Včeliště

What Včeliště does

Včeliště, legally Lepidus s.r.o., is a privately held Czech digital marketing agency founded in 2012 by Josef Řezníček and headquartered in Brandýs nad Labem, Czech Republic. The firm operates as a full-service marketing agency delivering strategy, content marketing, SEO, email marketing, social media management, PPC advertising (Google Ads, Seznam Sklik), copywriting, web design, graphic design, and consulting to Czech and international clients. Its go-to-market is sales-led, relying on the company website, case studies, testimonials, blog content, professional networking, and a free online academy (Akademie Včeliště) for lead generation. The business model centers on professional services delivered through project-based, retainer, or managed engagements, supplemented by free educational content (Akademie courses, e-books, podcast) and a recurring membership program (Členství ve Včelišti). The agency employs a fully remote team of 16 specialists and holds partner certifications with Google, Shoptet (Gold), Seznam Sklik, Heureka, Ecomail, Mergado, and other Czech martech platforms. The underlying technology stack is built on WordPress with standard marketing and analytics integrations including Google Analytics, Facebook Pixel, Hotjar, Microsoft Clarity, Ecomail, and Drip; no proprietary AI/ML capabilities are disclosed.

Name

Včeliště

Legal name

Lepidus s.r.o.

Website

https://vceliste.cz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Včeliště (Lepidus s.r.o.) is a Czech full-service digital marketing agency founded in 2012, serving SMBs, e-commerce firms, and enterprises with strategy, SEO, content, PPC, social, email, web design, and consulting delivered by a 16-person remote team.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

akta.pro secondary industries

Affiliate Marketing & Partner Program Management (MPAAACAD), Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Digital marketing services
• Content marketing strategy
• Search engine optimization
• Social media management
• Pay-per-click advertising

Headquarters

HQ city

Brandýs Nad Labem

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services: Comprehensive marketing agency services including marketing strategy, content marketing, SEO, email marketing, social media management, PPC advertising, copywriting, web development, and graphic design. Services are offered as project-based, retainer, or ongoing managed services.
2. Educational Courses: Free online marketing courses through Akademia Včeliště covering SEO basics, email marketing fundamentals, and social media marketing. Courses provide lead generation and brand building.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Včeliště is a Czech full-service digital marketing agency that plans and executes marketing strategies for businesses, covering marketing strategy, content marketing, SEO, email marketing, social media management, PPC advertising, copywriting, web design, graphic design, and consulting. Engagements are delivered as standalone or bundled projects, retainers, or ongoing managed services by a remote team of 16 specialists. Supporting offerings include the free Akademie Včeliště online learning platform, a content audit service, a membership program, and educational publications.

Product overview

Včeliště is a Czech online marketing agency organized as Lepidus s.r.o., operating at vceliste.cz. Its core offering is a portfolio of interconnected marketing services spanning the full strategy-to-execution spectrum: Marketingová strategie (strategy), Obsahový marketing (content), SEO, E-mailing, Sociální sítě (social media), PPC reklama (paid advertising), Copywriting, Tvorba webu (web design), Grafika (graphics), and Konzultace (consulting). These services are delivered as standalone or bundled engagements. Supporting the service portfolio are several knowledge and education products: Akademie Včeliště (a free online learning platform with courses on SEO, email marketing, and social media), Obsahový audit (content audit service), Členství (membership program), Případové studie (case studies), and Publikace (e-books and printed guides including the free 'Začněte s obsahovým marketingem' guide). The agency also publishes a marketing podcast and organizes the 'Kafe a marketing' live event series.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy (Marketingová strategie) Strategic marketing direction-setting service for businesses, including goal definition and evaluation methods, delivered as a standalone consulting engagement or as part of a broader retainer.
• Content Marketing (Obsahový marketing) Content strategy conception and execution service designed to differentiate clients from competitors through tailored content across owned and earned channels.
• SEO (Search Engine Optimization) Search engine optimization service improving website visibility in Google and Seznam through technical optimization, on-page content, and authority building.
• Email Marketing (E-mailing) Email marketing service improving email performance and positioning it among the most profitable marketing channels for clients, leveraging Ecomail and Drip integrations.
• Social Media Management (Sociální sítě) Social media management service including strategy, content creation, community management, and advertising setup across major platforms (Facebook, Instagram, LinkedIn, YouTube, X).
• PPC Advertising (PPC reklama) Performance advertising campaign service across Google Ads and Seznam Sklik designed to rapidly attract customers for client projects.
• Copywriting Professional copywriting service producing persuasive texts intended to move readers to take desired actions for client marketing assets.
• Web Design and Development (Tvorba webu) Website design and development service delivering functional websites that meet clients' business objectives, including e-commerce builds on platforms such as Shoptet.
• Graphic Design (Grafika) Advertising graphic design service producing attention-grabbing visuals for various marketing purposes across digital and print.
• Marketing Consulting (Konzultace) Standalone advisory service addressing specific marketing challenges faced by clients, available as a one-off consulting engagement.
• Akademie Včeliště Online learning platform offering free marketing courses covering SEO basics, email marketing fundamentals, and social media marketing for beginners and SMB owners.
• Content Audit (Obsahový audit) Content audit service evaluating existing client content and competitor content to inform content strategy decisions and identify optimization opportunities.
• Členství ve Včelišti (Membership Program) Membership program providing ongoing access to Včeliště's marketing resources, tools, and expertise for subscribed members.
• Marketing Publications (Publikace) Educational publications including the free guide 'Začněte s obsahovým marketingem' (Begin with Content Marketing) of approximately 50 pages, plus other marketing e-books and printed resources.
• Case Studies (Případové studie) Published case studies documenting client projects and marketing results, including the FitnessDK e-shop redesign that increased sales by 62%.

Quantifiable outcome

• 62% increase in sales for FitnessDK e-shop through redesign
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partners certified agency with expertise in Google Ads, Google Analytics, and Google marketing tools. Certified through official Google Partners program for managing client advertising campaigns.
• ShoptetcoreTechnology or IntegrationGold partner status for Shoptet e-commerce platform. Agency specializes in building and optimizing e-commerce websites on the Shoptet platform for Czech market clients.
• Seznam (Sklik)coreTechnology or IntegrationVerified partner for Seznam Sklik advertising platform, the main Czech search engine advertising system. Agency manages PPC campaigns on behalf of clients.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jellyfish: Global digital marketing agency owned by Brandtech Group offering media, SEO, content, creative, and analytics. Comparable to Včeliště in the integrated digital-services model and PPC/SEO/content offering, but at global scale.
• Croud: Global digital marketing agency delivering paid media, SEO, content, and analytics through a distributed 'Croudie' network model. Comparable to Včeliště in performance-led digital services and remote delivery infrastructure.
• GroupM: WPP's global media investment and digital marketing group operating across Central Europe. Comparable to Včeliště in performance marketing and SEO/PPC capabilities, but at enterprise scale with global buying power.
• Publicis Groupe: Global advertising holding company with full-service digital, creative, and media capabilities across Central Europe. Comparable to Včeliště in the breadth of marketing services but operates at vastly larger scale.
• Dept: Large European digital agency combining creative, technology, and performance marketing across multiple markets. Comparable to Včeliště in end-to-end digital services but at substantially larger scale and broader geographic reach.
• Dentsu: Global advertising and media services network with extensive Central European presence. Overlaps with Včeliště in performance, content, and SEO, but competes from a multinational, capital-backed position.

Direct peers

• H1.cz: Czech full-service digital marketing agency offering SEO, PPC, content, social, and analytics to both SMB and enterprise clients. Comparable to Včeliště in domestic focus, scope of services, and segmentation strategy.
• WDF s.r.o. Czech digital agency delivering SEO, PPC, social media, and web development for SMBs and mid-market clients. Comparable to Včeliště in both horizontal services portfolio and SMB-centric positioning.
• Taste (Czech agency): Czech digital and creative agency offering content marketing, social media, performance, and branding. Comparable to Včeliště in mid-market Central European client base and full-service horizontal offering.
• Effectix: Czech digital performance marketing agency specializing in PPC, SEO, and conversion optimization for e-commerce and B2B clients. Closely comparable to Včeliště in service mix and target customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vceliste
• YouTubeyoutube.com/@vcelistecz
• Facebookfacebook.com/vceliste
• LinkedInlinkedin.com/company/vceliste-om
• Instagraminstagram.com/vceliste

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Včeliště