SLICE OF LIFE LTD

What SLICE OF LIFE LTD does

Slice of Life Ltd is an Irish private limited company that manufactures and sells a single product line of frozen cauliflower-crust pizzas under three variants: Cheesy Margherita, Pepperoni, and Caramelised Onion & Cherry Tomato. The company's core technology is a proprietary dough formulation combining wheat flour with 40.6% vegetables (cauliflower and carrot), vital wheat gluten, wholewheat flour, and wheat bran, engineered to deliver a thin and crispy base with approximately 41–44g of protein and 500–700 calories per pizza — positioning the product as a nutritionally superior alternative to conventional frozen pizza while delivering 3 of the recommended 5 daily vegetable servings.

The business operates a B2B2C wholesale distribution model, supplying finished consumer packaged goods to Irish retailers rather than selling directly to end consumers. Current distribution spans seven major grocery banners — Lidl Ireland (nationwide), Tesco Ireland (select Extra and Superstore locations in Dublin, Kildare, and Wicklow), SuperValu, Dunnes Stores, Aldi, Centra, and Spar — alongside six independent gourmet retailers in Dublin and Meath. Pricing is set by individual retailers and is not publicly disclosed by the company.

The company is founder-led by Emi Takakura, who established Slice of Life after previously starting a hot chocolate business. It is privately held with no disclosed institutional funding, no parent company, no subsidiaries, and no headcount data publicly available. Marketing is limited to organic social (Instagram), a content-led website with store locator functionality, and direct email outreach via [email protected]. The company has no mobile application, no public API, no disclosed patents or trademarks, and no certifications beyond standard food labeling.

Name

SLICE OF LIFE LTD

Legal name

Slice of Life Ltd

Website

https://sliceoflife.ie

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Slice of Life Ltd is an Irish frozen food company that manufactures cauliflower-crust pizzas under three SKUs and distributes them through major Irish grocery retailers including Lidl, Tesco, SuperValu, Dunnes, Aldi, Centra, and Spar.

Ownership category

akta.pro rank

Product category

Frozen Pizza

NAICS

Frozen Specialty Food Manufacturing (311412)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Pizza & Flatbreads (CRADADAB)

akta.pro secondary industry

Frozen Snacks & Appetizers (CRADADAD)

Keywords

• Frozen cauliflower pizza
• Vegetable-based frozen food
• High-protein frozen meals
• Healthy pizza alternatives
• Retail frozen pizza

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Frozen Pizza Product Sales: Direct product revenue from selling cauliflower-crust frozen pizzas through retail distribution channels. Products are sold as finished consumer packaged goods through major supermarket chains and independent retailers in Ireland. Revenue is generated through wholesale pricing to retailers who then sell to end consumers.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels3 records

Core offering

Slice of Life Ltd manufactures and sells a line of frozen cauliflower-crust pizzas under three flavor variants — Cheesy Margherita, Pepperoni, and Caramelised Onion & Cherry Tomato. Each pizza uses a proprietary cauliflower-based dough containing 40.6% vegetables (cauliflower and carrot), delivering 3 of 5 a day recommended vegetable servings, 41–44g of protein, and 500–700 calories per pizza. Finished frozen pizzas are sold wholesale to Irish retail chains and independent grocers, where consumers purchase them off-shelf in the frozen food aisle.

Product overview

Slice of Life Ltd is an Irish frozen pizza company offering a single product line of cauliflower-crust pizzas distributed through major Irish retailers. The portfolio consists of three pizza variants—Cheesy Margherita, Pepperoni, and Caramelised Onion & Cherry Tomato—all featuring a thin & crispy cauliflower-based crust made with 40.6% vegetables (cauliflower, carrot), natural ingredients, recyclable packaging, and high-protein, calorie-controlled nutritional profiles (500-700 calories per pizza). The pizzas are positioned as a healthy alternative to traditional frozen pizzas, providing 3 of 5 daily servings of vegetables and approximately 40-44g of protein per serving.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheesy Margherita Cauliflower Crust Pizza

Quantifiable outcome

• 3 of your 5 a day vegetables per pizza serving
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Lidl IrelandcoreChannel Partner/ Reseller/ DistributorMajor distribution partnership with Lidl Ireland for nationwide availability of Slice of Life cauliflower-crust frozen pizzas. Lidl is positioned as a key retail partner for mass-market distribution of the healthy pizza brand.
• Tesco IrelandcoreChannel Partner/ Reseller/ DistributorSelect store distribution partnership with Tesco Ireland covering Tesco Extra and Tesco Superstore locations in Dublin, Kildare, and Wicklow. Multiple store locations confirmed including Finglas, Liffey Valley, Clarehall, Maynooth, Naas, Celbridge, and Bray.
• SuperValucoreChannel Partner/ Reseller/ DistributorDistribution partnership with SuperValu independent retail chain covering multiple Dublin-area stores including Killiney, Mount Merrion, Deansgrange, and Dun Laoghaire.
• CentraminorChannel Partner/ Reseller/ DistributorMusgrave-owned convenience retail chain partnership for distribution of Slice of Life products.
• Dunnes StoresminorChannel Partner/ Reseller/ DistributorMajor Irish supermarket chain partnership for retail distribution.
• Aldi IrelandminorChannel Partner/ Reseller/ DistributorDiscount supermarket chain partnership for retail distribution.
• Spar IrelandminorChannel Partner/ Reseller/ DistributorSymbol group convenience retailer partnership for retail distribution.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dr. Oetker: Major frozen pizza brand owner (including Ristorante and Chicago Town in some markets). A broad incumbent in the same frozen pizza category where Slice of Life competes for freezer shelf space and consumer occasions.
• Chicago Town: One of the UK's and Ireland's largest frozen pizza brands, sold across Tesco, Lidl, and other major grocers. Directly competes for the same frozen pizza occasion and retailer shelf space as Slice of Life.
• Birds Eye: Major frozen food brand with broad Irish and UK distribution, including frozen pizza lines. Operates in the same frozen category with overlapping retail distribution channels.
• Goodfella's: Established frozen pizza brand distributed across UK and Irish grocery, including Tesco and Lidl. A direct competitor in the mainstream frozen pizza segment where Slice of Life also competes.
• New York Pizza Co: Frozen pizza brand with strong UK and Ireland presence across major grocers including Tesco and Lidl. A direct competitor in the mainstream frozen pizza category where Slice of Life competes for shelf space.

Direct peers

• Strong Roots: Irish-founded frozen food brand specializing in vegetable-based frozen products (cauliflower hash browns, etc.). Comparable as an Irish-origin, health-positioned frozen CPG brand with major international retail distribution.
• Caulipower: US-based pioneer of cauliflower-crust frozen pizzas. Directly competes with the same product concept (cauliflower-based crust, healthier positioning) and targets a similar health-conscious consumer, making it the most relevant direct peer and international benchmark for Slice of Life.

Emerging players

• Outer Aisle: Cauliflower-based wrap and pizza crust brand. Comparable product concept (cauliflower-based dough) targeted at low-carb and health-conscious consumers; an emerging peer in the same niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sliceof-life

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLICE OF LIFE LTD