ZOOMcatalog

What ZOOMcatalog does

ZOOMcatalog is a Lafayette, USA-based B2B platform founded in 2006 that serves the promotional products industry by connecting suppliers with distributors through searchable digital catalogs. The company hosts interactive online catalogs from major promotional product suppliers — including SanMar, Bag Makers, 3M, PCNA, Tie Dye USA/Colortone, and Adnart — and provides distributors with search, browsing, personalization, and PDF-to-interactive-catalog conversion tools. Underlying technology includes US Patent 8407197 covering catalog and marketing tool management, a Search Builder for custom product queries, and ZOOMstudio (launched 2026) for supplier-side content creation.

The business operates on a two-sided model: suppliers pay recurring subscription/listing fees to host catalogs and gain distributor visibility, while distributors access the platform on a freemium basis for search and personalization. Distribution is entirely self-serve via the web (no mobile app, no API/SDK), reflecting a product-led growth motion. The company is privately held, self-funded (no disclosed institutional capital), and operates with 1-10 employees across the US and Canada. Leadership consists of founder Bryony Zasman (head of product and co-founder) and Noleen Zasman (president), suggesting founder/family-owned governance.

The company has not pursued public capital markets, acquisitions, or aggressive geographic expansion beyond recent Canadian catalog additions. Its strategic posture is best characterized as a focused niche incumbent — leveraging a patented catalog platform and accumulated supplier relationships to serve a narrow industry vertical with incremental product enhancements rather than venture-scale scaling.

Name

ZOOMcatalog

Legal name

ZOOMcatalog

Website

https://ZOOMcatalog.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

ZOOMcatalog is a Lafayette, USA-based B2B platform founded in 2006 that connects promotional product suppliers and distributors through searchable digital catalogs, personalization tools, and PDF conversion, monetizing via supplier subscriptions and freemium distributor access.

Ownership category

akta.pro rank

Product category

Promotional Product Catalog Software

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Directory and Mailing List Publishers (513140)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Promotional product catalogs
• Catalog management platform
• Digital marketing tools
• Supplier catalog hosting
• Product search platform

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Platform Services for Suppliers: Suppliers pay to list their catalogs and gain visibility on the ZOOMcatalog platform, accessing distributors in the promotional product industry
2. Distributor Platform Access: Distributors access the platform to search, browse, and customize supplier catalogs

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ZOOMcatalog operates an online hub for the promotional product industry, hosting searchable digital catalogs from suppliers such as SanMar, Bag Makers, 3M, and PCNA, and giving distributors tools to browse, customize, and share catalogs and flyers. Suppliers use the platform (including ZOOMstudio) to list and manage their catalogs and reach distributor networks, while distributors access cross-supplier product search, personalization, PDF conversion, and Search Builder tools.

Product overview

ZOOMcatalog is a platform for the promotional product industry offering catalogs, flyers, and online marketing tools. The core offering consists of product search functionality for browsing supplier catalogs, catalog personalization tools for customizing and sharing catalogs and flyers, and a Search Builder for creating custom searches. Additional services include PDF conversion for transforming documents into interactive catalogs, ZOOMstudio for supplier content management, and dedicated tools for both distributors and suppliers to manage their presence in the promotional products marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• ZOOMstudio: Studio service for suppliers to create and manage catalogs and marketing materials.

Products and services

• Product Search Search platform allowing promotional product distributors and other users to browse and search supplier catalogs across the promotional product industry.
• Catalog Personalization Tool enabling users, primarily distributors, to customize and share catalogs and flyers for promotional products for client presentations.
• Search Builder Tool that allows users to build custom product searches tailored to their catalog and sourcing needs within the promotional product industry.
• Supplier Services Subscription-based services for promotional product suppliers to list and manage their catalogs on ZOOMcatalog and reach distributor networks, including access to the ZOOMstudio content tool.
• ZOOMstudio Studio tool for promotional product suppliers to create and manage their catalog content and marketing materials on the ZOOMcatalog platform.
• Distributor Tools Marketing tools and resources specifically designed for promotional product distributors to source products, customize catalogs and flyers, and serve clients.
• PDF Conversion Service Service to convert PDF documents into interactive online catalog formats for use on the ZOOMcatalog platform.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SanMarcoreChannel Partner/ Reseller/ DistributorMajor supplier partner featuring their catalog on ZOOMcatalog platform. SanMar is a leading wholesale imprintable apparel distributor featuring brands like Port & Company, Sport-Tek, and Nike.
• Bag MakerscoreChannel Partner/ Reseller/ DistributorFeatured supplier partner offering bags and accessories catalogs through the ZOOMcatalog platform.
• Tie Dye USA/ColortoneminorChannel Partner/ Reseller/ DistributorSupplier partner featuring tie-dye and color products through the ZOOMcatalog platform.
• AdnartminorChannel Partner/ Reseller/ DistributorSupplier partner featuring promotional products through the ZOOMcatalog platform.
• 3McoreChannel Partner/ Reseller/ DistributorMajor brand partner featuring safety and promotional products on the ZOOMcatalog platform.
• PCNAcoreChannel Partner/ Reseller/ DistributorLeading supplier of custom branded product solutions featured on the ZOOMcatalog platform.

Recent moves4 records

Expansion highlights4 records

Emerging players

• Branders: Promotional product e-commerce company offering branded merchandise catalog and customization tools, overlapping with ZOOMcatalog's catalog personalization and supplier-to-end-customer discovery workflows.

Broad incumbents

• ASI (Advertising Specialty Institute): Major B2B network and data provider for the promotional products industry, with product search, supplier directories, and distributor resources that compete with ZOOMcatalog's core discovery use case.
• PromoStandards: Industry consortium defining technical standards for promotional product data exchange; not a direct product, but shapes the integration ecosystem in which ZOOMcatalog and its peers operate.
• Shopify: Dominant B2B/online commerce platform whose catalog management, personalization, and marketplace features compete conceptually with ZOOMcatalog's catalog search and customization toolkit for suppliers selling to distributors.
• HubSpot: Broad CRM and marketing platform whose content/catalog and marketing automation capabilities overlap conceptually with ZOOMcatalog's catalog personalization and supplier marketing tooling (ZOOMstudio), though it serves a much wider audience.
• PPAI (Promotional Products Association International): The largest industry association for the promotional products sector; through PPAI Media, ESP, and related platforms it provides industry-wide search and content tools that partially overlap with ZOOMcatalog's discovery role.

Direct peers

• commonsku: B2B SaaS platform built specifically for promotional product distributors and suppliers, offering CRM, order management, and supplier catalogs — directly overlapping with ZOOMcatalog's distributor/supplier workflow in the same industry.
• ESP (formerly SAGE): Industry-standard product search and ordering platform used across the promotional products channel, directly comparable to ZOOMcatalog's supplier catalog aggregation and distributor search capabilities.
• DistributorCentral: Long-standing promotional product industry platform that aggregates supplier catalogs and provides distributor tools for sourcing and ordering, serving the same two-sided audience as ZOOMcatalog.

Regional players

• Crestline: Promotional products distributor and decorator with its own digital catalog platform for clients and distributors; comparable to ZOOMcatalog's catalog hosting and personalization features, but anchored in distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ZOOMcatalog_bry
• YouTubeyoutube.com/zoomcatalog
• Facebookfacebook.com/ZOOMcatalog
• LinkedInlinkedin.com/company/zoomcatalog

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZOOMcatalog