Solar Specialist

What Solar Specialist does

Solar Specialist Inc. is a privately held, Florida-based solar PV installation contractor founded in 2004 and headquartered in Riverview, Florida, with a team of approximately 30 professionals. The company designs, sells, and installs solar photovoltaic systems for residential, commercial, agricultural, and industrial customers, with a stated revenue mix of 70% Solar PV, 20% Solar Pool Heating, and 10% Roofing services. Its product portfolio spans rooftop and ground-mounted PV, solar pool heating, solar water heating, solar air heating for agricultural use, battery backup systems, off-grid solar systems, and general roofing, supported by four Florida contractor licenses covering solar, electrical, building, and roofing work.

The business operates a direct-to-consumer, sales-led go-to-market model targeting Florida homeowners and business owners. The customer journey begins with a website-driven consultation booking, moves to an in-home sales visit, and concludes with financing assistance, permit procurement, installation, and grid connection handled in-house. Pricing is custom and quote-based, not publicly disclosed, with financing options offered. The company claims 9,854 completed projects and an equivalent number of satisfied customers over its operating history, though these figures are self-reported and unaudited.

Solar Specialist is entirely Florida-focused with no disclosed geographic expansion, no institutional funding, no parent company, no subsidiaries, and no public-company aspirations. It is founder-owned and operates as a regional trades business with a horizontal segmentation across residential, commercial, and agricultural end-markets within a single US state. The absence of disclosed revenue, software products, AI capabilities, or partnerships signals a deliberately traditional contractor operating model.

Name

Solar Specialist

Legal name

Solar Specialist Inc.

Website

https://solarspecialistinc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Solar Specialist Inc. is a privately held Florida-based solar PV installation contractor serving residential, commercial, agricultural, and industrial customers with rooftop PV, pool heating, battery backup, off-grid, and roofing services via a direct-to-consumer field-sales model.

Ownership category

akta.pro rank

Product category

Solar Energy Installation Services

NAICS

Roofing Contractors (23816)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)

Keywords

• Solar PV installation
• Solar pool heating
• Residential solar systems
• Commercial solar solutions
• Solar roofing services

Headquarters

HQ city

Riverview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Solar PV Systems Sales and Installation: Sale and installation of solar photovoltaic systems for residential, commercial, agricultural, and industrial applications. Revenue split indicates 70% from Solar PV Energy segment.
2. Solar Pool Heating: Solar pool heating solutions representing 20% of company revenue.
3. Solar Roofing Services: Roofing services integrated with solar installations representing 10% of company revenue.
4. Professional Installation Services: End-to-end services including consultation, permit procurement, installation, and ongoing maintenance

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Solar Specialist designs, sells, and installs custom solar photovoltaic (PV) systems for residential, commercial, agricultural, and industrial customers in Florida. The company also offers solar pool heating, solar water heating, and solar air heating solutions, complemented by battery backup, off-grid solar systems, and general roofing services. The firm handles the full project lifecycle including consultation, financing assistance, permit procurement, installation, and ongoing maintenance.

Product overview

Solar Specialist is a Florida-based solar energy installation company offering a comprehensive portfolio of solar products and services. The core offering consists of solar photovoltaic (PV) systems available for residential, commercial, and industrial applications, complemented by specialized solar heating solutions including pool heating, water heating, and air heating for agricultural use. The company also provides battery backup and off-grid solar systems as add-on modules that integrate with their PV installations. Additional services include roofing. The company operates on an end-to-end model, handling consultation, system design, financing assistance, permit procurement, installation, and ongoing maintenance. Their service mix according to company statistics: Solar PV (70%), Solar Pool Energy (20%), and Roofing (10%).

Differentiator

Problem solved

Functional benefit

Products and services

• Solar PV Systems

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Palmetto Solar: Residential solar and battery storage company with growing footprint in the Southeast U.S.; comparable offering spanning PV design, installation, financing assistance, and energy storage.
• Freedom Forever: National residential solar installer with significant Florida activity offering custom-designed PV systems, battery storage, and full-service installation to homeowners — directly comparable offering and GTM.
• Lumio (formerly known as AP Solar): Residential solar installer serving multiple U.S. states with a vertically integrated model from sales to installation, mirroring Solar Specialist's end-to-end service approach.
• Sunrun: Largest U.S. residential solar installer offering rooftop PV, battery backup, and leasing/PPA financing to homeowners — directly comparable to Solar Specialist's residential PV and battery backup offerings.
• Trinity Solar: One of the largest privately held residential solar installers in the U.S.; operates in the Northeast and Mid-Atlantic with the same in-home consultation, design, and installation model as Solar Specialist.
• Tesla Energy: Operates Tesla Solar Roof and traditional rooftop PV installation business for residential customers in multiple U.S. states including Florida; same product, customer segment, and direct-to-consumer sales motion as Solar Specialist.
• ADT Solar: Residential solar installer leveraging ADT's national brand and customer base to sell and install rooftop PV and battery backup systems — directly competitive in the same customer segment.
• SunPower: Residential and commercial solar installer with active Florida operations; competes head-to-head with Solar Specialist on residential rooftop PV, battery storage, and end-to-end financing.
• Momentum Solar: Direct-to-home residential solar installer with strong Southeast U.S. presence, offering rooftop PV and battery backup with in-house installation crews — comparable business model and customer base.

Broad incumbents

• Bone Dry Roofing: Multi-state residential and commercial roofing contractor; comparable to Solar Specialist's 10% roofing services revenue stream and shares the same roofing contractor license category, though focused exclusively on roofing without solar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/solarspecialist
• LinkedInlinkedin.com/company/solar-specialist-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar Specialist