What ASAT CONSULTING LTD does

ASAT Consulting Ltd is a privately held, New Zealand–incorporated technology consulting firm founded in 2018 and headquartered in Hillsborough, Auckland. The company provides professional technology advisory and solution design services — Solution Architecture & Design, Cloud Strategy, DevOps Strategy, and broader Technology Consulting — primarily to small and mid-sized businesses (SMEs) that the firm says cannot access large consultancies due to pricing and engagement-model mismatches. Core technical capabilities span cloud-agnostic architecture across AWS, Google Cloud, and Microsoft Azure; modern software architecture methodologies including Evolutionary Architectures, Hexagonal Architecture, and distributed systems patterns; DevOps strategy and coaching; and identity management and security architecture covering IDaaS, OAuth 2.0, OpenID Connect, and SAML. The firm supplements its core services with a QA Automation add-on and a Solution-Specific Training (SST) module delivered alongside consulting engagements.

The firm's delivery model is anchored by a single named principal consultant, Syed Khader, whose solution- and cloud-architecture expertise is repeatedly validated by named enterprise clients (OnQ Software Pty Ltd in the LIMS/scientific vertical and Reckon APS/APS in accounting software), with multi-year engagements cited for both. Revenue is generated through professional-services fees on consulting and delivery engagements — either co-delivered with client teams or under full-solution ownership — with no publicly disclosed pricing, no self-serve channels, no channel partners, and no disclosed external funding. Go-to-market is sales-led and inbound-supported, relying on direct outreach, a free initial consultation, and a thought-leadership blog ("Technology Insights") covering architecture patterns, cloud strategy, DevOps, identity, and SME technology adoption, plus social amplification and a COVID-19-era free-consultation offer targeted at impacted SMEs and non-profits.

The target customer segment is horizontal SMEs, with a stated promise of "frugal," problem-specific technology choices and an average SME IT spend benchmark of approximately $5,000 per year. The firm holds no patents, trademarks, or public certifications, and operates from a single Auckland location with no disclosed international offices, despite marketing language referencing "global consumer insights" and "all major geographies" in QA Automation. The business is privately held, founder-operated, and shows no evidence of external investors, acquisitions, or public-company affiliations.

Name

ASAT CONSULTING LTD

Legal name

ASAT CONSULTING LTD

Website

https://asat.consulting/

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ASAT Consulting is a privately held New Zealand technology consulting firm, founded 2018 in Auckland, that delivers cloud, solution architecture, DevOps, and emerging-tech advisory primarily to small and mid-sized businesses seeking affordable digital transformation guidance.

Ownership category

akta.pro rank

Product category

Technology Consulting Services

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industries

DevOps Consulting & Transformation (BPAEAKAA), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Technology consulting services
• Cloud strategy consulting
• Solution architecture design
• Devops strategy consulting
• Digital transformation advisory

Headquarters

HQ city

Chichester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: ASAT Consulting generates revenue through professional consulting fees for solution architecture, cloud strategy, DevOps strategy, and technology consulting engagements. The company works with clients on both buy-side and sell-side technology evaluations, offering objective advice and solution delivery. Services are delivered either as consulting engagements partnering with client delivery teams or as full-solution ownership engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ASAT Consulting is a New Zealand-based technology consulting firm that delivers solution architecture and design, cloud strategy (AWS/GCP/Azure), DevOps strategy, and emerging-technology advisory to small and mid-sized businesses. The firm applies a "problem-specific technology" philosophy using modern architectural patterns (Evolutionary Architecture, Hexagonal Architecture, distributed systems) and pairs delivery with Solution-Specific Training. Services span both consulting partnerships with client delivery teams and full-solution ownership engagements.

Product overview

ASAT Consulting is a consulting firm offering a portfolio of professional services focused on technology strategy and software solution design for small and mid-sized businesses. The core offerings consist of four main consulting services: Solution Architecture & Design Consulting (custom software design and build), Cloud Strategy Consulting (cloud transformation across AWS, GCP, and Azure), DevOps Strategy Consulting (DevOps practice building), and Technology Consulting (emerging technology advisory covering AI/ML/Big Data/IoT). These core services are supplemented by QA Automation and Training (Solution-Specific Training) add-on offerings. The firm applies a 'problem specific technology' philosophy — choosing technology tools and architectures tailored to each client's unique problem rather than applying cookie-cutter approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Solution Architecture & Design Consulting Consulting service that evaluates scope, scale, budget, and future goals to design and build customized software solutions for small and mid-sized businesses using contemporary cloud, mobile, and desktop technologies.
• Cloud Strategy Consulting Cloud platform-agnostic consulting covering cloud transformation strategy across AWS, Google Cloud, and Microsoft Azure, including evaluation of public, private, and hybrid cloud approaches and IaaS/PaaS/SaaS models, plus cloud monitoring and maintenance capability-building.
• DevOps Strategy Consulting DevOps consulting that coaches business and engineering teams to build and run successful DevOps practices, enabling faster, more frequent deployments while lowering release failure rates.
• Technology Consulting Advisory on emerging technology ecosystems including Artificial Intelligence, Machine Learning, Big Data, Cloud Computing, and IoT, helping clients derive maximum benefit through well-rounded technology solution design across buy-side and sell-side engagements.
• QA Automation QA automation consulting service supporting cross-geography markets and underlying drivers relevant to construction and similar markets.
• Training (Solution-Specific Training) Solution-Specific Training (SST) delivered hand-in-hand with consulting engagements, evaluating skill gaps and delivering focused workshops and modules on the technology areas relevant to the recommended solution design.

Quantifiable outcome

• OnQ Software became a market leader in the LIMS and scientific industry through its partnership with ASAT Consulting.
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• OnQ Software Pty LtdcoreStrategic or Co-development PartnerASAT Consulting has maintained a multi-year strategic engagement with OnQ Software Pty Ltd as their lead solution architect. Syed Khader from ASAT served as Lead Solution Architect at OnQ, delivering exemplary R&D, product architecture for SaaS solutions using distributed architecture, and appropriate ideas for high-end practical solutions. The partnership enabled OnQ to lead the LIMS and scientific industry. This is a deep, ongoing advisory and delivery relationship rather than a one-off project.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Datacom: New Zealand-headquartered IT services and consulting company with cloud, DevOps, and software engineering capabilities; competes in the same NZ geography as ASAT and offers overlapping technology consulting services.
• Theta (NZ): New Zealand-based IT consulting and services firm offering cloud, data, and digital transformation; directly comparable to ASAT as a NZ-headquartered boutique technology consultancy with overlapping service lines.

Direct peers

• Xebia: IT consultancy specializing in cloud (AWS/Azure/GCP), DevOps, and software engineering - direct overlap with ASAT's core offerings of multi-cloud strategy, DevOps consulting, and solution architecture.
• Slalom: Mid-market-focused business and technology consultancy offering cloud, DevOps, and digital transformation services; closest large peer to ASAT's SME-and-mid-market positioning and consultative engagement model.
• Thoughtworks: Global technology consultancy with deep expertise in cloud, DevOps, and software architecture; comparable to ASAT in service mix (solution architecture, cloud strategy, DevOps), though operating at far larger scale across enterprise clients.
• Endava: Technology services firm providing cloud, software engineering, and DevOps consulting across mid-market and enterprise clients; comparable to ASAT in its blend of architecture, cloud transformation, and engineering delivery.

Broad incumbents

• Accenture: Global IT services giant with extensive cloud, architecture, and DevOps practices; competes for the same enterprise transformation work ASAT serves, though typically at much larger deal sizes and price points.
• Cognizant: Global IT services firm with cloud, DevOps, and digital engineering practices; comparable offering breadth to ASAT but at enterprise scale with delivery offshore and nearshore - competing on cost and scale in adjacent deals.
• Infosys: Global IT services and consulting firm with cloud, DevOps, and enterprise architecture capabilities; competes for technology consulting deals and represents the offshore scale alternative ASAT implicitly competes against.
• Deloitte Consulting: Big-Four advisory and technology consulting practice offering cloud transformation, enterprise architecture, and technology strategy; overlaps with ASAT on architecture/cloud advisory and competes for enterprise clients ASAT's customers may outgrow to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asat-consulting-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAT CONSULTING LTD