commerce): Direct retail of motorcycle equipment and accessories to consumers. Revenue generated through transaction-based sales with pricing including discounts, promotional sales (up to 75% off), and app-exclusive deals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Motardinn is a specialized online retailer selling motorcycle equipment, parts, and accessories directly to consumers. It offers helmets, clothing, footwear, gloves, rider protection, electronics, exhausts, spare parts, brakes, suspensions, transmission, filters, lighting, and maintenance products from 60+ premium and mainstream motorcycle brands. Operations are conducted through a multi-language e-commerce website and mobile app with global shipping.

Product overview

Motardinn is a specialized online motorcycle equipment retailer operated by Tradeinn Retail Services. The platform offers a comprehensive single-brand e-commerce storefront for motorcycle gear, accessories, and parts. The product portfolio centers on core motorcycle equipment categories including helmets, clothing, footwear, rider protection, electronics, spare parts, and exhausts, alongside specialized components like brakes, suspensions, wheels/tyres, transmission, and filters. The platform features 70+ motorcycle brand integrations including Alpinestars, AGV, Dainese, Shark, LS2, Nolan, Scorpion, Arai, Schuberth, Brembo, Öhlins, Akrapovic, Michelin, and Sidi. Additional services include a virtual fitting room for trying on gear, a mobile application with 4.7-star rating and 13K+ reviews providing exclusive app-only sales with early access, and a CoINNs loyalty rewards program. The platform is part of the broader Tradeinn multi-store ecosystem encompassing 20+ specialized retail websites across sports and lifestyle categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Helmets Full range of motorcycle helmets including enduro, modular, motocross, trial, off-road, and full-face designs from brands such as AGV, LS2, Shark, Nolan, Arai, Schuberth, MT Helmets, Airoh, Scorpion, and Premier. Targeted at motorcycle riders across all riding disciplines.
• Motorcycle Clothing Motorcycle jackets, pants, and apparel from brands including Alpinestars, Revit, Dainese, Furygan, Spidi, Held, and Stylmartin, including waterproof and all-weather options for road and track riders.
• Motorcycle Gloves Motorcycle gloves from Held, Furygan, Spidi, and Stylmartin for various riding conditions and disciplines.
• Rider Protection Gear Safety gear including back protectors, knee pads, chest protectors, sliders, and belts for maximum rider safety on road and track.
• Motorcycle Electronics Motorcycle communication systems, GPS units, and electronic accessories from Cardo, Sena, and N-Com.
• Motorcycle Footwear Motorcycle boots from Sidi, TCX, Stylmartin, and other brands for on-road, off-road, and racing use.
• Spare Parts and Components Motorcycle spare parts and components including brakes, suspensions, engine parts, and transmission components from various manufacturers.
• Exhausts and Mufflers Performance exhaust systems and mufflers from Akrapovic, Mivv, Leovince, GPR Exhaust Systems, and Arrow.
• Motorcycle Luggage Motorcycle luggage solutions from Givi, Shad, Hepco Becker, and other brands including top cases, side cases, and tank bags.
• Maintenance Products Motorcycle maintenance products and tools including oils, cleaners, and care products from Motul, Motorex, and Yuasa.
• Wheels and Tyres Motorcycle wheels and tyres from Michelin Moto, Mitas, and other brands.
• Tradeinn Mobile Application iOS and Android mobile application providing app-exclusive sales with 48-hour early access, order tracking, personalized notifications, and CoINNs loyalty rewards for Motardinn and other Tradeinn stores.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AlpinestarscoreOthersPremium motorcycle protective gear and apparel brand. Products featured include boots, gloves, jackets, and protective equipment.
• AGVcoreOthersItalian helmet manufacturer specializing in premium motorcycle helmets including full-face and modular designs.
• DainesecoreOthersItalian manufacturer of protective gear for motorcycling, skiing, and snowboarding. Known for D-air technology and professional racing gear.
• SharkcoreOthersFrench helmet manufacturer offering a wide range of motorcycle helmets for all disciplines.
• LS2coreOthersSpanish helmet manufacturer producing affordable, quality motorcycle helmets.
• Rev-itcoreOthersDutch motorcycle apparel brand specializing in protective clothing, jackets, and gear for various riding styles.
• NolancoreOthersItalian helmet manufacturer known for modular and full-face motorcycle helmets.
• MotulminorOthersFrench company specializing in synthetic motor oils, lubricants, and maintenance products for motorcycles.
• AkrapovicminorOthersSlovenian manufacturer of premium exhaust systems for motorcycles, known for titanium and carbon fiber exhausts.
• PayPalcoreTechnology or IntegrationPayment processing integration for secure online transactions.
• KlarnacoreTechnology or IntegrationBuy now, pay later payment option for flexible customer financing.
• Confianza OnlineminorStrategic or Co-development PartnerSpanish online trust and safety certification program for e-commerce verification.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon: Global generalist marketplace carrying many of the same motorcycle gear and parts brands — competes on price, selection, and Prime shipping; key competitive threat to specialty specialists like Motardinn.

Direct peers

• BikeBandit: US online retailer of motorcycle parts, accessories, and gear with OEM and aftermarket product lines, comparable in assortment breadth (parts, helmets, apparel) and target customer (DIY and enthusiast riders).
• RevZilla: US-based leading online specialty retailer of motorcycle helmets, apparel, and parts, serving the same customer base (safety-conscious riders, all disciplines) with similar premium-brand assortment and content-led commerce.
• FC-Moto: Germany-based online motorcycle gear specialist with multi-language European storefronts, premium brand portfolio (AGV, Shoei, Alpinestars), and direct global shipping — a direct competitive analog to Motardinn in Europe.
• FortNine: Canada-based motorcycle gear and parts retailer with strong content/YouTube presence, premium brand assortment, and North American/European shipping — directly comparable positioning and audience.
• Motorcycle Superstore: US online motorcycle gear and accessories retailer selling helmets, jackets, gloves, and parts from major brands — directly competing on assortment and price in the motorcycle e-commerce vertical.
• J&P Cycles: Long-established US motorcycle parts and accessories retailer with broad aftermarket catalog covering parts, apparel, and exhausts — overlapping with Motardinn's spare parts and components categories.

Regional players

• Chap Moto: UK-based online motorcycle clothing and accessories retailer with premium brand focus — overlapping catalog and customer but with primary regional concentration in the British market.

Emerging players

• Helmets Addict: Online helmet-focused retailer and review platform specializing in motorcycle helmets — overlapping with Motardinn's helmet category with a content-driven, niche approach.

Others

• Alpinestars: Premium motorcycle apparel and protection brand that supplies Motardinn but increasingly sells direct to consumers — represents both a key supplier relationship and a competitive DTC threat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQvHG5zVBvfj8Nxpatm9fOA/videos
• Instagraminstagram.com/tradeinnofficial/?hl=es
• Xx.com/motardinn
• Facebookfacebook.com/Motardinn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motardinn