Innevape
Innevape is a Valencia, California-based wholesale e-liquid manufacturer producing 45+ flavored vaping liquids for B2B retail distribution, anchored by its flagship Heisenberg brand and serving vape retailers domestically and internationally.
- Company typePrivate
- Founded2013
- HeadquartersValencia, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Innevape does
Innevape is a privately held e-liquid manufacturer headquartered in Valencia, California, that designs, produces, and distributes flavored vaping liquids under multiple proprietary brand lines. The company operates as a wholesale-only B2B supplier serving vape retailers and distributors, with its flagship Heisenberg line positioned as a high-volume seller in the U.S. e-liquid segment. The product portfolio spans 45+ unique SKUs across tobacco, fruit, dessert, and beverage flavor profiles, and manufacturing is consolidated at its Southern California facility with shipping available across the United States and select international destinations.
The business model is built on bulk wholesale distribution rather than direct-to-consumer sales. Innevape has established a partnership with Vape Society Supplies to handle end-consumer retail fulfillment, allowing the company to focus on production and wholesale channel management rather than operating its own retail storefronts or consumer-facing e-commerce. The product itself is a physical consumable (pre-mixed e-liquid), and no proprietary software platform, consumer application, API, or technology stack is disclosed alongside it.
The vaping industry context materially shapes Innevape's operating environment. E-liquid manufacturers operate under increasing FDA regulatory scrutiny through Premarket Tobacco Application (PMTA) requirements and state-level flavor restrictions, with shifting federal enforcement priorities a persistent overhang. Innevape's founding membership in the Florida Smoke Free Association signals active engagement in industry advocacy, and its 12+ year operating history indicates the company has navigated multiple regulatory tightening cycles. No AI/ML capability, proprietary data asset, or technology moat is described in the available information.
Innevape firmographics
Firmographics- Name
- Innevape
- Legal name
- Innevape, LLC
- Website
- https://innevape.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Innevape is a Valencia, California-based wholesale e-liquid manufacturer producing 45+ flavored vaping liquids for B2B retail distribution, anchored by its flagship Heisenberg brand and serving vape retailers domestically and internationally.
- Ownership category
- akta.pro rank
Innevape industry classification
Industry- Product category
- E-Liquid (Vape Juice) Wholesale Manufacturing
- NAICS
- Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)
- SIC
- Tobacco Products (2100)
- akta.pro primary industry
- E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)
Keywords
Where Innevape is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Innevape business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- E-Liquid Product Sales: Direct B2B wholesale sales of e-liquids to vape shops, retailers, and distributors. Products are sold in bulk quantities (100ML and 30ML formats) with pricing available only to registered wholesale accounts.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Innevape product offering
Product offeringCore offering
Innevape manufactures and wholesales USA-made e-liquid (e-juice) products in 100ML standard and 30ML salt nicotine formats, anchored by the Heisenberg blue slushie flagship line and extended across fruit, dessert, tobacco, candy, mint, and beverage flavor categories with multiple nicotine strength options. Sales occur through a wholesale-only website requiring business account registration with FEIN verification, while retail consumer orders are redirected to authorized fulfillment partner Vape Society Supplies.
Product overview
Innevape is a USA-made e-liquid company offering a portfolio of flavored vaping products primarily through wholesale channels. The core product line centers on the Heisenberg brand (the world's best-selling eliquid), a blue slushie flavor that has been expanded into multiple variants including menthol, berry, lemon sour, and sour apple formulations. Beyond Heisenberg, Innevape produces tobacco-focused products (TNT Tobacco), fruit blends (Strawberry Watermelon Peach, Tropical Fruit Smoothie, Melon Medley, Strawberry Harvest), dessert flavors (Strawberry Shortcake, Blueberry Crumble, BLGN Waffles), beverages (Mocha Latte), candy (COTN Clouds), and mint (Fresh Mint). Products are sold in two main formats: 100ML standard e-liquids and 30ML salt nicotine formulations, with many flavors also available in menthol variants. The company also provides a downloadable Media Kit for marketing purposes.
Differentiator
Problem solved
Functional benefit
Products and services
- Heisenberg E-Juice (100ML) The flagship blue slushie flavor of Innevape sold in 100ML standard format for wholesale buyers and retail resale to adult vapers 21+.
- Heisenberg Salt Nicotine E-Juice (30ML) The Heisenberg blue slushie flavor formulated as a 30ML salt nicotine e-liquid in 24MG, 35MG, and 50MG strengths for wholesale buyers and retail resale to adult vapers 21+.
- Heisenberg Menthol E-Juice (100ML) The Heisenberg blue slushie flavor with menthol added, sold in 100ML standard format with 0MG, 3MG, and 6MG nicotine strengths for wholesale buyers and retail resale to adult vapers 21+.
- Heisenberg Menthol Salt Nicotine E-Juice (30ML) The Heisenberg blue slushie flavor with menthol formulated as a 30ML salt nicotine e-liquid for wholesale buyers and retail resale to adult vapers 21+.
- Heisenberg Berry E-Juice The Heisenberg blue slushie flavor with added berry notes, available in 100ML standard and 30ML salt nicotine formats with optional menthol for wholesale buyers and retail resale to adult vapers 21+.
- Heisenberg Lemon Sour E-Juice The Heisenberg blue slushie flavor with lemon sour notes, available in 100ML standard and 30ML salt nicotine formats with optional menthol for wholesale buyers and retail resale to adult vapers 21+.
- Heisenberg Sour Apple E-Juice The Heisenberg blue slushie flavor with sour apple notes, available in 100ML standard and 30ML salt nicotine formats with optional menthol for wholesale buyers and retail resale to adult vapers 21+.
- TNT Tobacco E-Juice A blonde Virginia tobacco flavor with a touch of maple sweetness, available in 100ML standard and 30ML salt nicotine formats with optional menthol for wholesale buyers and retail resale to adult vapers 21+.
- Strawberry Watermelon Peach E-Juice A fruit blend of ripe strawberries, fresh watermelon, and juicy peaches, available in 100ML standard and 30ML salt nicotine formats with optional menthol for wholesale buyers and retail resale to adult vapers 21+.
- Tropical Fruit Smoothie E-Juice A juicy blend of tropical island fruits with sweet cream, available in 100ML standard and 30ML salt nicotine formats for wholesale buyers and retail resale to adult vapers 21+.
- Strawberry Shortcake E-Juice A dessert e-liquid combining strawberries piled on sweet shortcake with whipped cream, available in 100ML standard and 30ML salt nicotine formats for wholesale buyers and retail resale to adult vapers 21+.
- Strawberry Harvest E-Juice An e-liquid with a ripe, natural strawberry flavor, available in 100ML standard and 30ML salt nicotine formats for wholesale buyers and retail resale to adult vapers 21+.
- Fresh Mint E-Juice A crisp mint e-liquid for a refreshing vape experience, available in 100ML standard and 30ML salt nicotine formats for wholesale buyers and retail resale to adult vapers 21+.
- Blueberry Crumble E-Juice A dessert e-liquid blending sweet, ripe blueberries with brown sugar crumble, available in 100ML standard and 30ML salt nicotine formats for wholesale buyers and retail resale to adult vapers 21+.
- COTN Clouds E-Juice A candy-themed e-liquid blending hot and sweet cotton candy with a tropical fruit twist, available in 100ML standard and 30ML salt nicotine formats for wholesale buyers and retail resale to adult vapers 21+.
- Melon Medley E-Juice A fruit e-liquid blending juicy watermelon and honeydew to sweet perfection, available in 100ML standard and 30ML salt nicotine formats with optional menthol for wholesale buyers and retail resale to adult vapers 21+.
- BLGN Waffles E-Juice A dessert e-liquid built around Belgian waffles and syrup as the marketed all-day vape flavor, available in 100ML standard and 30ML salt nicotine formats for wholesale buyers and retail resale to adult vapers 21+.
- Mocha Latte E-Juice A beverage-themed e-liquid combining rich mocha latte with a splash of sweet cream, available in 100ML standard and 30ML salt nicotine formats for wholesale buyers and retail resale to adult vapers 21+.
Companies that use Innevape
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Innevape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Innevape partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vape Society SuppliescoreVape Society Supplies serves as Innevape's authorized retail fulfillment partner. The partnership redirects retail consumers from Innevape's wholesale-only website to Vape Society Supplies' platform for individual purchases. This arrangement allows Innevape to focus exclusively on B2B wholesale operations while ensuring retail consumers can still access their products.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Innevape competitors and assessment
Company assessmentDirect peers
- Halo E-Liquid: Long-established US e-liquid manufacturer with multi-flavor portfolio and tobacco/mint/fruit SKUs sold through vape retailers; comparable on manufacturing heritage and wholesale distribution.
- Coastal Clouds: Premium US e-liquid brand with broad flavor catalog including salt nicotine variants distributed via wholesale to vape retailers; directly comparable on product format, distribution model, and end-customer.
- Juice Head: US e-liquid brand specializing in fruit-forward flavors in freebase and salt nicotine; comparable on flavor-led positioning, salt/freebase dual format, and wholesale channel.
- Charlie's Chalk Dust (Pachamama): US e-liquid brand known for flavor-driven SKUs (Pachamama line) distributed through vape wholesalers; closely comparable on flavor branding strategy and B2B wholesale channel.
- Beard Vape Co. California-based e-liquid manufacturer with flagship dessert/fruity flavor profiles, sold through vape wholesalers; comparable on product positioning (flavor-anchored brand) and wholesale distribution model.
- Naked 100: US-based e-liquid brand with broad flavor portfolio sold wholesale to vape retailers; comparable as a direct manufacturing peer in the freebase and salt e-liquid wholesale channel.
- Twist E-Liquids: Specialty e-liquid manufacturer offering flavored vape juices through B2B wholesale distribution; comparable as a flavored e-liquid competitor serving the same vape-shop and online-retail channel.
- Ruthless E-Juice: Established US e-liquid brand selling flavored vape juices wholesale to vape shops; comparable on product category, flavor-led positioning, and B2B wholesale GTM.
- ModFest E-Liquids: Curated platform showcasing multiple e-liquid brands to vape retailers; comparable as a wholesale ecosystem touchpoint serving the same B2B vape retail customers.
Emerging players
- Vape Society Supplies: Authorized retail fulfillment partner of Innevape and an e-liquid/ vape supplies retailer; included because it is the primary route through which Innevape products reach end consumers and a direct adjacent operator in the same category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Innevape social profiles
Digital presenceInnevape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innevape leadership team
Management profileNumber of profiles
Innevape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innevape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innevape
What does Innevape do?
Innevape manufactures and wholesales USA-made e-liquid (e-juice) products in 100ML standard and 30ML salt nicotine formats, anchored by the Heisenberg blue slushie flagship line and extended across fruit, dessert, tobacco, candy, mint, and beverage flavor categories with multiple nicotine strength options. Sales occur through a wholesale-only website requiring business account registration with FEIN verification, while retail consumer orders are redirected to authorized fulfillment partner Vape Society Supplies.
Is Innevape a public or private company?
Innevape is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innevape founded?
Innevape was founded in 2013. It employs 11 to 50 people.
Where is Innevape based?
Innevape is headquartered in Valencia, United States, in the North America region.
How does Innevape make money?
One revenue line is on record: E-Liquid Product Sales.
Who are Innevape's main competitors?
Direct peers on record are Halo E-Liquid, Coastal Clouds, Juice Head, Charlie's Chalk Dust (Pachamama), Beard Vape Co., Naked 100, Twist E-Liquids, Ruthless E-Juice and ModFest E-Liquids. Vape Society Supplies is listed as an emerging player.
Does Innevape have an API?
No public API is recorded for Innevape.
What industry is Innevape in?
Innevape's product category is E-Liquid (Vape Juice) Wholesale Manufacturing. Its primary akta.pro industry code is CRADAJAG, E-liquids & Nicotine Salts Manufacturing & Brands. Its NAICS code is 42494 and its SIC code is 2100.