What HABERMAN CREATIVE LTD does

Haberman Creative Ltd is a London-based, founder-owned regenerative brand consulting practice established in 2024 and registered in England and Wales (company number 15941503). The firm is operated as a 1-10 person boutique by principal consultant Gwen Haberman, who holds an MBA with distinction from Central Saint Martins and over fifteen years of experience leading brand and design functions at HSBC and Control Risks. The company sells strategic brand consulting to enterprise organizations, with named clients in banking and financial services (HSBC Group) and security and strategic intelligence (Control Risks).

The offering is structured around nine service modules spanning regenerative brand consulting, brand strategy, design systems, design operations, creative leadership, global brand architecture development, a global marketing brief framework, operations hub development, and a Bird's-Eye-View creative program. Underlying work is supported by standard creative and collaboration tooling (Mural, Monday.com, Adobe Creative Suite) and by proprietary consulting frameworks, including a Global Brand Architecture framework originally developed at HSBC and an Operations Hub framework for connecting siloed global creative teams. The practice is differentiated by a regenerative positioning tied to the UN Sustainable Development Goals.

Haberman Creative generates revenue through professional services fees, retainer arrangements, and contract-based engagements with major corporate clients, with no public pricing or disclosed revenue. Go-to-market is direct enterprise consulting, with no intermediary channels or distribution partners, and marketing is conducted primarily through Gwen Haberman's LinkedIn presence, website case studies, and professional association activity (Fellow of the Royal Society of Arts, Central Saint Martins and Royal College of Art alumni networks). The firm has no external funding, no disclosed partnerships, and no app or API surface.

Name

HABERMAN CREATIVE LTD

Legal name

Haberman Creative Ltd

Website

https://habermancreative.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Haberman Creative Ltd is a London-based regenerative brand consulting boutique offering brand strategy, design systems, design operations, and creative leadership services to enterprise clients including HSBC and Control Risks, founded and operated by principal consultant Gwen Haberman.

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Creative Boutique Agencies (MPAAAAAB)

Keywords

• Brand strategy consulting
• Design systems development
• Creative leadership services
• Design operations consulting
• Regenerative brand design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Brand Consulting: Professional consulting services providing brand strategy, creative leadership, and design systems development to enterprise organizations. Revenue generated through project fees, retainer arrangements, and contract-based engagements with major corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Haberman Creative is a London-based regenerative brand consulting practice that provides enterprise organizations with brand strategy, design systems, design operations, and creative leadership services. Founded and led by Gwen Haberman, the firm delivers long-term brand strategy, comprehensive design foundations and templates, operations frameworks connecting siloed teams, and fractional creative direction engagements for global, heavily regulated clients.

Product overview

Haberman Creative is a regenerative brand consulting firm offering a unified suite of services centered on strategic brand development and creative leadership. The core offering combines brand strategy, design systems, design operations, and creative leadership services as integrated modules. These services are delivered through frameworks such as the Global Marketing Brief, Operations Hub Development, and brand architecture programs that help organizations build consistent, purpose-driven brand experiences across global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Regenerative Brand Consulting

Quantifiable outcome

• Simplified masterbrand colour palette from 15 colourways to three core colours for Control Risks
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MetaDesign: WPP-affiliated global brand design consultancy delivering brand identity systems, design operations, and brand strategy across multiple geographies; comparable to Haberman's design systems and global brand architecture offerings.
• Wolff Olins: Omnicom-owned global brand consultancy delivering brand strategy and identity for major corporates; comparable service scope (brand strategy, design systems, creative leadership) for the same enterprise buyer that Haberman Creative targets.
• Siegel+Gale: Global brand strategy and design consultancy focused on simplicity of experience; directly comparable to Haberman's brand systems and design operations mandate, particularly for complex regulated clients like HSBC and Control Risks.
• Interbrand: Established global brand consultancy (now part of WPP) providing brand strategy, identity design, and brand valuation; competes for similar enterprise mandates and specialises in regulated, complex multi-region brand programs aligned to Haberman's focus areas.
• FutureBrand: IPG-owned global brand strategy and design consultancy working across brand architecture, identity systems, and creative leadership; offers the same enterprise-targeted brand services as Haberman Creative at substantially larger scale.
• Landor & Fitch: WPP-owned global brand consulting firm offering brand strategy, design, and brand experience services to large multinationals; overlaps with Haberman's strategic and design systems work but operates at materially larger scale across many geographies.

Direct peers

• Moving Brands: Independent, multi-disciplinary brand and experience design consultancy delivering brand strategy, design systems, and creative leadership for global enterprises such as HSBC, Nike, and Samsung; directly comparable offering and client tier to Haberman Creative.
• Pentagram: World's largest independent design consultancy; operates a partnership of designers across brand strategy, identity, and design systems for global enterprises, the closest structural analogue to a boutique brand practice working with F500 clients like Haberman Creative.

Emerging players

• Untitled Folders: Independent brand design and design systems consultancy helping enterprise teams build and operationalise brand systems; closest emerging comparator to Haberman's design systems and operations services at small-firm scale.
• ThoughtMatter: London-based design and brand strategy studio serving enterprise and challenger brands; operates at a similar boutique scale to Haberman Creative with comparable brand strategy, identity, and systems offerings, primarily in the UK market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/gwenhaberman

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HABERMAN CREATIVE LTD