The Yoga Institute

What The Yoga Institute does

The Yoga Institute is a 106-year-old yoga education organization headquartered at Santacruz East, Mumbai, founded in 1918 by Shri Yogendra Ji, widely cited as the father of the modern yoga renaissance. It operates an on-campus residential yoga facility complemented by online delivery and additional Mumbai branches in Andheri, Powai, and Matunga. The institute offers a multi-tiered curriculum anchored by yoga teacher training certifications at 200-hour, 500-hour, and 900-hour levels, alongside regular asana/pranayama/meditation classes, multi-day residential camps (7-day and 21-day Better Living Course), specialized therapeutic workshops (stress, cardiac, respiratory, weight, back/joint, pregnancy, senior), children's programs, and corporate wellness workshops.

The core technology is traditional yoga instruction delivered through instructor-led methods rather than software or AI; the platform comprises physical yoga halls, a rooftop, dining hall, library, hostel, and Museum of Classical Yoga. Digital delivery is handled through online course formats but no proprietary app, API, or AI system is documented. The institute was the first QCI (Quality Council of India) certified yoga teacher training school in Mumbai and received the Prime Minister's Award for outstanding service to the science of yoga.

The business model combines recurring subscription-style revenue from teacher training cohorts and ongoing regular classes with one-time fees for residential camps and specialized workshops, plus professional-services fees for corporate programs. The primary customer segments are individual wellness seekers and aspiring yoga teachers, with secondary segments in corporate clients and specialized populations (children, seniors, pregnant women). Leadership rests with Chairman Dr. Jayadeva Yogendra and Director Smt. Hansaji Yogendra, both descendants of the founder. Social welfare activities are channeled through the International Board of Yoga, the institute's charitable arm.

Name

The Yoga Institute

Legal name

The Yoga Institute

Website

https://theyogainstitute.org

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

1–10 employees

Short description

The Yoga Institute, founded in 1918 in Mumbai, is the world's oldest yoga center offering multi-tiered teacher training certifications (200/500/900-hour), residential camps, regular classes, therapeutic workshops, and corporate wellness programs, delivered on-campus and online to individual practitioners, aspiring teachers, and corporate clients.

Ownership category

akta.pro rank

Product category

Yoga Education & Wellness Services

NAICS

Sports and Recreation Instruction (611620), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

Keywords

• Yoga education
• Teacher training
• Yoga classes
• Wellness programs
• Yoga therapy

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Teacher Training Courses: Comprehensive yoga teacher training programs ranging from 200-hour to 900-hour certifications, available both on-campus and online. These include one-month intensive programs, weekend courses, and advanced multi-year training tracks.
2. Regular Yoga Classes: Ongoing yoga classes including asana, pranayama, meditation, and specialized workshops for various needs such as stress management, weight management, senior citizens, and pregnancy.
3. Residential Camps: Multi-day residential programs including 7-day camps, 21-day better living courses, and specialized camps for specific purposes like stress relief, weight management, and cardiac care.
4. Corporate Workshops: Customized yoga and wellness programs for corporate clients and organizations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Yoga Institute delivers structured yoga education and wellness instruction through regular classes, certified teacher training courses, residential camps, and tailored corporate workshops. Operating since 1918, it combines traditional yoga practices with structured pedagogy for individual practitioners, aspiring yoga teachers, and corporate clients. Programs are delivered at physical centers in Mumbai (Santacruz headquarters and branches in Andheri, Powai, and Matunga) and through residential camp formats.

Product overview

The Yoga Institute offers a comprehensive yoga education platform centered around its multi-level Teacher Training Certification programs (200-hour, 500-hour, 900-hour), complemented by intensive residential programs (7-day camps, 21-day Better Living Course), specialized workshops, regular ongoing classes (online and on-campus), corporate wellness offerings, and children's programs. The portfolio ranges from foundational instructor training to advanced certification, alongside therapeutic applications and wellness-focused courses.

Differentiator

Problem solved

Functional benefit

Brands

• International Board of Yoga: Charitable branch under which social welfare initiatives are conducted
• Yogasattva

Quantifiable outcome

• Over 100,000+ yoga teachers trained and certified worldwide
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Board of YogacoreOthersCharitable branch of The Yoga Institute under which social welfare initiatives and community outreach programs are conducted. This organization manages the institute's social responsibilities including free yoga camps and wellness programs for the community.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sivananda Yoga Vedanta Centre: International yoga organization operating yoga teacher training programs, ashrams, and residential courses across multiple countries; directly comparable to The Yoga Institute in offering multi-level YTT, residential immersion, and traditional yoga lineage at global scale.
• Ramamani Iyengar Memorial Yoga Institute: Premier India-based yoga institution specializing in Iyengar yoga method, offering teacher training and therapeutic classes with global recognition; comparable to The Yoga Institute in legacy status, India location, depth of certification programs, and emphasis on therapeutic applications.
• Rishikul Yogshala: India-based yoga school offering 200-hour, 300-hour, and 500-hour yoga teacher training certifications with residential and online options; directly comparable to The Yoga Institute in YTT curriculum, India location, and multi-format delivery.
• Kripalu Center for Yoga & Health: US-based yoga and wellness retreat center offering teacher training, residential programs, and holistic health workshops; comparable to The Yoga Institute in combining residential immersion, professional certification, and wellness programming at scale.
• Art of Living (Sri Sri Yoga): Global yoga and meditation organization founded in India, offering teacher training programs, residential courses, and corporate wellness; comparable to The Yoga Institute in legacy Indian yoga lineage, residential programs, teacher training ladder, and corporate wellness offerings.
• Bihar School of Yoga: India-based traditional yoga institution founded by Swami Satyananda, offering yoga teacher training, yoga therapy certification, and residential programs; shares The Yoga Institute's India-rooted heritage, multi-tier YTT structure, and therapeutic yoga focus.

Emerging players

• Glo (Yoga, Pilates, Meditation): Subscription-based digital yoga and meditation platform with thousands of classes and teacher-led programming; overlaps with The Yoga Institute's online regular classes and meditation foundation courses as a competing online distribution channel.
• Alo Moves: Digital-first yoga and wellness platform offering on-demand classes, instructor-led content, and trainer-led programs; comparable to The Yoga Institute's online course offering as a digital-native competitor in online yoga teacher and consumer instruction.

Broad incumbents

• CorePower Yoga: Large US yoga chain offering teacher training (200-hour YTT) and signature class formats with corporate-scale operations; relevant to The Yoga Institute as a broader incumbent in the 200-hour YTT category and large-format yoga class delivery.
• YogaWorks: Established multi-studio yoga chain offering teacher training, regular classes, and online content with a broader commercial orientation; relevant to The Yoga Institute as a broader incumbent competing in teacher training and digital yoga but at a different scale and format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tyi_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Yoga Institute