Vreal Oy

What Vreal Oy does

Vreal Oy is a Helsinki-based private limited company operating VREAL, a cultural media platform that converts real-world places into reusable digital environments. The company captures physical locations — primarily cultural heritage sites, museums, churches, and archaeological locations — using 360° photography, LiDAR scanning, drone imaging, and DSLR photography, and processes the data into accurate 3D digital environments. From each capture, Vreal produces a portfolio of outputs including live guided tours with ticketing and real-time Q&A, on-demand multilingual interactive experiences, cinematic video productions using fully scan-based or hybrid workflows, and embeddable publications distributed via iFrame/API.

The platform architecture consists of the core VREAL Platform (asset and collection management, team collaboration, publishing and embedding, analytics) plus four primary product modules: Live Guided Tours, On-Demand Experiences, Video Production Tool, and the VREAL App for content management. A vertical-specific product, Kirkkokierrokset (Church Tours), operates in Finland. The company also offers Content Production Services covering scanning and hybrid production for external clients. Integration is enabled through Google OAuth and iFrame/API publishing capabilities.

Vreal serves six primary customer segments: museums and cultural organizations, heritage sites and historic buildings, educational institutions, public sector and municipalities, production houses and broadcast/film teams, and individual experts and researchers. The go-to-market combines B2B direct sales (with Google Calendar demo booking as the primary engagement mechanism), a self-serve platform with registration, media partner distribution, and embedded publishing on partner sites. Revenue streams include ticketed live guided tours, on-demand experience access, bespoke custom project engagements (one-time licenses), media brand partnerships (licensing/royalties), and film/video production services. Active projects span Finland and India. The company has no disclosed external funding rounds, operates from its headquarters at Linnankatu 5 c 18 in Helsinki with a visiting address at Helsinki xrcenter, and is led by a six-person executive team headed by CEO Johannes Söderström.

Name

Vreal Oy

Legal name

Vreal Oy

Website

https://vreal.fi

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Vreal Oy operates VREAL, a Helsinki-based cultural media platform that converts real-world heritage sites, museums, and other locations into reusable 3D digital environments for live guided tours, on-demand experiences, and cinematic video production. It serves museums, cultural organizations, municipalities, educational institutions, and film/broadcast teams across Finland and India.

Ownership category

akta.pro rank

Product category

Cultural Heritage Digitization Platform

NAICS

Motion Picture and Video Industries (5121), Commercial Photography (541922), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Spatial computing platform
• Virtual heritage tours
• 3D environment capture
• Cultural digitization software
• Immersive content production

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Live Guided Tours: Ticketed live events hosted inside digital environments. Users book and pay for guided experiences with real-time Q&A and expert hosts.
2. On-Demand Experiences: Access to pre-created interactive experiences available 24/7, potentially subscription or per-access model.
3. Custom Project Engagements: Bespoke 360° Virtual Tours, Gaussian Splat/3D Environment creation, and custom collaborative projects for enterprises and cultural organizations.
4. Media Brand Partnerships: Partnership arrangements with media brands for content distribution and co-creation.
5. Film/Video Production Services: Cinematic content production using scanned environments for production houses, broadcast, and film teams. Includes fully scan-based and hybrid production options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Vreal Oy operates VREAL, a cultural media platform that captures real-world places using 360° photography, LiDAR, drone imaging, and DSLR photography, then converts them into reusable 3D digital environments. From a single capture, the platform delivers live guided tours, on-demand multilingual experiences, cinematic video productions, and embeddable digital archives for museums, heritage sites, cultural organizations, municipalities, and film production teams.

Product overview

Vreal Oy offers VREAL, a cultural media platform built around a core platform and multiple integrated product modules. The main VREAL Platform serves as the central hub for managing digital places, collections, and content. Three primary experience products—Live Guided Tours, On-Demand Experiences, and Video Production Tool—derive from single captures of physical places and can be published across multiple channels. The VREAL App provides mobile/web access for content management. Kirkkokierrokset is a specialized vertical product for live guided church tours in Finland. Content Production Services including 360° scanning, LiDAR, and drone capture support the entire workflow. The platform enables publishing to media partners, streaming platforms, social channels, libraries, educational institutions, and public sector organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• VREAL Platform Central software platform for managing digital places, collections, media, and knowledge. Provides asset and collection management, team collaboration, publishing and embedding, analytics and insights, and secure scalable infrastructure for distributing digital heritage experiences. Built for museums, cultural organizations, heritage sites, municipalities, and production teams.
• Live Guided Tours Ticketed live events hosted inside captured 3D environments of real places, with real-time audience participation, real-time Q&A, registration, and host or co-host expert integration. Works on any device and is available to museums, heritage sites, and cultural organizations for their audiences.
• On-Demand Experiences Self-guided interactive virtual experiences available 24/7 with multilingual support, interactive points of interest, and self-guided journeys. Accessible on any device. Designed for museums, heritage sites, and cultural organizations seeking ongoing audience reach without live hosting.
• Video Production Tool In-environment video creation tool that allows users to move virtual cameras, create fly-throughs and camera paths, add hotspots, titles, and annotations, and export high-resolution finished videos. Eliminates the need to return to the physical location and serves production teams, museums, and cultural organizations.
• Kirkkokierrokset (Church Tours) Cultural heritage virtual tour product featuring live guided tours of Finnish churches. Connects audiences with expert guides for real-time exploration of historical churches including Turku Cathedral, Inkoo Church, and Uusikaupunki churches. Available with a 50% first-time user discount via code 'kokeile'.
• Content Production Services Scanning and production services offering fully scan-based production (using only scanned material) and hybrid production (combining scanned material with filmed and animated assets). Covers 360° photography, LiDAR scanning, drone imaging, and DSLR photography to create the 3D environments that power the VREAL Platform.

Quantifiable outcome

• One capture produces multiple content outputs without return site visits
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

One partnership is on record.

• Helsinki xrcentercoreStrategic or Co-development PartnerHelsinki xrcenter is a key operational partner hosting Vreal's visiting address. The collaboration supports spatial computing and immersive experience development in Helsinki.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• 3DVista: Provider of virtual tour software for real estate, tourism, and cultural institutions. Comparable product positioning to Vreal's interactive self-guided experiences with multilingual support.
• EyeSpy360: Virtual tour and 3D showcase platform for real estate, hospitality, and tourism. Comparable in target use cases and embedding-based distribution model.
• Matterport: Industry-leading spatial data platform for capturing, publishing, and managing 3D digital twins of buildings and spaces. Most direct competitor to Vreal's LiDAR/360° capture-and-publish workflow, although Matterport is real-estate-centric versus Vreal's cultural heritage focus.
• Kuula: Virtual tour authoring and hosting platform for 360° panoramas. Targets real estate, hospitality, and cultural sites with similar embed/share distribution mechanics to Vreal's on-demand experiences.

Others

• Leica BLK (Hexagon / Leica Geosystems): Provider of professional LiDAR and reality capture hardware/software used in surveying, AEC, and heritage documentation. Indirect peer as the underlying capture toolchain that Vreal relies on for high-fidelity 3D environments.

Emerging players

• KIRI Engine: Photogrammetry and 3D scanning software available on mobile and desktop. Competes at the 3D capture layer with a different distribution model (app rather than full-service platform).
• Sketchfab: Platform for publishing, sharing, and embedding 3D models online with a strong cultural heritage and museum user base. Adjacent to Vreal's publishing and embedding model but oriented around object models rather than full environment captures.
• Polycam: Mobile-first photogrammetry and LiDAR scanning app producing 3D models from photos and video. Competes with Vreal's 3D reconstruction pipeline at the capture layer, though less focused on cultural heritage publishing.
• Wonda VR: Web-based VR experience creation platform for learning, training, and storytelling. Comparable interactive experience layer though less specialized in 3D-scanned cultural heritage content.

Broad incumbents

• Google Arts & Culture: Google's platform digitizing museums, heritage sites, and cultural collections worldwide with virtual tours and high-resolution imagery. Overlaps directly with Vreal's cultural heritage use cases but operates at massive scale as part of Google's broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vreal-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vreal Oy