Towel Specialties

What Towel Specialties does

Towel Specialties is a privately held wholesale supplier of customized promotional textile products, operating exclusively in the business-to-business channel. The company manufactures and decorates towels, blankets, and robes — including beach towels, golf/sport/kitchen towels, fleece and sherpa blankets, sweatshirt blankets, spa robes, and jacquard woven blankets — and applies customer logos via proprietary techniques such as ColorFusion full-color printing, screenprinting, embroidery, laser patch application, and Tone on Tone decorative effects. Products are offered under four coordinated brands: the core Towel Specialties line, Xpress Towels for quick-turnaround orders, Cobblestone Mills for premium blankets and robes, and Blue Mill Weavers for jacquard woven blankets.

The company sells only to distributors of promotional products, screen-printers, and embroiderers, and does not transact directly with end consumers. Its distribution footprint is North American, with US fulfillment from Baltimore, MD and a second FOB origin in San Diego, plus Canadian dollar pricing that includes duties, customs, and freight for orders above $850. Pricing is unit-based with tiered volume discounts starting at 36 units and scaling through 72, 144, 288, and 600+ units, accompanied by setup charges for decoration services and a per-address drop-ship fee of $6.25-$7.50.

Towel Specialties monetizes through one-time wholesale sales of decorated or blank textiles, supported by a content library of virtual sample tools and lifestyle images that distributors use in customer presentations. The company holds industry association memberships with ASI, PPAI, and SAGE, and is integrated into distributor procurement platforms including Distributor Central, Commonsku, PromoCorner, PromoStandards, and Zoomcatalog.com. It has been voted the #1 Best Towel & Robe Supplier by promotional products distributors for 15 consecutive years. Revenue figures, headcount, ownership structure, and founding date are not disclosed in the available data.

Name

Towel Specialties

Legal name

Towel Specialties

Website

https://towelspecialties.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Towel Specialties is a privately held wholesale supplier of customized towels, blankets, and robes that sells exclusively to promotional products distributors, screen-printers, and embroiderers across North America via its Towel Specialties, Xpress Towels, Cobblestone Mills, and Blue Mill Weavers brands.

Ownership category

akta.pro rank

Product category

Promotional Textile Products

NAICS

Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

Keywords

• Promotional textile products
• Custom beach towels
• Branded blankets and robes
• Wholesale promotional goods
• Screen printing and embroidery

Headquarters

HQ city

Rosedale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale textile product sales: One-time sale of customized towels, blankets, and robes to promotional product distributors. Products are sold blank or with custom decoration (screenprinting, embroidery, laser patch). Volume pricing with tiered discounts for larger orders (36, 72, 144, 288, 600+ units).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Towel Specialties is a wholesale manufacturer and supplier of customized textile products, including beach towels, sport/kitchen towels, fleece and sherpa blankets, sweatshirt blankets, and robes. The company decorates products with custom logos using ColorFusion printing, screenprinting, embroidery, tone-on-tone effects, and laser patch application, and sells exclusively through promotional product distributors, screen-printers, and embroiderers rather than directly to end consumers.

Product overview

Towel Specialties is a wholesale supplier offering customized promotional products exclusively to distributors of promotional products, screen-printers, and embroiderers. The company operates three main brands: Towel Specialties (core towels and blankets), Cobblestone Mills (blankets and robes), and Blue Mill Weavers (jacquard woven blankets), plus Xpress Towels for quick turnaround. The product portfolio centers on customizable beach towels, golf/sport/kitchen towels, fleece and sherpa blankets, sweatshirt blankets, and robes. Products support multiple decoration methods including ColorFusion printing, screen printing, tone-on-tone effects, embroidery, and laser patch applications. They also offer gifting options with reusable tote bags and packaging solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Kingston Blanket

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• ASI (Ad Specialty Info)minorOthersIndustry association membership. ASI #91605. Part of the promotional products industry ecosystem.
• PPAI (Promotional Products Association International)minorOthersIndustry association membership. PPAI #113150. Professional organization for promotional products industry.
• SAGEminorOthersSAGE #53926. Business management and e-commerce platform for promotional products industry.
• Distributor CentralminorOthersDigital platform for promotional product distributors.
• CommonskuminorOthersOrder management and e-commerce platform for promotional products industry.
• PromoCornerminorOthersDigital marketplace platform for promotional products industry.
• Zoomcatalog.comminorOthersDigital catalog platform for promotional products industry.
• Blue Mill WeaverscoreChannel Partner/ Reseller/ DistributorJacquard woven blanket brand operated under the Towel Specialties umbrella. Featured brand alongside Towel Specialties, Xpress Towels, and Cobblestone Mills.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quality Logo Products: Custom promotional products supplier offering screenprinted and embroidered items including towels, blankets, and apparel — competes with Towel Specialties for distributor orders on decorated textile and adjacent promo SKUs.
• alphabroder: Wholesale apparel and accessories supplier for the promotional products and decorated apparel market, with blank and decorated textile SKUs including towels and blankets — closely comparable B2B wholesale decoration model to Towel Specialties.
• Americhip: Promotional products company specializing in custom-printed innovative items including textiles; comparable wholesale channel to distributors with deep decoration capabilities.
• Gemline: Promotional products supplier offering decorated bags, drinkware, tech, and textiles to distributors — comparable B2B wholesale model and distributor customer base to Towel Specialties.
• Hit Promotional Products: Custom promotional products manufacturer and supplier selling directly to distributors via industry platforms (ASI/PPAI/SAGE), with broad product coverage including textiles, drinkware, and tech accessories — directly comparable channel and customer set to Towel Specialties.
• Bullet Line: Promotional products supplier serving distributors with a wide decorated-product catalog including textiles; comparable wholesale B2B promo distribution model to Towel Specialties.

Broad incumbents

• PCNA (Polyconcept North America): One of the largest promotional products suppliers in North America, with broad portfolio across categories including bags and textiles; comparable B2B distributor channel but at meaningfully larger scale than Towel Specialties.
• 4imprint: Publicly traded promotional products supplier serving businesses with customized products including towels, blankets, and apparel; a broad incumbent that overlaps directly with Towel Specialties' end-use cases but at vastly larger scale and direct-to-end-buyer.
• SanMar: Major wholesale apparel and accessories supplier serving the promotional products and decorated apparel industry; comparable B2B distributor model with broader apparel focus.
• HALO Branded Solutions: Large-scale promotional products and branded merchandise company supplying enterprise clients with custom-decorated products including textile-based gifts; operates as a broader incumbent in the same B2B promotional channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/towel-specialties

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Towel Specialties