The Dugout Baseball Academy

What The Dugout Baseball Academy does

The Dugout Baseball Academy, operating as The Dugout LLC, is a private, founder-owned baseball and softball training facility located at 71 Linden Street, Suite 202B in Lynn, Massachusetts. Founded in 2009, the business serves youth baseball and softball players and their families in the Greater Lynn area, offering batting cages, group classes five days per week, individualized private lessons, strength and conditioning, agility training, and catching clinics. The facility also houses Giants Elite Baseball, the company's in-house travel baseball program that competes in the Perfect Game full-season schedule across the Northeast and prepares athletes for college and professional recruitment.

The product portfolio spans three revenue streams: recurring training services (classes, private lessons, and Giants Elite Travel Baseball membership), a merchandise line sold through an online storefront (New Balance apparel, Pennant fleece hoodies, and the proprietary JJ7 Training Pack at $220-$249), and the DiBA Diamond Dreams Dominican Republic training vacation priced $1,200-$3,600. Core technologies include Rapsodo for player development tracking embedded in the Giants Elite program, MindBody Online for class and private lesson scheduling, Constant Contact for email-based tryout and program registration, and a hosted e-commerce storefront for merchandise distribution.

The business operates a direct-to-consumer go-to-market model with no institutional customers, no parent company, and no outside funding. Discovery occurs through the website, social channels, and community word-of-mouth; bookings are self-serve through MindBody. The company is led by founder Julio Henriquez with a small staff of fewer than ten, including two credentialed coaches, an office manager, a senior product manager, and an executive assistant. Revenue is not publicly disclosed and there are no signals of multi-location expansion or institutional capital involvement.

Name

The Dugout Baseball Academy

Legal name

The Dugout LLC

Website

https://thedugoutllc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Dugout Baseball Academy is a private, founder-owned baseball and softball training facility in Lynn, Massachusetts, offering batting cages, group classes, private instruction, the Giants Elite Travel Baseball program, branded apparel, and a Dominican Republic training vacation for youth athletes and their families in the Greater Lynn area.

Ownership category

akta.pro rank

Product category

Youth Baseball and Softball Training Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Educational Services (8200), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

akta.pro secondary industries

Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Baseball & Softball Equipment Retail (CRAMAEAA)

Keywords

• Baseball training services
• Youth sports coaching
• Batting cage facility
• Travel baseball program
• Softball instruction

Headquarters

HQ city

Lynn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Training Classes and Private Lessons: Individualized coaching sessions combined with strength, conditioning, and agility training offered 5 days per week. Classes and private lessons booked through MindBody platform.
2. Merchandise Sales: Online store selling branded merchandise including New Balance apparel (tech tees, shorts, hoodies), training equipment (JJ7 Training Pack), and accessories. One-time purchase transactions.
3. Giants Elite Travel Baseball Program: Elite travel baseball program with off-season training, conditioning, outdoor practice 2+ days per week, 1-2 high-level tournaments, player development tracking with Rapsodo technology, and Dugout membership included.
4. DiBA Diamond Dreams Vacation Experience: All-inclusive 6-night Dominican Republic baseball training experience including accommodations, all meals, transportation, player development, island excursion. Pricing varies by participant combination from $1,200 (player only) to $3,600 (4 adults).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Dugout Baseball Academy operates a baseball and softball training facility in Lynn, Massachusetts providing batting cages, individualized group classes, private instruction, strength/conditioning/agility training, and an in-house Giants Elite Travel Baseball program. The Academy also runs the DiBA Diamond Dreams all-inclusive Dominican Republic baseball vacation experience and sells branded apparel and training equipment (New Balance merchandise and the JJ7 Training Pack) through an online store.

Product overview

The Dugout Baseball Academy operates as a baseball and softball training facility offering a combination of retail merchandise and training programs. The product portfolio includes wood training equipment (JJ7 Training Pack), New Balance and Pennant brand apparel (tech tees, shorts, hoodies), and structured training programs (Giants Elite Travel Baseball, class memberships, private lessons). The company also offers a Dominican Republic baseball vacation experience. The training programs include batting cages, individualized coaching sessions, and strength/conditioning training delivered 5 days per week, with services booked through MindBody Online platform.

Differentiator

Problem solved

Functional benefit

Brands

• Giants Elite Baseball: Elite travel baseball organization providing superior training, knowledge and highest level of competition. Prepares players for college and professional baseball recruitment.
• Giants Elite Travel Baseball

Products and services

• Class Membership Program Recurring baseball and softball training classes including batting cages, individualized coaching sessions, strength, conditioning, and agility training, plus pitching, power hitting, catching clinics, and fielding clinics offered five days per week and booked through the MindBody platform.
• Private Lessons One-on-one private baseball instruction covering hitting (10+ years expert-level), coaching, and individualized skill development, available by appointment through the MindBody platform.
• Giants Elite Travel Baseball Program Elite travel baseball team program featuring Perfect Game full-season game schedule, small-group off-season indoor training (2x/week), outdoor practice (2+ days/week), high-level tournaments, Dugout membership, Rapsodo player development tracking, and preparation for college and professional recruitment.
• DiBA Diamond Dreams February Vacation Experience All-inclusive 6-night Dominican Republic baseball training vacation including 5-star accommodations, meals, drinks, entertainment, transportation, player development training, lunch at DiBA, island excursion, beach buffet, and chaperone services for solo travelers; flight not included. Pricing ranges from $1,200 (player only) to $3,600 (4 adults).
• JJ7 Training Pack Wood training pack including an Overfly trainer and JJ7 game bat made from premium wood, designed for off-season hitting training to build strength and develop habits. Available in youth ($220) and adult ($249) packs, fully customizable by color and size.
• NB Tech Tee White White New Balance performance tech t-shirt available in youth sizes (S/M/L/XL) and adult sizes (S–3XL), priced at $25; currently listed as unavailable.
• 2025 New Balance Tech Tee Performance athletic t-shirt from New Balance priced at $20, available in youth medium/large/XL and adult sizes including adult XL and 2XL.
• New Balance Tech Shorts Athletic performance shorts available in blue and black color options priced at $20.
• Pennant Fleece Lined Hoodie Premium heavyweight 9.0 oz pigment-dyed fleece hoodie with fully lined hood, matching wide drawcord, pouch pocket, and rib knit cuffs and waistband, made of 60% cotton / 40% poly. Available in youth and adult S/M/L sizes in red, royal blue, grey, and black. Priced at $45.
• New Balance Fleece Hoodie Premium fleece hoodie available in youth and adult sizes including 2XL and 3XL, priced at $55, with customizable number option up to 20 characters.

Quantifiable outcome

• Many players have attained goals of playing in college and/or professional baseball

Named customers1 record

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Driveline Baseball: Data-driven baseball training academy using Rapsodo and motion analytics. Directly comparable to The Dugout's use of Rapsodo and individualized coaching, though Driveline operates at a national scale and serves elite and professional players.
• Perfect Game: National youth baseball showcase and tournament organizer. Giants Elite competes in Perfect Game's full season schedule, making it a directly comparable tournament/player-development counterpart operating at much larger scale.
• D-BAT Sports: Franchised baseball and softball training academy chain. Comparable instructional model with batting cages, private lessons, and travel teams, but operates through a multi-location franchise system rather than a single facility.
• Frozen Ropes Baseball: Baseball and softball hitting and pitching instruction chain. Directly comparable in instructional offerings, group classes, and private lessons for youth athletes.
• Extra Innings Training Centers: Network of indoor baseball and softball training facilities with batting cages, lessons, and travel teams. Closely comparable service mix and target customer base (youth players and families).
• Baseball Factory: National player-development and college showcase program for youth baseball players. Comparable focus on college-recruitment preparation and structured training pathways.

Broad incumbents

• Ripken Baseball: National baseball training and tournament operator (Ripken Experience facilities). Comparable youth training and travel tournament offering, but with multiple locations and broader geographic reach than The Dugout.
• IMG Academy: Multi-sport boarding academy with elite baseball development pathway. Comparable in aspiration toward college/professional recruitment, but operates at significantly larger scale as a residential program.

Others

• USA Baseball: National governing body for amateur baseball in the US. Connected through the coaches' USA Baseball Sports Development certifications; not a competitor but the certification body that lends credibility to Dugout's coaching staff.
• Marucci Sports / HitTrax: Baseball equipment, training technology, and player-development ecosystem provider. Comparable adjacent to The Dugout through its use of Rapsodo and similar player-development tools, though positioned as a vendor rather than a service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-dugout-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dugout Baseball Academy