GoGizmo

What GoGizmo does

GoGizmo, operating under the legal entity Bestbuy Mobiles Pvt Ltd, is a multi-brand electronics retail chain headquartered in Kilpauk, Chennai, India. Founded in 2019, the company runs an omnichannel model combining 20+ exclusive physical retail showrooms across Chennai and Madurai with a direct-to-consumer e-commerce website (gogizmo.in). It serves individual consumers in Tamil Nadu purchasing smartphones, tablets, mobile accessories, and smart TVs from major OEMs including Apple, Samsung, Xiaomi, OnePlus, Vivo, Motorola, Nothing, Google Pixel, and Realme, with a cumulative customer base stated at 100,000+ and a 4.8/5 average rating across 1,354 Google reviews.

The product portfolio spans four core categories: mobile phones (flagship and budget models), tablets (iPad, Lenovo, Samsung, Xiaomi, OnePlus, Redmi, Motorola), accessories (audio, wearables, chargers, cables, power banks from brands like boAt, JBL, Sony, Stuffcool, and Ambrane), and smart TVs (primarily Xiaomi QLED and UHD models). The technology stack is a standard WordPress/WooCommerce-based e-commerce platform supporting online ordering, product search, store locator, customer accounts, and wishlist functionality. The company also operates GoFix, a wholly-owned subsidiary providing mobile repair and after-sales service, extending the business beyond pure hardware retail.

Revenue is generated primarily through retail hardware margins on the markup between wholesale acquisition cost and retail selling price, supplemented by exchange program fees and EMI financing arrangements with credit card issuers and finance partners. GoGizmo positions itself on a 'Guaranteed Lowest Price' promise, in-store product inspection, expert sales staff, and flexible payment options including EMI starting at ₹1,000/month. No external venture capital or private equity investment is disclosed, and the company operates as a privately held, founder/management-controlled private limited company in Chennai, Tamil Nadu.

Name

GoGizmo

Legal name

Bestbuy Mobiles Pvt Ltd

Website

https://gogizmo.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

GoGizmo is a Chennai-based omnichannel electronics retailer operating 20+ exclusive retail showrooms in Tamil Nadu and an e-commerce website, selling smartphones, tablets, accessories, and smart TVs from major OEMs to individual consumers across India.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

akta.pro industry

PRIMARYCRACALAE

Mobile Operating Systems & Firmware (Android forks, OEM UI, Feature Phone OS)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Smartphones & Feature Phones

Keywords

• Consumer electronics retail
• Smartphone retail
• Mobile accessories
• Tablet computers
• Smart TV sales

Headquarters

HQ city

Kilpauk

HQ country

India

HQ region

Asia

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Hardware Sales: GoGizmo generates revenue primarily through retail margins on smartphones, tablets, accessories, and smart TVs. The company sells products at competitive prices with a 'Guaranteed Lowest Price' promise, offering brand new, sealed products sourced from trusted distributors. Revenue comes from the markup between wholesale acquisition cost and retail selling price, supplemented by exchange program fees and EMI financing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

GoGizmo is a multi-brand consumer electronics retailer that sells smartphones, tablets, smart TVs, and mobile accessories through an omnichannel model combining 20+ exclusive retail showrooms in Chennai and Madurai with the gogizmo.in e-commerce website. The company operates as Bestbuy Mobiles Pvt Ltd and is an authorized reseller for major OEMs including Apple, Samsung, Xiaomi, OnePlus, Motorola, Vivo, Nothing, Google Pixel, boAt, and JBL. Its wholly-owned subsidiary GoFix provides mobile repair and after-sales service support to complement device sales.

Product overview

GoGizmo is a multi-channel electronics retail company operated by Bestbuy Mobiles Pvt Ltd, based in Chennai, India. The company offers a unified retail platform combining an e-commerce website (gogizmo.in) with 20+ physical retail stores across Chennai and Madurai. The product portfolio spans four main categories: mobile phones (featuring flagship and budget smartphones from brands like Apple, Samsung, Google Pixel, OnePlus, Xiaomi, and Vivo), accessories (including headphones, speakers, smartwatches, chargers, cables, powerbanks, and protective cases from brands like Boat, JBL, and Sony), tablets (iPads and Android tablets from Apple, Samsung, Lenovo, and Xiaomi), and smart TVs (primarily Xiaomi smart TVs in QLED and UHD variants). The company positions itself on guaranteed lowest prices, quality checks on all products, and expert customer support.

Differentiator

Problem solved

Functional benefit

Brands

• GoFix: Mobile repair and service center brand operated by GoGizmo for after-sales support and device repairs.

Products and services

• GoGizmo Mobile Phones

Quantifiable outcome

• Trusted by 1,00,000+ Happy Customers
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• ApplecoreChannel Partner/ Reseller/ DistributorApple authorized reseller offering iPhone, iPad, AirPods, and Apple accessories including charging cables, adapters, and cases. Products come with official Apple warranties.
• SamsungcoreChannel Partner/ Reseller/ DistributorMajor smartphone and tablet brand partner offering Galaxy smartphones, tablets, and accessories. Products include Samsung flagship devices and mid-range models.
• XiaomicoreChannel Partner/ Reseller/ DistributorXiaomi smartphone, tablet, and accessories partner. Products include Redmi smartphones, Xiaomi tablets, Mi Power Banks, chargers, cables, and Mi TV smart televisions.
• OnePluscoreChannel Partner/ Reseller/ DistributorOnePlus authorized reseller offering smartphones, tablets, and accessories including OnePlus Nord series and flagship devices.
• VivocoreChannel Partner/ Reseller/ DistributorVivo smartphone partner offering T-series, V-series, and X-series smartphones with official Vivo warranties.
• MotorolacoreChannel Partner/ Reseller/ DistributorMotorola authorized reseller offering Edge series smartphones and Motorola tablets including Moto Pad 60 Pro and Moto Pad 60 Neo.
• boAtcoreChannel Partner/ Reseller/ DistributorboAt audio and wearable partner offering Airdopes, Aavante soundbars, and neckbands with official boAt warranties.
• JBLcoreChannel Partner/ Reseller/ DistributorJBL audio products partner offering Bluetooth soundbars including Cinema SB590, SB180, and SB510 models.
• RealmecoreChannel Partner/ Reseller/ DistributorRealme smartphone partner offering Realme GT series and budget-friendly C-series devices.
• NothingcoreChannel Partner/ Reseller/ DistributorNothing Phone authorized reseller offering Nothing Phone 4A, Phone 4A Pro, and related accessories.
• LenovocoreChannel Partner/ Reseller/ DistributorLenovo tablet partner offering Lenovo Tab series including Tab 10.1 and Tab M11 Wi-Fi models.
• Google PixelcoreChannel Partner/ Reseller/ DistributorGoogle Pixel smartphone partner offering Pixel 9 series and budget-friendly Pixel 9a models.
• iQOOcoreChannel Partner/ Reseller/ DistributoriQOO smartphone partner offering Neo series and flagship iQOO 13 devices.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon accessories partner offering Echo Dot, Echo Pop, Fire TV Stick 4K, Fire TV Stick HD, and Fire TV Stick Lite streaming devices.
• AmbraneminorChannel Partner/ Reseller/ DistributorAmbrane accessories partner offering power banks and charging solutions.
• SonyminorChannel Partner/ Reseller/ DistributorSony audio products partner offering Sony soundbars including HT-S20R model.
• Credit Card and Finance PartnerscoreChannel Partner/ Reseller/ DistributorFinancial partnerships enabling zero-cost EMI options for customers using leading credit cards and finance partners.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Croma: Croma is a Tata Group-owned national consumer electronics and appliances retail chain in India with hundreds of stores and a strong omnichannel presence. It is comparable to GoGizmo as a multi-brand smartphone, tablet, and electronics retailer but operates at significantly larger national scale.
• Reliance Digital:

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTIhpVhVzglcL8oTU3YiWPw
• Facebookfacebook.com/gogizmo.in
• Instagraminstagram.com/gogizmo.in
• LinkedInlinkedin.com/company/gogizmo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoGizmo