The/thirty7
- Company typePrivate
- Founded2023
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
The/thirty7 firmographics
Firmographics- Name
- The/thirty7
- Legal name
- The/ Thirty7
- Website
- https://thethirty7.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The/thirty7 industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where The/thirty7 is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The/thirty7 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Creative Agency Services: Project-based professional services delivering brand identity, campaign videos, UX/UI design, creative direction, and social media strategy. Revenue generated through fixed-price project engagements with deliverables including commercial campaigns, brand character creation, documentary series, and website design.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The/thirty7 product offering
Product offeringCore offering
The/Thirty7 is a cross-cultural, multi-disciplinary creative collective that delivers brand identity development, UX/UI design, website design, commercial campaign video production, creative direction, and social media/community strategy. The firm operates on a project-based professional services model, serving enterprise clients and emerging web3 brands with end-to-end creative campaigns.
Product overview
The/Thirty7 is a cross-cultural, multi-disciplinary creative collective offering a unified portfolio of services centered on brand elevation, communication, and advertising. The core offering comprises creative agency services spanning brand identity development, UX/UI design, website design, commercial video campaigns, social media strategy, and community strategy. The agency's services are organized into interconnected modules including Commercial Campaign Services, UX/UI Design Services, Brand Identity Services, Campaign Video Production, Creative Direction Services, and Social Media & Community Strategy — all unified by a person-centric approach to client work. The company also operates The Paperball, an exclusive content series that showcases their latest creative output and industry perspectives. Projects span diverse industries including fintech, gaming, industrial products, beauty, and web3/blockchain.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity Development Development of complete brand identities including visual systems, brand strategy, and brand architecture for clients such as Tagion (web3), Q-Industrial (industrial), and Olam Capital (logistics).
- UX/UI Design Services User experience and interface design services including user research, hypothesis testing, prototyping, and implementation testing for website revamps and digital products, as delivered for Beauty Pie's global website revamp in 2023.
- Commercial Campaign and Video Production Production of commercial campaign videos featuring creative direction, 3D animation, character creation, documentary series, and post-production for clients including Bosch (Back to the Future concept, 2020), Irys (100k+ views), and Lilith Games (Rise of Kingdoms documentary featuring Marquinhos).
- Social Media and Community Strategy Development and execution of social media strategies and community launch initiatives for web3 and blockchain-based projects, including Tagion and SEDA token/mainnet launch campaigns.
- Creative Direction Services Strategic creative direction for client projects including token upgrades, mainnet launches, and brand campaigns with focus on original sound design and end-to-end campaign conceptualization.
Quantifiable outcome
- SEDA explainer video reached 13M+ views on X
- +2 more outcomes
Companies that use The/thirty7
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
The/thirty7 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The/thirty7 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SLON MediacoreRecurring creative partner on multiple projects including Olam Capital, Lilith Games, and Bosch campaigns. SLON Media collaborates with TT7 on video production, providing animation and production expertise.
- Le:mma StudiocoreWebsite development partner for Q-Industrial project. Le:mma Studio collaborated on the award-winning website design alongside TT7's brand identity work.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
The/thirty7 competitors and assessment
Company assessmentBroad incumbents
- Huge: Global experience agency combining brand, marketing, and product design for enterprise clients including Unilever and Nike; broader incumbent with overlapping service lines.
- R/GA: Global advertising and experience agency offering brand strategy, campaign development, and digital product design; a much larger incumbent that overlaps meaningfully on enterprise brand and creative services.
Direct peers
- Ustwo: Multi-disciplinary digital product studio combining UX/UI design, brand, and creative direction for enterprise clients; comparable in service mix, boutique scale, and award-driven positioning.
- Buck: Creative design and motion studio delivering brand, campaign, and experiential work for global brands; comparable in creative direction, motion/video capability, and boutique scale.
- Pentagram: Independent, partner-led design consultancy delivering brand identity, campaign creative, and digital design for global brands; directly comparable as a multi-disciplinary creative boutique with comparable service breadth.
- Resn: New Zealand creative digital studio producing interactive brand experiences, campaign sites, and immersive design; comparable as a small, award-led boutique focused on experiential creative.
- Instrument: Portland-based independent creative agency delivering brand identity, digital experiences, and campaign work for enterprise clients; comparable boutique creative model with similar service portfolio.
- Fantasy: Interactive and design agency producing brand systems, campaign sites, and digital experiences for major brands; comparable boutique creative model with similar enterprise client focus.
- Active Theory: Digital experience agency building immersive web, 3D, and interactive brand work for enterprise clients; comparable in 3D visualization capability and digital campaign focus.
- Locomotive: Montreal-based creative web agency specializing in brand identity, UX/UI, and award-winning website design; directly comparable in digital/UX craft focus and project-based delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The/thirty7 social profiles
Digital presenceThe/thirty7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
The/thirty7 leadership team
Management profileNumber of profiles
Profiles4 records
The/thirty7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The/thirty7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The/thirty7
What does The/thirty7 do?
The/Thirty7 is a cross-cultural, multi-disciplinary creative collective that delivers brand identity development, UX/UI design, website design, commercial campaign video production, creative direction, and social media/community strategy. The firm operates on a project-based professional services model, serving enterprise clients and emerging web3 brands with end-to-end creative campaigns.
Is The/thirty7 a public or private company?
The/thirty7 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The/thirty7 founded?
The/thirty7 was founded in 2023. It employs 11 to 50 people.
Where is The/thirty7 based?
The/thirty7 is headquartered in Chicago, United States, in the North America region.
How does The/thirty7 make money?
One revenue line is on record: creative Agency Services.
Who are The/thirty7's main competitors?
Broad incumbents on record are Huge and R/GA. Direct peers are Ustwo, Buck, Pentagram, Resn, Instrument, Fantasy, Active Theory and Locomotive.
Does The/thirty7 have an API?
No public API is recorded for The/thirty7.
What industry is The/thirty7 in?
The/thirty7's product category is Creative Agency Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 54143 and its SIC code is 7311.