Treatz Desserts

What Treatz Desserts does

Treatz Desserts (legal entity: Treatz Dessert Co.) is a UK-based specialty dessert retail chain founded in 2012 and headquartered in Slough. The company sells hand-crafted desserts — Italian gelato (30+ flavors), 14 signature sundaes, American pancakes, waffles, crèpes, shakes, mocktails, cookie dough, hot desserts, karak chai, and café items including baklava, knafeh chocolate, and crookie ranges — through a network of 18 physical stores spread across England, Scotland, and Wales.

The business operates on a hybrid company-and-franchise model, with franchise investment tiers ranging from £50K-£100K for single units to £300K+ for multi-site or country master development. Distribution is multi-channel: dine-in, takeaway, table reservations via the company website, third-party delivery through Uber Eats, Deliveroo, and Just Eat, and a bespoke events/catering arm serving weddings, private functions, corporate events, and festivals. Marketing is conducted primarily through Instagram, Facebook, Snapchat, and an email newsletter.

Treatz has no proprietary technology stack, no mobile app, no AI/ML disclosures, no disclosed revenue or funding, and is privately held with no identified parent company or institutional investor. The company's core differentiators are its hand-crafted preparation, "luxury" in-store interiors, and a distinctive menu that blends Italian classics with Middle Eastern-inspired creations. The head office is at Unit 19, 94 Farnham Road, Slough SL1 3FQ, United Kingdom.

Name

Treatz Desserts

Legal name

Treatz Dessert Co.

Website

https://treatz.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Treatz Desserts is a UK-based dessert parlour chain founded in 2012, operating 18 stores across England, Scotland and Wales. It sells hand-crafted Italian gelato, sundaes, pancakes, waffles and hot desserts via company-owned and franchise outlets, third-party delivery aggregators, and a bespoke events/catering service.

Ownership category

akta.pro rank

Product category

Dessert Restaurant Chain

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Sugar & Confectionery Products (2060)

akta.pro primary industry

Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

akta.pro secondary industries

Ice Cream & Gelato Shops (THAFAGAA), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Dessert restaurant chain
• Hand-crafted gelato
• Franchise model
• Event catering services
• Dessert parlour

Headquarters

HQ city

Slough

HQ country

United Kingdom

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others, Infrastructure

Revenue model

1. Retail Dessert Sales: Revenue from direct sales of hand-crafted desserts including gelato (30+ flavours), pancakes, hot desserts, waffles, crêpes, sundaes (14 famous varieties), shakes, mocktails, cookie dough, and café items in company-owned and franchise stores.
2. Franchise Fees: Treatz generates revenue through franchise partnerships. Investment levels offered range from £50,000-£100,000 for single units to £300,000+ for multi-site or country master franchise development.
3. Delivery Partner Commissions: Third-party delivery revenue through partnerships with Uber Eats, Deliveroo, and Just Eat, generating commission-based revenue on orders placed through these platforms.
4. Events & Catering: Bespoke catering services for weddings, private events, corporate events, and festivals. Revenue generated through event catering contracts.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Treatz Desserts operates a UK dessert restaurant chain (18 stores across England, Scotland, and Wales) selling hand-crafted Italian gelato (30+ flavors), American pancakes, waffles, crepes, 14 signature sundaes, shakes, cookie dough, hot desserts, mocktails, karak chai, and cafe items for dine-in, takeaway, and delivery. The company also generates revenue from franchise partnerships (investment levels £50,000–£300,000+) and bespoke event catering for weddings, private functions, and corporate events.

Product overview

Treatz Desserts is a UK-based dessert restaurant chain offering a diverse portfolio of hand-crafted desserts. The core offerings include Italian Gelato (30+ flavors), American Pancakes, Hot Desserts, Waffles & Crepes, Waffle Baskets, Treatz Shakes (milkshakes), Treatz Sundaes (14 varieties), Cookie Dough, Italian Platters, Karak Chai, Treatz Cafe, Treatz Mocktails, and the Treatz Brookie. Recent additions include the New Matilda Cake, Treatz Baklava, Treatz Knafeh Chocolate Range, Lotus Crookie, Aero Mint Hot Chocolate, and Lindt Cookie Dough. All products are hand-crafted by expert dessert chefs using the finest ingredients. The company operates multiple UK store locations and offers online ordering via delivery partners (Uber Eats, Deliveroo, Just Eat), table reservations, and event catering services.

Differentiator

Problem solved

Functional benefit

Products and services

• Italian Gelato Italian-style ice cream offered in 30+ flavors, hand-crafted by Treatz dessert chefs and available in stores, for takeaway, and via delivery partners
• American Pancakes Freshly made American-style pancakes prepared daily in-store for dine-in, takeaway, and delivery
• Hot Desserts Comforting classic hot desserts prepared to order in Treatz stores
• Waffles & Crepes Freshly made waffles and crepes prepared in-store daily and served across dine-in, takeaway, and delivery channels
• Waffle Baskets Waffle-based dessert baskets featuring waffley goodness, served in Treatz stores
• Treatz Sundaes 14 famous hand-made signature sundaes exclusive to Treatz, made to order in-store
• Treatz Shakes Wide selection of milkshakes for indulgent consumption in-store, for takeaway, or via delivery partners
• Cookie Dough Freshly baked cookie dough served with a scoop of Treatz ice cream, available in-store and via delivery
• Treatz Cafe Selection of hot and cold drinks paired with luxurious cakes, offered as a cafe experience in Treatz stores
• Treatz Mocktails Freshly prepared ice-cold mocktails with summer flavors available at Treatz stores
• Italian Platters Generous-portion epic platters served with warm Belgian chocolate
• Karak Chai Traditional Asian-crafted karak tea beverage served in Treatz stores
• Treatz Baklava Layered pastry dessert with nuts and honey, part of Treatz's distinctive Middle Eastern-inspired dessert range
• Treatz Knafeh Chocolate Range Chocolate-infused knafeh product range extending Treatz's Middle Eastern-inspired dessert portfolio
• Lotus Crookie Dessert creation combining Lotus biscuit flavors with a crookie-style preparation
• Aero Mint Hot Chocolate Mint-flavored hot chocolate beverage featuring Aero chocolate, available in store or via delivery
• Lindt Cookie Dough Cookie dough dessert made with Lindt chocolate, sold in Treatz stores and via delivery partners
• New Matilda Cake Freshly baked in-store cake creation featured as a Treatz signature offering
• Treatz Brookie Hybrid dessert combining brownie and cookie elements, sold at Treatz stores
• Treatz Franchise Programme Franchise rights for operating Treatz-branded dessert stores, offered as single units (£50,000–£100,000), multi-site groups, or country master franchise development (£300,000+ investment)
• Treatz Events & Catering Bespoke dessert catering service for weddings, private parties, corporate events, conferences, and festivals, with tailored menus delivered or set up at venues

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• Uber EatscoreChannel Partner/ Reseller/ DistributorTreatz partners with Uber Eats for food delivery services. Customers can order Treatz products for home delivery through the Uber Eats platform at various store locations including Camden, Gravesend, Harrow, High Wycombe, Luton, Reading, Sheffield, Slough, Sutton Coldfield, Swansea, Feltham, Brighton, Oxford, Edinburgh, Hounslow West, Ruislip, and Slough Farnham Road.
• DeliveroocoreChannel Partner/ Reseller/ DistributorTreatz partners with Deliveroo for food delivery services. Customers can order Treatz products for home delivery through the Deliveroo platform across all UK store locations.
• Just EatcoreChannel Partner/ Reseller/ DistributorTreatz partners with Just Eat for food delivery services. Customers can order Treatz products for home delivery through the Just Eat platform across all UK store locations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bubble CiTea: UK dessert and bubble-tea chain with sit-down cafés offering waffles, crepes, shakes, and Instagrammable novelties; overlaps with Treatz on location format, late-hours, and younger customer demographic.
• Creams Café: UK dessert café chain offering gelato, waffles, sundaes, and shakes across multiple UK sites with similar sit-down, late-night operating model and franchise growth. Treatz competes head-to-head with Creams for UK dessert occasions and franchisees.
• Heavenly Desserts: UK-based dessert café chain with a comparable premium-positioned menu of gelato, waffles, crepes, and sundaes, operating across UK high streets with similar luxury interiors and dine-in/takeaway model.
• Kaspa's Desserts: Established UK dessert chain offering gelato, waffles, crepes, sundaes, milkshakes, and coffee in a sit-down dessert café format — directly overlapping Treatz on menu, format, and UK geography.
• Patisserie Valerie: UK patisserie and dessert café chain serving cakes, gelato, and hot desserts across UK high streets; comparable to Treatz on sit-down dessert café format and UK consumer base, though historically more bakery-led.

Broad incumbents

• Baskin-Robbins: Global ice cream and frozen dessert chain with UK storefronts serving gelato-style products, sundaes, and shakes; comparable to Treatz on core frozen-dessert and sundae offering, though more focused on takeaway/retail than luxury sit-down.
• Amorino: International premium gelato chain with sit-down boutiques across Europe and beyond; comparable to Treatz on Italian gelato core product and premium positioning, though it operates a broader global footprint rather than UK-focused franchising.
• Häagen-Dazs Café: Global premium ice-cream brand with dedicated dessert cafés offering sundaes, waffles, and shakes; comparable to Treatz on sit-down dessert café format and premium positioning, backed by a globally recognized brand rather than franchise growth.

Others

• Caffè Nero: UK coffee chain with broad sit-down café footprint that also sells cakes, pastries, and indulgent drinks; comparable to Treatz on UK café locations and dessert-adjacent menu, though primarily a coffee-led operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/treatzdessert
• LinkedInlinkedin.com/company/treatz-desserts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treatz Desserts