Liv Outdoor
Liv Outdoor is an Estonian premium outdoor furniture retailer selling modular and traditional weather-resistant furniture, pergolas, awnings, planters, and accessories via owned DTC e-commerce, an Estonian flagship showroom, and a European reseller network spanning the Baltics, Spain, Sweden, and Slovenia.
- Company typePrivate
- Founded2019
- HeadquartersLehmja, Rae vald, Harjumaa, Estonia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Liv Outdoor does
Liv Outdoor (Liv Outdoor OÜ) is an Estonian outdoor furniture retailer founded in 2019 and headquartered in Rae vald, Harjumaa, Estonia. The company sells premium weather-resistant outdoor furniture across 18 modular and traditional series (Lounge, Hug, Diva, Enjoy, Breeze, Play, and others), supplemented by pergolas (Renson), awnings (GIBUS), parasols (Scolaro), outdoor rugs, planters (Cosapots), and protective covers. Its core product technology centers on proprietary COUTURE Jardin material systems: COUTUREtex weather-resistant acrylic fabric with 5-year warranty, COUTURE PE Wicker synthetic rattan, COUTURE Max Rope, Quick Dry Foam ventilation, and HPL high-pressure laminate surfaces, with the ENJOY collection (designed by Normand Couture) winning the SIT Furniture Design Awards 2025.
The business operates a hybrid distribution model combining a direct-to-consumer e-commerce platform (livoutdoor.eu), an owned flagship showroom in Estonia holding full inventory, and an authorized reseller network spanning Latvia (Groument), Lithuania (Unminimal, Slowdown), Spain (Veneks Boutique in Marbella), Sweden (Healthy Homes), and Slovenia (Soltec). Pricing spans €95 (LED lamps) to €7,720 (complete furniture sets), with individual pieces ranging €250–€2,500+; a Pre-Lived secondary market offers 30–50% discounts on showroom and returned items. Delivery is fulfilled from a centralized Estonian warehouse with 5-day domestic and 7-day Baltic fulfillment.
The customer base targets three segments: residential homeowners seeking durable garden, terrace, and balcony solutions for Baltic climate conditions (primary); HoReCa hospitality operators needing commercial-grade outdoor seating; and architects/designers specifying modular furniture for landscape and architectural projects. Marketing relies on Instagram lifestyle content, multilingual blog/SEO content, email newsletters, and the showroom experience. The company is privately held with no disclosed institutional investment, no parent company, and no publicly available revenue figures.
Liv Outdoor firmographics
Firmographics- Name
- Liv Outdoor
- Legal name
- Liv Outdoor OÜ
- Website
- https://livoutdoor.eu
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Liv Outdoor is an Estonian premium outdoor furniture retailer selling modular and traditional weather-resistant furniture, pergolas, awnings, planters, and accessories via owned DTC e-commerce, an Estonian flagship showroom, and a European reseller network spanning the Baltics, Spain, Sweden, and Slovenia.
- Ownership category
- akta.pro rank
Liv Outdoor industry classification
Industry- Product category
- Outdoor Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)
- akta.pro secondary industry
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)
Keywords
Where Liv Outdoor is headquartered
LocationHeadquarters
- HQ city
- Lehmja, Rae vald, Harjumaa
- HQ country
- Estonia
- HQ region
- Europe
Offices4 records
Markets served
Liv Outdoor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Outdoor Furniture Product Sales: One-time purchase of outdoor furniture including sofas, armchairs, dining sets, sun loungers, and accessories. Revenue generated through direct e-commerce sales and reseller network across Europe. Additional revenue from accessories, protective covers, and replacement parts.
- Delivery and Transport Services: Revenue from transport/delivery services. Standard delivery €30 within Estonia, €75 to Latvia and Lithuania. All goods in stock in Estonia warehouse.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual furniture pieces - sofas, armchairs, dining chairs, sun loungers |
| Unit Pricing | Pay-as-you-go | Complete furniture sets and combinations |
| Unit Pricing | Pay-as-you-go | Protective covers and accessories |
| Unit Pricing | Pay-as-you-go | Pre-Lived / Discounted Items |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Liv Outdoor product offering
Product offeringCore offering
Liv Outdoor sells and distributes premium outdoor furniture, pergolas, parasols, awnings, rugs, and planters for residential and commercial projects. The company offers 18 distinct modular and traditional furniture series (Lounge, Hug, Diva, Polo, Club, Olala, Enjoy, Scoop, Sky, Breeze, Zoom, Dream, Cuddle, Loop, Curl, Play, Welcome, Flexi), weather-resistant outdoor shading structures, and complementary accessories. Products are sold via direct e-commerce, an owned showroom in Estonia, and a network of authorized resellers across the Baltic states and Europe.
Product overview
Liv Outdoor is an Estonian outdoor furniture retailer offering a comprehensive portfolio of 18 outdoor furniture series plus complementary products. The core offering consists of modular furniture collections (Lounge, Hug, Loop, Sky, Breeze, Play, Zoom, Cuddle, Curl, Scoop) and traditional furniture sets (Diva, Polo, Club, Olala, Enjoy, Dream, Welcome, Flexi). These series include various product types: sofas/diivans, armchairs/tugitoolid, dining chairs/söögitoolid, coffee tables/kohvilaud, dining tables/söögilaud, sun loungers/päevitustoolid, hanging chairs/ripptoolid, bar tables, bar stools/baaritoolid, ottomans/tumbad, and planters. The product line is complemented by outdoor shading solutions (pergolas, awnings, parasols), accessories (outdoor rugs, furniture covers), and lighting (LED lamps). The company also offers Pre-Lived (pre-owned/used furniture) and distributes brands including Cosapots plant containers. The Enjoy collection by designer Normand Couture won the SIT Furniture Design Awards 2025.
Differentiator
Problem solved
Functional benefit
Brands
- ENJOY Collection: Award-winning outdoor furniture collection designed by Normand Couture, part of COUTURE Jardin product range, winner of SIT Furniture Design Awards 2025 in outdoor furniture category.
- Breeze Series
- Play Series
- COUTUREtex
- COUTURE PE Wicker
- COUTURE Max Rope
- COUTURE Quick Dry Rope
Products and services
- Lounge Series Modular outdoor furniture series with woven accents, aluminum frame, and weather-resistant cushions. Allows flexible seating arrangements for garden and terrace use.
- Enjoy Collection Award-winning designer collection by Normand Couture (COUTURE Jardin) that won the SIT Furniture Design Awards 2025 in the outdoor furniture category. Includes sofas, dining chairs, sun loungers, coffee tables, and dining tables.
- Breeze Modular Series Modular outdoor furniture system launched in 2026, designed for flexible configuration of seating areas based on space requirements.
- Play Modular Series Modular outdoor furniture system launched in 2026, designed for flexible seating configuration based on space requirements.
- Pergolas Pergolas and outdoor structures including Renson pergola systems. Includes Amanti and Villa Arte models for residential terraces and gardens.
- Awnings (Markiisid) Awning systems including GIBUS Segno and GIBUS TXT models for outdoor shading of terraces and patios.
- Parasols / Sun Umbrellas (Päikesevarjud) Scolaro parasols and sun umbrellas for outdoor shade on terraces and garden seating areas.
- Cosapots Planters Belgian brand of high-quality plant containers and flower pots, introduced in 2025 for outdoor decoration of terraces and gardens.
- Outdoor Rugs (Välivaibad) Outdoor terrace rugs and floor coverings designed for exterior use on terraces, balconies, and garden seating areas.
- VINA LED Table Lamp Rechargeable LED table lamp in brushed brass finish, designed for outdoor ambient lighting on terraces and garden settings.
- LUNA LED Table Lamp Rechargeable LED table lamp in corten brown finish, designed for outdoor ambient lighting on terraces and garden settings.
- Pre-Lived (Pre-owned Furniture) Pre-owned and showroom demo Liv Outdoor furniture sold at 30-50% discount, offering customers access to the brand at reduced prices.
Quantifiable outcome
- 5-year warranty on COUTUREtex fabric and COUTURE PE Wicker materials
- +1 more outcomes
Companies that use Liv Outdoor
Customer profileSegments3 records
Ideal customer profiles3 records
Liv Outdoor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Liv Outdoor partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CosapotscoreExclusive Belgian brand partnership for 2025. Cosapots high-quality plant pots combining design and durability added to Liv Outdoor's outdoor decoration offerings.
- RensoncoreRenson pergola systems featured and recommended by Liv Outdoor. Promotional content '10 reasons why Renson's pergola is the best choice' published on Liv Outdoor website.
- COUTURE JardincoreExclusive representation of COUTURE Jardin outdoor furniture collection. Includes ENJOY collection (SIT Award 2025 winner) and proprietary COUTUREtex fabric technology.
- ScolarominorScolaro parasols featured alongside Liv Outdoor furniture in customer installations and product photography. Referenced in customer garden showcases.
- Groument (Latvia)coreAuthorized reseller in Latvia. Showroom at Mūkusalas iela 15A, Rīga. Handles local sales and customer support for Latvian market.
- Unminimal (Lithuania)coreAuthorized reseller in Lithuania. Showroom at Lukšio 32, Domus galerija, Vilnius. Professional interior design showroom representing Liv Outdoor.
- Veneks Boutique (Spain)minorReseller in Marbella, Spain. Calle Sta. Maria, 10, 29670 Marbella, Málaga.
- Healthy Homes (Sweden)minorReseller in Sweden. Koluddsvägen 28, 818 42 Forsbacka.
- Soltec (Slovenia)minorReseller in Slovenia. Obrtna ulica 9, 8257 Dobova.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Liv Outdoor competitors and assessment
Company assessmentDirect peers
- Royal Botania: Belgian high-end outdoor furniture manufacturer. Comparable premium positioning, similar use of weather-resistant materials (synthetics, teak, rope), and parallel HoReCa and residential customer base.
- Manutti: Belgian premium outdoor furniture brand with strong design-led collections and European distribution. Direct substitute at the high end of the same target market as Liv Outdoor.
- Kettal: Spanish premium outdoor furniture designer and manufacturer. Directly comparable product category (high-end patio furniture) with similar focus on weather-resistant modular collections and designer collaborations.
- Fermob: French outdoor furniture brand known for colorful metal and modular ranges sold across Europe. Comparable retail-driven distribution and weather-resistant outdoor positioning to Liv Outdoor.
- Tribù: Belgian premium outdoor furniture brand with modular collections and designer collaborations. Closely mirrors Liv Outdoor's positioning across residential and HoReCa segments with weather-resistant materials.
- Gloster Furniture: German/UK-based premium outdoor furniture manufacturer offering teak, woven, and modular designs. Comparable premium tier with broad international distribution overlapping Liv Outdoor's reseller geographies.
- RODA (outdoor furniture): Italian premium outdoor furniture maker with modular collections and a strong HoReCa/specifier footprint. Comparable premium positioning, materials science focus, and contract channel exposure.
Regional players
- Hartman Outdoor: Dutch outdoor furniture brand distributing primarily across Benelux and UK. Comparable outdoor-furniture retail/wholesale model in a nearby but largely distinct geography from Liv Outdoor's Baltic core.
Broad incumbents
- Westwing Group: Pan-European online home and living retailer selling furniture, decor and outdoor products. Directly comparable e-commerce DTC model and overlap on the outdoor furniture category, but at vastly larger scale across many countries.
- Home24: Large European online furniture and home furnishings retailer. Same DTC channel and broader-category home furnishings overlap, operating in multiple European markets including some Liv Outdoor serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Liv Outdoor social profiles
Digital presenceLiv Outdoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liv Outdoor leadership team
Management profileNumber of profiles
Liv Outdoor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liv Outdoor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liv Outdoor
What does Liv Outdoor do?
Liv Outdoor sells and distributes premium outdoor furniture, pergolas, parasols, awnings, rugs, and planters for residential and commercial projects. The company offers 18 distinct modular and traditional furniture series (Lounge, Hug, Diva, Polo, Club, Olala, Enjoy, Scoop, Sky, Breeze, Zoom, Dream, Cuddle, Loop, Curl, Play, Welcome, Flexi), weather-resistant outdoor shading structures, and complementary accessories. Products are sold via direct e-commerce, an owned showroom in Estonia, and a network of authorized resellers across the Baltic states and Europe.
Is Liv Outdoor a public or private company?
Liv Outdoor is a private company. It is classified as unknown and is currently operating.
When was Liv Outdoor founded?
Liv Outdoor was founded in 2019.
Where is Liv Outdoor based?
Liv Outdoor is headquartered in Lehmja, Rae vald, Harjumaa, Estonia, in the Europe region.
How does Liv Outdoor make money?
Two revenue lines are on record. Outdoor Furniture Product Sales are the primary driver. The others are delivery and Transport Services.
Who are Liv Outdoor's main competitors?
Direct peers on record are Royal Botania, Manutti, Kettal, Fermob, Tribù, Gloster Furniture and RODA (outdoor furniture). Hartman Outdoor is listed as a regional player. Broad incumbents are Westwing Group and Home24.
Does Liv Outdoor have an API?
No public API is recorded for Liv Outdoor.
What industry is Liv Outdoor in?
Liv Outdoor's product category is Outdoor Furniture. Its primary akta.pro industry code is CRAIAIAF, Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas), with a secondary code of CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage). Its NAICS code is 4491 and its SIC code is 5712.