KINOLOGY AGENCY LTD

What KINOLOGY AGENCY LTD does

Kinology Agency LTD is a UK-registered creative agency holding entity founded in 2024 by Managing Partner Giles Anthony Lambert and headquartered in Marylebone, London. It operates as an integrated creative platform structured around three divisions: ThisIsYours (the legacy creative, brand, and advertising arm originally established in 2006), KinStudioPartners (a film, image, and content production division), and KinLab (a talent incubation, management, and strategic investment arm). The platform serves global enterprise brands — including Selfridges, L'Occitane en Provence, Net-A-Porter, Nike, MINI, The Body Shop, Dove, Pepsi, No7, Luxottica, and Westfield — alongside ambitious start-up founders, with a primary focus on beauty, fashion, lifestyle, and purpose-led sectors.

The agency's underlying technology is its creative production capability rather than a software platform: it combines strategic thinking, brand identity development, film and image production, art buying, and talent management delivered through agile in-house teams and a curated external roster. It has no disclosed software products, APIs, AI capabilities, or proprietary technology stack beyond standard creative tooling. The business operates studios in London, Paris, Sydney, New York, and Melbourne, positioning itself as a globally distributed creative studio despite its recent UK formation.

Kinology generates revenue through professional services — project-based fees, retainers, and creative service contracts with enterprise clients — acquired via direct, sales-led engagement and partnership-based relationships. Pricing is custom-quoted per engagement and not publicly disclosed. The company is privately held with no institutional investment or parent company disclosed, making it a founder-led, bootstrapped creative platform in its first full year of operation under the new Kinology Agency brand.

Name

KINOLOGY AGENCY LTD

Legal name

Kinology Agency LTD

Website

https://kinology.agency

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Kinology Agency LTD is a UK-founded creative platform operating ThisIsYours, KinStudioPartners, and KinLab to deliver brand strategy, content production, and talent incubation services to global enterprise brands and start-ups in beauty, fashion, lifestyle, and purpose-led sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Rayleigh

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Creative Agency Services: Full-service creative agency providing brand strategy, brand development, advertising, campaign production, and content creation services to global brands and start-up founders. Revenue is generated through project-based fees, retainers, and creative service contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Kinology Agency is a full-service creative agency providing brand strategy, brand development, advertising campaign creation, film and image content production, and emerging talent incubation services. It operates through three divisions — ThisIsYours (creative and brand development), KinStudioPartners (film/image content production and art buying), and KinLab (talent management and brand incubation) — delivering end-to-end creative solutions to global brands and start-ups across beauty, fashion, lifestyle, and purpose-led sectors.

Product overview

Kinology Agency is a full-service creative studio platform structured as three interconnected sub-brands: ThisIsYours provides creative agency and brand development services; KinStudioPartners delivers film, image, art buying and content production; and KinLab offers emerging talent management and co-creation labs. Together, these divisions enable the agency to craft complete brand experiences spanning strategy, identity, content creation, and talent partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• ThisIsYours: Creative, brand and advertising agency crafting brands that move culture and build change. Works at the intersection of beauty, fashion, lifestyle, 3rd sector and purpose-led change. Partners with global brands and ambitious founders to create distinctive identities, campaigns and creative platforms that drive long-term impact.
• KinStudioPartners
• KinLab

Products and services

• ThisIsYours - Creative Agency and Brand Development A creative, brand and advertising agency service that partners with global brands and ambitious founders to create distinctive identities, campaigns, and creative platforms that drive long-term impact across beauty, fashion, lifestyle, and purpose-led sectors.
• KinStudioPartners - Film, Image, Art Buying and Production A film and image production service that delivers end-to-end image creation from concept through execution across campaigns, content, and immersive brand worlds, with an agile internal creative team and trusted roster of talent.
• KinLab - Emerging Talent Management and Co-Labs A brand and talent management and incubation service that represents, produces, and launches brands, artists and talent through a holistic model supporting business, creative development, production and release, while incubating brand start-ups and making strategic investments.

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pentagram: Independent design-led creative firm with offices in NY, London, Berlin, Austin, and LA, focused on brand identity and design. Comparable on the design/identity vertical and the multi-office partner structure.
• Collins: Independent brand and design firm with offices in NY, San Francisco, and London, focused on brand strategy, identity, and design for ambitious clients. Comparable on design-led, brand-strategy positioning and global indie structure.
• Anomaly: Independent creative agency with offices in LA, NY, London, Toronto, and Shanghai, known for brand-building and integrated campaigns. Comparable as a global indie creative shop with similar cross-market positioning.
• Mother: London-headquartered independent creative agency with offices in NY, LA, and Shanghai serving global brands. Comparable on independent creative positioning, multi-city structure, and enterprise brand client mix.
• Uncommon Creative Studio: London-born, purpose-led independent creative agency with a global footprint and focus on cultural impact and brand-building for ambitious clients. Closely comparable to Kinology in scale, ethos, and structural ambition.
• The&Partnership: Independent creative and media agency headquartered in London with global offices, working with major brands across beauty, automotive, and tech. Comparable as a London-rooted independent serving enterprise brands across categories.

Broad incumbents

• Wieden+Kennedy: Large global independent creative agency headquartered in Portland with offices in NY, London, Tokyo, Shanghai, Delhi, and São Paulo. Serves many of the same enterprise brands as Kinology (e.g., Nike) but at much greater scale.
• Droga5: Global creative agency (now part of Accenture Song) with offices in NY, London, and Tokyo, serving enterprise brands across categories. Comparable in creative ambition but operates at a much larger scale and with broader service capabilities.

Emerging players

• B-Reel: Creative studio with offices in Stockholm, NY, LA, and London producing brand experiences, film, and digital content for global brands. Comparable on the film/content production side (KinStudioPartners) and indie creative positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KINOLOGY AGENCY LTD