LES RESTAURANTS LAFLEUR INC.

What LES RESTAURANTS LAFLEUR INC. does

Les Restaurants Lafleur Inc. is a privately held, family-owned Quebec fast-food chain operating 17 locations concentrated in the Greater Montreal area with stated expansion plans across the province. Founded in 1951 by Denis Vinet in Mercier, Quebec — originating as a "voiture à patates" (French fry car) in LaSalle — the company has built a 70+ year heritage brand anchored on Montreal-style fast food, particularly poutine and smoked meat. The unified menu is built around eight standardized "trio" meal combinations (Supreme Trio, Steamed Trio, Smoked Meat Trio, Michigan Trio, Lafleur Burger Trio, Grilled Trio, Cheeseburger Trio, and Steamed Trio and Poutine), supplemented by à la carte items.

The business runs a hybrid franchise/corporate model with 30 years of franchise operations experience and a formal franchise-inquiry funnel (Calendly-scheduled) supporting unit growth. Revenue is generated entirely through restaurant transactions — dine-in, takeout, and drive-through at owned and franchised locations — and is supplemented by direct ordering through the company's own restolafleur.order-online.ai platform, the Order.store aggregator, and a DoorDash partnership at the Sorel-Tracy location. The technology stack is operational rather than proprietary: modern POS terminals, an online ordering platform, a Loyalty HUB CRM, and gift-card portals (gifting-portal.com, checkyourcardbalance.com). Marketing is conducted through Instagram, Facebook, TikTok, and LinkedIn.

No revenue, headcount, funding, M&A, or management-team data are disclosed in available sources; the company is privately held with no indication of external investors. The strategic posture is regional unit growth within Quebec, modest channel expansion through delivery aggregators, and incremental direct-customer infrastructure (loyalty, gift cards, own ordering platform).

Name

LES RESTAURANTS LAFLEUR INC.

Legal name

Les Restaurants Lafleur Inc.

Website

https://restolafleur.com

Company type

Private

Founded year

1951

Operating status

Operating

Short description

Les Restaurants Lafleur Inc. is a privately held, family-owned Quebec fast-food chain operating 17 Greater Montreal restaurants serving trio meals, poutine, burgers, and smoked meat to Quebec consumers through dine-in, takeout, drive-through, and online ordering.

Ownership category

akta.pro rank

Product category

Quick Service Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger QSR (THAFAAAA)

akta.pro secondary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Fast food restaurants
• Quick service dining
• Trio meal combos
• Quebec fast food
• Fast food franchise

Headquarters

HQ city

Saint-hubert

HQ country

Canada

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Food Sales: Revenue generated from in-restaurant dining, takeout, and delivery orders across 17 locations serving fast food items including trio meals, burgers, poutines, and other menu items

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Les Restaurants Lafleur operates a Quebec-based fast-food restaurant chain with 17 locations across the Montreal area, serving signature trio meal combinations (burgers, smoked meat, steamed hot dogs, poutines) alongside a la carte items. The company provides dine-in, takeout, drive-through, and delivery service through its own online ordering platform and third-party delivery partners.

Product overview

Les Restaurants Lafleur is a Quebec-based fast food restaurant chain operating 17 locations across the Montreal area and beyond. The company offers a unified product portfolio centered around 'trio' meal combinations (Supreme Trio, Steamed Trio, Smoked Meat Trio, Michigan Trio, Lafleur Burger Trio, Grilled Trio, Cheeseburger Trio, and Steamed Trio with Poutine), along with à la carte options. Customers can order for dine-in, takeout, or delivery through various online ordering platforms. The company operates a franchise model and is currently expanding across Quebec.

Differentiator

Problem solved

Functional benefit

Products and services

• Supreme Trio

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

One partnership is on record.

• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing customers to order Restaurant Lafleur menu items for delivery through the DoorDash platform. Available at select locations including Sorel-Tracy.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Harvey's: Canadian hamburger QSR chain with hundreds of locations nationwide, founded in 1959. Directly comparable to Lafleur as a Canadian burger-focused QSR with franchise operations, dine-in and drive-through service, and similar trio/combo meal architecture.
• Swiss Chalet: Canadian casual dining QSR chain under the same Recipe Unlimited parent as Harvey's, with strong Quebec presence. Comparable to Lafleur in dine-in family meal format, combo meal structure, and franchise-operated footprint across Canadian secondary markets.
• St-Hubert: Iconic Quebec-founded rotisserie chicken QSR chain with over 100 locations across Canada. Comparable to Lafleur as a Quebec heritage QSR brand that has scaled nationally through franchise operations, offering a roadmap for Lafleur's potential franchise-led expansion.
• La Belle Province: Quebec-based regional QSR chain specializing in hot dogs, poutine, burgers, and smoked meat. The closest direct peer to Lafleur given overlapping menu architecture, regional heritage positioning, and similar dine-in/drive-through service model across the greater Montreal market.
• Les Restaurants Valentine: Long-established Quebec regional burger and hot dog QSR chain founded in 1979 with multiple Montreal-area locations. Directly comparable to Lafleur in menu focus (burgers, hot dogs, poutine), service format, and Quebec heritage branding.
• Dic Ann's: Montreal-based burger and hot dog QSR chain with a heritage similar to Lafleur, serving comparable trio-style meals in a quick-service format. Operates as a direct regional competitor in the same Montreal-area trade zones.

Broad incumbents

• Tim Hortons: Canada's largest QSR chain, dominant in Quebec with thousands of locations. Competes for breakfast and lunch occasions that overlap with Lafleur's trio meal dayparts and benefits from a national loyalty program and proprietary mobile app that Lafleur lacks.
• Burger King (Canada): Global burger QSR brand with significant Quebec presence. Overlaps with Lafleur on core burger and combo meal offerings, with superior marketing budgets, app-based loyalty, and national scale advantages.
• A&W Food Services of Canada: Canada's second-largest burger QSR chain with national footprint and strong Quebec presence. Competes with Lafleur for the same burger occasions but at materially greater scale, with established loyalty programs, mobile app, and menu innovation capabilities.
• McDonald's Canada: Global QSR leader with extensive Quebec presence including the McDo localizations. Competes directly with Lafleur in the burger and combo-meal category and represents the scale and technology benchmark against which Lafleur's competitive position must be assessed.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/restaurantslafleur
• LinkedInca.linkedin.com/company/restolafleur.com
• Instagraminstagram.com/restolafleur
• TikToktiktok.com/@restolafleur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES RESTAURANTS LAFLEUR INC.