What GAME RAID UK LTD does

Game Raid UK LTD is an independent UK-based e-commerce retailer specializing in brand-new, factory-sealed physical video games and gaming accessories, trading under the name "GameRaid" from a registered London address (86-90 Paul Street). The company's core offering spans PlayStation 5, PlayStation 4, PlayStation 3, Nintendo Switch (including Switch 2), Xbox Series X/S, Xbox One, and retro gaming platforms — primarily through Evercade cartridges and retro peripherals such as SPEEDLINK USB joysticks — with a catalog of approximately 330 titles plus clearance stock.

The business is built on a Shopify-powered direct-to-consumer storefront at gameraid.co.uk, supplemented by established presence on eBay and Amazon marketplaces. Fulfillment is handled via Royal Mail Tracked services and Amazon Logistics, with free tracked UK shipping as standard and a £1.49 24-hour express upgrade. The company is privately held, bootstrapped, and does not disclose revenue, headcount, or external funding; company registration (CRN 15582262) places it as a private limited company in England.

Commercially, revenue is generated through one-time unit sales at retail-style margins, with prices ranging from approximately £3.99 (clearance) to £89.99 (collector/import titles). The customer base is horizontally segmented UK individual gamers, served through a multi-channel digital marketing mix including organic social (Instagram, YouTube, TikTok, X, Pinterest), SEO, email newsletters, and an editorial blog featuring game reviews and a monthly "Value Watch" series tracking physical game market trends.

Name

GAME RAID UK LTD

Legal name

Game Raid UK LTD

Website

https://gameraid.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Game Raid UK LTD is an independent UK e-commerce retailer selling brand-new, factory-sealed physical video games and retro gaming accessories across PlayStation, Nintendo Switch, Xbox, and Evercade platforms to UK individual gamers via its own Shopify storefront and eBay/Amazon marketplaces.

Ownership category

akta.pro rank

Product category

Video Game Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Retro & Pre-Owned Gaming Retail (Used Games, Consoles, Trade-In) (CRACAFAH)

akta.pro secondary industry

Console/Handheld Accessories (Docks, Cases, Stands, Skins) (CRACAOAJ)

Keywords

• Physical video games
• Video game retail
• Retro gaming accessories
• Console game sales
• Online gaming store

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Physical Video Game Retail: One-time sale of brand new and factory sealed physical video games for gaming consoles including PlayStation 5, PlayStation 4, Nintendo Switch, Xbox, and retro gaming platforms. Revenue generated from product sales with standard retail margin.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Game Raid UK LTD operates a UK online retail business selling brand new and factory-sealed physical video games and retro gaming accessories to consumers. The catalog spans PlayStation 5, PlayStation 4, PlayStation 3, Nintendo Switch (including Switch 2), Xbox Series X/S, Xbox One, and Evercade retro platforms, with unit prices ranging from approximately £3.99 clearance to £89.99 premium titles. Orders are fulfilled with free tracked UK delivery and optional 24-hour express shipping, via the company's own Shopify-powered website and eBay/Amazon marketplace listings.

Product overview

Game Raid UK LTD operates an independent e-commerce retail platform selling physical video games across multiple gaming platforms. Their core product portfolio consists of physical video game discs and cartridges for PlayStation 5, PlayStation 4, PlayStation 3, Nintendo Switch (including Switch 2), Xbox Series X/S, Xbox One, and retro gaming systems through Evercade cartridges. The company also stocks retro gaming accessories such as USB joysticks. Their product offering is complemented by a content platform featuring game reviews and gaming tips/trends analysis, including a monthly 'Value Watch' series monitoring physical game market values. The business sells exclusively brand new and factory-sealed products with free tracked UK shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• PlayStation 5 Physical Games Brand new, factory-sealed physical video game discs for Sony's PlayStation 5 console, including new releases, classic titles, and collector editions, sold to UK individual gamers.
• PlayStation 4 Physical Games Brand new, factory-sealed physical video game discs for Sony's PlayStation 4 console, featuring a mix of current and legacy titles, sold to UK individual gamers.
• PlayStation 3 Physical Games Brand new, factory-sealed physical video game discs for Sony's legacy PlayStation 3 console, sold to UK individual gamers and retro collectors.
• Nintendo Switch Physical Games Brand new, factory-sealed physical game cartridges for Nintendo Switch, Nintendo Switch OLED, and Nintendo Switch 2 platforms, sold to UK individual gamers.
• Xbox Physical Games Brand new, factory-sealed physical video game discs for Xbox Series X, Xbox Series S, and Xbox One consoles, sold to UK individual gamers.
• Evercade Retro Gaming Cartridges and Collections New retro gaming cartridges and collection packs for the Evercade retro gaming console (e.g., Data East, Team 17 Amiga, Gremlin, Sunsoft, C64, Worms collections), sold to UK retro gaming enthusiasts and collectors.
• Retro Gaming Accessories and USB Joysticks Retro gaming peripherals including SPEEDLINK Competition PRO Extra USB joysticks compatible with classic systems such as ZX Spectrum and Amiga A500 Mini, sold to UK retro gaming enthusiasts.
• Clearance and Discounted Physical Games Discounted final-stock brand new, factory-sealed physical video games across multiple platforms (PlayStation, Nintendo Switch, Xbox) sold at reduced prices, targeted at price-sensitive UK individual gamers.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Three partnerships are on record, tiered core.

• B2B Suppliers and DistributorscoreOthersOpen to forming new B2B relationships with suppliers and distributors for wholesale purchasing. Contact via [email protected] or website contact form.
• Royal MailcoreTechnology or IntegrationPrimary shipping carrier for UK order fulfillment. Provides tracked delivery services including Royal Mail Tracked 24 and 48, enabling customers to track orders from dispatch to delivery.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the game raid online store, enabling product listings, shopping cart, checkout, and order management functionality.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon UK: Dominant UK online marketplace and direct retailer selling physical and digital video games. Competes on the same SKUs at scale; Game Raid also relies on Amazon as a distribution channel.
• GameStop: Global specialist video game retailer carrying new and used physical games, consoles, and collectibles. Comparable product category and collector focus, though GameStop is US-headquartered and far larger.
• Argos: Major UK general merchandise retailer carrying physical video games alongside broad consumer goods. Comparable for catalog overlap, but games are a small category within a much larger retail portfolio.

Direct peers

• The Game Collection: UK online video game retailer carrying physical PS, Xbox, Nintendo Switch and retro games. Directly comparable online-only retail model with similar multi-platform coverage.
• CeX: UK high-street and online retailer specializing in second-hand electronics, video games, consoles, and accessories. Comparable given Game Raid's retro/physical focus, though CeX is dominated by trade-in and used inventory.
• Base.com: UK online retailer selling video games, consoles, and gaming accessories. Comparable digital-first retail model targeting UK gamers seeking competitive pricing on physical media.
• GAME: Largest specialist UK video game retailer selling new and pre-owned physical games across PlayStation, Nintendo, and Xbox. Most direct comparable given overlapping product mix and UK consumer base, though GAME operates a much larger omnichannel footprint with stores.
• Simply Games: UK online retailer focused on physical video games for PlayStation, Xbox, and Nintendo platforms. Comparable pure-play e-commerce model selling sealed new titles to UK gamers.
• ShopTo: UK-based online video game retailer specializing in physical console games with price-comparison positioning and free delivery. Closely comparable model: online-only, multi-platform physical games, competitive pricing.

Regional players

• Mighty Ape: New Zealand-based online retailer carrying video games, consoles, and entertainment products. Comparable pure-play e-commerce model for physical games, but operating in a different geography from Game Raid's UK-only footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GameRaidUK
• YouTubeyoutube.com/@gameraiduk
• Instagraminstagram.com/game_raid
• TikToktiktok.com/@gameraiduk
• Pinterestpinterest.co.uk/GameRaidUK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAME RAID UK LTD