Mobility Global

What Mobility Global does

Mobility Global Inc. is a US-headquartered automotive data, analytics, and software provider being spun off from S&P Global as a standalone public company with ticker MBGL, expected to complete its separation by July 1, 2026 through a pro rata distribution to S&P Global shareholders. The company operates a portfolio of subscription-based brands serving suppliers, OEMs, dealers, and consumers across the global vehicle lifecycle: CARFAX (vehicle history reports and data services), Polk Automotive Solutions (market intelligence), automotiveMastermind (dealer analytics and customer intelligence), Market Scan (transaction and pricing data), and FeeSync (a free platform launched in May 2026 for dealers to manage and distribute fee structure data to vendor and agency partners). Its core technology is a proprietary automotive data and analytics platform built on decades of vehicle-level data collection, with the CARFAX vehicle history database and Polk automotive market data representing the most differentiated assets.

The business model is primarily subscription/recurring revenue supplemented by data licensing to automotive industry participants. The go-to-market is enterprise B2B field sales targeting automotive suppliers, OEMs, and dealers globally, with consumer-facing products (notably CARFAX) distributed through dealer integrations and direct consumer channels. Pricing is not publicly disclosed. The company's competitive narrative centers on the breadth of its data coverage and the brand recognition of CARFAX rather than on disclosed AI or technology differentiation. As part of the spin-off, Mobility Global priced a $2 billion private offering of senior notes, and the separation is positioned to structurally boost operating margins by 270 basis points. The executive team is led by CEO-designate Bill Eager (current President of S&P Global Mobility), Chairman Joe Hinrichs (former CEO of CSX Corporation and Ford executive), and Chief Strategy Officer Martin Metzker (joined from Boston Consulting Group).

Name

Mobility Global

Legal name

Mobility Global Inc.

Website

https://mobilityglobal.com

Company type

Public

Founded year

2026

Operating status

Ipo

Headcount range

501–1,000 employees

Short description

Mobility Global is a US-based automotive data, analytics, and software provider being spun off from S&P Global as a standalone public company, serving suppliers, OEMs, dealers, and consumers globally through subscription-based brands including CARFAX, Polk, automotiveMastermind, Market Scan, and FeeSync.

Ownership category

akta.pro rank

Product category

Automotive Data and Analytics

akta.pro primary industry

Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

akta.pro secondary industry

Corporate Mobility Policy, Compliance & Duty-of-Care Solutions (THADAOAG)

Keywords

• Automotive data analytics
• Vehicle history reports
• Automotive market intelligence
• Dealer analytics platform
• Fleet lifecycle data

Headquarters

HQ city

Centreville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based data and analytics services: The company operates subscription-based brands including CARFAX, Polk Automotive Solutions, and automotiveMastermind, providing ongoing data and insights to automotive industry participants
2. Data licensing and analytics: Licensing of automotive data and analytics to suppliers, OEMs, dealers, and consumers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Mobility Global provides automotive data, analytics, and software solutions across the vehicle lifecycle through subscription-based brands including CARFAX (vehicle history), Polk Automotive Solutions (market intelligence), automotiveMastermind (dealer analytics), and Market Scan (transaction/pricing data). The company also offers FeeSync, a free platform enabling automotive dealers to centrally manage and distribute fee structure data to vendor and agency partners. Customers span automotive suppliers, OEMs, dealers, and consumers globally.

Product overview

Mobility Global operates as a standalone automotive data and analytics company, offering a portfolio of subscription-based brands including CARFAX, Polk Automotive Solutions, automotiveMastermind, and Market Scan. These products serve suppliers, OEMs, dealers, and consumers with vehicle history data, market intelligence, and dealer-focused analytics. Additionally, FeeSync provides a free fee management platform enabling dealers to distribute fee structure data to vendor and agency partners. The company is being spun off from S&P Global (ticker: MBGL) as an independent public company in mid-2026.

Differentiator

Problem solved

Functional benefit

Brands

• CARFAX: Vehicle history reports and data services for automotive dealers, OEMs, suppliers, and consumers
• Polk
• Polk Automotive Solutions
• automotiveMastermind
• FeeSync
• Market Scan

Products and services

• CARFAX Vehicle history and automotive data platform providing subscription-based services to suppliers, OEMs, dealers, and consumers, delivering vehicle history reports for used car transactions and broader automotive industry participants.
• Polk Automotive Solutions Automotive market intelligence and data solutions brand providing market data and insights to the automotive industry, supporting OEMs, suppliers, and dealers with industry intelligence.
• automotiveMastermind Automotive dealer analytics and customer intelligence platform providing data and analytics solutions for automotive dealers to support customer acquisition, retention, and dealer operations.
• Market Scan Automotive transaction and pricing data services providing pricing intelligence and transaction data to automotive industry participants including suppliers, OEMs, dealers, and consumers.
• FeeSync Free platform designed to help automotive dealers manage and distribute fee structure data to vendor and agency partners, addressing the industry challenge of inconsistent fee data across multiple channels.

Quantifiable outcome

• Spin-off structurally boosts operating margins by 270 basis points

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• automotiveMastermindcoreTechnology or Integration · 27 May 2026S&P Global Mobility's FeeSync platform will initially integrate with automotiveMastermind, providing its customers with access to fee structure management capabilities
• CARFAXcoreTechnology or Integration · 27 May 2026FeeSync platform will initially integrate with CARFAX customers, allowing them to manage and distribute fee structure data to vendor and agency partners

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Cox Automotive: Cox Automotive is the dominant integrated provider of dealer software, vehicle marketplaces, and automotive data — owning AutoTrader, Kelley Blue Book, Manheim, Dealertrack, and vAuto. It is the most direct competitive analog to Mobility Global's bundled OEM/dealer/consumer data stack.
• Kelley Blue Book: Kelley Blue Book (a Cox Automotive brand) is the consumer-facing standard for vehicle valuation — the most direct consumer brand competitor to CARFAX in vehicle history and pricing.

Direct peers

• TrueCar: TrueCar operates a pricing-transparent automotive marketplace serving consumers, dealers, and lenders — directly comparable to Mobility Global's pricing data and dealer acquisition solutions.
• Edmunds: Edmunds combines a consumer automotive marketplace with vehicle data, pricing, and editorial content — competing with Mobility Global's CARFAX consumer brand and Polk market intelligence.
• Cars.com: Cars.com operates a leading automotive marketplace and dealer software platform with adjacent pricing and inventory data products, overlapping with CARFAX, Market Scan, and automotiveMastermind in dealer-facing workflows.
• J.D. Power: J.D. Power provides automotive quality, customer satisfaction, and market intelligence data to OEMs, dealers, and financial institutions — directly comparable to Mobility Global's Polk Automotive Solutions and automotiveMastermind offerings.
• Manheim: Manheim (Cox Automotive) operates the dominant wholesale vehicle auction platform and produces auction-based pricing data — comparable to Mobility Global's Market Scan transaction and pricing data franchise.
• Black Book: Black Book is a leading provider of vehicle valuation and pricing data to dealers, lenders, and the wholesale industry, directly overlapping with Mobility Global's Market Scan pricing and valuation franchise.
• CarGurus: CarGurus runs a consumer automotive marketplace with proprietary pricing transparency and dealer lead-generation tools — competing with Mobility Global's dealer analytics and consumer vehicle data assets.

Emerging players

• DealerSocket (Reynolds and Reynolds): DealerSocket / Reynolds and Reynolds provides dealer CRM, DMS, and digital retailing software — an emerging competitor in the dealer-management software space where automotiveMastermind competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobility Global