Threethirds Limited

What Threethirds Limited does

Threethirds Limited is a privately held, Wanaka-based graphic design studio incorporated in New Zealand in 2019, building on freelance design work by founder Charlotte McGowan dating back to 2011. The studio operates as a single, unified service rather than a modular platform, delivering a comprehensive suite of design offerings — logo and brand identity, websites and digital design, signage and displays, window graphics and frosting, vehicle graphics, flags and banners, business cards and stationery, brochures, flyers and posters, stickers/labels/packaging, branded apparel, wedding and event stationery, artwork refinement, and custom bespoke work. Underlying technology is conventional industry tooling: Adobe Illustrator and other standard design software for creative work, a Wix-based website platform for client sites, and in-house production equipment for vinyl cutting, signage, apparel pressing, and digital vinyl printing; two on-call installers handle on-site physical application.

The business is run by a two-person team — Charlotte McGowan (Creative Director & Designer) and Sinéad Kruis (Designer & Office Manager) — with no external institutional investment, no parent company, and no disclosed subsidiaries. Revenue is generated entirely through professional-services fees on a project-by-project basis, with custom quotes and a 25% deposit required for new clients and logo projects. The primary go-to-market is direct-to-consumer: a 'Book a Chat' Calendly link funnels prospects into 30-minute consultations (phone, video, in-person), supported by a Wanaka studio at 19 Rata Street, organic social presence on Instagram, Facebook and LinkedIn, a content/newsletter funnel, and word-of-mouth referrals in the local community. Customer base is predominantly SMBs across the Wanaka and Upper Clutha region with growing remote work for clients across New Zealand, alongside a handful of higher-value enterprise and event projects (Wanaka Helicopters, Warbirds Over Wanaka 2026, Inders Marineland).

Name

Threethirds Limited

Legal name

Threethirds Limited

Website

https://threethirds.co.nz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Threethirds Limited is a privately held, Wanaka-based graphic design studio delivering branding, websites, signage, print, vehicle graphics, and apparel to small and mid-sized businesses across New Zealand, with in-house production equipment and a two-person founder team.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Graphic design services
• Brand identity design
• Signage production
• Print design
• Vehicle graphics

Headquarters

HQ city

Wanaka

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Design Services: Custom design services across branding, advertising, websites, signage, print design, vehicle graphics, and apparel. Projects are quoted individually based on scope and requirements. Payment structure includes 25% deposit for new clients and logo design projects, with final payment upon completion.
2. Production & Installation: Full-service production and installation of signage, window graphics, vehicle graphics, and apparel. The studio handles much of this in-house while also working with trusted external suppliers for specialized work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Threethirds is a Wanaka-based graphic design studio that creates branding, advertising, website, signage, vehicle graphics, apparel, and print design for small and mid-sized businesses. The studio handles the full workflow from creative concept through to in-house production (vinyl cutting, apparel pressing, digital vinyl printing) and on-site installation. Its output is real-world-ready design delivered as individual projects quoted per scope rather than as packaged software.

Product overview

Threethirds Limited is a Wanaka-based graphic design studio operating as a single, unified service rather than a platform-plus-modules architecture. The company provides a comprehensive suite of design services spanning brand identity, websites, print, signage, and custom applications, with significant in-house production capabilities. The core offering centres on Logo & Brand Identity as the foundational service, supported by Websites & Digital Design, Signage & Displays, Vehicle Graphics, and various print services (Business Cards, Brochures, Flyers, Stickers, Clothing/Apparel, Wedding Stationery). Production and installation are handled both in-house (vinyl cutting, apparel pressing, digital vinyl applications) and through trusted external suppliers. Artwork Refinement services address refinement of existing or AI-generated designs, while Custom & Bespoke Design accommodates unique project requirements. The two-person team (Charlotte McGowan and Sinéad Kruis) delivers all services directly from concept through to final production.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo & Brand Identity Foundational brand identity design including logo concepts, revisions, final logo files for print and digital, and basic brand guidelines, designed to be clear, recognisable and ready for both print and digital use across all brand touchpoints.
• Websites & Digital Design Website design and build services using platforms that are easy for clients to manage, focused on clean, functional sites with desktop and mobile support that feel consistent with client branding.
• Signage & Displays Signage design for shopfronts, directories and wayfinding, with print and production handled in-house or through trusted suppliers and on-site installation available.
• Window Graphics & Frosting Printed and cut vinyl solutions for branding, privacy frosting, and adding visual presence to commercial and retail spaces.
• Vehicle Graphics Mobile branding design for vehicles including print, production and professional application, covering food trailers, company vehicles, and fleet livery such as helicopter fleets.
• Flags & Banners Large format promotional pieces designed for visibility across events, storefronts and outdoor spaces.
• Business Cards & Stationery Branded print materials including business cards, letterheads and everyday printed collateral designed to maintain brand consistency.
• Brochures & Rack Cards Print-focused layouts designed to clearly communicate offerings and support marketing campaigns.
• Flyers & Posters Promotional print design for events, campaigns and advertising to capture attention and drive engagement.
• Stickers, Labels & Packaging Printed labels and stickers for packaging, products and promotions designed to suit various materials, finishes and applications including die-cut options.
• Clothing & Apparel Branded apparel design for print and embroidery production including t-shirts, caps, workwear and corporate clothing to keep teams consistent and recognisable.
• Wedding & Event Stationery Tailored print pieces including invitations, seating charts, sashes and signage thoughtfully designed to suit the style, tone and details of events.
• Artwork Refinement Refining supplied or AI-generated designs into production-ready files, ensuring they scale and reproduce correctly across different materials and applications.
• Custom & Bespoke Design Additional creative work tailored to specific ideas, applications or unique project requirements that fall outside standard service categories.
• Production & Installation Services In-house production capabilities including vinyl cutting, signage, apparel pressing and printed applications using both coloured and digital vinyl, with full installation services carried out by two available on-site installers.

Quantifiable outcome

• Direct client engagement from first conversation to final delivery ensures consistent vision throughout project lifecycle
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greenhouse: New Zealand-based design and branding agency serving SMBs and mid-market customers across multiple industries. Comparable in scale, service offerings, and customer segment to Threethirds, with similar bundled design-plus-production positioning.
• Chrometoaster: Wellington-based creative agency providing design, branding, and digital production services across New Zealand. It is a comparable NZ design studio with similar bundled offerings and SMB focus, operating in the same market with similar service breadth.
• YS (Young & Shand): New Zealand-based creative agency offering brand, design, and digital services. Comparable to Threethirds as a NZ-headquartered studio serving local and regional clients with similar design-led offerings.

Broad incumbents

• Canva: Global design platform enabling self-serve graphic design for SMBs and consumers. Not a direct competitor for high-touch studio work, but represents the commoditization pressure on traditional graphic design services targeting the same SMB segment.
• Pentagram: Global independent design firm with partner-led studios across multiple cities. While much larger and serving enterprise clients, it offers the same core branding and visual identity services as Threethirds at scale and represents the upper bound of the design studio model.
• IDEO: Global design and innovation firm operating across brand, product, and service design. Compares broadly to Threethirds' design work but at a much larger scale with broader capabilities, including strategy and innovation consulting.
• Frog Design: Global design and strategy firm providing brand identity, product design, and customer experience services. Similar in core offering but at a vastly larger scale with enterprise focus and integrated digital capabilities.
• VistaPrint (Cimpress): Global print and design services company offering logo design, business cards, signage, and apparel. Bundles design with production similar to Threethirds but at a fraction of the cost via self-serve and templated models, competing on price for SMB customers.
• Landor & Fitch: Global brand consulting and design firm specializing in brand identity, strategy, and experience design. Operates in the same branding space as Threethirds but at enterprise scale with consulting-led engagement model.

Emerging players

• 99designs: Online design marketplace connecting clients with freelance designers for branding, websites, and graphic design. Competes with Threethirds on price-sensitive SMB design work via a marketplace/contest model rather than a dedicated studio relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Threethirdswanaka
• LinkedInlinkedin.com/company/threethirdsltd
• Instagraminstagram.com/threethirdswanaka

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Threethirds Limited