Sharaf DG Energy
Sharaf DG Energy is a Dubai-based solar EPC and integrated energy solutions provider serving UAE residential, commercial, industrial, government and healthcare customers with solar PV installations, LED lighting retrofits and smart home automation under the Sharaf Group umbrella.
- Company typePrivate
- Founded2017
- HeadquartersDubai, United Arab Emirates
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Sharaf DG Energy does
Sharaf DG Energy (legal entity: S D G ENERGY L.L.C) is a Dubai-based solar energy developer and integrated energy solutions provider, established in 2017 as a wholly-owned subsidiary of Sharaf Group, a diversified UAE conglomerate founded in 1968 operating across 60 countries. The company designs, supplies and installs grid-tied residential solar PV systems, grid-tied and off-grid commercial/industrial solar PV systems, and LED lighting retrofits for residential, commercial, healthcare, public and utility-sector facilities across the UAE. It also distributes a smart home automation line covering security, climate, lighting and curtains, and operates an online solar store selling panels, inverters, batteries and pre-made off-grid kits from brands including Jinko Solar, LONGi, Canadian Solar, JA Solar, SolarEdge, Sungrow, Huawei, Growatt, Victron Energy, BYD and Phocos.
The company's technical stack centers on conventional crystalline-silicon solar PV with grid-tied and off-grid configurations, supported by an in-house remote monitoring platform that displays real-time consumption versus solar generation with fault analysis, plus in-house O&M capabilities including thermal scanning, retrofitting and spare parts. The business is anchored by two regulated credentials: DEWA Platinum Solar Contractor status under the Shams Dubai Scheme (the highest tier for grid-tied installations in Dubai) and RSB Fully-Accredited ESCO Company status, which together enable participation in regulated grid-tied and ESCO-financed lighting retrofit projects.
Sharaf DG Energy generates revenue through five streams: solar system sales and installation (hardware plus services), LED lighting retrofit projects delivered under professional-services or ESCO models, smart home automation hardware sales, ongoing managed O&M services, and e-commerce product sales. Go-to-market combines enterprise field sales for large commercial/industrial projects, inside sales for residential inquiries, and a self-serve e-commerce storefront. Customer acquisition is materially enabled by a distribution network of 18+ UAE banks (Mashreq, Emirates NBD, HSBC, RAK Bank, Citi, ADCB and others) offering 0% to 4.49% APR installment plans from 3 to 48 months. The company reports a delivered portfolio of 200+ commercial and industrial solar projects, 1,200+ residential villa installations and 1,100+ energy retrofit projects.
Sharaf DG Energy firmographics
Firmographics- Name
- Sharaf DG Energy
- Legal name
- S D G ENERGY L.L.C
- Website
- https://energy.sharafdg.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Sharaf DG Energy is a Dubai-based solar EPC and integrated energy solutions provider serving UAE residential, commercial, industrial, government and healthcare customers with solar PV installations, LED lighting retrofits and smart home automation under the Sharaf Group umbrella.
- Ownership category
- akta.pro rank
Sharaf DG Energy industry classification
Industry- Product category
- Solar Energy Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH)
Keywords
Where Sharaf DG Energy is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Sharaf DG Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Solar System Sales and Installation: Sale and installation of solar PV systems (on-grid and off-grid) for residential villas and commercial/industrial facilities. Revenue generated from hardware components (panels, inverters, batteries) plus installation services. Projects include custom proposals with 48-hour turnaround.
- LED Lighting Retrofit Services: Complete turnkey lighting solutions including energy audits, design, procurement, installation, and commissioning. Targets commercial, industrial, healthcare, public, residential and utility sectors. Uses ESCO model for energy savings projects.
- Smart Home Automation: Integration of smart home systems including security cameras, door locks, climate control, lighting, and curtains. Products sourced from technology partners (Aqara, Dahua, KNX, etc.).
- Maintenance and Support Services: Ongoing O&M services including performance monitoring, thermal scanning, spare parts, and retrofitting services for existing installations.
- E-commerce Product Sales: Online sales of solar products including PV panels, inverters, battery storage, solar accessories, and pre-made Solar Kits for Off-Grid installation. Products from international brands delivered across UAE.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Bank Financing - 12 Month Plan |
| Other | Multi-year contract | Bank Financing - 24 Month Plan |
| Other | Multi-year contract | Bank Financing - 48 Month Plan |
| Unit Pricing | Pay-as-you-go | 500-watt Solar Panel |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Sharaf DG Energy product offering
Product offeringCore offering
Sharaf DG Energy designs, sells, and installs grid-tied and off-grid solar PV systems for UAE residential villas and commercial/industrial facilities, delivered alongside smart home automation and turnkey LED lighting retrofit services. Revenue is generated from hardware sales (panels, inverters, batteries), professional installation and commissioning, energy audits, and ongoing in-house operation and maintenance contracts across the UAE.
Product overview
Sharaf DG Energy is a solar energy development and energy solutions company operating as part of Sharaf Group, established in 2017. The company offers a comprehensive portfolio of energy products and services organized into three main pillars: Solar Energy Solutions (Grid-tied Residential Solar Systems, Grid-tied Commercial Solar Systems, and Off-Grid Solar Solutions with battery storage), Smart Home Automation (integrating security, climate control, lighting, and IoT devices), and LED Lighting Retrofit Services (covering residential, commercial, healthcare, public, and utility sectors). The company also operates an online solar store marketplace featuring products from brands including Growatt, Victron Energy, BYD, Jinko Solar, LONGi, JA Solar, Canadian Solar, SolarEDGE, Sungrow, Huawei, and Phocos. All offerings are available with flexible financing through the Solar Easy Payment Plan in partnership with UAE banks.
Differentiator
Problem solved
Functional benefit
Products and services
- Grid-tied Residential Solar Systems
- Grid-tied Commercial Solar Systems
- Off-Grid Solar Solutions
- Smart Home Automation
- LED Lighting Retrofit
- Residential LED Lighting
- Commercial LED Lighting
- Healthcare LED Lighting
- Public LED Lighting
- Utility LED Lighting
- Online Solar Store
- Solar Easy Payment Plan
Quantifiable outcome
- Residential electricity bill reduction of 60-70%
- +4 more outcomes
Companies that use Sharaf DG Energy
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Sharaf DG Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature3 records
Sharaf DG Energy partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- DEWA (Dubai Electricity and Water Authority)coreOfficial partnership for solar installations under DEWA's Shams Dubai Scheme. Company holds Platinum Solar Contractor status, enabling grid-tied solar PV installations for residential and commercial customers connected to DEWA grid.
- Mashreq BankcoreBank financing partner offering 6/9/12 month easy payment plans with AED 29 processing fee for solar installations.
- Emirates NBDcoreBank financing partner offering 6/12/24 month installment plans with minimum purchase of 500 AED and processing fees.
- RAK BankcoreBank financing partner offering 3/6/9/12/24 month installment plans with various processing fee structures.
- HSBCcoreBank financing partner offering 6-month installment plans with minimum purchase of AED 1000 and 0% processing fee.
- Jinko SolarcoreSolar panel brand partner supplying high-efficiency PV solar panels for installations.
- LONGicoreSolar panel brand partner supplying PV solar panels.
- Canadian SolarcoreSolar panel brand partner supplying PV solar panels.
- JA SolarcoreSolar panel brand partner supplying PV solar panels.
- Victron EnergycoreTechnology partner supplying inverters and energy storage solutions for off-grid solar systems. Used in custom-designed energy solutions for commercial and residential applications.
- BYD SolarcoreTechnology partner supplying solar batteries and energy storage solutions. Used in off-grid solar implementations.
- SolarEdgecoreInverter brand partner supplying power optimizers and inverters for solar installations.
- SungrowcoreInverter brand partner supplying solar inverters.
- GrowattcoreInverter brand partner available through online store for solar installations.
- HuaweicoreSolar inverter brand partner supplying inverters for solar PV systems.
- PhocoscoreSolar product brand available through online store, specializing in off-grid solar solutions.
- LEDVANCE (Osram Group Company)coreLED lighting brand partner supplying lighting fixtures for retrofit projects.
- SylvaniacoreLED lighting brand partner for commercial and industrial lighting solutions.
- Etihad ESCOcoreStrategic partner for energy efficiency projects. Collaborated on Dubai Airport lighting retrofit project delivering AED 5 Million annual savings. Etihad ESCO specializes in building energy efficiency retrofits.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Sharaf DG Energy competitors and assessment
Company assessmentEmerging players
- SunSource Energy: India-headquartered distributed solar EPC with expanding Middle East footprint serving C&I customers. Compares as a growing competitor in the regional commercial rooftop market with similar turnkey EPC plus O&M service model.
- HelioPower: UAE-based distributed solar and energy services provider targeting residential and commercial customers with rooftop PV and battery storage. Closely overlaps with Sharaf DG Energy's residential villa and SMB solar business in Dubai.
Direct peers
- SirajPower: UAE-based solar EPC and IPP focused on commercial and industrial customers with distributed rooftop and parking-lot solar portfolios. Direct competitor in the same Dubai C&I rooftop segment with overlapping customer base and similar DEWA Shams Dubai go-to-market.
- Enviromena: One of the largest UAE-based solar EPCs with a long track record of utility-scale and commercial solar installations across MENA. Comparable as a turnkey solar EPC competitor with shared customers in the UAE industrial and government segments.
- Etihad ESCO: Dubai government-backed energy services company specializing in building-level retrofit and ESCO projects, including the joint Dubai Airport retrofit with Sharaf DG Energy. Both parties are partners and competitors in the ESCO/LED retrofit space, targeting the same institutional and commercial customers.
- Yellow Door Energy: UAE-founded solar IPP serving commercial and industrial customers across the Middle East and Africa with behind-the-meter and wheeling solar projects. Comparable business model of building, owning and operating distributed solar assets for C&I clients in the same geography.
- Phovoltaics Solar Engineering: UAE solar EPC serving residential, commercial and industrial customers with rooftop and off-grid solar. Comparable scope of services (grid-tied, off-grid, battery storage) targeting the same Dubai villa and C&I segments.
Broad incumbents
- ENGIE (Middle East): Global utility with distributed solar, energy services and ESCO activities across the Middle East, including district cooling and building efficiency. Comparable in offering integrated energy solutions to large commercial, industrial and government customers in the region.
- Schneider Electric (UAE): Global energy management and automation major with a strong UAE presence in solar inverters, electrical distribution and building energy management. Overlaps with Sharaf DG Energy's LED retrofit, smart home and electrical infrastructure offerings for commercial customers.
- TotalEnergies (Middle East Solar): Global energy major with a growing Middle East distributed generation and B2B solar portfolio. Competes with Sharaf DG Energy for large C&I and government rooftop/PPA projects while offering broader energy services across multiple geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sharaf DG Energy social profiles
Digital presenceSharaf DG Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sharaf DG Energy leadership team
Management profileNumber of profiles
Sharaf DG Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sharaf DG Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sharaf DG Energy
What does Sharaf DG Energy do?
Sharaf DG Energy designs, sells, and installs grid-tied and off-grid solar PV systems for UAE residential villas and commercial/industrial facilities, delivered alongside smart home automation and turnkey LED lighting retrofit services. Revenue is generated from hardware sales (panels, inverters, batteries), professional installation and commissioning, energy audits, and ongoing in-house operation and maintenance contracts across the UAE.
Is Sharaf DG Energy a public or private company?
Sharaf DG Energy is a private company. It is classified as corporate owned and is currently operating.
When was Sharaf DG Energy founded?
Sharaf DG Energy was founded in 2017. It employs 501 to 1,000 people.
Where is Sharaf DG Energy based?
Sharaf DG Energy is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Sharaf DG Energy make money?
Five revenue lines are on record. Solar System Sales and Installation is the primary driver. The others are LED Lighting Retrofit Services, smart Home Automation, maintenance and Support Services and E-commerce Product Sales.
Who are Sharaf DG Energy's main competitors?
Emerging players on record are SunSource Energy and HelioPower. Direct peers are SirajPower, Enviromena, Etihad ESCO, Yellow Door Energy and Phovoltaics Solar Engineering. Broad incumbents are ENGIE (Middle East), Schneider Electric (UAE) and TotalEnergies (Middle East Solar).
Does Sharaf DG Energy have an API?
No public API is recorded for Sharaf DG Energy.
What industry is Sharaf DG Energy in?
Sharaf DG Energy's product category is Solar Energy Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro). Its NAICS code is 221114 and its SIC code is 3600.