Kairoi
Kairoi is a founder-led AI ethics and research governance consultancy advising organizations on responsible AI adoption through its proprietary AI Ethics Canvas framework, workshops, and consulting services. Bootstrapped since 2022, the firm serves nonprofits, government bodies, and select enterprise clients globally.
- Company typePrivate
- Founded2022
- HeadquartersTallinn, Estonia
- Headcount—
- GTM typeB2B
- OfferingServices
What Kairoi does
Kairoi is an AI ethics and research governance consultancy founded in 2022 by Ismael Kherroubi Garcia and registered in the UK as Kairoi Ltd. (Company Number 14317729). The firm advises organizations on responsible AI adoption through a proprietary methodology called the AI Ethics Canvas, organized around four pillars: Better Communications, Relevant Technical Standards, Meaningful Public Engagement, and Robust Governance. Core deliverables include the AI Ethics Canvas framework, Responsible AI Interview Questions (included in the UK Centre for Data Ethics and Innovation Portfolio of AI Assurance Techniques in September 2023), and a publicly available Template ChatGPT Use Policy hosted on GitHub. Services are delivered via online three-hour workshops, bespoke consulting engagements, research governance support, and contributions to academic publications.
Kairoi firmographics
Firmographics- Name
- Kairoi
- Legal name
- Kairoi Ltd.
- Website
- https://kairoi.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- Kairoi is a founder-led AI ethics and research governance consultancy advising organizations on responsible AI adoption through its proprietary AI Ethics Canvas framework, workshops, and consulting services. Bootstrapped since 2022, the firm serves nonprofits, government bodies, and select enterprise clients globally.
- Ownership category
- akta.pro rank
Kairoi industry classification
Industry- Product category
- AI Ethics Consulting
- NAICS
- Other Scientific and Technical Consulting Services (54169), Other Scientific and Technical Consulting Services (541690)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA)
- akta.pro secondary industries
- Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE), Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL), Human Oversight, Review & Content Moderation Tooling (HDAAAMAH)
Keywords
Where Kairoi is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Kairoi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- AI Ethics Consulting Services: Consulting on the ethics of AI in organizational contexts, helping clients identify crucial decisions, anticipate consequences, and implement safeguards for responsible AI governance.
- Research Governance Consulting: Supporting research governance projects including working with OMF, GO FAIR US, and NGI to facilitate good research practices and open science standards.
- AI Ethics Workshops: Three-hour interactive workshops delivered online using Zoom, priced at £770 plus £80 per person (maximum 12 people). Workshops cover AI concepts, responsible AI principles, and practical implementation.
- Content Creation and Publications: Creating content for academic journals and publications, including contributions to Future Medicine AI Hub on ethics and regulation topics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Three-hour online workshop - £770 base + £80 per person (max 12) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Kairoi product offering
Product offeringCore offering
Kairoi is a consultancy that advises organizations on AI ethics and research governance, helping clients identify crucial AI-related decisions, anticipate consequences, and implement safeguards through its proprietary AI Ethics Canvas methodology. The firm delivers three-hour online workshops on adopting AI responsibly and conducts bespoke consulting projects on responsible AI adoption, open science practices, and research ethics for clients in academia, healthcare, government, and the built environment.
Product overview
Kairoi is an AI Ethics and Research Governance Consultancy offering a portfolio of advisory services and tools. Their core offering is the AI Ethics Canvas, a framework for implementing responsible AI practices across four pillars: Better Communications, Relevant Technical Standards, Meaningful Public Engagement, and Robust Governance. They supplement this with free resources including the Responsible AI Interview Questions (featured in the UK Government's CDEI Portfolio) and Template ChatGPT Use Policy. Their service offerings include interactive workshops, consulting on governance structures, and bespoke advisory work tailored to organizational needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Workshop: Adopting AI Responsibly A three-hour interactive online workshop delivered via Zoom, designed to help organizational staff become more confident in evaluating the usefulness of AI tools. Covers living with AI, demystifying AI, the four pillars of Responsible AI, and case studies. Maximum 12 participants per session.
- AI Ethics Consulting Bespoke organizational consulting on the ethics of AI, helping clients identify crucial AI-related decisions, anticipate consequences, and implement safeguards for responsible AI governance. Delivered through workshops and tailored advisory engagements.
- Research Governance Consulting Supporting research governance projects facilitating good research practices and open science standards. Includes workshop coordination, authorship policies, science communications drafting, and ethical assessments of funded projects.
Quantifiable outcome
- 260+ participants engaged at report launch events
- +2 more outcomes
Companies that use Kairoi
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Kairoi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kairoi partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and secondary.
- Montreal AI Ethics Institute (MAIEI)coreKairoi partners with MAIEI to produce the State of AI Ethics Report Vol. 7, providing streamlined contribution processes and open science leadership.
- United Nations (UN) - AI Governance InitiativesecondaryKairoi submitted input on terms of reference for the UN's Independent International Scientific Panel on AI and Global Dialogue on AI Governance, co-facilitated by Costa Rica and Spain.
- International Well Building Institute (IWBI)coreKairoi developed the AI Framework for Advancing Healthy Built Environments with IWBI. The framework incorporated Kairoi's AI Ethics Canvas and was the first framework to explicitly do so.
- Open Modeling Foundation (OMF)coreKairoi supports OMF's ModelShare Programme, coordinating workshops on ethical model-sharing practices throughout the modeling lifecycle. Work culminated in a PLOS Computational Biology publication with 22 authors from three continents.
- Future Medicine AI (FMAI)coreKairoi became a Launch Partner with FMAI, part of Future Science Group. Kairoi contributes ethics and regulation content to FMAI Hub annually, recognized for innovative approach focusing on organizational mechanisms for reflexive tech cultures.
- Ada Lovelace InstitutecoreKairoi co-authored the 'Looking Before We Leap' report on expanding ethical review processes for AI and data science research. The report was led by Ada Lovelace Institute with University of Exeter and University of Bristol, funded by AHRC (£100,000).
- GO FAIR USsecondaryKairoi supports GO FAIR US in communicating learnings on data sharing in life sciences, including drafting client-facing science communications, authorship policies, and preprints.
- We and AIcoreKairoi collaborates with We and AI on the Better Images of AI project and online course development. Supported the #NewImageNovember campaign that doubled the library's size.
- Next Generation Internet (NGI)secondaryKairoi supports NGI's open call process by assessing ethical implications of projects funded through this European Commission initiative re-imagining the internet of tomorrow.
- RSA (Royal Society of Arts, Manufactures and Commerce)secondaryKairoi introduced its AI Ethics Canvas at an RSA showcase event. Founder manages the RSA AI Interest Group with 360+ change makers.
- Responsible Artificial Intelligence Network (RAIN)secondaryKairoi founder serves as founder of RAIN, which informs responsible AI development, deployment, adoption and governance by promoting diverse voices and reducing inequalities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Kairoi competitors and assessment
Company assessmentDirect peers
- Holistic AI: Holistic AI is an AI governance, risk and compliance (GRC) platform and advisory firm focused on operationalising responsible AI for enterprises. It directly competes with Kairoi in the AI GRC services category, particularly around EU AI Act readiness and organisational AI assurance.
- Credo AI: Credo AI provides an AI governance platform and advisory services that help organisations implement responsible AI policies, risk assessments and audit processes. Like Kairoi, it targets enterprises preparing for emerging AI regulation, but with a software-led rather than services-led model.
- BABL AI: BABL AI is an AI auditing and consultancy firm offering AI ethics reviews, algorithmic audits, and governance advisory. Its service-led, audit-focused model directly mirrors Kairoi's organisational AI ethics consulting practice.
- Fairly AI: Fairly AI provides an AI governance and risk management platform for enterprises, with services spanning model risk, policy management and AI assurance. It overlaps with Kairoi's organisational-first AI governance methodology and EU AI Act focus.
- Saidot: Saidot is a Finnish AI governance platform that helps organisations catalogue AI systems, manage risks and comply with the EU AI Act. It is a direct peer in the European AI GRC category that Kairoi operates in.
Others
- Ada Lovelace Institute: The Ada Lovelace Institute is an independent research body focused on AI and data ethics, and a co-author with Kairoi on the 'Looking Before We Leap' report. It is an ecosystem partner addressing overlapping questions in AI governance research rather than a commercial consulting competitor.
- Montreal AI Ethics Institute (MAIEI): MAIEI is a non-profit research institute that produces the State of AI Ethics Report and maintains the Ethical AI Database in which Kairoi is featured. It is a thematic partner and ecosystem participant rather than a commercial competitor, sharing overlapping subject matter and contributor networks.
Broad incumbents
- Accenture (Responsible AI practice): Accenture operates a large Responsible AI advisory practice serving global enterprises with AI governance, ethics and risk services. It competes with Kairoi for enterprise AI ethics mandates but with substantially more delivery capacity and broader service breadth.
- IBM watsonx.governance: IBM's watsonx.governance is an enterprise AI governance, risk and compliance offering integrated into IBM's broader AI platform portfolio. It competes with Kairoi at the AI GRC layer but as part of a much larger enterprise software suite rather than as a specialist consultancy.
- Microsoft Responsible AI: Microsoft's Responsible AI programme encompasses tools, frameworks and consulting for responsible AI development and deployment. It is a broad incumbent that addresses the same organisational AI ethics needs Kairoi targets, but at platform scale and as part of a wider cloud portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kairoi social profiles
Digital presenceKairoi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kairoi leadership team
Management profileNumber of profiles
Profiles1 record
Kairoi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kairoi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kairoi
What does Kairoi do?
Kairoi is a consultancy that advises organizations on AI ethics and research governance, helping clients identify crucial AI-related decisions, anticipate consequences, and implement safeguards through its proprietary AI Ethics Canvas methodology. The firm delivers three-hour online workshops on adopting AI responsibly and conducts bespoke consulting projects on responsible AI adoption, open science practices, and research ethics for clients in academia, healthcare, government, and the built environment.
Is Kairoi a public or private company?
Kairoi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kairoi founded?
Kairoi was founded in 2022.
Where is Kairoi based?
Kairoi is headquartered in Tallinn, Estonia, in the Europe region.
How does Kairoi make money?
Four revenue lines are on record. AI Ethics Consulting Services are the primary driver. The others are research Governance Consulting, AI Ethics Workshops and content Creation and Publications.
Who are Kairoi's main competitors?
Direct peers on record are Holistic AI, Credo AI, BABL AI, Fairly AI and Saidot. Others are Ada Lovelace Institute and Montreal AI Ethics Institute (MAIEI). Broad incumbents are Accenture (Responsible AI practice), IBM watsonx.governance and Microsoft Responsible AI.
Does Kairoi have an API?
No public API is recorded for Kairoi.
What industry is Kairoi in?
Kairoi's product category is AI Ethics Consulting. Its primary akta.pro industry code is HDAAAMAA, AI Governance, Risk & Compliance (GRC) Platforms, with a secondary code of HDAAAMAE, Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001). Its NAICS code is 54169 and its SIC code is 8742.