Toy World Inc
Toy World Inc is a family-owned Miami-based wholesale and retail distributor of balloons, party supplies, toys, and games, serving both retail consumers and professional balloon decorators nationwide from three US warehouse locations.
- Company typePrivate
- Founded1995
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Toy World Inc does
Toy World Inc is a privately held, family-owned wholesale and retail distributor of balloons, party supplies, and toys, headquartered in Miami, Florida. The company operates as an official distributor for major balloon manufacturers including Tuftex, Sempertex, Kalisan, Betallic, Qualatex, Anagram, Prima, and Grabo, alongside accessory brands such as Conwin inflators, Pro Tapes/Uglu, Clik-Clik, and Berwick Offray ribbons. Its primary product lines span latex and foil balloons (including bubble balloons and licensed character balloons), themed party supplies, tableware, decorations, helium tank rentals, and a secondary assortment of toys, games, and arts-and-crafts.
The business runs a dual-channel model: a Shopify-powered e-commerce storefront (toyworldinc.co) targeting retail consumers and a separate B2B wholesale portal (toyworldb2b.com) serving balloon decorators, event planners, and party supply retailers with no minimum order and free economy shipping at $500. Distribution is fulfilled from three warehouse locations in Miami, San Antonio, and Los Angeles, with same/next-day shipping cutoff at 3PM EST and a flat $9.99 shipping rate across the contiguous 48 states (excluding Hawaii and Alaska). A strategic collaboration with the DecoLovers Institute extends the offering into Florida Department of Education-approved balloon designer certification courses at four tiers.
The company generates revenue primarily through one-time wholesale and retail sales of physical goods, with a small recurring revenue component from helium tank rentals starting at $4.99 per tank. It reports 7,706 verified customer reviews averaging 5.0 stars on the Okendo platform, indicating strong customer satisfaction, though no revenue or financial figures are publicly disclosed. Founded around 1989-1995 (firmographic and historical records conflict), the company has operated continuously for over 30 years as an independent family business with no disclosed institutional backing, parent company, or M&A activity.
Toy World Inc firmographics
Firmographics- Name
- Toy World Inc
- Legal name
- Toy World Inc
- Website
- https://toyworldinc.co
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Toy World Inc is a family-owned Miami-based wholesale and retail distributor of balloons, party supplies, toys, and games, serving both retail consumers and professional balloon decorators nationwide from three US warehouse locations.
- Ownership category
- akta.pro rank
Toy World Inc industry classification
Industry- Product category
- Party Supply Distribution
- NAICS
- Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Party Games, Novelty & Impulse Toy Distribution (CRAOAMAI)
- akta.pro secondary industry
- Traditional Toys Distribution (CRAOAMAA)
Keywords
Where Toy World Inc is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Toy World Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Balloon Sales: Primary revenue stream from selling balloons wholesale to B2B customers including balloon decorators, event planners, and party supply retailers. Products include latex balloons, foil balloons, and specialty balloons from brands like Tuftex, Sempertex, Kalisan, Betallic, and Qualatex.
- Party Supplies and Accessories: Sales of party decorations, tableware, streamers, candles, curling ribbon, balloon accessories, and themed party supplies. Products sold in various quantities at wholesale prices.
- Toys and Games: Wholesale distribution of toys, games, arts and crafts, and board games for retail customers.
- Helium Tank Rental: Rental of helium tanks for balloon inflation, available at Miami and San Antonio locations. Tanks start at $4.99 for 55 cubic feet.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail standard shipping |
| Unit Pricing | Pay-as-you-go | Helium tank rental |
| Unit Pricing | Pay-as-you-go | Wholesale accounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Toy World Inc product offering
Product offeringCore offering
Toy World Inc is a family-owned wholesale and retail distributor of party supplies, balloons, toys, games, costumes, and candy. It operates a physical retail store in Miami, a B2C e-commerce site, and a separate B2B wholesale portal serving decorators, event planners, and balloon artists. Products are sourced from major balloon and party brands including Tuftex, Sempertex, Kalisan, Betallic, Anagram, Pioneer, Burvco, Conwin, Gemar, Amscan, and Creative Converting.
Product overview
Toy World Inc is a family-owned wholesale party supply distributor specializing in balloons, party supplies, and toys. The company operates as a single unified e-commerce platform offering an extensive product portfolio centered around balloons as the core product category. Their main product lines include premium latex balloons from brands like TUFTEX (American-made), Sempertex (Colombian), and Kalisan (Turkish), along with foil balloons from Anagram, Grabo, and Qualatex. The accessory portfolio includes balloon inflators (Conwin), adhesive products (Pro Tapes/Uglu, Clik-Clik), and ribbons (Berwick Offray). The company also offers helium tank rentals for event decoration, an educational program through the DecoLovers Institute for balloon design training, and a full range of party supplies including tableware, decorations, and themed items. Toys and games round out the offering with arts and crafts, board games, and children's toys. The business serves both retail and wholesale customers across multiple warehouse locations in Miami, San Antonio, and Los Angeles.
Differentiator
Problem solved
Functional benefit
Products and services
- Party Balloons
Quantifiable outcome
- 7,706 verified reviews with 5.0 out of 5 stars average rating demonstrating high customer satisfaction
Companies that use Toy World Inc
Customer profileSegments2 records
Ideal customer profiles2 records
Toy World Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Toy World Inc partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major, strategic and minor.
- Tuftex BalloonscoreOfficial distributor of Tuftex premium American-made latex balloons. Tuftex is known for high-quality balloons designed to withstand various weather conditions, available in a variety of colors, sizes, and shapes.
- Sempertex BalloonscoreOfficial distributor of Sempertex balloons - a Colombian manufacturer known for high quality and durability since 1938. Offers wide range of colors, sizes, and shapes for professional balloon decor.
- Kalisan BalloonscoreOfficial distributor of Kalisan latex balloons from Turkey. Kalisan has been producing balloons since 1996 with focus on constant growth and adoption of new technologies. Produces balloons from 5 to 36 inches in various colors.
- Betallic BalloonsmajorOfficial distributor of Betallic foil and latex balloons. Popular choice for professional balloon decorations and special events.
- QualatexmajorDistributor of Qualatex brand balloons, a well-known brand in the balloon industry.
- ConwinmajorOfficial distributor of Conwin inflators and premium balloon accessories for professional balloon decorating.
- DecoLovers InstitutestrategicCollaboration with DecoLovers Institute, a 'Diplomado Balloon Designer' program founded by Genesis and Iravid, approved and licensed by the Florida Department of Education. Toy World provides course materials for balloon decorator certification courses at Beginner, Intermediate, Advanced, and Professional levels.
- AnagrammajorDistributor of Anagram balloons and balloon products.
- Prima BalloonsmajorDistributor of Prima brand balloons.
- Grabo FoilsminorDistributor of Grabo foil balloons and balloon products.
- Berwick Offray RibbonsminorDistributor of Berwick Offray curling ribbon and ribbon products for balloon decorating.
- Borosino/LagendaminorDistributor of Borosino/Lagenda pumps and accessories for balloon inflation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Toy World Inc competitors and assessment
Company assessmentDirect peers
- Oriental Trading Company: Large multi-category party supplies, novelties, and crafts retailer with deep catalog and bulk pricing. Overlaps with Toy World's party-supply, balloons, and crafts assortment, competing for both consumer and bulk/B2B orders.
- Carnival Savers: Wholesale novelty, balloon, and carnival supply distributor serving decorators, churches, schools, and event professionals. Mirrors Toy World's wholesale decorator-customer focus and balloon-led assortment.
- burton + BURTON: One of the largest wholesale balloon and floral distributors in the U.S., supplying event decorators and retailers. Closely comparable to Toy World across wholesale balloon assortment, B2B decorator customer base, and multi-brand distribution model.
- Birthday Express (Celebrate Express): Online party supplies retailer with themed assortments, balloons, and décor for kids' events. Comparable to Toy World's themed party supplies and balloon offerings in the consumer e-commerce segment.
- Bargain Balloons: Online balloon and party retailer offering multi-brand latex/foil balloons plus accessories. Closely overlaps with Toy World's e-commerce motion and consumer-side assortment, though more retail-focused.
- Windy City Novelties: Wholesale balloon, party, and novelty supplier serving decorators, retailers, and promotional buyers. Directly comparable business model: bulk balloon distribution, complementary party/novelty SKUs, and wholesale account onboarding.
Others
- Pioneer Balloon Company (Qualatex): Manufacturer of Qualatex balloons and a major supplier to Toy World. Included as a vertically adjacent counterparty rather than a true competitor; understanding their distribution strategy frames Toy World's supplier leverage and risk.
- Anagram International: Manufacturer of foil and licensed-character balloons, currently a distribution partner of Toy World. Adjacent rather than directly competitive; relevant for assessing brand mix, licensed IP exposure, and supplier concentration.
Broad incumbents
- Hobby Lobby: National arts, crafts, and seasonal/party retailer with balloon and party supply sections. Comparable in carrying party and balloon SKUs but at vastly larger retail footprint and broader category mix.
- Party City Holdco: Largest U.S. specialty party retailer offering balloons, costumes, and party supplies across physical and online channels. Overlaps in balloons and party supplies but operates at much larger scale and broader assortment than Toy World's niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Toy World Inc social profiles
Digital presenceToy World Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toy World Inc leadership team
Management profileNumber of profiles
Toy World Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toy World Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toy World Inc
What does Toy World Inc do?
Toy World Inc is a family-owned wholesale and retail distributor of party supplies, balloons, toys, games, costumes, and candy. It operates a physical retail store in Miami, a B2C e-commerce site, and a separate B2B wholesale portal serving decorators, event planners, and balloon artists. Products are sourced from major balloon and party brands including Tuftex, Sempertex, Kalisan, Betallic, Anagram, Pioneer, Burvco, Conwin, Gemar, Amscan, and Creative Converting.
Is Toy World Inc a public or private company?
Toy World Inc is a private company. It is classified as family owned and is currently operating.
When was Toy World Inc founded?
Toy World Inc was founded in 1995. It employs 1 to 10 people.
Where is Toy World Inc based?
Toy World Inc is headquartered in Miami, United States, in the North America region.
How does Toy World Inc make money?
Four revenue lines are on record. Wholesale Balloon Sales are the primary driver. The others are party Supplies and Accessories, toys and Games and helium Tank Rental.
Who are Toy World Inc's main competitors?
Direct peers on record are Oriental Trading Company, Carnival Savers, burton + BURTON, Birthday Express (Celebrate Express), Bargain Balloons and Windy City Novelties. Others are Pioneer Balloon Company (Qualatex) and Anagram International. Broad incumbents are Hobby Lobby and Party City Holdco.
Does Toy World Inc have an API?
No public API is recorded for Toy World Inc.
What industry is Toy World Inc in?
Toy World Inc's product category is Party Supply Distribution. Its primary akta.pro industry code is CRAOAMAI, Party Games, Novelty & Impulse Toy Distribution, with a secondary code of CRAOAMAA, Traditional Toys Distribution. Its NAICS code is 423920 and its SIC code is 5945.