The Podium Mindset, LLC

What The Podium Mindset, LLC does

The Podium Mindset, LLC is a privately held, founder-owned mental performance coaching business serving competitive youth athletes aged 10 and up, plus the athletes' parents. The company was founded by Dr. Jordan Smith, a former Division I volleyball player at Eastern Michigan University who holds a PhD in Sport Psychology and Certified Mental Performance Consultant (CMPC) credentials, after she experienced firsthand how mental barriers — rather than physical talent — limit athletic performance. The company has reportedly worked with over 100 youth athletes across multiple sports including cross country, motorsports, volleyball, softball, and track and field.

The core offering consists of three structured coaching programs: One-on-One Mental Performance Coaching (50-minute personalized Zoom sessions available as single sessions, 5-session bundles, or 10-session bundles), Develop Your Mental Toolbox (a signature 32-week, 8-month group program with 30 live sessions and two 1:1 sessions), and Next Level Confidence (a focused 12-week group program for athletes struggling specifically with confidence). A Parent Add-On offering extends coaching to parents biweekly. There is no proprietary technology platform; the service stack is human-delivered, evidence-based sport psychology delivered over Zoom, with email support and pre-competition check-ins as ancillary touchpoints. Pricing is not publicly disclosed, and the Terms of Service state all sales are final with no refunds.

The go-to-market is sales-led and direct-to-consumer: a free 30-minute introductory call is used to assess athlete needs and recommend a program fit, with top-of-funnel demand generated through organic website content, a downloadable '8 Mental Habits' lead magnet, social media hashtags, and athlete testimonials. The company is registered in Tallahassee, Florida, operates virtually with no disclosed geographic restrictions, and is bootstrapped with no institutional funding, parent company, or acquisitions disclosed.

Name

The Podium Mindset, LLC

Legal name

The Podium Mindset, LLC

Website

https://thepodiummindset.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

The Podium Mindset, LLC is a founder-owned mental performance coaching service that delivers evidence-based sport psychology coaching over Zoom to competitive youth athletes and their parents across the United States.

Ownership category

akta.pro rank

Product category

Sports Psychology Coaching

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industry

Behavior Change & Motivational Coaching (HSADAGAF)

Keywords

• Mental performance coaching
• Sport psychology services
• Youth athlete development
• Confidence coaching
• Mental skills training

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. One-on-One Coaching Sessions: Individual 50-minute personalized coaching sessions via Zoom. Available as single sessions or bundled packages (5-session and 10-session bundles). Sessions include customized mental skills exercises, digital resources, email support, and pre-competition check-ins.
2. Develop Your Mental Toolbox Program: Signature 32-week (8-month) comprehensive group program including 30 live group sessions, 2 one-on-one coaching sessions, weekly practice exercises tailored to sport, pre-competition check-ins, and peer community access.
3. Next Level Confidence Program: Focused 12-week intensive group program including 10 live group sessions, 2 one-on-one coaching sessions, sport-specific confidence exercises, pre-competition routine development, and email support.
4. Parent Coaching Add-On: Biweekly parent coaching sessions to teach parents the skills their athletes are learning and provide strategies to support mental development without adding unintentional pressure.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Podium Mindset, LLC provides mental performance coaching services for competitive youth athletes, delivered virtually via Zoom. Its core offerings include individualized one-on-one coaching sessions and structured multi-week group programs that teach athletes practical mental skills to manage self-doubt, performance anxiety, and fear of failure. A parent coaching add-on is also offered to help families reinforce mental development at home.

Product overview

The Podium Mindset, LLC offers a portfolio of mental performance coaching programs for competitive youth athletes. The core offerings consist of three structured programs: One-on-One Mental Performance Coaching (individualized sessions addressing specific mental barriers), Develop Your Mental Toolbox (a 32-week comprehensive group-based program with peer learning), and Next Level Confidence (a 12-week focused program on building elite-level self-belief). A Parent Add-On option provides biweekly coaching sessions for parents to learn supportive techniques. All programs feature virtual delivery via Zoom, combining personalized one-on-one coaching with group sessions, and include real-time pre-competition support and ongoing email assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• One-on-One Mental Performance Coaching Personalized coaching sessions focused on specific mental challenges such as negative self-talk, performance anxiety, and fear of failure. Delivers practical, sport-specific mental skills through a customized plan built around the athlete's unique needs and goals, available as single sessions or bundled packages.
• Develop Your Mental Toolbox Signature 32-week (8-month) comprehensive group program providing mental skills development through weekly live group sessions with peer athletes, two personalized one-on-one coaching sessions, weekly practice exercises tailored to sport, pre-competition check-ins, and community access.
• Next Level Confidence Focused 12-week intensive group program designed for athletes with basic mental skills who struggle with consistent confidence under pressure. Includes 10 live group sessions, two one-on-one coaching sessions, sport-specific confidence exercises, pre-competition routine development, and email support.
• Parent Add-On Coaching Sessions Biweekly parent coaching sessions available as an add-on to the main programs. Teaches parents the specific language and techniques to support their athlete's mental development and reinforce skills without adding unintentional pressure.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Premier Sport Psychology: Mental performance coaching practice serving competitive athletes with 1:1 sessions and structured programs. Directly comparable in offering, target customer, and credentialed-coach positioning.
• Lakeshore Sport Psychology: Sport psychology consulting firm offering mental performance coaching to athletes across age groups and sports. Highly comparable service category, target market, and 1:1/group delivery model to The Podium Mindset.
• Sport Psychology Associates: Consulting psychologists providing mental skills training to athletes, coaches, and teams. Closely aligned service category with The Podium Mindset in credentialed sport psychology coaching.
• RISE Sport Psychology & Performance: Sport psychology practice providing mental performance coaching for athletes using evidence-based techniques. Comparable in coaching methodology, customer persona, and program structure.
• Complete Performance Coaching: Mental performance coaching for athletes with structured sessions addressing confidence, focus, and competition anxiety. Comparable service model and target market to The Podium Mindset.

Broad incumbents

• Calm: Broad mental wellness and meditation platform with performance-related content. Adjacent competitor serving the same underlying anxiety/confidence needs via lower-cost self-serve content.
• BetterUp: Enterprise performance coaching platform with a large coach network. Comparable in delivering structured coaching relationships, but serves a broader professional/corporate market at scale.
• Headspace: Large digital mental wellness platform with a sports/performance vertical. Comparable in addressing the underlying mental skills athletes seek, but delivers via app and content rather than 1:1 coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Podium Mindset, LLC