The Plant-it Food Co.
- Company typePrivate
- Founded2021
- HeadquartersDublin, Ireland
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
The Plant-it Food Co. firmographics
Firmographics- Name
- The Plant-it Food Co.
- Legal name
- Earth Grown Foods Ltd.
- Website
- https://theplantitfoodco.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Ownership category
- akta.pro rank
The Plant-it Food Co. industry classification
Industry- Product category
- Frozen Plant-Based Foods
- NAICS
- Frozen Food Manufacturing (31141), Frozen Specialty Food Manufacturing (311412)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Frozen Plant-Based & Vegetarian Meals (CRADADAF)
- akta.pro secondary industries
- Frozen Entrées & Complete Meals (CRADADAA), Frozen Ethnic & International Meals (CRADADAE), Frozen prepared meals & entrées manufacturing (AFAKAHAA), Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG)
Keywords
Where The Plant-it Food Co. is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
The Plant-it Food Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Frozen Meal Sales: Sale of frozen plant-based ready meals and protein products through grocery retail chains
- Food Service / B2B: Bulk supply of plant-based products to food service operators, hospitality venues, and commercial kitchens
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
The Plant-it Food Co. product offering
Product offeringCore offering
The Plant-It Food Co. manufactures and sells plant-based, gluten-free frozen ready meals under its consumer brand (Buddha Bowl, Thai Yellow Curry, Chilli Burrito Bowl, Biryani Bowl, Loaded Fries, Spice Bag, Chick'n Fillet Chunks), distributed through Irish grocery retailers (Tesco, SuperValu, Dunnes Stores) and Metro Canada. The company also operates a separate food service division supplying plant-based protein products (fillets, nuggets, burgers, tenders, schnitzel, goujons, mince, frittata, etc.) to hospitality operators and commercial kitchens, all produced in Dublin using its trademarked TEX-SOL IP method.
Product overview
The Plant-It Food Co. is an Irish family food company based in Dublin that produces plant-based, gluten-free frozen ready meals. The product portfolio consists of consumer-ready frozen meals (Buddha Bowl, Thai Yellow Curry, Chilli Burrito Bowl, Biryani Bowl, Loaded Fries, Spice Bag, and Chick'n Fillet Chunks) available at Tesco, SuperValu, and Dunnes, alongside an extensive food service/product range for commercial buyers (Chick'n Fillet, Breaded Fillet, Kiev, Nuggets, Tenders, Schnitzel, Burgers, Goujons, Thai Cakes, Veggie Burgers, Frittatas, and various strips/bites). The company uses its trademarked TEX-SOL IP method to deliver texture and fibrosity in multi-protein plant-based products.
Differentiator
Problem solved
Functional benefit
Products and services
- Buddha Bowl Asian-style veggie bowl with Veggie Bites, Sweet Potato, Red Peppers, Curly Kale and Quinoa. Contains 14g of protein and 11 vegetables. Aimed at health-conscious consumers seeking convenient plant-based meals, sold through Irish grocery retail.
- Thai Yellow Curry Creamy yellow curry with Chick'n pieces over Basmati rice, made with lemongrass and turmeric. Contains 15g of protein and is ready in 6 minutes. Targets consumers seeking convenient global-flavour plant-based meals.
- Chilli Burrito Bowl Mexican-style 5-bean plant-based chilli with red peppers, rice, salsa and vegan cheeze. Sold through Irish grocery retail to consumers seeking quick plant-based Tex-Mex options.
- Biryani Bowl Indian-style Chick'n chunks in Indian spices with raisins, cauliflower, spinach and peas over Basmati rice. Contains 14g of protein. Aimed at consumers seeking plant-based Indian-inspired convenience meals.
- Loaded Fries American-style fries smothered in rich chilli ragu and topped with vegan cheeze. Targets consumers seeking indulgent plant-based takeaway-style convenience food.
Quantifiable outcome
- Buddha Bowl contains 11 vegetables and 14g of protein
- +2 more outcomes
Companies that use The Plant-it Food Co.
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
The Plant-it Food Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Plant-it Food Co. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tree Planting & Reforestation ProjectscorePartnering with tree planting and reforestation projects globally is a core part of company values. Trees are planted locally to where products are sold and globally where they can help make a positive impact.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Plant-it Food Co. competitors and assessment
Company assessmentDirect peers
- Meatless Farm: UK-based plant-based brand producing burgers, mince, sausages, and ready meal components for retail and food service. Comparable as a similarly-sized competitor focused on texture and taste in plant-based protein, with overlapping retail and HoReCa channels.
- Cauldron Foods: UK-based producer of tofu and plant-based protein products including frozen meal components. Comparable product format (plant-based proteins and frozen meal ingredients) and similar focus on European grocery retail channels.
- Wicked Kitchen: Plant-based frozen meal brand launched in Tesco UK with global retail ambitions, offering chef-designed frozen entrées. Directly comparable in product positioning, frozen format, and reliance on major grocery retail partnerships.
- Strong Roots: Irish-founded frozen plant-based food company offering frozen vegetable-based meals and sides in major European and US retailers. Highly comparable as a Dublin-origin brand competing in the same frozen plant-based category with retail and food service distribution.
Emerging players
- This Foods: UK plant-based brand producing frozen ready meals and meat alternatives sold through UK and European grocery retailers. Comparable product mix (frozen entrées, protein pieces) and similar brand-positioning against larger incumbents.
- Beyond Meat: Leading plant-based protein brand extending into frozen ready meals and foodservice SKUs. Less overlap in fully assembled frozen entrées but directly competes on the Chick'n Fillet / protein component side of the range.
Broad incumbents
- Garden Gourmet (Nestlé): Nestlé's plant-based brand offering frozen ready meals, burgers, and meat alternatives across European retailers. Competes head-to-head with Plant-It's frozen meal SKUs but at much greater scale and with substantially higher promotional support.
- Green Cuisine (Birds Eye): Plant-based sub-brand of Birds Eye (Nomad Foods), offering frozen plant-based ready meals, nuggets, and burgers in UK and European retailers. Directly comparable frozen format and product mix, backed by substantial incumbent distribution and marketing investment.
- Quorn Foods: Global leader in frozen and chilled meat-alternative products, including ready meals, fillets, and pieces. Direct overlap with Plant-It's frozen entrée and Chick'n product lines; serves the same health-conscious consumer through major grocery retailers worldwide.
Regional players
- The Happy Pear: Irish plant-based food brand with frozen meals, chilled products, and plant-based ingredients sold across Ireland and the UK. Comparable as a fellow Irish plant-based brand with overlapping retail distribution and brand-led marketing approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
The Plant-it Food Co. social profiles
Digital presenceThe Plant-it Food Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Plant-it Food Co. leadership team
Management profileNumber of profiles
The Plant-it Food Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Plant-it Food Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Plant-it Food Co.
What does The Plant-it Food Co. do?
The Plant-It Food Co. manufactures and sells plant-based, gluten-free frozen ready meals under its consumer brand (Buddha Bowl, Thai Yellow Curry, Chilli Burrito Bowl, Biryani Bowl, Loaded Fries, Spice Bag, Chick'n Fillet Chunks), distributed through Irish grocery retailers (Tesco, SuperValu, Dunnes Stores) and Metro Canada. The company also operates a separate food service division supplying plant-based protein products (fillets, nuggets, burgers, tenders, schnitzel, goujons, mince, frittata, etc.) to hospitality operators and commercial kitchens, all produced in Dublin using its trademarked TEX-SOL IP method.
Is The Plant-it Food Co. a public or private company?
The Plant-it Food Co. is a private company. It is classified as family owned and is currently operating.
When was The Plant-it Food Co. founded?
The Plant-it Food Co. was founded in 2021.
Where is The Plant-it Food Co. based?
The Plant-it Food Co. is headquartered in Dublin, Ireland, in the Europe region.
How does The Plant-it Food Co. make money?
Two revenue lines are on record. Retail Frozen Meal Sales are the primary driver. The others are food Service / B2B.
Who are The Plant-it Food Co.'s main competitors?
Direct peers on record are Meatless Farm, Cauldron Foods, Wicked Kitchen and Strong Roots. Emerging players are This Foods and Beyond Meat. Broad incumbents are Garden Gourmet (Nestlé), Green Cuisine (Birds Eye) and Quorn Foods. The Happy Pear is listed as a regional player.
Does The Plant-it Food Co. have an API?
No public API is recorded for The Plant-it Food Co..
What industry is The Plant-it Food Co. in?
The Plant-it Food Co.'s product category is Frozen Plant-Based Foods. Its primary akta.pro industry code is CRADADAF, Frozen Plant-Based & Vegetarian Meals, with a secondary code of CRADADAA, Frozen Entrées & Complete Meals. Its NAICS code is 31141 and its SIC code is 2030.