CRIB GOCH OUTDOOR WORLD LIMITED

What CRIB GOCH OUTDOOR WORLD LIMITED does

Crib Goch Outdoor World Limited is an independent outdoor retail company founded in 2002 and headquartered in Llandudno, Wales, with operational retail stores in Llanberis and Beddgelert within Snowdonia National Park. The company sells outdoor clothing, footwear, camping equipment, packs, and accessories across a catalog of more than 2,900 SKUs drawn from over 100 brands, including Buffalo, Paramo, Fjällräven, Keela, Hoka, Salomon, Merrell, Black Diamond, Hanwag, Gregory, Dynafit, and Tentree. It serves outdoor enthusiasts—hikers, mountaineers, trail and road runners, and camping/backpacking recreationists—primarily in the UK.

The core technology layer is a standard retail e-commerce platform (provided by Citrus-Lime Limited) with integrated point-of-sale, inventory management, Click & Collect fulfillment, and an in-house customer rewards system. There are no proprietary AI or machine learning features documented. Distribution is dual-channel: two physical storefronts in Snowdonia offering expert advice and immediate purchase, and a UK-wide e-commerce site with home delivery (via Royal Mail) and Click & Collect from either store.

The business model is direct-to-consumer multi-channel retail. Revenue is generated almost entirely through one-time retail product sales at standard prices with periodic promotions (10-75% discounts on sale items). Customer payment options include Klarna buy-now-pay-later financing. The company has begun extending into adjacent offerings—corporate uniform and equipment packages, gift vouchers, and a customer rewards program—representing early-stage moves beyond core consumer retail.

Name

CRIB GOCH OUTDOOR WORLD LIMITED

Legal name

CRIB GOCH OUTDOOR WORLD LIMITED

Website

https://cribgochoutdoor.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Crib Goch Outdoor World Limited is an independent UK outdoor retailer operating two Snowdonia stores and a UK-wide e-commerce site, selling clothing, footwear, and camping equipment from 100+ premium outdoor brands to hikers, runners, and campers.

Ownership category

akta.pro rank

Product category

Outdoor Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (4582)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

akta.pro secondary industries

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Climbing & Mountaineering Gear Retail (CRAMAMAB), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Outdoor retail
• Hiking gear
• Camping equipment
• Trail running
• Outdoor apparel

Headquarters

HQ city

Llandudno

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: The company generates revenue through direct retail sales of outdoor clothing, footwear, camping equipment, and accessories through both physical stores and e-commerce. Products are sold at full retail price with periodic sales and promotions. The business operates as a traditional outdoor retailer purchasing products from brands and selling to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Crib Goch Outdoor World Limited operates as a multi-channel independent outdoor retailer selling premium outdoor clothing, footwear, and equipment for hiking, trail running, camping, and mountaineering. The business combines two physical retail stores in Llanberis and Beddgelert (Snowdonia, Wales) with a UK-wide e-commerce website stocking over 2,900 items across 100+ brands.

Product overview

Crib Goch Outdoor is an independent outdoor retail business operating as an e-commerce platform with physical stores in Llanberis and Beddgelert, Snowdonia, founded in 2002. The company offers a comprehensive portfolio of outdoor clothing, footwear, and equipment organized across multiple core product categories: Outdoor Clothing & Apparel (waterproof jackets, insulated layers, fleeces, baselayers), Footwear (hiking boots, trail running shoes, walking shoes), Camping Equipment (tents, sleeping bags, cooking gear), Running Gear, Packs & Rucksacks, and Outdoor Equipment. The retail operation features a multi-brand marketplace model, prominently stocking core brands Buffalo, Paramo, Fjällräven, and Keela alongside featured brands Hoka, Salomon, Merrell, Black Diamond, Gregory, Hanwag, Sprayway, Dynafit, and Tentree. Services include Click & Collect from physical stores, Klarna buy-now-pay-later payment options, gift vouchers, customer rewards programs, and corporate outdoor gear packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Clothing & Apparel Premium outdoor clothing including waterproof jackets, insulated layers, fleeces, mid-layers, baselayers, and accessories for men, women, and children.
• Footwear Hiking boots, trail running shoes, walking shoes, mountaineering boots, sandals, and footwear accessories across brands like Hoka, Salomon, Merrell, Hanwag, and Altra.
• Camping Equipment Tents, sleeping bags, sleeping mats, camping furniture, cooking equipment, lanterns, and camping accessories from brands like Robens, MSR, Big Agnes, and Helinox.
• Running Gear Trail and road running shoes, running clothing, hydration systems, running rucksacks, poles, and accessories from Salomon, Hoka, Dynafit, and others.
• Packs & Rucksacks Day packs, hiking rucksacks, running vests, dry bags, travel packs, and pack accessories from Osprey, Gregory, Salomon, and Ruffwear.
• Outdoor Equipment Navigation tools, headtorches, trekking poles, ice axes, climbing gear, survival equipment, water purification, and outdoor tools.
• Click & Collect Online ordering with in-store pickup service available at Llanberis and Beddgelert retail locations.
• Gift Vouchers Digital gift voucher service for outdoor gear purchases.
• Corporate Services Bespoke corporate uniform and outdoor equipment packages for businesses and organizations.
• Customer Rewards Loyalty program allowing customers to earn rewards points on purchases for future discounts.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered supporting and core.

• KlarnasupportingGTM or Marketing PartnerPayment partnership providing flexible payment options for customers at checkout, enabling buy-now-pay-later functionality to improve conversion rates and customer purchasing power
• Royal MailsupportingChannel Partner/ Reseller/ DistributorDelivery and returns partnership providing tracked return labels for customer orders, enabling the e-commerce fulfillment and returns process across the UK
• Citrus-Lime LimitedsupportingTechnology or IntegrationE-commerce platform provider powering the website with integrated POS and ecommerce system for seamless retail operations
• ParamocoreChannel Partner/ Reseller/ DistributorCore brand partnership as official stockist of Paramo outdoor clothing, including participation in the Paramo Recycling Scheme for sustainable product end-of-life management
• KeelacoreChannel Partner/ Reseller/ DistributorCore brand partnership as official stockist of Keela outdoor clothing, including participation in the Keela Clothing Hospital repair and care program
• Buffalo SystemscoreChannel Partner/ Reseller/ DistributorCore brand partnership as official stockist of Buffalo Systems clothing, including participation in the Buffalo Systems Repair Service program

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Trekitt: Independent UK outdoor retailer specializing in hiking, mountaineering, and camping gear with a strong online presence and a physical store in Brecon. Comparable curation of premium technical brands (including Paramo, Fjällräven, Rab) and similar independent/specialist positioning to Crib Goch.
• Blacks: UK outdoor retailer (Millets/Blacks outdoor brands, owned by JD Sports) operating physical stores and e-commerce across hiking, camping, and outdoor apparel. Head-to-head competitor in broad outdoor categories including footwear, jackets, and camping equipment.
• GO Outdoors: Large UK outdoor retailer (part of JD Sports Fashion group) with superstores and a strong value-tier positioning. Overlaps with Crib Goch Outdoor in hiking, camping, footwear, and apparel, though at a lower price point and larger scale.
• Snow+Rock: UK specialty outdoor retailer focused on ski, snowboard, climbing, hiking, and running gear with both physical stores and e-commerce. Highly comparable assortment (footwear, apparel, equipment) and similar premium brand portfolio, competing for the same UK outdoor enthusiast customer.
• Cotswold Outdoor: UK specialty outdoor retailer operating physical stores and e-commerce, stocking apparel, footwear, and equipment from many of the same premium brands (Hoka, Salomon, Merrell, Fjällräven). Direct competitor to Crib Goch Outdoor for UK outdoor enthusiasts across hiking, running, and camping.
• Joe Browns: UK outdoor and lifestyle retailer with stores and e-commerce focused on casual outdoor clothing, footwear, and accessories. Overlaps with Crib Goch Outdoor's apparel and lifestyle offerings, particularly in women's and men's outdoor-inspired clothing.
• Ellis Brigham: UK outdoor and mountain sports specialty retailer with a chain of stores and online offering across hiking, climbing, skiing, and camping. Sells overlapping premium brands (Black Diamond, Salomon, Merrell) and competes for the same UK technical outdoor customer.
• Mountain Warehouse: UK-based outdoor and high-street retailer with extensive UK store footprint and e-commerce, offering clothing, footwear, and equipment for hiking and camping. Competes directly with Crib Goch in the same outdoor categories, though at a more value-oriented assortment.

Broad incumbents

• Decathlon UK: Global sporting goods retailer with own-brand and third-party outdoor, hiking, running, and camping gear sold through large UK superstores and online. Much larger than Crib Goch but competes for the same UK outdoor customer across footwear, apparel, and equipment.

Emerging players

• Ultramarathon Running Store: UK specialist running retailer with stores and online presence focused on trail, road, and ultramarathon footwear and apparel. Comparable to Crib Goch's running gear category (Hoka, Salomon, Dynafit) and serves a similar trail/ultra-runner persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cribgochoutdoor
• LinkedInlinkedin.com/company/crib-goch-outdoor
• Instagraminstagram.com/cribgochoutdoor
• Xx.com/CribGochOutdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRIB GOCH OUTDOOR WORLD LIMITED