The Smoke Haus

What The Smoke Haus does

The Smoke Haus is a privately held, founder-owned restaurant company operating two casual American barbecue dining locations in South Wales, United Kingdom. The original site opened on Wind Street in Swansea after the founders left corporate careers following a trip to New Orleans, and a second site was added in 2014 on Mary Ann Street at the St Davids Centre in Cardiff. The menu centres on slow-cooked, wood-smoked barbecue (brisket, ribs, pulled pork, wings) alongside burgers, hot dogs, cheesesteak subs, loaded fries, and a full bar programme of cocktails, craft beers, wines, and shakes; menu items range from roughly £2.95 to £69.95, with a discretionary 10% service charge added to bills. Service features include a website-based table booking system for Cardiff, a customer-controlled digital jukebox, free in-venue WiFi, and promotional offers such as Wing Wednesday and Bucket O Beers.

The business operates a direct-to-consumer, dine-in restaurant model with no delivery, takeaway, or wholesale channel disclosed. There is no proprietary technology beyond a standard CMS website and reservation system, and no external funding, parent company, or M&A activity is recorded. Marketing is limited to the company website, online booking, and email newsletter. The company is registered as a private limited company in England and Wales (Company No. 13840375) and falls in the 11–50 employee band consistent with a small multi-site independent operator. Customer base is entirely consumer — individuals, couples, families, and groups — with no enterprise or B2B exposure.

Name

The Smoke Haus

Legal name

The Smoke Haus

Website

https://thesmokehaus.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Smoke Haus is a founder-owned, two-site American barbecue restaurant operator in South Wales (Swansea and Cardiff), serving slow-smoked meats, burgers, and a full bar to walk-in and reservation-based consumer diners.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

BBQ & Smokehouse Fast Casual (THAFABAH)

Keywords

• American barbecue restaurant
• Slow-smoked meats
• Casual smokehouse dining
• Craft beer cocktails
• Burgers ribs wings

Headquarters

HQ city

Swansea

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Food and Beverage Sales: Revenue generated from on-site dining, including menu items such as appetizers, burgers, ribs, chicken, hot dogs, cheesesteak subs, sides, desserts, and a full bar with cocktails, beers, wines, and non-alcoholic beverages. Discretionary 10% service charge added to bills.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Smoke Haus operates two dine-in American barbecue restaurants in South Wales (Cardiff and Swansea) serving slow-cooked, wood-smoked meats such as ribs, brisket, pulled pork, and chicken, alongside burgers, hot dogs, cheesesteak subs, loaded fries, sides, desserts, and a full bar of cocktails, beers, wines, and milkshakes. Items are priced individually (from £1.50 to £69.95), and guests can dine in, walk in, or reserve tables online. A discretionary 10 percent service charge is added to customer bills.

Product overview

The Smoke Haus is a single-unit American BBQ restaurant chain operating in South Wales, UK, with locations in Cardiff and Swansea. The core offering is authentic slow-smoked American barbecue cuisine featuring brisket, pulled pork, and baby back ribs, complemented by a full food menu of wings, burgers, hot dogs, cheesesteaks, and loaded fries. The business operates as a unified restaurant concept with integrated services including table booking, a digital jukebox for customer-controlled music, and complimentary WiFi. Beverage offerings include draught beers, cocktails, wines, and non-alcoholic drinks. The company also runs promotional offers such as Wing Wednesday and seasonal specials.

Differentiator

Problem solved

Functional benefit

Products and services

• American Barbecue Main Menu Core food offering featuring signature wings, appetizers, burgers, pit-smoked meats, ribs, chicken dishes, hot dogs, cheesesteak subs, loaded fries, sides, and desserts, priced from £2.95 to £69.95 per item. Sold to dine-in customers at the Cardiff and Swansea restaurant locations.
• Drinks Menu Beverage offering covering draught beers, bottled/canned beers, ciders, draught stout, spirits, liqueurs, wines, cocktails, shooters, mocktails, signature shakes, hot drinks, and soft drinks, available to dine-in customers at both Smoke Haus locations.
• Special Offers Promotional deal packages including Wing Wednesday and Bucket O Beers specials, providing discounted bundles to drive repeat visits.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Nando's: UK-domestic restaurant chain specializing in flame-grilled peri-peri chicken with full bar service. Comparable grilled-protein casual-dining format and scale, though operating at vastly larger footprint and corporate ownership.
• Five Guys: Major US-origin burger chain operating across the UK with a full casual dining experience. Comparable price points, casual atmosphere, and UK expansion footprint, though focused on burgers rather than BBQ.

Direct peers

• The Ribman: London-based BBQ specialist focused on ribs and smoked meats with a strong cult brand following. Comparable authentic American BBQ positioning, single/multi-location casual dining format, and similar scale profile.
• Smokestak: London-based smokehouse restaurant and barbecue concept featuring smoked brisket, ribs, and craft drinks. Closely comparable authentic American BBQ positioning with full bar, targeting similar experiential dining occasions.
• Pitt Cue Co: London BBQ smokehouse combining slow-smoked meats with cocktails, craft beer, and a casual American-inspired atmosphere. Comparable food-plus-bar model and authentic Southern BBQ positioning.
• Red's True Barbecue: UK multi-location American BBQ restaurant chain serving slow-smoked meats and Southern-inspired sides. Directly comparable concept, geography, and casual full-service format, though operating at larger scale with more developed brand.
• Brisket Barbeque: UK BBQ restaurant concept featuring slow-smoked brisket, ribs, and traditional American sides. Comparable authentic American smokehouse format, target customer, and casual full-service experience.
• Bodean's BBQ: London-based American BBQ smokehouse chain serving slow-smoked meats, burgers, and full bar service. Most directly comparable UK peer given shared authentic American BBQ positioning, multiple locations, and integrated food-plus-bar revenue model.

Emerging players

• Honest Burgers: UK casual dining chain specializing in burgers with regional craft beer and a focus on quality British ingredients. Adjacent casual full-service format with comparable price points and bar integration, though narrower menu focus.

Regional players

• Burger & Sauce: UK burger-focused casual dining chain operating in regional markets with limited-service format. Comparable casual dining price points and target demographic, though narrower menu and different service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thesmokehausuk
• Facebookfacebook.com/thesmokehausuk
• LinkedInlinkedin.com/company/the-smokehaus-uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Smoke Haus