The Turf Company

What The Turf Company does

The Turf Company is a privately held, Makati-based Philippine business that provides professional artificial turf installation and ongoing maintenance services for residential and commercial properties. Founded in 1989 and operating with 1-10 disclosed employees, the company positions itself around delivering year-round green, low-maintenance lawns through synthetic turf rather than supplying turf-related equipment as a reseller or distributor. Customer engagement is direct-to-consumer: prospective clients request pricing through an Instant Quote tool or a Quote request form on the theturfcompany.com website, with no public e-commerce or self-serve ordering visible.

The company's product catalog is service-based and segmented by buyer persona. Core offerings are turf installation and turf maintenance for homeowners, commercial clients, property managers, and pet owners. On top of these, it sells a set of add-on modules — turf repair, turf replacement, turf restoration, turf deep cleaning, and pet odor removal — together with recurring Maintenance Plans. The commercial segment is further broken out into dedicated pages for HOAs, retail/office/hospitality venues, dog parks, sports fields, multifamily housing, and commercial common areas, indicating a multi-vertical go-to-market rather than a single-segment focus. The website acts as both the primary marketing channel and the lead-generation engine, combining educational content (turf care tips, FAQ, process) with city-level landing pages that target local search queries across multiple Philippine markets.

The revenue model is a mix of one-time installation projects and recurring maintenance engagements, with all pricing quoted individually rather than published. Distribution is direct, via website-driven field estimates within defined service areas; there is no disclosed channel, distributor, or reseller network and no disclosed software platform. There is no publicly disclosed revenue, headcount detail, funding history, parent company, or management team in the source data, and no certifications, patents, awards, or partnerships were recorded.

Name

The Turf Company

Legal name

The Turf Company

Website

https://theturfcompany.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

The Turf Company provides artificial turf installation, repair, deep cleaning, pet odor removal, and recurring maintenance services to residential and commercial clients in the Philippines, with dedicated offerings for homeowners, commercial properties, property managers, and pet owners.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (BPABADAA)

akta.pro secondary industries

Sod Installation & Lawn Replacement/Repair (HSAIAAAG), Turf Management (Sports Fields, Golf Courses) (BPABADAC)

Keywords

• Artificial turf installation
• Turf maintenance services
• Synthetic turf repair
• Pet odor removal
• Commercial landscaping services

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Installation Services: One-time artificial turf installation services for residential and commercial properties
2. Maintenance Services: Recurring maintenance services including deep cleaning, pet odor removal, turf restoration, and repair services. Likely structured as subscription/maintenance plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Turf Company installs artificial turf for residential and commercial properties in the Philippines and provides ongoing turf maintenance services, including deep cleaning, repair, replacement, restoration, and pet odor removal. Offerings are delivered as on-site services by the company's own crews and are segmented across residential, commercial, property manager, and pet owner buyer types.

Product overview

The Turf Company offers a unified service-based offering centered on professional artificial turf installation and maintenance for both residential and commercial properties. The core portfolio includes artificial turf installation as the primary service, supported by maintenance services and various add-on modules including turf repair, turf replacement, turf restoration, turf deep cleaning, and pet odor removal. The company segments its offerings by customer type: residential services for homeowners, commercial services for businesses (HOAs, retail, office, hospitality, dog parks, sports fields, multifamily, commercial common areas), property manager services, and pet owner services. Maintenance plans are available as recurring service options. The company does not offer a software platform; all offerings are service-based.

Differentiator

Problem solved

Functional benefit

Products and services

• Artificial Turf Installation Professional on-site installation of artificial/synthetic turf for residential, commercial, and public properties across the Philippines, delivered as a turnkey project service.
• Turf Maintenance (Deep Cleaning) Scheduled and on-demand deep cleaning service for installed artificial turf to remove debris, bacteria, and surface contaminants, available to homeowners, property managers, and commercial clients.
• Turf Repair Targeted repair service for damaged sections of artificial turf, addressing tears, worn patches, and seam issues to restore the surface without full replacement.
• Turf Replacement Full removal and replacement of existing artificial turf for properties whose installation has reached end of life or sustained damage beyond repair.
• Turf Restoration Restoration service that revives aged or worn artificial turf, returning fibers and surface condition closer to like-new appearance and performance.
• Pet Odor Removal Specialized deodorizing and sanitizing treatment for artificial turf used by pets, designed to eliminate odor and sanitize the surface for households with dogs or other animals.
• Residential Artificial Turf Services Bundle of artificial turf services tailored to residential homeowners, including installation, maintenance, repair, replacement, restoration, deep cleaning, and pet odor removal for private homes.
• Commercial Artificial Turf Services Bundle of artificial turf services tailored to commercial properties such as HOAs, retail, office buildings, hospitality venues, sports fields, and municipal/government sites, covering installation through ongoing maintenance.
• Property Manager Services Dedicated artificial turf service offering for property management firms managing multiple properties, providing standardized installation, maintenance, repair, and replacement across a managed portfolio.
• Pet Owner Services Dedicated artificial turf offering for pet owners, combining turf installation with ongoing pet-specific maintenance including pet odor removal to keep surfaces sanitary and odor-free.
• Maintenance Plans Recurring maintenance plan subscription providing scheduled turf care (such as deep cleaning and inspection) for installed artificial turf, sold as an ongoing service contract.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tarkett Sports: Global sports surfaces company offering artificial turf systems for stadiums and athletic facilities — broad incumbent in the sports turf installation space.
• Shaw Sports Turf: Established synthetic turf manufacturer serving sports and landscape markets as part of Shaw Industries — comparable commercial turf product but at much larger scale.
• FieldTurf: Major incumbent in artificial turf manufacturing and installation with strong sports and commercial presence — broader portfolio but overlapping customer base in commercial turf.

Direct peers

• ACT Global: Specializes in synthetic turf installation for sports fields and stadiums worldwide — directly comparable sports field vertical serving commercial buyers.
• EasyTurf: Artificial grass installation company focused on residential and commercial lawns with pet-friendly product lines — directly comparable service offering and target segments.
• Sprinturf: Artificial turf installation company focused on sports fields and large commercial projects — comparable on the sports field and commercial segment of The Turf Company's offering.
• Global Syn-Turf: Artificial turf supplier and installer serving residential, commercial, pet, and sports applications — overlapping service portfolio including pet-friendly turf solutions.
• TigerTurf: Global artificial turf manufacturer and installer serving sports, landscape, and residential markets with installation services — overlapping product/market positioning.
• Artificial Turf Supply: Supplies and installs artificial turf for residential, commercial, and pet applications including maintenance services — closely aligned service model and customer segments.
• SYNLawn: Largest artificial turf installer in North America offering residential and commercial installation plus maintenance services — directly comparable product offering and customer base to The Turf Company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/turfcompanyph
• LinkedInlinkedin.com/company/the-turf-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Turf Company