What Spiralytics does

Spiralytics is a digital marketing agency founded in 2013 and headquartered in Makati City, Philippines, with a regional presence in Singapore. The firm delivers a full-stack set of digital marketing services — Pay Per Click (PPC) advertising, Search Engine Optimization (including a newer GEO/ChatGPT Optimization line), Email and Marketing Automation, Social Media Marketing, Conversion Rate Optimization (CRO), Content Marketing, Performance Web Design, Search Engine Marketing, and Lead Generation — to a client base of 500+ organizations spread across the Philippines, Singapore, the United States, the United Kingdom, Australia, and Europe. Its customer roster spans large enterprises (Globe, Ayala Malls, TransUnion, RCBC Bankard), mid-market firms (Manila Recruitment, PawnHero, First Circle), and smaller companies (Zone Athletics, Yokly, SolarNRG) across roughly a dozen industries including telecommunications, banking, fintech, legal, real estate, BPO, energy, and SaaS.

The agency's underlying technology stack is platform-agnostic and built around certified partnerships with three major marketing-technology vendors: Google (Premier Partner for Google Ads), HubSpot (Platinum Partner for CRM and marketing automation implementation), and ActiveCampaign (Premier Partner for email and customer-experience automation). Delivery tooling spans front-end ad platforms (Google Ads, Meta, LinkedIn, TikTok, Twitter/X, Pinterest, YouTube) and back-end analytics and automation systems (HubSpot, ActiveCampaign, Google Analytics, Tag Manager, Search Console, Google Optimize, Hotjar, Mailchimp, Salesforce, Zapier, Shopify). Internally, Spiralytics applies generative-AI tools such as ChatGPT and Gemini to content drafting, research, and editing workflows, with human editorial review of all AI-assisted output. The firm has no proprietary software products, APIs, or SDKs — its deliverable is agency services, not licensed technology.

Spiralytics generates revenue through recurring monthly service engagements priced on a quote-based subscription model, with no setup fees and no long-term contracts (clients may cancel at any time). Customer acquisition combines a content-led inbound engine (SEO-optimized blog, ebook library, email newsletter, organic social on Facebook, LinkedIn, and Instagram) with a consultative direct-sales motion anchored by a "Request a Growth Proposal" call-to-action, plus a formal Referral Partner Program that pays quarterly commissions for the lifetime of referred client engagements. The company appears to be privately held, bootstrapped, and founder-led (co-founders Jimmy Cassells as CEO and Nix Nolledo), with no disclosed institutional funding beyond a 2017 Wavemaker Ventures event, and no reported acquisitions, subsidiaries, or restructuring activity.

Name

Spiralytics

Legal name

Spiralytics, Inc.

Website

https://spiralytics.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Spiralytics is a Philippines-headquartered, bootstrapped digital marketing agency founded in 2013 that delivers PPC, SEO, marketing automation, social media, CRO, and web design services on recurring monthly engagements to 500+ enterprise and mid-market clients across the Philippines, Singapore, the US, the UK, Australia, and Europe.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Direct Mail Advertising (54186), Direct Mail Advertising (541860)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

akta.pro secondary industries

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Digital marketing services
• Search engine optimization
• Pay-per-click advertising
• Marketing automation services
• Conversion rate optimization

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Spiralytics generates revenue through monthly/recurring digital marketing service engagements. Services include PPC management, SEO, content marketing, email and marketing automation, social media marketing, conversion rate optimization, performance web design, and lead generation. They offer no set-up fees and no long-term contracts, allowing clients to cancel anytime if not improving their digital marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Spiralytics is a digital marketing agency that plans, executes, and optimizes performance-driven campaigns for businesses across paid media, organic search, email, social, content, and conversion. Core services include Pay-Per-Click advertising, SEO/GEO/ChatGPT Optimization, Email and Marketing Automation, Social Media Marketing, Conversion Rate Optimization, Content Marketing, Performance Web Design, Search Engine Marketing, Lead Generation, E-Commerce Optimization, Local SEO, and Website Optimization, delivered through a proprietary Learn-Plan-Implement-Evaluate-Repeat methodology under recurring monthly engagements.

Product overview

Spiralytics is a digital marketing agency offering a comprehensive suite of services as a platform of interconnected marketing solutions. The core offering includes Pay Per Click (PPC) advertising, Search Engine Optimization (SEO/GEO/ChatGPT Optimization), Email & Marketing Automation (via HubSpot and ActiveCampaign), Social Media Marketing, Conversion Rate Optimization (CRO), Content Marketing, Performance Web Design, and specialized services including Lead Generation, E-Commerce Optimization, Local SEO, and Website Optimization. The agency operates through a Learn-Plan-Implement-Evaluate-Repeat methodology, offering services both independently and bundled. As a Certified HubSpot Partner Agency and ActiveCampaign Premier Partner, Spiralytics provides specialized implementation and automation services for these platforms. Additionally, they operate a Referral Partner Program for quarterly commissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Pay Per Click (PPC) Services Data-driven online advertising campaign management across multiple platforms including Google Ads and Facebook Ads, focused on testing, optimizing spend, and identifying strategies that deliver customers.
• SEO / GEO / ChatGPT Optimization Website optimization to improve organic search rankings and revenue, including creation of unique link-earning content and tuning of revenue-generating pages for search visibility.
• Email & Marketing Automation Marketing automation strategies using HubSpot and ActiveCampaign to increase customer lifetime value through automated workflows, lead nurturing sequences, and email campaigns.
• Social Media Marketing Social media strategy and content services to expand reach, connect with customers, and build brand awareness across platforms.
• Conversion Rate Optimization (CRO) Website optimization using analytics and user behavior tools to identify conversion opportunities, including funnel analytics, user research, heuristic analysis, and A/B testing.
• Content Marketing SEO-optimized content creation and promotion that builds targeted, measurable, profitable content earning links and driving organic search increases.
• Performance Web Design Website design services creating fast, responsive, conversion-optimized pages that deliver strong customer experience and communicate the brand story.
• Search Engine Marketing (SEM) Paid search advertising combined with SEO strategies for comprehensive search engine visibility.
• Lead Generation Services focused on generating and converting quality leads through digital marketing strategies and optimization.
• E-Commerce Optimization Digital marketing services designed to optimize e-commerce websites and increase online sales.
• Local SEO Search engine optimization services focused on improving local search visibility and rankings for geographically targeted queries.
• Website Optimization Strategic website improvements including analytics implementation, user behavior analysis, user mapping, design thinking, and motivation matching for frictionless experiences.
• Grow Revenue Revenue growth services focused on maximizing return on marketing investment through strategic digital marketing initiatives.
• Certified HubSpot Partner Agency Services HubSpot CRM implementation, migration, and marketing automation services provided by certified HubSpot partners.
• ActiveCampaign Partner Agency Services Email marketing and automation services provided through ActiveCampaign Premier Partner status.
• Referral Partner Program Quarterly commission program enabling partners to refer clients to Spiralytics and earn ongoing commissions for as long as referred clients remain with the agency.

Quantifiable outcome

• 200% increase in organic search traffic achieved for client's online magazine
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Premier Partner status, indicating proficiency in Google Ads, YouTube advertising, and other Google marketing platforms. Enables access to Google's partner resources, beta features, and certification programs.
• HubSpotcoreTechnology or IntegrationHubSpot Platinum Partner Agency with extensive experience in HubSpot CRM implementation, marketing automation, sales enablement, and inbound marketing. Specializes in helping businesses transition from spreadsheets to HubSpot with clean data and optimized workflows.
• ActiveCampaigncoreTechnology or IntegrationActiveCampaign Premier Partner specializing in email marketing automation, customer experience automation, and multi-channel marketing campaigns.
• Referral Program PartnersminorChannel Partner/ Reseller/ DistributorPartners who refer clients to Spiralytics through a structured referral program, earning quarterly commissions for as long as referred clients remain with Spiralytics. Partners receive dedicated account managers, customized strategies, and regular performance updates.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thrive Internet Marketing Agency: Full-service digital agency providing SEO, PPC, social media, and web design with a global delivery footprint. Comparable in service catalog and subscription-style engagements targeting SMB to enterprise.
• KlientBoost: Performance marketing agency specializing in PPC, CRO, and paid social with a comparable consultative, data-driven positioning and monthly recurring engagement model.
• Disruptive Advertising: Digital agency providing PPC, SEO, and CRO services with a similar results-oriented, no-long-term-contract positioning and funnel-focused methodology.
• Power Digital Marketing: Full-service performance marketing agency combining SEO, paid media, content, and CRO with similar enterprise client focus and tech-enabled delivery model.
• Single Grain: Digital marketing agency offering SEO, paid media, content, and CRO with a comparable full-funnel, recurring engagement model targeting growth-stage and enterprise clients.
• Directive: B2B-focused digital marketing agency with deep SEO, PPC, and content capabilities. Comparable in mid-market to enterprise focus and recurring agency engagements.
• Ignite Visibility: Multi-channel digital marketing agency focused on SEO, paid media, social, and email with a similar mid-market/enterprise positioning and outcome-driven service model.
• WebFX: Full-service digital marketing agency offering SEO, PPC, CRO, and content marketing with a similar mid-market to enterprise client mix. Directly comparable in service breadth, recurring agency model, and outcome-based positioning.

Regional players

• Hashmeta: Singapore and APAC-focused digital marketing agency with influencer marketing, social, and performance capabilities. Comparable as a regional full-service peer with similar Southeast Asia client base.
• First Page Digital: Singapore-headquartered digital marketing agency offering SEO, SEM, and social media services across APAC. Directly comparable in regional positioning and service catalog for Singapore and Southeast Asian clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Spiralytics
• LinkedInlinkedin.com/company/spiralytics-inc
• Xx.com/Spiralytics

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiralytics