What DistributorCentral does

DistributorCentral is the product search and websites sub-brand of OrderMyGear (OMG), a cloud-based technology platform founded in 1999 and headquartered in Dallas, Texas, that serves the branded merchandise and promotional products industry. The platform provides an integrated suite of solutions for distributors, decorators, and dealers—including Product Search across hundreds of suppliers, eCommerce-enabled Websites, Online Stores (Company Stores, Pop-up Stores, Redemption Stores, and Print-on-Demand Stores), interactive branded Presentations, and Order Management—alongside a supplier-facing suite comprising Product Listing, Advertising, and PromoStandards Data delivery. The OneSource API exposes PromoStandards-compliant supplier data through a single endpoint, and DistributorCentral specifically operates as the portal for product discovery and website account management.

The underlying technology is a multi-tenant web application delivered via secure.distributorcentral.com and the OMG application suite, with documented REST APIs for pop-up stores, company stores, and the OneSource data feeds, plus integrations with payment processors (PayPal, Stripe, Square, Authorize.net) and workflow automation via Zapier. Platform claims include 1.5M+ online stores launched, 16,200+ daily active sales reps, 2.1M+ monthly product searches, and 4,000+ business partners.

The business model is primarily SaaS subscription with annual billing, segmented into distributor/decorator/dealer tiers and supplier tiers, supplemented by usage-based API revenue and professional services. Go-to-market combines product-led growth (self-serve free trials and signup for Product Search, Pop-up Stores, and OneSource API) with enterprise field sales ('Get a Demo' / 'Talk to Sales') and a channel-partner motion anchored by co-marketing with major industry suppliers including SanMar, ASB, Halo Branded Merchandise, Momentec Brands, and JCG. In October 2025, OMG announced a merger with Inktavo to extend the platform into shop management and production, though the transaction's completion status is not confirmed in the source material.

Name

DistributorCentral

Legal name

OrderMyGear LLC

Website

https://distributorcentral.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

DistributorCentral, a sub-brand of OrderMyGear (OMG), is a cloud-based SaaS platform serving the branded merchandise industry. It provides integrated product search, eCommerce websites, online stores, order management, and PromoStandards-compliant supplier data APIs to distributors, decorators, dealers, and suppliers.

Ownership category

akta.pro rank

Headquarters

HQ city

Gardner

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscriptions: SaaS subscription fees for access to Product Search, Websites, Online Stores, Presentations, and Order Management solutions. Separate pricing for Distributor/Decorator/Dealer solutions and Supplier solutions.
2. API/Data Services: OneSource API for PromoStandards-compliant supplier data access, potentially usage-based for API calls and data consumption.
3. Professional Services: Professional services for setup, customization, and implementation support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

DistributorCentral is a centralized product search database and eCommerce sales tool platform for promotional product distributors, decorators, dealers, and suppliers. It is part of OrderMyGear's (OMG) integrated suite that enables users to search supplier products, launch eCommerce-enabled websites and online stores (Company, Pop-up, Redemption, Print-on-Demand), build branded presentations, and manage orders and accounting across channels.

Product overview

OrderMyGear (OMG) provides an integrated suite of technology solutions specifically built for promotional product distributors, decorators, dealers, and suppliers to sell branded merchandise. The platform operates as a connected ecosystem where products include: Product Search (distributor product discovery), Websites (eCommerce websites), Online Stores (retail-like stores including Company Stores, Pop-up Stores, Redemption Stores, Print-on-Demand Stores), Presentations (interactive sales presentations), and Order Management (customer and order management across channels) for distributors/dealers; and Supplier Product Listing, Advertising, and PromoStandards Data for suppliers. OneSource API provides PromoStandards-compliant data feeds connecting the entire industry. DistributorCentral serves as the sub-brand platform for product search and website account access. Professional Services offers consulting support. The platform claims over 1.5M+ stores launched, 16,200+ active sales reps, and 2.1M+ monthly product searches.

Differentiator

Problem solved

Functional benefit

Brands

• DistributorCentral: Product search and website platform for distributors, decorators, and dealers to search supplier products and launch company websites
• OneSource API
• OrderMyGear (OMG)

Products and services

• Product Search
• Websites eCommerce-enabled, mobile-responsive website builder that lets branded merchandise distributors and dealers market their business and generate sales online.
• Online Stores Custom, retail-like online stores for branded merchandise programs, including Company Stores, Pop-up Stores, Redemption Stores, and Print-on-Demand Stores. Used by distributors, decorators, and dealers to run branded merchandise eCommerce for their customers.
• Presentations Branded, interactive sales presentations that let distributors, decorators, and dealers pitch new product ideas to customers and capture orders directly from the presentation.
• Order Management Centralized customer, order, and accounting management that consolidates sales across all channels (online stores, websites, presentations) into one system for distributors, decorators, and dealers.
• OneSource API PromoStandards-compliant supplier product data API providing standardized product information from top suppliers in the promotional products industry via a single integration point. Includes Pop-up Store API and Company Store API endpoints.
• Supplier Product Listing Solution that lets branded merchandise suppliers get their products in front of thousands of distributors, decorators, and dealers searching for products to pitch and sell.
• Supplier Advertising Advertising solution for suppliers that promotes their products via preferred search placement, banner ads, and distributor emails across the OMG platform.
• PromoStandards Data Service that transforms, manages, and distributes supplier product data in the PromoStandards format to the entire promotional products industry from a single API.
• Professional Services Consulting and support services to help branded merchandise businesses implement, customize, and optimize OMG platform solutions.

Quantifiable outcome

• 1.5M+ online stores launched on platform
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• InktavocoreStrategic or Co-development Partner · 21 October 2025Merger between Inktavo and OrderMyGear (OMG) to create a comprehensive suite of tools for branded merchandise businesses, combining capabilities in shop management, e-commerce, and production. The merger aims to enhance product discovery, digital sales, and order management while continuing existing product lines.
• SanMarmajorGTM or Marketing PartnerMajor supplier partner featured prominently on OMG's homepage. SanMar is one of the largest suppliers in the promotional products industry, providing apparel and accessories through OMG's platform.
• JCG (Jonor Collections Group)majorGTM or Marketing PartnerFeatured customer and brand partner showcasing e-commerce capabilities. JCG uses OMG's custom branding capabilities and security features for their online stores.
• Halo Branded MerchandisemajorGTM or Marketing PartnerFeatured supplier partner prominently displayed on the OMG platform, representing a major player in the branded merchandise supplier ecosystem.
• Momentec BrandsmajorGTM or Marketing PartnerFeatured supplier partner in the OMG ecosystem, representing a branded merchandise supplier leveraging OMG's distribution capabilities.
• ASB (Alpha Sigma Beta)minorGTM or Marketing PartnerSupplier partner featured in the customer success section of OMG's platform.
• Magnet GroupmajorGTM or Marketing PartnerFeatured customer success story partner. Magnet Group leverages OMG and DistributorCentral integration for extra visibility across online stores.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• CustomInk: CustomInk is a large, established branded merchandise retailer/decorator operating its own e-commerce platform for custom apparel and promotional products. Overlaps with OMG's Online Stores and Websites products from a broader incumbent perspective.
• Shopify: Shopify is the dominant horizontal e-commerce platform powering online stores for SMBs, including branded merchandise distributors. Competes with OMG's Websites and Online Stores offerings at a broader scale.
• Squarespace: Squarespace provides website building and basic commerce functionality widely used by SMB promotional products distributors. Overlaps with OMG's Websites product as a horizontal incumbent alternative.
• Wix: Wix is a horizontal website builder with e-commerce capabilities used by many small distributors and decorators. Competes with OMG's Websites product at the SMB end of the market.
• 4imprint: 4imprint is one of the largest promotional products distributors in North America, operating its own branded e-commerce platform. A scaled distributor/retailer in the same vertical as OMG's end customers.
• BigCommerce: BigCommerce is a horizontal SaaS e-commerce platform with strong B2B/wholesale capabilities. Competes with OMG's Websites and Online Stores products for distributor and decorator e-commerce needs.

Direct peers

• SwagUp: SwagUp is a technology-enabled branded merchandise platform offering company stores and swag management. Comparable to OMG's Online Stores and order management capabilities in the same promotional products vertical.
• SAGE (Sage Group plc - ESP/Promotional Products division): SAGE's promotional products division provides ERP/business management software for promotional products distributors, the closest direct vertical SaaS competitor to OMG's DistributorCentral/OrderMyGear suite. Highly comparable in target customer, business model, and category.

Emerging players

• Faire: Faire operates a B2B wholesale marketplace connecting brands and retailers, overlapping with OMG's product discovery and supplier-to-distributor matchmaking use cases. Different model (marketplace vs. SaaS) but comparable buyer/supplier dynamics.
• Handshake (by Shopify): Handshake is Shopify's B2B wholesale marketplace for apparel and accessories, overlapping with OMG's product discovery and supplier-to-distributor enablement. Different delivery model but comparable buyer-supplier connection use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DistCentral

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DistributorCentral