Finclusion
Finclusion is a UK-licensed indirect-channel Hire Purchase motor finance lender that finances cars and motorbikes for credit-underserved UK consumers, using open banking and soft-search affordability underwriting to originate loans exclusively through FCA-authorised dealer and credit-broker introducers.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Finclusion does
Finclusion Limited is a UK-registered private limited company (company number 16361719) operating as an indirect-channel Hire Purchase motor finance provider. Founded with a stated mission of financial inclusion under the tagline "Driven to Include," the company lends to UK residents aged 18-70 in regular paid or self-employment who have been underserved by traditional lenders, including borrowers with thin credit files or past financial difficulties. The company is headquartered at 1 Heddon Street, London, with operational and customer support functions based in Macclesfield, and reports a headcount of 1-10 employees.
The core product is a Hire Purchase agreement with fixed monthly payments over 24 to 48 months, no mileage limits or balloon payments, an Option to Purchase fee at term end, and voluntary termination rights after 50% repayment. Underwriting is delivered through a data-driven platform that combines open banking transaction insights, responsible data analytics, and a soft credit search at application stage that does not impact the customer's credit score, with the aim of assessing real affordability rather than relying on credit scores alone. The platform integrates with Experian for credit reference, identity verification, fraud and AML checks, and with CIFAS for fraud prevention. Customers access the product exclusively through FCA-authorised motor dealers and credit brokers acting as introducers, with applications submitted via a Redline/CognitionNB introducer portal and ongoing account management via a dedicated customer portal.
Revenue is generated solely through interest and fees on the HP agreement book, with no other revenue streams disclosed. Pricing, interest rates and dealer economics are not publicly disclosed, and customers cannot apply directly via the website. The company is authorised and regulated by the Financial Conduct Authority (reference 1033806), is a CIFAS member, is registered with the Information Commissioner's Office (ZB903079) under the Data Protection Regulations 2018, and is affiliated with the CCTA and Finance & Leasing Association. No external funding rounds, M&A activity, parent company or management team details are disclosed in the available data.
Finclusion firmographics
Firmographics- Name
- Finclusion
- Legal name
- Finclusion Limited
- Website
- https://finclusion.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Finclusion is a UK-licensed indirect-channel Hire Purchase motor finance lender that finances cars and motorbikes for credit-underserved UK consumers, using open banking and soft-search affordability underwriting to originate loans exclusively through FCA-authorised dealer and credit-broker introducers.
- Ownership category
- akta.pro rank
Finclusion industry classification
Industry- Product category
- Consumer Motor Finance
- NAICS
- Sales Financing (52222), Sales Financing (522220)
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industry
- Motorcycle & Powersports Finance (FSAKADAG)
Keywords
Where Finclusion is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Finclusion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Hire Purchase Motor Finance: Finclusion generates revenue through Hire Purchase (HP) agreements for vehicle financing. Customers make fixed monthly payments over an agreed term (24-48 months), and once all payments plus the Option to Purchase fee are made, the vehicle ownership transfers. Revenue is earned through the total amount payable on the agreement, including interest and fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Hire Purchase terms range from 24 to 48 months with fixed monthly payments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Finclusion product offering
Product offeringCore offering
Finclusion provides Hire Purchase (HP) motor finance agreements that allow UK consumers to spread the cost of a vehicle into fixed monthly payments over an agreed term of 24 to 48 months, with ownership transferring to the customer after all payments plus an Option to Purchase fee are made. The product is targeted at credit-underserved individuals, with affordability assessed using open banking data and responsible data insights rather than credit scores alone, including a soft credit search at application. Distribution is exclusively indirect, delivered through FCA-authorised motor dealers and credit brokers via a dedicated introducer portal.
Product overview
Finclusion operates as a single-product motor finance company offering Hire Purchase (HP) agreements for vehicles. The company provides financing for new and used cars as well as motorbikes through a network of Finclusion-approved dealer partners. Customers access the product via dealer introductions (not direct applications), with a customer portal available for account management. The core product is the HP agreement with fixed monthly payments, no mileage limits or balloon payments, and a path to vehicle ownership upon completion.
Differentiator
Problem solved
Functional benefit
Products and services
- Hire Purchase (HP) Motor Finance Hire Purchase motor finance agreement for UK consumers, financing cars and motorbikes introduced through FCA-authorised dealers and credit brokers. Customers make fixed monthly payments over 24–48 months and, after the final payment plus an Option to Purchase fee, ownership of the vehicle transfers to the customer. Underwriting is affordability-led, using open banking and responsible data insights plus a soft credit search at application.
Companies that use Finclusion
Customer profileSegments3 records
Ideal customer profiles2 records
Finclusion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Finclusion partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- FCA-Authorised DealerscoreNetwork of trusted UK motor vehicle retailers with FCA credit broking permissions who introduce customers to Finclusion for HP finance. Dealers are responsible for their own services, accuracy of submitted information, and required legal disclosures including commission disclosure.
- Experian LimitedcoreCredit reference agency partnership for identity verification, creditworthiness and affordability assessment, fraud prevention, money-laundering detection, and ongoing account management. Experian supplies information about customers and records Finclusion's searches.
- CIFAScoreUK's leading fraud prevention service of which Finclusion is a member. Personal information is shared with CIFAS to prevent fraud and money-laundering and to verify identity. Fraud detection may result in refusal of services.
- Financial Ombudsman ServiceminorExternal dispute resolution service to which unresolved customer complaints can be referred after Finclusion's internal process. Contact: Exchange Tower, London, E14 9SR, Tel: 0800 023 4567.
- StepChangeminorFree independent debt advice charity recommended to customers who may need support. Finclusion refers customers to this service when appropriate.
- MoneyHelperminorGovernment-backed free financial guidance service recommended to customers needing independent advice on financial difficulties.
- Citizens AdviceminorFree independent advice service for customers who may need additional support with financial matters. Finclusion refers customers to this service.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Finclusion competitors and assessment
Company assessmentDirect peers
- Oodle Car Finance: UK car finance provider focused on near-prime and prime consumers, distributing through a dealer panel. Comparable dealer-introduced HP product and FCA-regulated UK motor finance focus, with some overlap in the underserved customer segment.
- Zuto: UK car finance marketplace connecting consumers to lenders including specialist and mainstream providers. Comparable focus on helping credit-underserved consumers find vehicle finance, with overlapping target customer base.
- Moneybarn: UK specialist lender focused on vehicle finance for non-prime and credit-underserved consumers via a dealer/broker network. Closely comparable target customer, product (HP-style agreements), and indirect distribution model to Finclusion.
- Go Car Credit: UK subprime and near-prime auto finance provider distributing through dealers and brokers. Highly comparable niche positioning on credit-underserved vehicle buyers using dealer-introduced HP agreements.
Emerging players
- Carmoola: UK-based car finance startup using open banking-driven affordability assessment to serve a broad customer base via digital channels. Comparable use of open banking underwriting but takes a more direct-to-consumer digital approach rather than a dealer-introducer model.
Broad incumbents
- Black Horse (Lloyds Banking Group): Established UK motor finance brand under Lloyds Banking Group offering dealer-introduced HP and PCP. Comparable product and channel model, but operates at much larger scale as part of a major UK bank.
- MotoNovo Finance: One of the largest UK motor finance providers offering HP, PCP and lease products through a dealer network. Highly comparable indirect channel model and product mix, but at materially greater scale and product breadth than Finclusion.
- Santander Consumer Finance UK: UK arm of Santander's consumer finance business providing dealer-introduced vehicle finance. Comparable product structure and indirect channel, but with broader customer segments and balance sheet scale.
- Close Brothers Motor Finance: UK motor finance division of Close Brothers Group, providing dealer-introduced HP and PCP. Comparable dealer-introduced GTM and regulated UK motor finance focus, but serves a broader credit spectrum and larger volume.
- Admiral Money: UK personal loans and car finance arm of Admiral Group, distributing through comparison and dealer channels. Comparable UK consumer credit positioning but broader product portfolio and larger parent balance sheet.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Finclusion social profiles
Digital presenceFinclusion compliance and trust
Trust signalCompliance3 records
Finclusion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finclusion leadership team
Management profileNumber of profiles
Finclusion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finclusion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finclusion
What does Finclusion do?
Finclusion provides Hire Purchase (HP) motor finance agreements that allow UK consumers to spread the cost of a vehicle into fixed monthly payments over an agreed term of 24 to 48 months, with ownership transferring to the customer after all payments plus an Option to Purchase fee are made. The product is targeted at credit-underserved individuals, with affordability assessed using open banking data and responsible data insights rather than credit scores alone, including a soft credit search at application. Distribution is exclusively indirect, delivered through FCA-authorised motor dealers and credit brokers via a dedicated introducer portal.
Is Finclusion a public or private company?
Finclusion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Finclusion founded?
Finclusion was founded in 2015. It employs 11 to 50 people.
Where is Finclusion based?
Finclusion is headquartered in London, United Kingdom, in the Europe region.
How does Finclusion make money?
One revenue line is on record: hire Purchase Motor Finance.
Who are Finclusion's main competitors?
Direct peers on record are Oodle Car Finance, Zuto, Moneybarn and Go Car Credit. Carmoola is listed as an emerging player. Broad incumbents are Black Horse (Lloyds Banking Group), MotoNovo Finance, Santander Consumer Finance UK, Close Brothers Motor Finance and Admiral Money.
Does Finclusion have an API?
No public API is recorded for Finclusion.
What industry is Finclusion in?
Finclusion's product category is Consumer Motor Finance. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAKADAG, Motorcycle & Powersports Finance. Its NAICS code is 52222 and its SIC code is 6172.