Thrill International Srl

What Thrill International Srl does

Thrill International Srl is an Italian manufacturer founded in 2014 and headquartered in Udine, Italy, that designs and produces professional CO₂ thermal shock equipment for instant glass cooling and sanitization in beverage service. The core technology converts liquid CO₂ to extreme cold temperatures (-40°C to -56°C), reducing glass temperature from 21°C to -35°C in 10 seconds while removing 88% of bacterial load (University of Udine certification). The proprietary technology stack includes a patented anti-freeze system enabling continuous operation, a unique E.R.T. (Extended Range Tubes) system allowing CO₂ tank placement up to 12 meters from the machine, tropicalized electronics for all-weather use, a 12V rechargeable battery delivering 7 days of cordless operation, and a low-consumption design (5g/sec, claimed 50-70% below competitors).

The product portfolio comprises seven Vortex models — F1 Pro, Cube, SBI, TAP, Wood, Jet, and Rock — plus the mobile Tower variant, available in countertop, built-in, compact, and natural-wood form factors. Thrill generates revenue primarily through one-time hardware sales via an authorized global distributor network spanning 70+ countries, supplemented by MOQ-based co-branding partnerships with beverage and hospitality brands (Bombay Sapphire, Jägermeister, Paulaner, Four Seasons), a contract/furniture OEM channel for built-in installations, and recurring consumables (CO₂ cylinders, ERT tubes, replacement parts). Pricing is quote-based and not publicly disclosed, with sales conducted through local distributors configured for regional electrical and CO₂ standards.

The company serves a primary Horeca segment (cocktail bars, mixologists, restaurants, hotels, breweries, pubs), with secondary segments in residential/boating use and contract furniture. Distribution combines channel partners (authorized distributors), event-driven demand generation (NRA Chicago, HOST Milano, Canton Fair, AAHAR, Internorga, Thaifex, HRC London, KBIS Orlando), and direct-to-consumer inquiries for home buyers. Co-branded partnerships with major beverage brands provide in-store marketing visibility and incremental volume through the same hardware platform.

Name

Thrill International Srl

Legal name

Thrill International s.r.l.

Website

https://thrillinternational.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Thrill International Srl is an Italian manufacturer founded in 2014 that designs professional CO₂ glass chillers and sanitizers using thermal shock technology. The company serves Horeca venues, beverage brands for co-branding, and contract furniture integrators across 70+ countries through a global authorized distributor network.

Ownership category

akta.pro rank

Product category

Commercial Beverage Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro industry

PRIMARYIMAHAKAE

Chillers & Cooling Plant Equipment

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Refrigeration, HVAC & Thermal Equipment

Keywords

• Professional glass chillers
• CO2 sanitization equipment
• Commercial bar equipment
• Mixology cooling machines
• Beverage service hardware

Headquarters

HQ city

Udine

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Glass Chiller Hardware Sales: One-time purchase of professional glass cooling and sanitization machines. Products sold through authorized distributor network globally. Includes multiple models (Vortex F1 Pro, Cube, SBI, Wood, Tower, Jet, TAP, Rock) in standard or ERT configurations.
2. Co-branding and Customization: Customization of machines with customer logos (laser branding) for beverage producers and chain operators. Requires minimum order quantity (MOQ). Provides in-store marketing visibility for brands.
3. Contract/Furniture Integration: Vortex SBI built-in glass chillers sold to furniture manufacturers and contractors for integration into professional bar and kitchen furniture, nautical sector, and residential installations.
4. Accessories and Consumables: Sales of CO2 cylinders (standard 10kg for professional, 4-5kg for domestic/naval), ERT tubes (8m or 12m lengths), replacement parts, and maintenance services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Thrill International designs and manufactures professional glass chillers that use CO2 thermal shock technology to simultaneously sanitize (88% bacteria reduction) and rapidly cool drinking glasses to -40°C in seconds. The product portfolio includes the Vortex line (F1 Pro, Cube, SBI, TAP, Wood, Jet, Rock) plus the mobile Tower model, all 100% Made in Italy with CE and NSF certification, sold to the Horeca sector, beverage brands for co-branding, contract furniture manufacturers, and home users across more than 70 countries.

Product overview

Thrill International Srl is a 100% Made in Italy company founded in 2014 that designs and manufactures professional glass chillers using CO2 thermal shock technology. The product portfolio consists of seven core Vortex models (F1 Pro, Cube, SBI, TAP, Wood, Jet, and Rock) plus the mobile Tower variant. All products share the same core technology for sanitizing, odor removal, and rapid cooling of glasses using CO2 thermal shock. Models are available with Standard or ERT (Extended Range Tubes) feeding systems, and in various form factors including countertop, built-in, mobile, and compact designs. Materials vary by model including 100% stainless steel, natural wood finishes (walnut, ash, wenge, Iroko), or combinations thereof. The E.R.T. system is an add-on module allowing flexible CO2 tank positioning up to 12 meters away.

Differentiator

Problem solved

Functional benefit

Brands

• Vortex: Product line of professional glass chillers including Vortex F1 Pro, Vortex Cube, Vortex SBI, Vortex Wood, Vortex JET, Vortex TAP
• Vortex JET
• Vortex TAP
• Vortex F1 Pro
• Vortex Cube
• Vortex Wood
• Vortex SBI
• Tower
• Rock
• E.R.T. (Extended Range Tubes)

Products and services

• Vortex F1 Pro The original instant glass chiller using CO2 thermal shock to sanitize, remove odors, and cool glasses; 100% Made in Italy, available in Original or LCD versions with stainless steel, black, or white finishes. Designed for professional mixologists, bars, restaurants, and hotels.
• Vortex Cube A compact miniature glass chiller featuring a cubic stainless steel design, packing the power of the F1 Pro into a smaller form factor. Ideal for tall counters, small spaces, and catering services. Available in Original or LCD versions.
• Vortex SBI A built-in glass chiller designed for flush installation into any worktop at bars, kitchens, furniture, or nautical installations. Features minimalist design, 100% stainless steel construction, and includes a built-in dispenser option for integration into professional bar and kitchen furniture.
• Vortex TAP A countertop bar mat with an integrated glass chiller system that rethinks the traditional bar mat by combining a two-tone stainless steel finish (satin structure and matte black grid) with the same CO2 sanitization and cooling capability. Ideal for flair bartenders and mixologists.
• Vortex Wood A glass chiller with a multilayer natural wood exterior handcrafted by Italian artisans in three finishes (ash, walnut, wenge). Stainless steel structure paired with marine-grade water-based coating over natural oak inner layers, combining craft aesthetics with full CO2 sanitization and cooling.
• Tower A mobile glass chiller with 100% stainless steel construction, a natural Iroko wood top, and locking rotating casters. Designed for tableside service, outdoor events, catering, and venues requiring movable equipment.
• Vortex Jet The latest minimal-design glass chiller from Thrill International, with a compact form factor and 100% stainless steel construction. Engineered and built in Italy, suited for high counters, small spaces, and catering services.
• Rock The newest-generation professional glass chiller combining style, technology, and ease of use. Available in a solid walnut wood version for home use or a black stainless steel version for intensive professional use. Functions as an all-in-one device using liquid CO2 for chilling and sanitizing.

Quantifiable outcome

• 88% reduction in bacterial load on glass surfaces (University of Udine certified)
• +5 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BeChefcoreChannel Partner/ Reseller/ Distributor · 1 March 2026Exclusive partner for Thailand at Thaifex Horec Asia trade show (March 5-7, March 11-13 2026). Represents Thrill International at Booth W14, IMPACT Muang Thong Thani, Bangkok.
• AH InternationalcoreChannel Partner/ Reseller/ Distributor · 1 March 2026Local partner for India at AAHAR 2026 (March 10-14, 2026) in New Delhi at Bharat Mandapam exhibition.
• MOD Kitchen Equipment Pvt. Ltd.coreChannel Partner/ Reseller/ Distributor · 1 March 2026Local partner for India at AAHAR 2026 trade fair dedicated to Food & Hospitality sector in New Delhi.
• Arcux Bar ZonecoreChannel Partner/ Reseller/ Distributor · 1 March 2026Local partner for India at AAHAR 2026 representing bar equipment specialists.
• Artikel InoxcoreChannel Partner/ Reseller/ Distributor · 1 March 2026Local partner for India at AAHAR 2026 representing stainless steel equipment specialists.
• Fabbri DeutschlandcoreChannel Partner/ Reseller/ Distributor · 1 March 2026German partner representing Thrill at Internorga 2026 (March 13-17, 2026) in Hamburg at Hall A1, Stand 424.
• Timage & Co.coreChannel Partner/ Reseller/ Distributor · 1 March 2026UK partner at HRC London (March 30 - April 1, 2026) at Excel London, Stand S224.
• La TavolaminorChannel Partner/ Reseller/ Distributor · 1 January 2019Displayed Thrill SBI integrated into mixology carts at Hofex 2019 trade show in Hong Kong.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Beverage Air: Commercial refrigeration manufacturer specializing in bar and beverage equipment (under ITW Food Equipment Group). Comparable as a direct category peer serving bars, restaurants, and hospitality with refrigeration solutions.
• True Manufacturing: US-based manufacturer of commercial refrigeration including bar and beverage cooling equipment. Comparable as a broad incumbent serving the same Horeca channel with overlapping commercial refrigeration and beverage-service product categories.
• Electrolux Professional: Global manufacturer of professional foodservice and laundry equipment for the hospitality industry. Comparable as a broad incumbent serving Horeca with full kitchen and bar equipment portfolios where glass-chilling solutions could be integrated.
• U-Line: Manufacturer of undercounter refrigeration, ice makers, and specialty cooling products for residential and commercial use. Comparable as a broad incumbent with overlapping specialty cooling products including beverage and bar applications.
• Scotsman Ice Systems: Leading commercial ice machine manufacturer with global foodservice distribution. Comparable as a broad incumbent whose ice-based beverage cooling solutions overlap with the bar and hospitality use cases Thrill targets.
• Manitowoc Ice: Major commercial ice machine manufacturer serving bars, restaurants, and hospitality globally (part of Ali Group). Comparable as the incumbent whose traditional ice-based cooling approach Thrill's CO2 thermal shock technology is designed to replace or complement.
• Breville Commercial: Commercial and consumer bar/beverage equipment brand spanning espresso, blenders, and cocktail tools. Comparable as a brand-led beverage equipment company with overlap in the on-premise beverage preparation category Thrill serves.
• Hoshizaki: Japanese global leader in commercial ice machines and refrigeration for the foodservice industry. Comparable as a broad incumbent whose products (ice machines, refrigeration) often compete with Thrill's glass-chilling use cases in bars, restaurants, and hotels.
• Ali Group: Global foodservice equipment conglomerate owning multiple brands (Manitowoc, Scotsman, Beverage Air, Hoshizaki partnership). Comparable as a broad incumbent whose portfolio companies directly overlap with Thrill's hospitality and beverage cooling categories.

Emerging players

• Waring Commercial: Manufacturer of professional bar and beverage equipment including blenders, ice crushers, and bar tools. Comparable as a bar-equipment specialist serving the same mixology and cocktail bar segments Thrill targets with its glass chillers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBYRHYemDqBTB-STPzoqQ7Q
• Facebookfacebook.com/thrillsanitationandfreezing
• Instagraminstagram.com/thrillinternational
• LinkedInlinkedin.com/company/thrill-international

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrill International Srl