Mr. Geek Toronto Inc.

What Mr. Geek Toronto Inc. does

Mr. Geek Toronto Inc. is a Philippines-founded digital solutions provider established in 2015, operating through Mr. Geek Philippines, Inc. as its primary entity and Mr. Geek London Limited in the United Kingdom, with additional offices in Toronto and Vigan. The company develops customized web and mobile applications for Android, iOS, and hybrid platforms and provides IT consulting services such as business analysis, system design, UI/UX design, staff augmentation, system integration, testing, and cloud management. Its primary customer base is Philippine micro, small, and medium enterprises (MSMEs), augmented by selected enterprise engagements with clients including BDO, Unilever, the Philippines National Police, MAPUA, and PhilExport.

The company's product portfolio combines proprietary platforms with third-party-backed hardware. Proprietary platforms include MyStart-Apps, a freemium DIY mobile app creation tool for micro-enterprises; FRANCOS, a subscription-based franchise management tablet platform tracking ROI, sales, expenses, inventory, and attendance in real time; and 8 Senses, a marketplace platform for home spa services. Hardware offerings include smart cards, NFC-enabled smart rings, campus access control systems, and RFID solutions sourced through a Korean partnership with UBIVELOX. Underlying infrastructure runs on Huawei Cloud.

Revenue mechanics blend professional services (custom app development and consulting), subscription (FRANCOS), hardware sales (smart cards/RFID), freemium with upsell potential (MyStart-Apps), and productized projects (e.g., the PNP Kasurog Alert App). The company reports no institutional funding and appears bootstrapped and founder-led, with CEO Rowinner Bautista concentrating strategic, product, and ecosystem roles (including the StartUp Nation radio program and Mr. Click community digital agency). The firm has accumulated regional recognition including selection as the official Philippine delegate at the Asian Entrepreneurship Award 2017 in Chiba, Japan, and wins at The Pitch 2018 and 2020, alongside participation in Rise Hong Kong 2018 and Slush Tokyo 2019.

Name

Mr. Geek Toronto Inc.

Legal name

Mr. Geek

Website

https://mrgeek.online

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Mr. Geek Toronto Inc., founded in 2015 in the Philippines, develops customized web and mobile applications and offers IT consulting alongside proprietary products such as MyStart-Apps and FRANCOS, primarily serving Philippine MSMEs and select enterprise clients through offices in Manila, Vigan, Toronto, and London.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Custom software development
• Mobile app development
• Web application services
• IT consulting services
• No-code app platform

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Web & Mobile Development Services: Professional services revenue from customized web and mobile application development for enterprise clients, including system design, coding, testing, and deployment services.
2. FRANCOS Subscription: Recurring subscription revenue from the FRANCOS franchise management tablet platform, providing real-time business analytics and monitoring for franchised businesses.
3. MyStart-Apps Freemium: Free DIY app creation platform for micro-enterprises with potential for premium upsells and professional services for custom implementations.
4. Smart Hardware Products: Revenue from sale of smart cards, smart rings, and RFID systems for payment, access control, and identification applications.
5. RFID System Integration: Custom RFID solution development and integration services through Korean partner UBIVELOX, including API development and system implementation.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mr. Geek develops customized web and mobile applications for Android, iOS, and hybrid platforms targeting MSMEs, and offers proprietary software products (MyStart-Apps DIY app platform, FRANCOS franchise management, 8 Senses spa platform) and smart hardware products such as smart cards, NFC smart rings, and RFID systems. The company also provides IT consulting services including system design, UI/UX, coding, staff augmentation, and cloud management.

Product overview

Mr. Geek offers a portfolio of products centered around web and mobile application development services and proprietary platforms. The core product lineup includes MyStart-Apps (a DIY mobile app creation platform offered free to micro enterprises), FRANCOS (a subscription-based franchise management solution), and 8 Senses (a spa services marketplace app). The company also offers smart hardware products including Smart Chips/Cards, Smart Rings (NFC payment rings), Campus Access Control Systems, and RFID Solutions. Services include customized web and mobile app development for Android, iOS, and hybrid platforms, along with consulting services such as business analysis, system architecture, UI/UX design, coding, staff augmentation, and cloud management. The company has also developed specialized applications such as the PNP Kasurog Alert App for the Philippines National Police.

Differentiator

Problem solved

Functional benefit

Brands

• MyStart-Apps (MSA): A Do-It-Yourself online platform that creates FREE mobile apps without the need of learning how to code.
• FRANCOS
• 8 Senses

Products and services

• MyStart-Apps A Do-It-Yourself online platform that creates free mobile apps without the need of learning how to code, targeting Micro Enterprises to provide small players their necessary digital, web and mobile advantage for business growth.
• FRANCOS A subscription-based platform delivered on a tablet that tracks the Return on Investment (ROI) of Franchised Businesses, monitoring Daily Sales, Expenses, Income, Inventory, Attendance and other important reports for franchisors and franchisees in real-time.
• 8 Senses A mobile app platform that allows users to avail quality home service massages from different spa owners, featuring freelance masseuses and an online store for spa needs.
• Smart Chip & Cards Physical electronic authorization devices, typically plastic credit card-sized cards with embedded integrated circuit chips used to control access to resources, payments, and identification.
• Smart Rings NFC-enabled rings that allow payment at any contactless terminal, supporting contactless payment transactions, travel cards, and access badges.
• Campus Access Control System A security and identification system powered by Smart Cards with student and staff attendance monitoring, mobile dynamic checking to control campus access, and administrative support with automatic real-time statistics and analysis reports.
• RFID Cards & System Radio frequency identification system using electromagnetic fields to automatically identify and track tags, with access control capabilities and NFC technology integration through Korean partner UBIVELOX.
• Web & Mobile Apps Development Service Customized web and mobile application development services for Android, iOS, and hybrid platforms targeting Micro, Small and Medium-scale Enterprises (MSMEs).
• IT Consulting Services Additional IT services including Ideation/Business Analysis, System Design and Architecture, Documentation/Technical Writing, UI/UX Design Study, Wireframing/Prototyping, Pure Coding, Staff Augmentation, System Integration, Testing, and Cloud Management.

Quantifiable outcome

• 28 mobile apps published across platforms
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered notable, flagship, core and minor.

• UP Organization of Business Economics Majors (The Pitch)notableStrategic or Co-development Partner · 1 January 2018The UP Organization of Business Economics Majors organizes The Pitch competition where Mr. Geek's MyStart-Apps won in 2018 and FRANCOS won in 2020. These partnerships have resulted in investment opportunities and significant visibility for the company's products.
• Asian Entrepreneurship Award OrganizationflagshipStrategic or Co-development Partner · 1 January 2017Mr. Geek was selected as the official Philippine delegate at the 2017 Asian Entrepreneurship Award in Chiba, Japan, one of Asia's most prestigious tech startup competitions attracting hundreds of entrants from across the continent.
• Huawei CloudcoreTechnology or IntegrationHuawei Cloud serves as Mr. Geek's cloud infrastructure partner. Huawei Cloud is a market-leading cloud service provider with 30+ years of ICT infrastructure experience, offering dependable, secure, and cost-effective cloud services to enable applications and harness data power for organizations of all sizes.
• AccralawminorOthersAccralaw is Mr. Geek's legal services partner. As stated by the CEO: 'The rich experience we gained in the past as an IT startup company taught us to become more diligent in our legal affairs. This is why we decided to partner only with the best of the best in the legal arena – The Firm.'
• UBIVELOXcoreTechnology or IntegrationUBIVELOX is Mr. Geek's Korean partner for RFID solutions. Mr. Geek offers RFID requirements through this partnership, providing access to innovative RFID technology including tags, systems, and API integration capabilities for access control and NFC applications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• GoodBarber: No-code app builder with strong marketplace/PWA support; partially overlaps with Mr. Geek's DIY app builder and 8 Senses marketplace-style product.

Broad incumbents

• Accenture: Global IT services and digital transformation leader that competes for the same large enterprise custom development and consulting RFPs that Mr. Geek targets with clients like BDO and Unilever.
• Voyager Innovations: Philippine digital and fintech arm of PLDT/Smart, providing digital payments, lending, and platform services — a broader incumbent that overlaps with Mr. Geek's mobile app, payments, and digital transformation offerings.

Direct peers

• Spiralytics: Philippine digital agency offering web development, mobile apps, and digital marketing — a regional peer competing for the same MSME and enterprise custom development budgets.
• BuildFire: No-code mobile app platform for iOS and Android with templates and integrations; addresses the same SMB DIY app builder market as MyStart-Apps and Mr. Geek's custom dev services.
• Appy Pie: DIY mobile and web app creation platform with a freemium model and AI-assisted features — competes head-on with Mr. Geek's free MyStart-Apps offering for budget-constrained MSMEs.
• AppSheet (Google Cloud): Google-owned no-code platform that lets non-developers build mobile and web apps — the closest direct competitor to Mr. Geek's MyStart-Apps DIY app builder. Both target non-technical SMB users with a freemium-style entry point.
• Exist Software Labs: Philippine software development and consulting firm delivering custom enterprise solutions; comparable in offering custom web/mobile development and IT consulting to mid-market and enterprise clients.
• Glide: No-code app builder focused on turning spreadsheets into mobile and web apps, directly overlapping MyStart-Apps' value proposition for micro-enterprises that want simple apps without coding.
• Stratpoint Technologies: Philippines-headquartered custom software development and digital transformation firm serving enterprise and mid-market clients — closely comparable to Mr. Geek's custom web/mobile dev and IT consulting practice in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pg/MrGeekMobile
• LinkedInlinkedin.com/in/mr-geek-383240239

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Geek Toronto Inc.