The Erin Hanson Gallery

What The Erin Hanson Gallery does

The Erin Hanson Gallery is the operating brand of Red Rock Fine Art, Inc., a privately held gallery and e-commerce platform headquartered at 1805 NE Colvin Court, McMinnville, Oregon, in an 18,000-square-foot facility that combines a public gallery, Erin Hanson's working art studio, and a 3D textured art printing operation. The business showcases and sells artwork created by artist Erin Hanson, the founder of the Open Impressionism style, a 20-year-developed painting technique characterized by thick impasto brush strokes laid side-by-side without layering, a limited five-pigment palette, and a mosaic/stained-glass visual effect taught in art schools worldwide.

Core products fall into four tiers: one-of-a-kind original oil paintings priced from under $10,000 to over $50,000; 3D Textured Replicas produced through a custom German Cruse scanner and SwissQ/Canon UV-cured printers capturing brush strokes in 48-bit color, sold as limited editions of 100 or open editions starting at $1,100; canvas prints from $345 using Epson archival printers with multiple framing options; and 16x20 paper prints, coffee table books, and calendars as gift-shop offerings. Additional services include commissioned paintings on a no-deposit model, RFID-chip-authenticated provenance on originals, custom framing (the EH Frame line), and an artist mentorship program. Revenue mechanics span unit-pricing transactions, 6- or 12-month layaway plans, and Affirm-financed purchases, with international shipping available worldwide.

The go-to-market is a horizontal, direct-to-consumer model across a physical gallery, erinhanson.com e-commerce storefront (PayPal, Square Payments, phone orders), recurring art festivals (McMinnville, Bellevue, Salem, Sausalito), museum exhibitions at institutions including the Goddard Center, St. George Art Museum, Museum of Big Bend, Bone Creek Museum, Sears Art Museum, and Santa Paula Museum, and curated event experiences such as the 2026 AmaWaterways Rhine cruise. Customer segments include individual art collectors (the dominant long tail of 3,000+ buyers), interior designers and hospitality buyers (Allegretto Vineyard Resort, Adelaida Vineyards), gift-shop purchasers, and commission clients. There is no outside investment, no public listing, and no disclosed revenue or headcount beyond the stated 11-50 employee range.

Name

The Erin Hanson Gallery

Legal name

Red Rock Fine Art, Inc.

Website

https://erinhanson.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Erin Hanson Gallery is a privately held art gallery and e-commerce platform selling original oil paintings, 3D textured replicas, canvas prints, and publications by artist Erin Hanson, founder of the Open Impressionism style, based in McMinnville, Oregon.

Ownership category

akta.pro rank

Product category

Fine Art Gallery

NAICS

Art Dealers (459920)

akta.pro industry

PRIMARYTHAJADAH

Art Galleries & Exhibition Spaces (Commercial & Nonprofit)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYEDAAAGAA

Visual Arts (Drawing, Painting, Illustration)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

Keywords

• Original oil paintings
• Fine art reproductions
• Impressionist landscape art
• Art gallery retail
• Custom art commissions

Headquarters

HQ city

Mcminnville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Original Oil Paintings: Sale of one-of-a-kind original oil paintings created by Erin Hanson. Originals sell quickly, often before finishing drying. Prices range from under $10,000 to over $50,000 depending on size and complexity.
2. 3D Textured Replicas: Limited edition (100 copies) and open-edition 3D textured painting reproductions that capture the exact brush strokes and texture of originals. Offered in same dimensions as originals plus sizes from 25% smaller to 25% larger.
3. Canvas Prints: Stretched canvas prints and giclee reproductions printed on archival canvas using Epson printers. Available framed or unframed in various frame options.
4. Paper Prints: 16x20 inch paper prints printed on fine art paper, available framed or unframed. Sold at gallery and art festivals.
5. Coffee Table Books: Published books including Open Impressionism Vol II, Open Impressionism Vol III, Wine Country: Impressions in Oil, and The Petite Collection.
6. Calendars: Annual wall calendars featuring Erin Hanson's paintings in various themes including Four Seasons, Impressions of France, Pacific Coast, Colors of Japan, and Oregon Landscapes.
7. Commissioned Paintings: Custom oil painting commissions where Erin Hanson creates artwork based on collector specifications. No deposit required; collector only purchases if they love the finished piece.
8. Layaway and Financing: Gallery offers layaway plans split into 6 or 12 payments and financing options through Affirm for original artwork, prints, and replicas.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Erin Hanson Gallery showcases and sells original oil paintings by artist Erin Hanson in her proprietary Open Impressionism style, along with 3D Textured Replicas (produced using German Cruse scanners and SwissQ/Canon UV printers), canvas prints, paper prints, coffee table books, and annual calendars. The gallery operates from an 18,000-square-foot facility in McMinnville, Oregon, and sells directly to collectors via a physical gallery, an e-commerce site, and at art festivals across the United States.

Product overview

The Erin Hanson Gallery operates as both a contemporary art gallery and ecommerce platform selling Erin Hanson's Open Impressionism artwork. The core product offerings include Original Oil Paintings (one-of-a-kind works with thick, textured brush strokes) and their innovative 3D Textured Replicas (using German scanning and Swiss 3D printing technology to reproduce brush texture). Supporting products include Canvas Prints and Paper Prints available stretched, rolled, or framed with various custom framing options. The gift shop offers Coffee Table Books documenting the artist's collections and annual Calendars. Additional services include Commission a Painting (custom personalized artworks) and an Artist Mentorship Program teaching the Open Impressionism technique. The gallery maintains a physical location in McMinnville, Oregon wine country.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Oil Paintings One-of-a-kind original oil paintings on canvas in Erin Hanson's Open Impressionism style, depicting landscapes, desert scenes, vineyards, and national parks. Each painting features thick, textured brush strokes applied side-by-side without layering. Sold to art collectors and enthusiasts at price points ranging from under $10,000 to over $50,000.
• 3D Textured Replicas State-of-the-art fine art reproductions using a custom German Cruse scanner and SwissQ/Canon UV-cured 3D printers. Printed on Dibond aluminum panels with micro-layered texture matching original brush strokes. Available in limited editions of 100 copies and open editions.
• Canvas Prints

Quantifiable outcome

• 30-day artwork exchange policy ensures customer satisfaction
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cruse SpezialmaschinencoreTechnology or IntegrationGerman company that manufactured the large-format scanner custom-made for The Erin Hanson Gallery. The scanner takes up an entire room and scans paintings face-up so nothing touches the surface, creating detailed 3D models using repetitive scans and 5 different angles of light. Cruse's business manager Martin Paffrath noted Erin Hanson as a pioneer in 3D art reproduction.
• SwissQcoreTechnology or IntegrationSwissQ is one of only two printers in the world on the cutting-edge of 3D print technology for fine art reproduction. Their printers use 7 colors of ink (CMYK plus 3 additional colors) for incredible color reproduction with UV-cured ink built up layer-by-layer.
• Canon (Printers)coreTechnology or IntegrationCanon is one of only two printers in the world (alongside SwissQ) at the cutting-edge of 3D print technology for fine art reproduction. Uses 7 colors of ink for wide color gamut reproduction of vibrant purples, oranges, and reds.
• AffirmminorOthersFinancing partner providing payment options for original artwork, prints, and replicas. Rates from 0-36% APR. Provides payment plans such as $800 purchase split into 12 monthly payments of $72.21 at 15% APR. Subject to eligibility check.
• AmaWaterwaysminorStrategic or Co-development PartnerRiverboat cruise operator partnering for 'Cruise the Rhine with Erin Hanson' event (October 13-20, 2026). Guests join Erin on 7-day cruise from Amsterdam to Basel with art-related activities including live painting demonstration, Van Gogh Museum excursion, and chef's table dinner.
• Adelaida VineyardsminorOthersPaso Robles winery featuring Erin Hanson's artwork in their tasting room, with over a dozen pieces in their permanent collection. Highest point between coastal range and Paso Robles with oldest Pinot vines.
• Soraa LEDminorOthersLED bulb manufacturer recommended for artwork lighting in the gallery. The Erin Hanson Gallery personally tests and uses Soraa LED bulbs for spotlighting paintings.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Park West Gallery: Direct-sales art gallery operating through cruise ships, galleries, and events — a near-identical GTM motion to The Erin Hanson Gallery, including cruise partnerships and resort/hospitality placement. Highly comparable as a single-name artist-driven retail brand.
• 1stDibs: Luxury online marketplace for high-end original art, furniture, and décor. Comparable on price-point positioning ($10K–$50K+ originals) and affluent collector buyer profile.
• Artfinder: Online art marketplace specializing in original paintings and limited-edition prints from independent artists, with global shipping. Comparable on collector targeting and price-point mix.
• Singulart: Online art gallery connecting emerging and established artists with global collectors for original paintings. Comparable as a DTC channel for original artworks at premium price points.
• Fine Art America: Online art marketplace and print-on-demand platform for prints, canvas reproductions, and framed works from independent artists. Directly comparable on the print/replica side of Erin Hanson's catalog.
• Saatchi Art: Online art marketplace selling original paintings, prints, and limited editions from thousands of artists. Comparable as a DTC channel for original art and reproductions targeting collectors globally.
• Artsy: Online art marketplace aggregating primary-market galleries, auction houses, and artists. Comparable in that it is a discovery and transaction layer for original fine art purchases by collectors.

Others

• AmaWaterways: River-cruise operator partnering with The Erin Hanson Gallery for the 'Cruise the Rhine with Erin Hanson' event (October 2026). Comparable as a strategic distribution partner enabling experiential art marketing to affluent travelers, not a competitor.

Broad incumbents

• Christie's: Global auction house and art market incumbent dealing in originals, prints, and luxury collectibles. Comparable as a broader art-market venue where collectors transact, but operates at far larger scale across many artists.
• Sotheby's: Global auction house and luxury goods marketplace including fine art originals and editions. Comparable on the collector/luxury buyer overlap, though Sotheby's is a much broader multi-category incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-erin-hanson-gallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Erin Hanson Gallery