Vitev Llc
Vitev LLC designs and sells non-electric alkaline water systems, remineralization filters, and RO units using a proprietary mineral blend (magnesium, EcoSafe coral calcium, ceramics), serving health-conscious homeowners and water treatment dealers via DTC e-commerce, subscriptions, and international distributors.
- Company typePrivate
- Founded2010
- HeadquartersLawrence, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vitev Llc does
Vitev LLC is a privately-held, family-sized water filtration company founded in 2010 and headquartered in Lawrence, Kansas (with shipping operations from a Kansas warehouse). The company designs, manufactures-sources, and sells non-electric alkaline water systems and remineralization filters under the Vitev brand (previously known as alkaStream). Its product portfolio spans reverse osmosis systems (MAXX), countertop and under-sink alkaline filters (FLO, PLUS/FLO+, UNDR), portable alkaline pitchers (family-size and glass), replacement filter cartridges (REMIN pH, REMIN Ca), and accessories including the SCALE GUARD hard-water pre-conditioner, pH Drops, MI Mineral Infuser Stick, and the Affina Shower Filter — totaling 21 SKUs.
The core technology is a proprietary mineral blend combining 99.9% pure metallic magnesium, EcoSafe-certified above-sea Caribbean coral calcium containing 70+ trace minerals, and far-infrared/tourmaline ceramics. This blend drives chemical (rather than electrical) ionization of water to produce alkaline (pH 8.5-10) and antioxidant (ORP up to -500, molecular hydrogen 0.3-0.7+ ppm) water without electricity. Filtration is layered with KDF, wood carbon, ceramic-carbon hybrid matrices, and 0.0001 micron RO membranes claimed to remove 200+ contaminants including fluoride, lead, chlorine, and heavy metals. The company explicitly differentiates against generic calcite-based remineralization filters and against electric ionizers ($2,500-$6,000), positioning Vitev as a non-electric, mid-priced ($29.95-$795) alternative.
Vitev operates a direct-to-consumer e-commerce model through vitev.com, complemented by a Fresh for Life auto-ship subscription program (20-25% discount, free shipping, 6- or 12-month billing cadences) that drives recurring replacement-filter revenue. A wholesale/dealer channel targets independent water treatment professionals, RO installers, and water quality specialists across the US, supported by a 1-855-456-9220 dealer line and featured partner logos. Internationally, Vitev is represented by distributors in Australia, Finland, Hong Kong, Israel, and Thailand, with direct shipping available to Canada. The customer base is primarily long-tail health-conscious homeowners, with secondary segments in health and wellness enthusiasts and hard-water-area households. The company is led by a single named founder (Gabe) and operates with 1-10 employees; no funding rounds, revenue figures, or M&A activity are publicly disclosed.
Vitev Llc firmographics
Firmographics- Name
- Vitev Llc
- Legal name
- Vitev
- Website
- https://vitev.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vitev LLC designs and sells non-electric alkaline water systems, remineralization filters, and RO units using a proprietary mineral blend (magnesium, EcoSafe coral calcium, ceramics), serving health-conscious homeowners and water treatment dealers via DTC e-commerce, subscriptions, and international distributors.
- Ownership category
- akta.pro rank
Vitev Llc industry classification
Industry- Product category
- Water Filtration Systems
- akta.pro primary industry
- Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK)
- akta.pro secondary industry
- Replacement Filter Cartridges & Consumables (CRAJAJAH)
Keywords
Where Vitev Llc is headquartered
LocationHeadquarters
- HQ city
- Lawrence
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Vitev Llc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Water Filtration Hardware Sales: One-time sales of water filtration systems including alkaline pitchers, countertop filters, under-sink systems (FLO, PLUS, MAXX), and reverse osmosis systems with various price points from $29.95 to $795.
- Replacement Filter Sales: Recurring replacement filter sales for all product lines with prices ranging from $19.95 to $199 per filter, typically needing replacement every 6-12 months depending on usage.
- Fresh for Life Auto-Ship Subscription: Subscription program offering automatic filter delivery with 20-25% savings, free shipping, extended warranties, and skip/cancel flexibility. Covers FLO, PLUS, MAXX and REMIN product lines.
- Wholesale/Dealer Program: B2B sales to independent water treatment dealers, RO installers, and water quality professionals who purchase in bulk and resell to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | REMIN pH - RO Remineralization Filter |
| Subscription | Annual | REMIN Ca - RO Remineralization Filter |
| Subscription | Annual | MAXX Alkaline Reverse Osmosis System |
| Subscription | Annual | PLUS Alkaline Water Filter System |
| Subscription | Pay-as-you-go | FLO Alkaline Water Filter System |
| One time/ perpetual license | Pay-as-you-go | Vitev Alkaline Pitcher (Family Size) |
| Unit Pricing | Pay-as-you-go | pH Drops |
| Unit Pricing | Pay-as-you-go | Replacement Filters (Various) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Vitev Llc product offering
Product offeringCore offering
Vitev designs, sources, and sells non-electric alkaline water systems, reverse osmosis (RO) remineralization filters, and related hydration products. Its proprietary mineral blends (99.9% pure metallic magnesium, EcoSafe Caribbean coral calcium, far-infrared and tourmaline ceramics) ionize and remineralize water without electricity to deliver alkaline pH (up to 10), negative ORP antioxidant water, and molecular hydrogen. The portfolio spans countertop and under-sink filters (FLO, PLUS), full RO systems (MAXX), portable pitchers, accessories, and a recurring auto-ship replacement filter program.
Product overview
Vitev specializes in natural alkaline water systems and reverse osmosis filtration products with premium mineral formulas. The product portfolio centers on RO systems (MAXX) and countertop/under-sink alkaline filters (FLO, FLO+, UNDR) that combine advanced filtration with proprietary mineral blends containing magnesium, coral calcium, tourmaline, and far-infrared ceramics to create alkaline, antioxidant water. The company also offers portable solutions including alkaline pitchers and glass pitchers, replacement filters and cartridges, accessories like pH drops and shower filters, and subscription programs (Fresh for Life) for filter replacement. Core differentiators include EcoSafe Caribbean coral calcium, 99.9% pure metallic magnesium, and the absence of calcite-based remineralization found in competing products.
Differentiator
Problem solved
Functional benefit
Products and services
- REMIN pH - RO Remineralization Filter Standalone RO remineralization cartridge that adds calcium, magnesium, and trace minerals back to reverse osmosis water, delivering pH 8.5-9.5+, -500 ORP antioxidant, and 0.7+ ppm molecular hydrogen, with up to 12-month filter life. For consumers with existing RO systems.
- REMIN Ca - RO Remineralization Filter Balanced RO remineralization filter emphasizing coral calcium for consumers who want minerals without higher pH, delivering 7.5-8.5 pH, -100 to -300 ORP, and 0.3+ ppm H2 over a 12-month lifespan.
- MAXX Alkaline Reverse Osmosis System Full-featured reverse osmosis system with integrated natural mineral pre-tank that produces 9.5 pH alkaline, -500 ORP antioxidant water with 0.7+ ppm molecular hydrogen, and removes 200+ contaminants including fluoride, lead, chlorine, heavy metals, and pesticides.
- FLO Alkaline Filter Natural alkaline water ionizer/filter for countertop or under-sink installation delivering 8.5-9.5 pH, -300 ORP, and 0.5 ppm H2, using wood carbon, KDF, and Vitev's natural mineral blend with 6-month filter life.
Quantifiable outcome
- pH levels of 8.5-10 depending on product
- +5 more outcomes
Companies that use Vitev Llc
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Vitev Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vitev Llc partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- pHoutainminorIndependent water treatment dealer carrying Vitev REMIN products. Listed as one of the businesses helped by Vitev's wholesale program.
- AWS (Alamo Water Softener)minorWater treatment dealer featuring Vitev products. Part of the dealer network serving the water treatment industry.
- Water4UminorWater treatment company in the Vitev dealer network. Referenced among businesses helped through the wholesale program.
- Clean Water Products (Australia)minorInternational distributor for Australia at cleanwaterproducts.com.au
- Vedenpuhdistin (Finland)minorInternational distributor for Finland at vedenpuhdistin.fi
- Vitev Asia (Hong Kong)minorInternational distributor for Hong Kong at vitevasia.com
- Vitev IsraelminorInternational distributor for Israel at vitev.co.il
- Unimerce Group (Thailand)minorInternational distributor for Thailand at unimercegroup.com
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vitev Llc competitors and assessment
Company assessmentDirect peers
- Aquasana: Aquasana manufactures and sells whole-home and under-sink water filtration systems (including remineralization options) direct-to-consumer. Comparable as a residential water filtration brand with similar product categories and DTC distribution model.
- APEC Water Systems: APEC manufactures residential and light-commercial RO systems sold primarily DTC. Direct overlap with Vitev's MAXX RO product on filtration technology, customer segment, and channel.
- Berkey: Berkey sells gravity-based and countertop water filtration systems direct-to-consumer in the US. Highly comparable as a niche DTC water filter brand competing for the same health-conscious homeowner segment, though Berkey uses different filtration media and lacks Vitev's alkaline/mineral ionization focus.
- Clearly Filtered: Clearly Filtered markets premium pitcher and under-sink water filtration products with strong DTC e-commerce presence. Comparable as a premium-positioned DTC water filter brand targeting health-conscious consumers with similar price points.
- AlkaViva: AlkaViva markets electric alkaline water ionizers and replacement filters to health-conscious consumers. Same target customer as Vitev with the contrasting electric- vs. natural-ionization value proposition.
- Tyent USA: Tyent USA markets premium electric alkaline water ionizers with hydrogen-rich claims. Direct competitor targeting the same premium alkaline/hydrogen water consumer with a high-priced electric alternative to Vitev's natural approach.
- Enagic (Kangen Water): Enagic sells electric alkaline water ionizers (Kangen Water) via multi-level marketing at $2,000–$6,000+. Competes for the same alkaline-water-seeking consumer, with a fundamentally different (electric) technology and price tier that Vitev's natural approach undercuts.
- Life Ionizers: Life Ionizers sells electric alkaline water ionizers and filters direct-to-consumer. Direct competitor in the alkaline hydration category with the same end benefit claim, different technology.
- iSpring Water Systems: iSpring sells residential RO systems, under-sink filters, and replacement cartridges online. Direct competitor on the MAXX RO product line and on replacement filter consumables sold via subscription-style pricing.
Broad incumbents
- Culligan: Culligan is an established incumbent in residential and commercial water treatment with broad product breadth including RO. Comparable as a much larger player in the same residential water filtration category but with broader portfolio and dealer/service model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Vitev Llc social profiles
Digital presenceVitev Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitev Llc leadership team
Management profileNumber of profiles
Profiles1 record
Vitev Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitev Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitev Llc
What does Vitev Llc do?
Vitev designs, sources, and sells non-electric alkaline water systems, reverse osmosis (RO) remineralization filters, and related hydration products. Its proprietary mineral blends (99.9% pure metallic magnesium, EcoSafe Caribbean coral calcium, far-infrared and tourmaline ceramics) ionize and remineralize water without electricity to deliver alkaline pH (up to 10), negative ORP antioxidant water, and molecular hydrogen. The portfolio spans countertop and under-sink filters (FLO, PLUS), full RO systems (MAXX), portable pitchers, accessories, and a recurring auto-ship replacement filter program.
Is Vitev Llc a public or private company?
Vitev Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vitev Llc founded?
Vitev Llc was founded in 2010. It employs 1 to 10 people.
Where is Vitev Llc based?
Vitev Llc is headquartered in Lawrence, United States, in the North America region.
How does Vitev Llc make money?
Four revenue lines are on record. Water Filtration Hardware Sales are the primary driver. The others are replacement Filter Sales, fresh for Life Auto-Ship Subscription and wholesale/Dealer Program.
Who are Vitev Llc's main competitors?
Direct peers on record are Aquasana, APEC Water Systems, Berkey, Clearly Filtered, AlkaViva, Tyent USA, Enagic (Kangen Water), Life Ionizers and iSpring Water Systems. Culligan is listed as a broad incumbent.
Does Vitev Llc have an API?
No public API is recorded for Vitev Llc.
What industry is Vitev Llc in?
Vitev Llc's product category is Water Filtration Systems. Its primary akta.pro industry code is CRAJAJAK, Reverse Osmosis (RO) Systems (Residential), with a secondary code of CRAJAJAH, Replacement Filter Cartridges & Consumables.