Yoga Farm

What Yoga Farm does

Yoga Farm Ithaca, legally organized as The School for Radiant Living, is a 501(c)(3) nonprofit modern yoga school founded in 2014 and headquartered at 129 West Falls St, Ithaca, NY. The organization delivers yoga teacher training, trauma-informed yoga and meditation classes, breathwork, coaching, and wellness programs through both a physical studio in Ithaca and a global online platform. Its core product portfolio comprises Yoga Alliance-recognized 200-hour and 300-hour certifications across multiple modalities — including Kundalini Warrior, Radiant Warrior (Hatha/Vinyasa), Spiritual Warrior (Kundalini/Ayurveda/Enneagram), QiGong Levels 1 and 2, Embodied Archetype Coaching, and Kundalini Prenatal Yoga — alongside an expanding catalog of short programs (Meditation 101, Kundalini 101, Ayurveda 101, Chair Yoga, Tantric Numerology, among others).

The business operates on a hybrid revenue model combining one-time certification purchases (e.g., $1,099 for the Radiant Warrior 200-HR program), recurring subscriptions ($25/month or $225/year for the YFI Online Academy; $25-$75/month for in-person studio memberships with financial-hardship and pay-it-forward tiers), drop-in class passes, retreat events priced $1,200-$4,000, short paid courses, and tax-deductible donations funding a scholarship program that has distributed $378,000 to 532 students. Underlying technology is entirely third-party: Mighty Networks and Google Classroom host the online academy, Arketa provides scheduling and mobile apps, Zoom streams live classes, and Square, Stripe, and PayPal process payments. The organization is recognized as a Top 3 Online Teacher Training School and maintains Yoga Alliance accreditation, with leadership under Executive Director Jeannie O'Neill (M.Ed, E-RYT500, YACEP).

Name

Yoga Farm

Legal name

The School for Radiant Living

Website

https://yogafarm.us

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Yoga Farm Ithaca is a 501(c)(3) nonprofit yoga school offering Yoga Alliance-certified teacher training programs, online and in-person trauma-informed yoga and meditation classes, and wellness retreats, serving individual practitioners and aspiring teachers globally.

Ownership category

akta.pro rank

Product category

Yoga Teacher Training and Wellness Services

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga teacher training
• Online yoga membership
• Trauma-informed yoga
• Wellness retreats
• Yoga certification programs

Headquarters

HQ city

Ithaca

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Teacher Training Certifications: Revenue from 200-hour and 300-hour yoga teacher certification programs including Kundalini Warrior, Radiant Warrior, and Spiritual Warrior programs. Programs offered as one-time purchases or payment plans.
2. Online Academy Membership: Monthly or annual subscription providing access to live and on-demand yoga/meditation classes, monthly workshops, office hours, and 20-25% discounts on all trainings and programs.
3. In-Person Studio Memberships: Monthly studio memberships ranging from $25-$75/month providing access to 15+ weekly classes, with tiered pricing for financial hardship and pay-it-forward options.
4. Drop-in Classes and Passes: Single class passes at $15, 10-class passes for $125, and new student intro offers of 3 classes for $25.
5. Retreats: Revenue from in-person retreat events including summer camp, international retreats, and specialty workshops with accommodation pricing ranging from $1,200 to $4,000.
6. Short Programs: Individual courses such as Meditation 101 ($79), prenatal yoga, and other specialty programs sold as one-time purchases.
7. Donations and Scholarships: As a 501(c)(3) nonprofit, the organization receives tax-deductible donations to fund scholarships for BIPOC, LGBTQIA+, disabled, and under-resourced students. Has distributed $378,000 in scholarships to 532 students.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Yoga Farm Ithaca is a 501(c)(3) nonprofit modern yoga school that sells Yoga Alliance recognized 200-hour and 300-hour yoga teacher certification programs (Kundalini Warrior, Spiritual Warrior, Radiant Warrior Hatha/Vinyasa, Qigong Levels 1 and 2, Embodied Archetype Coaching, and Kundalini Prenatal Yoga). Beyond certifications, it runs the YFI Online Academy subscription membership with unlimited live and on-demand yoga and meditation classes, an in-person Ithaca studio offering 20+ weekly classes, immersive multi-day retreats domestically and internationally, short specialty programs, and a scholarship program serving BIPOC, LGBTQIA+, disabled, and under-resourced communities.

Product overview

Yoga Farm Ithaca is a nonprofit modern yoga school offering a portfolio of yoga teacher certification programs and wellness services. The core offerings include 200-hour and 300-hour certification programs in Kundalini Warrior, Spiritual Warrior (Kundalini/Ayurveda/Enneagram), Radiant Warrior (Hatha/Vinyasa), and QiGong (Level 1 and 2). Additional certifications include Embodied Archetype Coaching and Kundalini Prenatal Yoga. Beyond certifications, the organization provides the YFI Online Academy subscription membership offering unlimited live and on-demand classes, workshops, and community access. In-person services include studio memberships at the Ithaca location with 20+ weekly classes, drop-in passes, and retreats including The Wild Return summer camp and international retreats.

Differentiator

Problem solved

Functional benefit

Brands

• YFI Online Academy: Subscription-based membership providing live and on-demand yoga and meditation classes, monthly workshops, and community learning opportunities.

Products and services

• Kundalini Warrior - 200 HR Certification A 200-hour online Kundalini yoga teacher certification program offered as a flexible, inclusive, and trauma-informed pathway for aspiring yoga teachers.
• Spiritual Warrior - 300 HR Certification A 300-hour advanced certification program covering Kundalini yoga, Ayurveda, and Enneagram for yoga teachers pursuing continuing education.
• Radiant Warrior - 200 HR Hatha/Vinyasa Certification A self-paced, trauma-informed 200-hour Hatha/Vinyasa yoga teacher certification program.
• QiGong Level 1 - 200 HR Certification A 200-hour Qigong teacher certification program for aspiring energy work instructors.
• QiGong Level 2 - Advanced Qigong Patterns An advanced Qigong certification program for continued professional development in Qigong patterns.
• The Embodied Archetype Coaching Certification / 300 YTT A 300-hour coaching certification focused on archetype work and embodied practices for yoga teachers and coaches.
• Kundalini Prenatal Yoga - 100 HR Certification A 100-hour specialized, self-paced certification for teaching prenatal Kundalini yoga.
• YFI Online Academy Membership A subscription membership (monthly $25 or annual $225) providing unlimited live and on-demand yoga and meditation classes, monthly workshops, office hours, and a 25% discount on all online courses. Includes a free 3-day trial.
• In-Person Studio Membership A $50/month studio membership at the Ithaca location providing access to 15+ weekly yoga and Qigong classes, discounts on workshops, and drop-in meditation space.
• Financial Hardship Studio Membership A reduced-cost $25/month studio membership for community members experiencing financial hardship, requiring proof of income (pay stubs, Section 8, Medicaid, or food stamps).
• Ithaca Studio Classes 20+ weekly in-person classes at the Ithaca studio including Kundalini yoga, Qigong, restorative, gentle Hatha-Vinyasa, and somatic movement sessions.
• Single Class Pass A $15 drop-in pass allowing attendance at any single class at the Ithaca studio.
• 10 Class Pass A 10-class pass valid for one year from purchase, priced at $125.
• The Wild Return - Summer Camp 2027 A week-long summer retreat held July 26 - August 1, 2027 at Vanderkamp Retreat Center in the Adirondack foothills, with shared rooms from $1,200 and private rooms from $2,700 to $4,000.
• Kundalini 101 A free introductory online course covering the fundamentals of Kundalini yoga.
• Meditation 101 A self-paced online course teaching foundational meditation practices, priced at $79 (20% discount for supporting members).
• Private Sessions (The Art & Flow of Private Sessions) A self-paced program for yoga teachers learning how to deliver private yoga instruction to individual clients.

Quantifiable outcome

• 532 students received $378,000 in scholarships
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Vanderkamp Retreat CentercoreStrategic or Co-development PartnerPartnership with Dan Cramer and Troy Evans (and Joe Sisko) who purchased the 850-acre Vanderkamp property in May 2021. The retreat center provides the venue for Yoga Farm's annual summer camp and community gatherings in the Adirondack foothills, featuring lakeside practices, accommodations, and natural settings for immersive spiritual experiences.
• Mighty NetworkscoreTechnology or IntegrationPrimary course hosting platform for Yoga Farm's online academy and training programs, providing the online community platform, course delivery infrastructure, and membership management.
• Stripe and PayPalcoreTechnology or IntegrationThird-party payment processors for handling transactions, integrated into the website for course purchases, memberships, and donations.
• ArketacoreTechnology or IntegrationScheduling and booking platform for studio classes, events, and retreats. Provides iOS and Android mobile apps for class registration and membership management.
• Our Change FoundationminorOthersDonor Advised Fund (501(c)(3) public charity) that processes round-up donations from Roundup.org before distributing to Yoga Farm Ithaca.
• Kundalini Research Institute (KRI)minorStrategic or Co-development PartnerReferenced lineage organization for Kundalini yoga teacher training standards and certification alignment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YogaRenew: Online 200-hour yoga teacher training provider registered with Yoga Alliance. Competes in the same online YTT category with comparable pricing, accreditation, and self-paced/flexible formats.
• Santosha Yoga School: Online yoga teacher training school offering 200-hour and 300-hour programs. Direct competitor for online YTT enrollees, with comparable multi-modality (Hatha/Vinyasa) offerings and global reach.
• Wake Up Schools (Pride Yoga): Yoga teacher training provider with strong inclusivity and trauma-informed positioning. Closely comparable to Yoga Farm in DEI/queer-affirming framing and Yoga Alliance accreditation, serving overlapping niche audiences.
• Siddhi Yoga: Online yoga teacher training provider offering 200-hour certifications with global reach. Competes head-to-head with Yoga Farm for online YTT enrollees, particularly in Kundalini and Hatha/Vinyasa streams.
• The Kaivalya Yoga Method: Yoga teacher training school offering multi-level certifications with strong online presence. Compares to Yoga Farm in 200/300-hour YTT portfolio, brand-driven curriculum, and Yoga Alliance-aligned programming.
• Brett Larkin Yoga: Online yoga teacher training provider with focused curriculum, strong digital marketing, and Yoga Alliance-registered certifications. Comparable to Yoga Farm in online YTT category positioning and target audience of aspiring teachers.
• Soma Yoga Institute: Online yoga therapy and teacher training school with trauma-informed emphasis. Comparable to Yoga Farm in combining therapeutic/trauma-informed lens with certification programs delivered online.
• My Vinyasa Yoga: Online yoga teacher training school offering self-paced 200-hour and 300-hour programs. Directly comparable to Yoga Farm in delivery model (online, self-paced), pricing tier, and Yoga Alliance accreditation.

Broad incumbents

• Kripalu Center for Yoga & Health: Long-established nonprofit yoga and wellness organization offering teacher trainings, retreats, and online programming. Yoga Farm lists Kripalu as a retreat venue, and both share a trauma-informed, nonprofit, retreat-plus-certification model with multi-modality offerings.
• YogaWorks (legacy/YogaWorks Online): Established yoga brand with broad online and studio offerings including teacher training. Operates as a larger general incumbent in the same space, with overlapping YTT and online class categories but a wider portfolio than Yoga Farm's specialist focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@yogafarmithaca475
• Facebookfacebook.com/YogaFarmIthaca
• Instagraminstagram.com/yogafarmithaca
• LinkedInlinkedin.com/company/yoga-farm-ithaca

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Farm