Go Car Credit Limited
Go Car Credit Limited is a UK FCA-regulated direct lender offering hire purchase car finance to consumers with bad credit. Operating since 2017 across England, Scotland, and Wales, the firm has approved over 120,000 loans using affordability-led underwriting and a GPS payment reminder system.
- Company typePrivate
- Founded2017
- HeadquartersWarrington, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Go Car Credit Limited does
Go Car Credit Limited is a UK-based specialist sub-prime motor finance lender, founded in 2017 and headquartered in Warrington. The company originates Hire Purchase agreements (rates from 24% to 40% APR, 34.5% representative APR) directly to consumers with impaired or limited credit histories who have typically been declined by mainstream lenders — including customers with CCJs, IVAs, defaults, no deposit, benefits income, or self-employed variable income. The application process is fully online, beginning with a soft credit search that does not mark the customer's file, followed by a real-time Application Tracker and a hard search only on progression. Underwriting relies on TransUnion credit reference data, application inputs, and affordability-based assessment rather than credit scores alone. Vehicles financed through Go Car Credit are fitted with a GPS-enabled Payment Reminder System (managed by Passtime and Imetrik) that monitors location, reminds customers of missed payments, and supports recovery — payments are collected via Direct Debit through GoCardless.
Go Car Credit Limited firmographics
Firmographics- Name
- Go Car Credit Limited
- Legal name
- Go Car Credit Limited
- Website
- https://gocarcredit.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Go Car Credit Limited is a UK FCA-regulated direct lender offering hire purchase car finance to consumers with bad credit. Operating since 2017 across England, Scotland, and Wales, the firm has approved over 120,000 loans using affordability-led underwriting and a GPS payment reminder system.
- Ownership category
- akta.pro rank
Go Car Credit Limited industry classification
Industry- Product category
- Subprime Auto Finance
- NAICS
- Sales Financing (522220)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industry
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where Go Car Credit Limited is headquartered
LocationHeadquarters
- HQ city
- Warrington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Go Car Credit Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hire Purchase Car Finance Interest: The primary revenue stream is interest charged on hire purchase car finance agreements. Rates range from 24% APR to 40% APR with a 34.5% Representative APR. The annual interest rate is 18.25% (fixed) for the representative example. A charge for credit of £9,886.25 applies to the representative example (£10,500 credit over 60 months).
- Admin and Processing Fees: Administrative fee of £295 and £10 option to purchase fee charged on finance agreements. These are one-time fees collected at the start of the agreement.
- Broker/Dealer Commission: Commission paid to credit brokers or dealers who introduce customers to Go Car Credit. Commission helps cover their marketing, onboarding, and service-related costs. In most cases, no commission has been paid. Where commission is payable, customers are informed upfront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Car Finance APR rates from 24% to 40% |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Go Car Credit Limited product offering
Product offeringCore offering
Go Car Credit Limited is a UK direct lender of Hire Purchase car finance, providing vehicle financing primarily to consumers with impaired credit profiles who have been declined by mainstream lenders. Customers make fixed monthly payments over an agreed term and own the vehicle outright upon completion of the agreement, with finance arranged for amounts typically up to £15,000 at APRs ranging from 24% to 40% (34.5% Representative APR). The company also operates its own dealership (The World of Cars in Rugby) and a debt servicing subsidiary (GCC Servicing).
Product overview
Go Car Credit Limited is a direct lender of hire purchase car finance specializing in serving customers with poor credit histories. The core product is Bad Credit Car Finance, a hire purchase agreement enabling customers to spread vehicle costs over monthly payments. Supporting modules include Self Employed Finance, Joint Finance, CCJ Finance, IVA Finance, Car Finance on Benefits, and No Deposit options. The company operates The World of Cars dealership and GCC Servicing subsidiary. Key digital tools include an online Application Tracker and Car Finance Calculator. The company was established in 2017 and is FCA authorized.
Differentiator
Problem solved
Functional benefit
Brands
- The World of Cars: Owned car dealership based in Rugby, England. Acts as a Credit Broker to Go Car Credit and other funders, offering vehicles from their forecourt.
- GCC Funding (CT) Limited
Products and services
- Bad Credit Car Finance (Hire Purchase) Hire Purchase car finance product under which customers make fixed monthly payments over an agreed term (typically up to 60 months) and own the vehicle outright on completion. Designed for UK consumers with poor or impaired credit profiles, including those with missed payments, defaults, CCJs, or low credit scores. Rates range from 24% to 40% APR with a 34.5% Representative APR, subject to status and affordability.
- The World of Cars (Dealership) Wholly-owned retail vehicle dealership based in Rugby, England, trading under The World of Cars brand. Offers vehicles for purchase and acts as a Credit Broker to Go Car Credit and other funders, enabling customers to obtain finance through the dealership forecourt. Includes on-site Vehicle Technicians, Sales Executives, and finance and parts teams.
- GCC Servicing (Debt Collection)
Quantifiable outcome
- Over 120,000 loans approved responsibly since 2017
- +1 more outcomes
Companies that use Go Car Credit Limited
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Go Car Credit Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature4 records
Go Car Credit Limited partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GoCardlesscoreGoCardless processes Direct Debit payments for customer repayments. More information on how GoCardless processes personal data and data protection rights is available at www.gocardless.com/legal/privacy/
- TransUnioncoreCredit Reference Agency used to conduct credit reference checks. Go Car Credit shares information about account performance including balance owed, repayments made, and personal information updates.
- ImetrikcoreManages the Payment Reminder System (PRS) installed in vehicles. Based in Canada. Shares information to manage the PRS in line with the customer contract.
- PasstimecoreManages the Payment Reminder System (PRS) installed in vehicles. Based in the USA. Shares information to manage the PRS in line with the customer contract.
- 5 Star Warranty (supported by AA)minorWarranty provider for vehicles purchased from The World of Cars dealership. Provides repair coverage for fixed periods and manages warranty claims.
- Shoosmiths LLPminorSolicitors representing Go Car Credit for legal proceedings to recover vehicles and/or outstanding balances when customers fail to make repayments.
- New Look LoansminorFinance provider on the approved list when purchasing a vehicle through The World of Cars. Information shared to aid in making decisions to provide finance.
- CIFAScoreFraud Prevention Agency used to prevent fraud and money-laundering and to verify customer identity. If fraud is detected, customers could be refused certain services, finance, or employment.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Go Car Credit Limited competitors and assessment
Company assessmentDirect peers
- First Response Finance: UK specialist bad-credit car finance provider. Similar proposition to Go Car Credit, focused on hire purchase for customers with adverse credit histories.
- MotoNovo Finance: Large UK sub-prime and near-prime motor finance lender with broker and dealer intermediation. Directly comparable on customer profile, product set, and dealer-led origination model.
- CarFinance247: UK bad-credit car finance specialist operating a hybrid broker and direct-lending model. Competes head-on for the same online applicant that Go Car Credit targets.
- Moneybarn: UK direct lender specialising in car and van finance for borrowers with impaired or non-standard credit. Closest analogue to Go Car Credit in customer segment, product structure (hire purchase/PCP), and distribution mix.
- Oodle Car Finance: UK sub-prime car finance lender that built a data-led underwriting model for non-prime borrowers. Directly comparable product proposition and customer base.
- Startline Motor Finance: UK motor finance provider with explicit near-prime and sub-prime positioning, distributing through dealers. Comparable to Go Car Credit's dealer-introduced book and customer mix.
- Blue Motor Finance: UK sub-prime auto finance lender offering hire purchase to borrowers with poor credit via dealer and online channels. Overlaps directly on customer, product, and risk profile.
Emerging players
- Zopa: UK digital bank that has expanded into car finance. Comparable end-customer (consumer credit for vehicle purchase) but operates with a lower-cost-of-capital model that could pressure sub-prime pricing.
Broad incumbents
- Admiral Money: Personal loans and car finance arm of Admiral Group, a large UK financial services incumbent. Broader portfolio but overlapping on consumer car credit.
- Black Horse (Lloyds Banking Group): Motor finance arm of Lloyds Banking Group providing dealer-finance and consumer car loans. Sets the competitive floor on prime rates that increasingly pinches sub-prime specialists.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Go Car Credit Limited social profiles
Digital presenceGo Car Credit Limited compliance and trust
Trust signalCompliance4 records
Go Car Credit Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Car Credit Limited leadership team
Management profileNumber of profiles
Profiles3 records
Go Car Credit Limited subsidiaries and ownership
Company hierarchySubsidiaries3 records
Go Car Credit Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Car Credit Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Car Credit Limited
What does Go Car Credit Limited do?
Go Car Credit Limited is a UK direct lender of Hire Purchase car finance, providing vehicle financing primarily to consumers with impaired credit profiles who have been declined by mainstream lenders. Customers make fixed monthly payments over an agreed term and own the vehicle outright upon completion of the agreement, with finance arranged for amounts typically up to £15,000 at APRs ranging from 24% to 40% (34.5% Representative APR). The company also operates its own dealership (The World of Cars in Rugby) and a debt servicing subsidiary (GCC Servicing).
Is Go Car Credit Limited a public or private company?
Go Car Credit Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go Car Credit Limited founded?
Go Car Credit Limited was founded in 2017. It employs 51 to 100 people.
Where is Go Car Credit Limited based?
Go Car Credit Limited is headquartered in Warrington, United Kingdom, in the Europe region.
How does Go Car Credit Limited make money?
Three revenue lines are on record. Hire Purchase Car Finance Interest is the primary driver. The others are admin and Processing Fees and broker/Dealer Commission.
Who are Go Car Credit Limited's main competitors?
Direct peers on record are First Response Finance, MotoNovo Finance, CarFinance247, Moneybarn, Oodle Car Finance, Startline Motor Finance and Blue Motor Finance. Zopa is listed as an emerging player. Broad incumbents are Admiral Money and Black Horse (Lloyds Banking Group).
Does Go Car Credit Limited have an API?
No public API is recorded for Go Car Credit Limited.
What industry is Go Car Credit Limited in?
Go Car Credit Limited's product category is Subprime Auto Finance. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans). Its NAICS code is 522220 and its SIC code is 6141.