Neurographica

What Neurographica does

ExpansionInk operates the Neurographica® coaching and personal-development practice, delivering the Neurographica structured drawing method developed by D.Sc Pavel Piskarev in 2014. The method is an algorithm-based drawing protocol that combines art, psychology, and neuroscience: practitioners draw freeform lines, round intersections, add geometric shapes and color, and reflect on the resulting image, with the stated mechanism being neuroplasticity-driven formation of new neural pathways. The company packages this method into a layered product catalog, including the Neurographica® Basic User Course + Certification, the Calm Mastery 6-week stress-transformation program, the Aligned Impact 6-week group coaching program for entrepreneurs, premium 1:1 Aesthetic Coaching sessions, and free lead-generation assets such as mini-courses, the Limiting Beliefs Quiz, and the Neurographica® Cheatsheet.

The business model is a direct-to-consumer, community-led funnel that runs primarily online and globally, with no disclosed geographic restrictions. Free resources and MailerLite-built email lists feed organic traffic from SEO-optimized blog content and social channels (LinkedIn, Instagram, Pinterest, Facebook, YouTube) into paid programs delivered via the Xperiencify course platform, with periodic live Zoom workshops and WhatsApp community engagement supporting retention. Founder Ana Jomir is the primary certified instructor (500+ hours of experience), supported by Joshua McAllister as a workshop host for breathwork and meditation; total headcount is 1-5 people. The company is privately held and bootstrapped, legally domiciled in the Netherlands, and serves individual consumers seeking stress relief, emotional clarity, and personal transformation, as well as entrepreneurs targeting mindset and strategic clarity. Pricing is not publicly disclosed, and there are no disclosed funding rounds, enterprise contracts, or material revenue figures.

Name

Neurographica

Legal name

ExpansionInk

Website

https://expansionink.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Neurographica by ExpansionInk is an online, Netherlands-domiciled coaching platform that teaches the Neurographica® drawing method, a structured algorithm combining art, psychology, and neuroscience. It serves individual consumers and entrepreneurs seeking stress relief, emotional clarity, and mindset transformation through paid courses, group coaching, and 1:1 sessions.

Ownership category

akta.pro rank

Product category

Personal Development Coaching

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Design & Maker Skills (Graphic Design, Calligraphy, Lettering) (EDAAAGAJ)

akta.pro secondary industry

Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Mindfulness drawing method
• Personal development coaching
• Neurographic art training
• Stress relief programs
• Online certification courses

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Online Courses and Programs: Paid educational programs including the Basic Neurographica Course + Certification, Calming Mastery 6-week program, Aligned Impact 6-week group coaching, and specialist certification courses. These are delivered through the Xperiencify platform.
2. 1:1 Coaching: Personalized one-on-one Neurographica coaching sessions tailored to individual needs for deeper, personalized breakthroughs in clarity, emotional balance, and creative flow.
3. Free Resources (Lead Generation): Free cheatsheets, mini-courses, and step-by-step guides used to attract and build an email list, converting free users to paid program participants.
4. Live Workshops: Free and potentially paid live online workshops combining breathwork, meditation, and Neurographica drawing instruction. July 12 workshop advertised as free with recording included.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Neurographica (ExpansionInk) teaches the proprietary Neurographica® structured drawing method that combines art, psychology, and neuroscience to help individuals achieve emotional clarity, stress relief, and personal transformation. The company sells paid certification courses, multi-week group coaching programs, 1:1 coaching, and free lead-generation mini-courses and workshops, all centered on the algorithm-based Neurographica drawing technique developed by D.Sc Pavel Piskarev in 2014.

Product overview

Neurographica by ExpansionInk is a coaching and personal development platform offering Neurographica®—a structured drawing method that combines art, psychology, and neuroscience. The core product is the Neurographica® method itself, supplemented by a comprehensive suite of educational programs including certification courses, group coaching experiences (Aligned Impact, Calm Mastery), personalized 1:1 coaching, and free mini courses. Additional offerings include workshops, assessment tools like the Limiting Beliefs Quiz, and free resources like the Neurographica® Cheatsheet. The methodology differs from art therapy as it's self-directed rather than clinical, focusing on personal development and transformation through conscious drawing rather than mental health treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Neurographica® Method A mindfulness-based drawing method combining art, psychology, and neuroscience for personal growth, stress relief, and subconscious reprogramming. Uses structured drawing algorithms to form new neural pathways and transform limiting beliefs. Designed for individual consumers seeking self-directed personal transformation without clinical therapy.
• Neurographica® Basic User Course + Certification A foundational paid certification program teaching core Neurographica techniques. Participants learn to transform stress, unlock creativity, and become certified to help others achieve personal growth through structured drawing. Targeted at individual learners seeking formal credentials in the method.
• Calm Mastery: 6-Week Neurographic Stress Transformation

Quantifiable outcome

• 8.75+ million people have practiced Neurographica globally across 37 countries
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Insight Timer: Free meditation and wellness platform with live workshops, courses, and a community layer. Comparable in offering free live workshops, community building, and freemium-to-paid conversion for personal development content.

Direct peers

• Skillshare: Subscription online learning marketplace for creative and personal enrichment classes taught by independent creators. Comparable model: creator-led video courses, free-trial funnel to paid subscription, and creative-skill positioning targeting adult learners.
• Mindvalley: Creator-led online learning platform offering personal transformation, mindset, and wellness programs to global consumers via subscription. Closely comparable business model: cohort-based courses, certifications, and high-ticket coaching for adult self-development audiences.
• MasterClass: Premium online learning platform featuring celebrity/expert-led video courses across creative and lifestyle categories. Comparable premium creator-led course model, brand-driven instructor positioning, and direct-to-consumer subscription funnel.
• Marie Forleo's B-School: Founder-led online business and mindset coaching program targeting ambitious entrepreneurs. Directly comparable in customer segment (high-achieving entrepreneurs), premium cohort-based format, and integration of mindset coaching with business outcomes.

Broad incumbents

• Calm: Direct-to-consumer meditation, sleep, and stress-relief subscription platform. Overlaps in stress relief and mindfulness outcomes targeted at ExpansionInk's customer segments, though delivered via app-based guided audio rather than structured drawing.
• BetterUp: Enterprise coaching and mental wellness platform combining 1:1 coaching with digital programs. Comparable in coaching-driven transformation outcomes, though BetterUp serves enterprise buyers while ExpansionInk targets individual consumers.
• Udemy: Large online course marketplace with broad personal development, art, and creative categories. Comparable in product format (self-paced video courses, certification, lifetime access) though broader and lower-priced than ExpansionInk's premium tier.

Others

• Mindbodygreen: Wellness media and education platform combining editorial content, courses, and community around mindfulness and personal growth. Comparable content-marketing-to-course funnel targeting ExpansionInk's personal-development audience.
• Teachable: Platform that enables individual creators to build, market, and sell online courses and coaching. Functionally adjacent as the underlying infrastructure used by many creator-led coaching businesses like ExpansionInk.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@expansionink
• Facebookfacebook.com/expansionink
• LinkedInlinkedin.com/company/expansionink
• Instagraminstagram.com/expansionink
• Pinterestpinterest.com/expansionink

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neurographica