Third Act
Third Act is a self-serve NFT marketplace platform founded in 2021 that enables theatre productions, performers, and entertainment organizations to mint, list, and trade digital collectibles tied to shows, performances, and events, earning a 10% royalty on secondary sales.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Third Act does
Third Act is a self-serve NFT marketplace platform purpose-built for the theatre and performing arts industry, founded in 2021 and headquartered in New York. The platform enables theatre productions, performers, and entertainment organizations to mint, list, and sell digital collectibles (images, videos, and GIFs) tied to shows, performances, and events, while supporting both fixed-price and auction sale formats. Its product catalog includes show art NFTs (Herding Cats), performer collectibles (Brian Stokes Mitchell, Stokes Pose NFTs), event tickets and memorabilia (The Public Theater Gala on the Green 2022), celebrity interview clips (Crossovers Live!), and tiered collectible collections (Mutt Kennel NFT Collection with Basic, Tier 1, Tier 2, and Tier 3 pricing). Strategic partners include The Public Theater, OHenry Productions, Stellar Tickets, The Mutt Musical, and Atomic Focus Entertainment.
Underlying technology is a standard NFT marketplace stack: web-based browsing and discovery, creator self-onboarding via a Google Form, digital wallet-based checkout, and royalty-enforced secondary sales. The platform charges a 10% royalty on secondary transactions, with creators earning a parallel 10% royalty on resales of their collectibles. Listed NFT prices span $0 to $250, with observed price points of $1, $3, $5, $10, $15, $25, $40, $50, and $250.
The business model is product-led growth with a transaction-fee revenue stream. Go-to-market is fully self-serve: creators mint and list directly while buyers discover and purchase through the platform's browse interface. Distribution is a global web marketplace. Marketing is limited to organic channels — the platform's discovery interface, a blog at blog.thirdact.digital, and a Facebook page — with no paid acquisition, sales team, or enterprise contracts visible. The company has raised $237,500 in a single funding round in February 2023 and remains in beta, with no disclosed headcount, revenue, management team, or institutional investors.
Third Act firmographics
Firmographics- Name
- Third Act
- Website
- https://thirdact.digital
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Third Act is a self-serve NFT marketplace platform founded in 2021 that enables theatre productions, performers, and entertainment organizations to mint, list, and trade digital collectibles tied to shows, performances, and events, earning a 10% royalty on secondary sales.
- Ownership category
- akta.pro rank
Third Act industry classification
Industry- Product category
- NFT Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912), Used Merchandise Retailers (4595)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Online Collectibles Marketplaces & Auction Retail (CRALAGAO)
- akta.pro secondary industries
- Collectibles, Trading Cards & Memorabilia Marketplaces (CRAFAGAE), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ)
Keywords
Where Third Act is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Third Act business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- NFT Transaction Fees: Platform collects 10% royalty on all NFT secondary sales. Creators receive 10% royalty on each resale of their digital collectibles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | NFT collectibles with prices ranging from $0 to $250 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Third Act product offering
Product offeringCore offering
Third Act operates a self-serve NFT marketplace platform where creators in the theatre and entertainment industry can mint, list, and sell digital collectibles such as show art, performer imagery, event tickets, and interview clips in PNG, MP4, and GIF formats. The platform supports both fixed-price listings and auction formats, applies a 10% royalty on secondary sales, and provides immediate digital delivery to buyers through a web-based browse and checkout interface.
Product overview
Third Act is an NFT marketplace platform designed specifically for the theatre industry, operating as a single unified platform with no modular architecture. The platform enables creators, performers, and theatre organizations to mint, sell, and trade digital collectibles. The product portfolio includes: the core Third Act Platform for NFT transactions; the Public Theater Gala NFT for All 2022 and Gala On The Green 2022 Ticket as theatre institution partnerships; Crossovers Live! Show Token and Show Poster as live event collectibles; Herding Cats Show Art and related individual show art NFTs (Jassa, Sophie, Greg, Michael's Headset, Attendee Ticket) as theatrical production collectibles; Stokes Pose NFTs as performer collectibles; quote NFTs (Shaiman, Williams, Peters, Chenoweth, Watts) from Crossovers Live! interviews; and the Mutt Kennel NFT Collection with tiered collectibles. All products support royalty structures (typically 10%) for creators.
Differentiator
Problem solved
Functional benefit
Products and services
- Third Act Platform Web-based NFT marketplace platform that enables creators in the theatre industry to mint, list, and trade digital collectibles across multiple media formats (PNG, MP4, GIF). Hosts collections from theatre shows, live event tokens, and performer-related digital assets with fixed-price and auction sales formats.
Companies that use Third Act
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Third Act technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Third Act partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- The Public TheatercoreThe Public Theater partnered with Third Act for their NFT debut, releasing digital collectibles for the Gala on the Green 2022 event and the Shakespeare in the Park 60th anniversary. The partnership included both auction and fixed-price NFT sales supporting the theater's annual fundraising.
- OHenry ProductionscoreOHenry Productions mint show art and merchandise NFTs on the Third Act platform, including Herding Cats show artwork, performer character art, and props like Michael's Headset.
- Stellar TicketscoreStellar Tickets, producer of Crossovers Live! talk show, partnered with Third Act to mint interview clips and show collectibles featuring guests like Brian Stokes Mitchell, Bernadette Peters, Vanessa Williams, and Marc Shaiman.
- The Mutt MusicalcoreThe Mutt Musical launched the Mutt Kennel NFT collection on Third Act, offering tiered digital dog collectibles (Tier 1, 2, 3) with varying rare trait probabilities and show benefits.
- Atomic Focus EntertainmentminorAtomic Focus Entertainment partnered with Third Act to debut Brian Stokes Mitchell NFT collectibles, featuring the Tony-winning actor in multiple poses.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Third Act competitors and assessment
Company assessmentBroad incumbents
- Rarible: Multi-chain NFT marketplace serving creators and collectors across categories including entertainment and art, providing a generalist alternative to vertical specialists like Third Act.
- Magic Eden: Leading multi-chain NFT marketplace expanding beyond its original gaming focus into broader entertainment and art categories, competing for any creator listing collectibles.
- OpenSea: Largest generalist NFT marketplace; while not theater-specific, it competes for any creator considering where to mint and list digital collectibles and dwarfs Third Act in scale and liquidity.
- Ticketmaster: Dominant live event ticketing platform with massive theater and Broadway distribution; a potential competitor if it adds NFT or digital collectible functionality to existing ticket flows.
Direct peers
- YellowHeart: NFT marketplace focused on music and live entertainment ticketing and collectibles, closely overlapping with Third Act's theater-focused NFT and digital ticket offering.
- Mogul Productions: Film and entertainment NFT marketplace enabling tokenized access and collectibles for productions, directly comparable in its focus on entertainment-industry digital assets.
- Autograph (by Tom Brady): NFT platform focused on sports and entertainment celebrity collectibles, comparable in its narrow vertical positioning around marquee talent-issued digital drops.
- Sweet: Digital collectibles marketplace offering enterprise-branded NFT drops across sports, music, and entertainment; comparable as a white-label collectible infrastructure layer.
Emerging players
- Royal: Music-focused NFT platform letting fans own royalties and collectibles from artists, structurally analogous to Third Act's creator-issued entertainment collectible model.
- Bond: Live entertainment NFT platform offering fans tokens tied to shows and performances, overlapping with Third Act's theater and live event digital collectible use case.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Third Act social profiles
Digital presenceThird Act financial estimates
Financial estimateRevenue estimate
Valuation estimate
Third Act leadership team
Management profileNumber of profiles
Third Act funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Third Act M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Third Act
What does Third Act do?
Third Act operates a self-serve NFT marketplace platform where creators in the theatre and entertainment industry can mint, list, and sell digital collectibles such as show art, performer imagery, event tickets, and interview clips in PNG, MP4, and GIF formats. The platform supports both fixed-price listings and auction formats, applies a 10% royalty on secondary sales, and provides immediate digital delivery to buyers through a web-based browse and checkout interface.
Is Third Act a public or private company?
Third Act is a private company. It is classified as unknown and is currently operating.
When was Third Act founded?
Third Act was founded in 2021. It employs 1 to 10 people.
Where is Third Act based?
Third Act is headquartered in New York, United States, in the North America region.
How does Third Act make money?
One revenue line is on record: NFT Transaction Fees.
Who are Third Act's main competitors?
Broad incumbents on record are Rarible, Magic Eden, OpenSea and Ticketmaster. Direct peers are YellowHeart, Mogul Productions, Autograph (by Tom Brady) and Sweet. Emerging players are Royal and Bond.
Does Third Act have an API?
No public API is recorded for Third Act.
What industry is Third Act in?
Third Act's product category is NFT Marketplace. Its primary akta.pro industry code is CRALAGAO, Online Collectibles Marketplaces & Auction Retail, with a secondary code of CRAFAGAE, Collectibles, Trading Cards & Memorabilia Marketplaces. Its NAICS code is 45912 and its SIC code is 5945.