UNDRCVR Entertainment
UNDRCVR Entertainment is a US-based independent collective operating a white-glove music marketing agency, an artist management practice, and the UNDRCVR ADS self-serve advertising platform for artists, labels, brands, and entertainment businesses. Co-founded in 2021 by John Franck and Eddie Levy.
- Company typePrivate
- Founded2021
- HeadquartersNewyork, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What UNDRCVR Entertainment does
UNDRCVR Entertainment is a New York–based independent collective that operates three vertically integrated businesses serving the music and entertainment industry: a white-glove marketing agency, an artist management practice, and a self-serve advertising platform called UNDRCVR ADS. The company targets artists, entertainers, brands, tech companies, and entertainment businesses with services designed to bridge entertainment and commerce, and explicitly positions itself around the thesis that independence is the future of entertainment. It was co-founded in 2021 by John Franck and Eddie Levy, both veteran music-industry executives with prior senior roles at major and independent labels.
The marketing agency delivers A&R consulting, art direction, content creation, digital and influencer marketing, paid media buying, radio promotion, tour marketing, video commissioning, website management, and commerce strategy on a project or retainer basis. The artist management arm provides personalized long-term career development across recorded music, publishing, branding, and touring, with named clients including All That Remains, Never Obey Again, and Shi Eubank. UNDRCVR ADS, accessible at undrcvrads.com, is a self-serve ad management tool that lets users run campaigns to grow music streams, video views, and content engagement; the underlying technology stack is not disclosed and appears to be a standard SaaS-style or usage-based advertising utility rather than proprietary ML-driven infrastructure.
The business generates revenue through professional services engagements (marketing agency), recurring or commission-based artist management fees, and subscription or usage-based revenue from UNDRCVR ADS. Pricing is not publicly disclosed and is tailored per engagement. The company runs a relationship-driven, sales-led go-to-market motion targeting enterprise and mid-market clients through direct engagement and industry referrals, with UNDRCVR ADS serving as a self-serve channel for smaller buyers. The total revenue base, headcount trajectory, and funding history are not disclosed in the source material.
UNDRCVR Entertainment firmographics
Firmographics- Name
- UNDRCVR Entertainment
- Legal name
- UNDRCVR Entertainment
- Website
- https://undrcvrentertainment.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UNDRCVR Entertainment is a US-based independent collective operating a white-glove music marketing agency, an artist management practice, and the UNDRCVR ADS self-serve advertising platform for artists, labels, brands, and entertainment businesses. Co-founded in 2021 by John Franck and Eddie Levy.
- Ownership category
- akta.pro rank
Where UNDRCVR Entertainment is headquartered
LocationHeadquarters
- HQ city
- Newyork
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
UNDRCVR Entertainment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Marketing Agency Services: Revenue generated from providing comprehensive marketing services including white glove brand-building, A&R consulting, art direction, content creation, digital marketing, paid media buying, and more. These are typically project-based or retainer engagements.
- Artist Management: Revenue from managing artists across recorded music, publishing, branding, and touring. Compensation may include management fees, commissions on artist revenue streams, and success-based incentives.
- UNDRCVR ADS Platform: Self-serve advertising tool for growing music streams, video views, and content engagement, suggesting a SaaS-like or usage-based revenue component.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
UNDRCVR Entertainment product offering
Product offeringCore offering
UNDRCVR Entertainment is an independent collective operating three vertically integrated businesses: (1) a Marketing Agency providing white-glove brand-building services including A&R consulting, art direction, content creation, digital and influencer marketing, paid media buying, radio promotion, tour marketing, and video commissioning; (2) Artist Management services covering recorded music, publishing, branding, and touring; and (3) UNDRCVR ADS, a self-serve advertising tool for growing music streams, video views, and content engagement.
Product overview
UNDRCVR Entertainment is an independent collective comprised of three vertically integrated businesses: a Marketing Agency (white glove brand-building), Artist Management (personalized career development), and UNDRCVR ADS (ad management tool for growing music streams and content engagement). The company provides comprehensive services spanning A&R consulting, art direction, bio creation, commerce strategy, content creation, digital marketing, paid media buying, radio promotion, tour marketing, video commissioning, and website management.
Differentiator
Problem solved
Functional benefit
Products and services
- UNDRCVR ADS Self-serve advertising platform that enables users to run ads to grow music streams, video views, and content engagement through a single integrated tool, accessed at undrcvrads.com.
- Marketing Agency Services White-glove brand-building agency services for artists, entertainers, tech companies, brands, and entertainment businesses, covering A&R consulting, art direction, bio creation, commerce strategy, content creation, direct-to-consumer, digital and influencer marketing, paid media buying, press releases, radio promotion, tour marketing, video commissioning, and website management.
- Artist Management Services Personalized, long-game artist management across recorded music, publishing, branding, and touring for artists and entertainers, currently managing All That Remains, Never Obey Again, and Shi Eubank.
Companies that use UNDRCVR Entertainment
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles5 records
UNDRCVR Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UNDRCVR Entertainment partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- 100K ManagementcoreClient/Partner listed on partial partner list. Independent management company in the music industry.
- Concord Music GroupcoreMajor independent record label listed as partner/client. One of the largest independent music companies.
- Universal Music GroupcoreOne of the 'Big Three' major music labels listed as partner/client on the partial partner list.
- Sony Music EntertainmentcoreOne of the 'Big Three' major music labels listed as partner/client on the partial partner list.
- Warner Music GroupcoreOne of the 'Big Three' major music labels listed as partner/client on the partial partner list. Also mentioned as co-founder Eddie Levy's former employer under ILG umbrella.
- Metal Blade RecordsminorLegendary heavy metal label listed on partial partner list.
- AFMminorAmerican Federation of Musicians union listed as partner/client.
- Psychopathic RecordsminorIndependent record label founded by Alex Jones and George 'Ice-T' Lopez, listed on partial partner list.
- RhinominorCatalog music company specializing in reissues and compilations, listed on partial partner list.
- Q Management GroupminorArtist management company listed on partial partner list.
- Grand Hustle EntertainmentminorT.I.'s label and management company, listed on partial partner list.
- KONVICT KULTUREminorAkon's label and publishing company, listed on partial partner list.
- Sugar MusicminorIndependent music company listed on partial partner list.
- Suretone RecordsminorIndependent record label founded by UCENTRIK, listed on partial partner list.
- KMG DistributionminorIndependent music distribution company, listed on partial partner list.
- Sparta / Sparta +minorIndependent distribution and artist services company, listed on partial partner list.
- Glastry ManagementminorMusic management company, listed on partial partner list.
- Hard 8 // Working Group ManagementminorArtist management company, listed on partial partner list.
- Ground-WerkminorMusic management and creative services, listed on partial partner list.
- Feeling ProductionsminorProduction and management company, listed on partial partner list.
- Premiere CollectiblesminorCollectibles and music merchandise company, listed on partial partner list.
- RT IndustriesminorEntertainment industry company, listed on partial partner list.
- Majik Ninja EntertainmentminorIndependent entertainment company, listed on partial partner list.
- Thriller RecordsminorIndependent record label, listed on partial partner list.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
UNDRCVR Entertainment competitors and assessment
Company assessmentDirect peers
- Primary Wave Music Publishing: Independent music publishing, artist management, and marketing firm that bundles talent management with brand and marketing services — directly comparable to UNDRCVR's combined marketing agency + artist management offering.
- Create Music Group: Independent music company combining distribution, label services, and artist development — analogous to UNDRCVR's vertical mix of artist services, marketing, and the UNDRCVR ADS ad platform.
- UnitedMasters: Distribution and music services platform offering artists brand partnerships, marketing tools, and ad-supported growth — directly comparable to UNDRCVR ADS' self-serve ad product and adjacent marketing services.
- Full Stop Management: High-profile artist management company (Irving Azoff) representing major touring and recording artists — directly comparable to UNDRCVR's artist management practice, though at significantly larger scale.
- AWAL Recordings: Artist services platform (now part of Sony Music) providing distribution, marketing, and label services to independent artists — comparable to UNDRCVR's marketing agency work for indie and mid-market music clients.
- Range Media Partners: Talent management and entertainment services firm representing artists across recorded music, touring, and brand — closely parallels UNDRCVR's artist management practice and accompanying marketing offering.
- Stem (music distribution): Music distribution and services platform serving independent artists and labels with distribution, marketing support, and analytics tools — overlaps with UNDRCVR's marketing and ad-platform offerings to music clients.
- Big Hassle Media: Music publicity and marketing agency serving artists, labels, and entertainment brands with PR, digital, and influencer campaigns — overlapping directly with UNDRCVR's white-glove marketing agency services for music clients.
- Shelter Music Group: Artist management and label services firm representing recording artists across recorded music, touring, and brand deals — comparable in scope and clientele to UNDRCVR's artist management business.
Broad incumbents
- Wasserman Music: Large global talent agency with a music division representing artists for touring, endorsements, and brand work — overlaps with UNDRCVR's artist management and brand partnership capabilities, but operates at much broader scale across multiple entertainment verticals.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
UNDRCVR Entertainment social profiles
Digital presenceUNDRCVR Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
UNDRCVR Entertainment leadership team
Management profileNumber of profiles
Profiles2 records
UNDRCVR Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UNDRCVR Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UNDRCVR Entertainment
What does UNDRCVR Entertainment do?
UNDRCVR Entertainment is an independent collective operating three vertically integrated businesses: (1) a Marketing Agency providing white-glove brand-building services including A&R consulting, art direction, content creation, digital and influencer marketing, paid media buying, radio promotion, tour marketing, and video commissioning; (2) Artist Management services covering recorded music, publishing, branding, and touring; and (3) UNDRCVR ADS, a self-serve advertising tool for growing music streams, video views, and content engagement.
Is UNDRCVR Entertainment a public or private company?
UNDRCVR Entertainment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UNDRCVR Entertainment founded?
UNDRCVR Entertainment was founded in 2021. It employs 1 to 10 people.
Where is UNDRCVR Entertainment based?
UNDRCVR Entertainment is headquartered in Newyork, United Kingdom, in the Europe region.
How does UNDRCVR Entertainment make money?
Three revenue lines are on record. Marketing Agency Services are the primary driver. The others are artist Management and UNDRCVR ADS Platform.
Who are UNDRCVR Entertainment's main competitors?
Direct peers on record are Primary Wave Music Publishing, Create Music Group, UnitedMasters, Full Stop Management, AWAL Recordings, Range Media Partners, Stem (music distribution), Big Hassle Media and Shelter Music Group. Wasserman Music is listed as a broad incumbent.
Does UNDRCVR Entertainment have an API?
No public API is recorded for UNDRCVR Entertainment.