Tireman

What Tireman does

Tireman is a privately held tire and wheel retailer based in Tehran, Iran, operating since 1986 (Iranian calendar year 1365). The company combines a physical retail store on Pasdaran Street with an e-commerce platform (tireman.co) that aggregates products from 15+ international and Iranian tire brands, including Kumho, Hankook, Maxxis, Continental, Michelin, Bridgestone, Kavir Tire, Barez, and Yazd Tire. Its customer base is exclusively Iranian individual vehicle owners seeking replacement tires for both domestically produced cars (Saipa, Paykan, Pride models) and imported vehicles (Hyundai, Kia, Toyota, Renault, Chinese brands).

The company's underlying technology is a standard e-commerce storefront with a multi-criteria search system that allows customers to find tires by three methods: exact tire size (width, aspect ratio, rim diameter), vehicle make/model, or brand. The platform displays product specifications, brand-level pages, and pricing in Iranian Toman, with payment processed through Iranian bank portals. While the technology is functional and convenient, it is not differentiated beyond conventional e-commerce implementations. Distribution is hybrid: walk-in Tehran retail supported by nationwide shipping with 1-2 day delivery within Tehran and longer delivery to other Iranian cities.

Tireman generates revenue through one-time direct-to-consumer unit sales of tires, with per-unit pricing ranging from approximately 2,000,000 Toman for budget Iranian brands to over 100,000,000 Toman for premium imported tires. The business model is transactional with no subscription or recurring component. The company emphasizes authenticity guarantees, technical consultation, and after-sales service as customer-facing differentiators, supported by Enamad e-trust certification. The company is privately held with no disclosed external funding, parent company, or institutional ownership.

Name

Tireman

Legal name

Tireman

Website

https://tireman.co

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Tireman is a Tehran-based, privately held tire and wheel retailer founded in 1986, operating a physical store on Pasdaran Street and the tireman.co e-commerce platform that sells 15+ international and Iranian tire brands to individual Iranian vehicle owners nationwide.

Ownership category

akta.pro rank

Product category

Tire Retail

NAICS

Tire Dealers (441340)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

Keywords

• Tire retail
• Automotive tires
• Wheel sales
• Tire e-commerce
• Passenger vehicle tires

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Tire and Wheel Retail Sales: Tireman generates revenue through direct sales of automotive tires and wheels to consumers. The company sells a wide range of tire brands including international brands (Kumho, Hankook, Maxxis, Continental, Michelin, Nexen, Pirelli, Yokohama, Bridgestone, Goodyear, etc.) and Iranian brands (Kavir Tire, Barez, Yazd Tire). Revenue is one-time per transaction with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tireman is a tire and wheel retailer that sells passenger vehicle tires from 15+ international and Iranian brands (including Kumho, Hankook, Maxxis, Continental, Michelin, Kavir Tire, Barez, and Yazd Tire) through a physical retail store on Pasdaran Street in Tehran and an e-commerce platform at tireman.co. The company offers size-based, vehicle-model-based, and brand-based search tools, authenticity guarantees, technical consultation, and nationwide delivery across Iran.

Product overview

Tireman is a multi-brand tire and rim e-commerce platform operating as a single unified storefront. The product portfolio centers on the Tireman online store, which aggregates and sells tires and rims from multiple international and Iranian brands including Kavir Tire, Kumho, Maxxis, Hankook, Nexen, Sumitomo, Minerva, Barez, and Yazd Tire. The store offers size-based and vehicle-model-based search tools, product comparison, online purchasing, and nationwide delivery services.

Differentiator

Problem solved

Functional benefit

Products and services

• Tireman Online Store (tireman.co) A multi-brand e-commerce platform enabling customers to search and purchase tires by brand, size, or vehicle model. Features include size-based search, vehicle-model-based search, product comparison, online payment through bank portals, and nationwide delivery across Iran.
• Kumho Tire Products Authorized retail of Korean Kumho brand tires, ranked among the world's top 10 tire manufacturers, offering models including Ecsta PS71, Solus TA21, Crugen HP71, and Road Venture MT for passenger cars, SUVs, vans, and light trucks in sizes 13-20 inches.
• Hankook Tire Products Authorized retail of South Korean Hankook tires for passenger vehicles, SUVs, and commercial vehicles, including the Ventus (performance), Kinergy (fuel economy), Optimo, and Dynapro (SUV/all-terrain) series.
• Maxxis Tire Products Authorized retail of Taiwanese Maxxis brand tires (founded 1967), including all-terrain, mud-terrain, highway terrain, and passenger car patterns such as the Bravo HP-M3, Razr AT-811, and MA-P3.
• Kavir Tire Products Authorized retail of Iranian Kavir Tire products (manufactured in Birjand, South Khorasan Province), offering radial steel-belted tubeless tires for passenger vehicles, SUVs, and light trucks across all-season, summer, and performance designs including Tondar KB77, Perfect KB27, Excellent KB55, Tiger KB66, and Hurricane KB200.
• Barez Tire Products Retail of Iranian Barez brand tires, including WinterTech P642, Premium Drive P648, Proride P610, and Riderunner S673 patterns for passenger and commercial vehicle applications.
• Nexen Tire Products Retail of Korean Nexen brand tires including the N Blue HD Plus, N5000 Plus, and N'Fera Supreme lines for all-season and summer applications.
• Sumitomo Tire Products Retail of Japanese Sumitomo brand tires including the HTR 900 series designed for all-season performance.
• Minerva Tire Products Retail of Chinese Minerva brand passenger car tires such as the Radial F209, featuring solid block design for high-speed stability and wet traction.
• Yazd Tire Products Retail of Iranian Yazd brand passenger car tires including the SKY pattern, available in sizes suitable for common Iranian vehicles.
• Tireman Wheel/Rim Retail Physical and online retail of automotive rims (wheels) offered alongside tires, searchable by vehicle type and brand, as part of the company's broader automotive wheel and tire product portfolio.

Quantifiable outcome

• Products shipped within 1-2 days for Tehran customers
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Enamad Trust SealminorOthersTireman displays the Enamad e-trust verification badge on its website. Enamad is an Iranian e-commerce trust and safety organization that verifies online business legitimacy. This partnership helps build customer confidence in the authenticity and reliability of Tireman's online operations.
• Kavir TirecoreChannel Partner/ Reseller/ DistributorTireman serves as an authorized retailer for Kavir Tire products, one of Iran's major domestic tire manufacturers. Kavir Tire operates a factory in Birjand, South Khorasan Province, with annual production capacity exceeding 31,000 tons, representing nearly 20% of Iran's passenger car tire production. Tireman offers various Kavir Tire models including Tondar KB77, Perfect KB27, Excellent KB55, and others.
• MaxxiscoreChannel Partner/ Reseller/ DistributorTireman is identified as an authorized Maxxis retailer in Tehran. Maxxis is a Taiwanese tire manufacturer established in 1967, producing tires for passenger vehicles, SUVs, light trucks, motorcycles, and bicycles. Tireman offers Maxxis products including Bravo HP-M3, Razr AT-811, MA-P3, and many other models with authenticity guarantee.
• KumhocoreChannel Partner/ Reseller/ DistributorTireman operates as an authorized Kumho tire retailer in Iran. Kumho is a Korean tire manufacturer headquartered in Gwangju, established in the 1960s and ranked among the world's top 10 tire brands. Tireman offers a complete range of Kumho tires including Ecsta PS71, Solus TA21, Crugen HP71, and other popular models with authenticity certification.
• HankookcoreChannel Partner/ Reseller/ DistributorTireman is identified as an authorized Hankook tire seller in the online market. Hankook is a Korean tire manufacturer known for quality products used by major automakers. Tireman offers various Hankook models including Kinergy Eco2 K435, Ventus Prime series, Dynapro HP2, and others with authenticity guarantee and competitive pricing.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Point S: Global tire retailer and service network with thousands of independent dealer locations worldwide. Comparable to Tireman as a multi-brand tire retailer with both physical and digital presence, though operating as an international network rather than a single retailer.
• Kwik Fit: Largest UK-based tire and auto service retailer with hundreds of centers and online booking. Comparable to Tireman in combining physical tire retail with online ordering, though operating as a service-and-fitment focused chain in Europe.
• Discount Tire: One of the largest US tire retailers with both physical locations and online ordering. Comparable to Tireman as a multi-brand tire retailer combining physical retail with e-commerce, though operating at vastly greater scale and in a different geography.
• Digikala: Iran's largest e-commerce platform selling tires, automotive parts, and a broad range of consumer goods to nationwide customers. Comparable to Tireman as a competing online tire sales channel with broader category reach and significantly larger scale.

Regional players

• Blackcircles: UK-based online tire retailer focused on consumer-direct tire sales with local installer network. Comparable to Tireman in its pure online multi-brand tire retail model, though operating in UK/European markets.
• Tire Rack: US-based online tire retailer offering multi-brand tire selection, vehicle-based search, and nationwide shipping. Comparable to Tireman in its pure-play e-commerce model with multi-brand tire selection and educational content, though operating in a different geography.
• Tire Giant: UK online tire retailer offering multiple premium and budget tire brands with customer-focused search and fitment tools. Comparable to Tireman as a multi-brand online tire retailer with international brand portfolio, though geographically focused on UK.
• SimpleTire: US-based online tire retailer aggregating inventory from local installers and distributors. Comparable to Tireman as a multi-brand online tire retailer focused on consumer purchase funnel, though serving US geography.

Others

• Kavir Tire: Iran's leading domestic tire manufacturer producing nearly 20% of Iran's passenger car tires. Comparable to Tireman as a strategic supplier partner and a key part of its domestic brand portfolio, though operating as a manufacturer rather than retailer.
• Barez Tire: Iranian tire manufacturer producing passenger and commercial tires. Comparable to Tireman as a strategic supplier partner whose products (WinterTech, Premium Drive, Proride) form a core part of Tireman's budget-to-mid-range offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tireman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tireman