Getama
Getama OÜ is an Estonian family-owned dental equipment distributor and service provider founded in 1998, supplying, installing, and maintaining dental equipment for over 30 clinic partners across Estonia and the Baltic/Nordic region.
- Company typePrivate
- Founded1998
- HeadquartersTartu, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Getama does
Getama OÜ is an Estonian family-owned dental equipment distributor and service provider founded in 1998 and headquartered in Tartu, Estonia. The company supplies, installs, and services medical and dental equipment for dental clinics and healthcare providers, operating primarily through its e-commerce platform at getama.ee with a quote-based sales model and delivery across Estonia plus six additional Baltic and Nordic countries (Latvia, Lithuania, Finland, Poland, Sweden, Norway). Its product portfolio spans dental chairs, X-ray systems, sterilization equipment, surgical devices, handpieces, scalers, and consumables, sourced from over 20 international brands including Heka Dental (for which Getama is the official Estonian representative), W&H (Austria), EMS (Switzerland), Euronda (Italy), NSK (Japan), and KaVo (Germany).
The company's underlying technology is a traditional distribution and field-service stack rather than proprietary software: a WordPress-based e-commerce storefront, integrated Estonian banking and Montonio payment rails, and a logistics operation delivering within 2 business days domestically and up to 7 calendar days regionally. Getama differentiates through full-service bundling — equipment sale, professional installation, ongoing maintenance, and consumables supply — underwritten by ISO 9001 certification and over 25 years of operational history.
Getama's business model combines one-time equipment sales with recurring service revenue from installation and maintenance contracts. Pricing is quote-based for larger equipment and unit-priced for consumables, with delivery fees calculated by destination and method. The company targets dental clinics as its primary vertical (serving 30+ satisfied clinic partners across Estonia), with three named long-term reference customers (Dentales Hambaravi, Riiamäe Hambaravi, Sakala Hambakliinik) highlighting 15-year customer tenure relationships. Operating with 1-10 employees under a leadership team of three family members (Germo, Taisi, and CEO Margus Aljak), the company is bootstrapped with no disclosed external funding or institutional ownership.
Getama firmographics
Firmographics- Name
- Getama
- Legal name
- Getama OÜ
- Website
- https://getama.ee
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Getama OÜ is an Estonian family-owned dental equipment distributor and service provider founded in 1998, supplying, installing, and maintaining dental equipment for over 30 clinic partners across Estonia and the Baltic/Nordic region.
- Ownership category
- akta.pro rank
Getama industry classification
Industry- Product category
- Dental Equipment Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)
Keywords
Where Getama is headquartered
LocationHeadquarters
- HQ city
- Tartu
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Getama business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Dental Equipment Sales: Getama generates revenue primarily through the sale of dental equipment and consumables via their e-commerce platform getama.ee. They sell a wide range of products including dental chairs, X-ray equipment, sterilization devices, surgical instruments, scalers, and related consumables from international brands.
- Installation and Maintenance Services: Getama provides professional installation services and ongoing maintenance support for dental equipment. Their service package includes equipment sales, installation, maintenance, and professional support to help dental clinics focus on their core operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard dental equipment and consumables pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Getama product offering
Product offeringCore offering
Getama supplies, distributes, installs, and services dental and medical equipment for dental clinics. The company operates an e-commerce platform (getama.ee) selling dental chairs, X-ray systems, sterilization equipment, surgical devices, handpieces, scalers, and related consumables from European and international manufacturers, complemented by professional installation and ongoing maintenance services.
Product overview
Getama is an Estonian dental equipment distributor and e-commerce platform offering a comprehensive portfolio of dental clinic equipment, instruments, and supplies. The company operates as an authorized representative of Heka Dental in Estonia and distributes products from over 20 European and international brands including W&H (Austria), EMS (Switzerland), Euronda (Italy), Woodpecker (China), NSK (Japan), PremiumPlus (UK), and others. The product range spans core dental equipment (dental chairs, X-ray machines, sterilization equipment, suction systems, compressors), dental instruments (handpieces, scalers, endodontic tools, surgical equipment), and consumables (prophylaxis products, hygiene films, cleaning solutions). Getama serves over 30 dental clinics across Estonia with equipment sales, installation, and maintenance services.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30+ satisfied dental clinic cooperation partners across Estonia
- +1 more outcomes
Companies that use Getama
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Getama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Getama partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Heka DentalcoreGetama is the official representative of Heka Dental in Estonia. They distribute Heka Dental products including dental chairs and related equipment to Estonian dental clinics.
- W&HcoreGetama distributes W&H dental and surgical equipment including tips, autoclaves, and surgical platforms. W&H is an Austrian brand known for top quality, ergonomics, and reliability.
- EMS DentalcoreGetama distributes EMS Dental products including prophylaxis and scaler solutions. EMS is a Swiss brand known for innovative technologies and reliable equipment.
- EurondacoreGetama distributes Euronda complete sterilization solutions including instrument cleaning, packaging, and autoclaves. Italian design and high hygiene standards make Euronda equipment reliable for daily work.
- WoodpeckermajorGetama distributes Woodpecker dental equipment including endodontic motors, apex locators, scalers, surgical devices, and air polishers for various dental procedures.
- 4-tekminorGetama distributes 4-tek products including modular workstations and interior solutions for dental laboratories, combining Italian design with practical user-friendliness.
- HygitechminorGetama distributes French-origin Hygitech single-use solutions for dental and surgical procedures that meet high hygiene standards and ensure patient safety.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Getama competitors and assessment
Company assessmentBroad incumbents
- Dentsply Sirona: World's largest manufacturer of dental products and technologies with growing direct-sales operations in Europe. Represents both a brand-supplier dynamic and direct-to-clinic disintermediation threat to Getama.
- Patterson Companies: Major US-based dental and animal-health distribution company offering equipment, supplies, and software to dental practices — directly comparable business model at far larger scale.
- Benco Dental: Largest privately held US dental distributor providing equipment, supplies, and technology to dental practices. Closely analogous multi-brand distribution and service offering to Getama's model.
- Henry Schein: Largest global dental and medical distributor operating in 30+ countries. Directly comparable as a multi-brand dental equipment, supply, and service provider; vastly larger scale and global footprint include Nordic/Baltic operations (Plandent).
- Planmeca: Finnish manufacturer of dental chairs, imaging, and CAD/CAM systems with its own distribution across the Nordics. Geographic neighbor and overlapping product categories make it a comparable broad incumbent in the same regional ecosystem.
- Burkhart Dental: Family-owned US dental distribution company offering equipment, supplies, technology, and practice consulting to dental practices. Operates a near-identical full-service distribution model, illustrating the segment Getama operates in.
Others
- W&H: Austrian manufacturer of dental handpieces, sterilizers, and surgical devices — one of Getama's core brand partners. Adjacent ecosystem participant that both supplies Getama and increasingly sells direct in select markets.
Regional players
- Plandent: Henry Schein subsidiary operating dental distribution in DACH, Nordic, and Baltic regions, including Finland. Overlaps with Getama's footprint and product categories, representing scaled regional competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Getama social profiles
Digital presenceGetama compliance and trust
Trust signalCompliance2 records
Getama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Getama leadership team
Management profileNumber of profiles
Profiles3 records
Getama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Getama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Getama
What does Getama do?
Getama supplies, distributes, installs, and services dental and medical equipment for dental clinics. The company operates an e-commerce platform (getama.ee) selling dental chairs, X-ray systems, sterilization equipment, surgical devices, handpieces, scalers, and related consumables from European and international manufacturers, complemented by professional installation and ongoing maintenance services.
Is Getama a public or private company?
Getama is a private company. It is classified as family owned and is currently operating.
When was Getama founded?
Getama was founded in 1998. It employs 1 to 10 people.
Where is Getama based?
Getama is headquartered in Tartu, Estonia, in the Europe region.
How does Getama make money?
Two revenue lines are on record. Dental Equipment Sales are the primary driver. The others are installation and Maintenance Services.
Who are Getama's main competitors?
Broad incumbents on record are Dentsply Sirona, Patterson Companies, Benco Dental, Henry Schein, Planmeca and Burkhart Dental. W&H is listed as an others. Plandent is listed as a regional player.
Does Getama have an API?
No public API is recorded for Getama.
What industry is Getama in?
Getama's product category is Dental Equipment Distribution. Its primary akta.pro industry code is CRAFAHAG, Medical, Dental & Lab Supply Marketplaces. Its NAICS code is 423450 and its SIC code is 3843.