Town Group

What Town Group does

Town Group (DBA: TOWN) is a privately held, full-service real estate agency headquartered at 6 Pikki Street, Maroochydore, Queensland, operating across the Sunshine Coast region of Australia. The company markets, sells, and leases residential, commercial, luxury, and land properties through a 35+ person team of sales associates, licensed agents, and administrative staff, covering 30+ suburbs. It supplements its core sales and leasing activity with a project marketing service line serving property developers, and it has built a proprietary buyer database of 1,000+ contacts used to match incoming listings to prospective purchasers.

The business is built on a traditional agent-mediated model with a direct sales motion: agents are deployed by suburb, transact under negotiated commission rates, and are equipped with digital tools including an Instant Property Report automated valuation feature, dedicated suburb insight pages, auction services, and scheduled property inspections. Technology is described as a standard real estate agency website platform with property listing management and agent contact modules; no proprietary technology, AI/ML systems, APIs, or patents are disclosed. Marketing is conducted through the company website, Facebook, and Instagram, with listings syndicated to industry portals.

Town Group generates revenue primarily through real estate sales commissions on completed transactions, complemented by professional services fees from project marketing engagements and property appraisal services. The company is independently operated, with Craig Morrison as Director and Jaymee Morrison as General Manager, and reports no parent company, external investors, or external funding.

Name

Town Group

Legal name

Town Group

Website

https://towngroup.com.au

Company type

Private

Operating status

Operating

Short description

Town Group is a privately held, full-service real estate agency on Australia's Sunshine Coast that sells, leases, and markets residential, commercial, luxury, and land properties through a 35+ agent team across 30+ suburbs, serving individual buyers/sellers and property developers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Residential real estate
• Property sales agency
• Commercial property leasing
• Luxury property marketing
• Project marketing services

Headquarters

HQ city

Maroochydore

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential and commercial property sales. Agents earn commissions on successful transactions.
2. Project Marketing: Marketing services for property development projects including current projects and completed developments.
3. Property Appraisals: Appraisal services for property sellers requesting valuations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Town Group (trading as TOWN) is a full-service real estate agency that markets, sells, and leases residential and commercial properties across 30+ Sunshine Coast suburbs in Queensland, Australia. The agency provides end-to-end representation including standard residential sales, luxury property sales, land and acreage sales, commercial sales and leasing, and project marketing services for residential property developers. Supporting the core agency services are value-add offerings such as property appraisals, an online Instant Property Report valuation tool, suburb-level market insights, scheduled property inspections, and auction services, all delivered through a team of 35+ licensed and sales agents.

Product overview

Town Group is a full-service real estate agency operating as a single unified offering on the Sunshine Coast, Queensland. The core service is residential and commercial property sales, supported by specialized divisions for luxury properties, project marketing, and a buyer database of over 1,000 contacts. Key product modules include the Instant Property Report (automated valuation tool), Property Appraisal Service, Suburb Profiles/Insights (market intelligence), Auction Services, and Property Inspections. The company does not operate as a platform with separate product tiers but rather as an integrated service offering where these modules work together as part of the full sales and marketing service for property transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Full-service residential property sales agency covering standard, luxury, and land listings across 30+ Sunshine Coast suburbs. Includes listing creation, marketing, scheduled inspections, auctions, and negotiation to settlement.
• Commercial Property Sales and Leasing Commercial property sales and leasing services for businesses and investors on the Sunshine Coast, covering both properties for sale and properties for lease.
• Luxury Property Sales Specialized high-end property sales division for premium Sunshine Coast real estate, focused on luxury coastal and hinterland residences in prestige suburbs.
• Project Marketing Marketing and sales representation services for residential property developers on the Sunshine Coast, covering current projects and completed developments including project launches, presales, and full campaign execution.
• Property Appraisal Service Professional property valuation service requested by homeowners and prospective sellers to obtain a market appraisal for their residential or commercial property.
• Instant Property Report Online automated valuation tool that provides homeowners with an instant property value estimate and captures appraisal leads for follow-up by Town Group agents.
• Auction Services Residential property auction services including auction campaign management, marketing, and on-day auction execution for sellers.
• Property Inspections Scheduled property viewing and inspection services for prospective buyers across the agency's residential listings.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Belle Property: Premium Australian boutique real estate brand. Comparable to Town Group on luxury and lifestyle segments with an emphasis on high-quality marketing, design-led branding and premium service positioning.
• RE/MAX Australia: Global real estate franchise with Australian offices including Sunshine Coast. Comparable full-service residential and commercial brokerage competing for the same agent talent and listings.
• LJ Hooker: Major Australian residential and commercial real estate franchise. Competes head-to-head with Town Group in Sunshine Coast suburbs for listings, buyer representation and project marketing.
• Ray White: Largest real estate franchise network in Australasia with significant Sunshine Coast presence. Directly competes with Town Group across residential sales, project marketing and auctions, with greater geographic and marketing scale.
• First National Real Estate: Australian-owned real estate network with regional and suburban coverage. Overlaps with Town Group in mid-market residential sales, auctions and appraisal services.
• Sotheby's International Realty: Global luxury real estate network with affiliated Australian affiliates on the Sunshine Coast. Competes with Town Group's Luxury division for high-net-worth sellers and prestige listings.
• PRD Nationwide: Mid-market Australian residential real estate network active across Queensland including the Sunshine Coast. Comparable offerings across residential sales, project marketing and appraisals.
• McGrath Estate Agents: Premium/luxury-focused Australian real estate agency with a strong East Coast presence. Closely comparable to Town Group's Luxury division, targeting higher-end residential sellers and buyers.
• Place Estate Agents: Sunshine Coast-based independent real estate group. Direct local competitor to Town Group with similar sub-regional focus, agent-led model and residential/project marketing services.
• Harcourts: International real estate franchise with substantial Australian operations including the Sunshine Coast. Competes directly in residential sales, auctions and project marketing against Town Group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/towngroup.com.au
• Instagraminstagram.com/towngroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town Group