KIRAMI
Kirami Oy is a Finnish manufacturer, founded in 2001 and the self-described world's largest hot tub producer, making wood-fired and synthetic hot tubs, FinVision outdoor saunas (including off-grid solar models), modular annexes, and Corten-steel outdoor products for residential and hospitality customers across 35+ countries via dealers, retail chains, and direct showrooms; subsidiary of Harvia Group since 2021.
- Company typePrivate
- Founded2001
- HeadquartersSevenoaks, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What KIRAMI does
Kirami Oy is a Finnish manufacturer founded in 2001 and headquartered in Sastamala, Finland, that designs and produces wood-fired and synthetic hot tubs, outdoor saunas under the FinVision brand, modular annex buildings, and Corten-steel outdoor living products under the Outstanding sub-brand. The company self-describes as the world's largest manufacturer of hot tubs, with product technology centered on energy-efficient solutions such as the FinVision Sauna Zero off-grid solar-powered electric sauna (2.3–3.6 kW heaters vs. typical 8–10 kW industry benchmark), Harvia Legend heater integration, and a synthetic hot tub drainage system designed for fast water changes and low maintenance. Its business model is primarily hardware sales through a multi-tier distribution network of 100+ authorized dealers across 35+ countries, supplemented by major Finnish retail chains (K-Rauta, Prisma, Puuilo), flagship resellers such as Hottubselect in the Benelux, dedicated sales entities like Kirami AB in Sweden, and direct-to-consumer showrooms and an online shop; customer segments span residential homeowners (primary), hospitality businesses (resorts, B&Bs, camping), and dealers/resellers, with premium positioning reflected in products such as the FinVision Sauna Zero at €44,900–€48,900 EEA RRP. Since May 28, 2021, Kirami has operated as a wholly-owned subsidiary of Harvia Group (Nasdaq Helsinki-listed), retaining its brand identity and product roadmap while benefiting from Harvia's heater technology and corporate resources.
KIRAMI firmographics
Firmographics- Name
- KIRAMI
- Legal name
- Kirami Oy
- Website
- https://kirami.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Short description
- Kirami Oy is a Finnish manufacturer, founded in 2001 and the self-described world's largest hot tub producer, making wood-fired and synthetic hot tubs, FinVision outdoor saunas (including off-grid solar models), modular annexes, and Corten-steel outdoor products for residential and hospitality customers across 35+ countries via dealers, retail chains, and direct showrooms; subsidiary of Harvia Group since 2021.
- Ownership category
- akta.pro rank
KIRAMI industry classification
Industry- Product category
- Outdoor Hot Tubs and Saunas
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Sauna & Steam Bath Facilities (HSADAKAC)
Keywords
Where KIRAMI is headquartered
LocationHeadquarters
- HQ city
- Sevenoaks
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
KIRAMI business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hot Tub Sales: Core revenue from manufacturing and selling wood-fired and synthetic hot tubs in various sizes (S, M, Family sizes) for residential outdoor use. Hot tubs are the company's primary product category and the basis for their market position as world's largest hot tub manufacturer.
- Outdoor Sauna Sales: Sale of FinVision branded outdoor saunas including the innovative Zero off-grid solar-powered models. These premium products feature modular designs and energy-efficient technology.
- Accessories and Parts: Sales of accessories including covers, drink holders, bathrobes, towels, pails, and cleaning chemicals. Also includes FinVision Experience textile line and water treatment products.
- Outdoor Living Products: Outstanding by Kirami product range including barbecues, outdoor fires, outdoor decoration products, and the Roasty-Boss COR-TEN steel grill series.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Kirami FinVision Sauna S Zero - Entry-level off-grid sauna |
| One time/ perpetual license | Pay-as-you-go | Kirami FinVision Sauna M Zero - Premium off-grid sauna |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
KIRAMI product offering
Product offeringCore offering
Kirami manufactures and sells wood-fired and synthetic hot tubs in multiple sizes (S, M, Family), the FinVision® line of premium outdoor saunas (including the world's first off-grid solar-powered Zero model), the FinVision® Annex modular backyard concept combining sauna, lounge, terrace and changing room modules, and the Outstanding by Kirami range of Corten-steel grills, outdoor fires, and garden décor. The company is the world's largest hot tub manufacturer and operates as a wholly-owned subsidiary of Harvia Group.
Differentiator
Problem solved
Functional benefit
Brands
- Kirami FinVision®: Premium outdoor sauna brand featuring modular designs including sauna structures and seamlessly connectable modules (changing room, lounge, terrace) forming the FinVision® Annex concept.
- Outstanding by Kirami
Products and services
- Kirami Hot Tubs (wood-fired and synthetic, sizes S, M, Family)
- Kirami FinVision® Outdoor Saunas (Misty series and others)
- Kirami FinVision® Sauna Zero (off-grid solar-powered electric sauna) World's first fully self-sufficient off-grid electric sauna utilizing solar panels and battery system, available in S and M models with Harvia Delta low-energy heaters (2.3 kW and 3.6 kW respectively). M model supports up to 4-5 hours of sauna use on fully charged batteries. Recommended retail price in EEA: S model €44,900, M model €48,900 (excl. VAT, includes solar system).
- Kirami FinVision® Annex modular concept Modular outdoor oasis system combining sauna, lounge, terrace and changing room modules from the FinVision® Misty series that link seamlessly together to build a customizable backyard oasis. Optional matching hot tub and BBQ grill can be added to complete the yard configuration.
- Outstanding by Kirami Corten-steel outdoor products Corten-steel product range including the Roasty-Boss BBQ grill with adjustable height grid and temperature control, outdoor fires, and garden decoration products designed for year-round outdoor use.
- Kirami Accessories (covers, drink holders, textiles, cleaning chemicals, FinVision Experience textile line) Range of original Kirami accessories including covers, drink holders, bathrobes, towels, pails, water treatment products, and the FinVision Experience textile line, designed to complement hot tub and sauna products.
- Kirami FinVision® Patio modular terrace elements Modular terrace elements (e.g., FinVision® Patio Misty modules) designed for easy installation and stylish design, used by homeowners to build practical, durable terrace structures around their Kirami hot tubs and saunas.
Quantifiable outcome
- Up to 4-5 hours of sauna use with solar panels and fully charged batteries
- +2 more outcomes
Companies that use KIRAMI
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
KIRAMI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
KIRAMI partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, core, regional and flagship.
- PURYEminorPartnership to transform leftover materials from Kirami's production into new products like stylish and functional sauna bags. Each product created from waste materials has a unique story, supporting sustainability initiatives.
- Harvia (Heater Technology)coreKirami's FinVision saunas feature Harvia Legend heaters (Delta models: 2.3kW and 3.6kW). Harvia is described as providing the best heat for bathing with very economical operation. The heater integration is a key feature of Kirami's sauna products.
- finndream GmbHregionalSwiss company that sells Kirami FinVision saunas and sauna accessories from several well-known Finnish brands. Acts as a regional distributor in Switzerland, spreading the love of saunas in that market.
- Hottubselect BVflagshipBenelux region's Kirami importer and the dealer that sells the most Kirami products in all of Europe. Gerko and Yostin operate showrooms in Odiliapeel, Twello, and Alkmaar, Netherlands. Partnership described as successful for both companies with better products, more sales, and high-quality customer service.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
KIRAMI competitors and assessment
Company assessmentDirect peers
- Caldera Spas: Caldera Spas (part of Watkins Wellness) is a premium hot tub manufacturer focused on energy efficiency and comfort. The company competes directly with Kirami in the premium hot tub segment, sharing similar dealer-distributed go-to-market, energy-efficiency messaging, and mid-to-high price positioning.
- Sawo: Sawo is a Finnish manufacturer of premium sauna heaters and sauna rooms exporting globally. The company competes directly with Kirami in the wood-fired and electric sauna heater category, particularly for residential outdoor saunas, and shares the same Finnish craftsmanship heritage and international distribution focus.
- Almost Heaven Saunas: Almost Heaven Saunas is a US-based manufacturer of premium barrel and outdoor saunas with strong direct-to-consumer and dealer distribution in North America. The company competes with Kirami's FinVision line in the premium outdoor residential sauna segment and shares similar price points and modular product philosophy.
- Tylö: Tylö is a Swedish manufacturer of premium sauna and steam room solutions with a strong European presence and similar product positioning to Kirami's FinVision line. Both companies target the residential and hospitality segments with modular, design-led sauna products and compete for premium outdoor and indoor sauna customers across Europe.
- Bullfrog Spas: Bullfrog Spas is a US-based premium hot tub manufacturer known for modular jet-pack technology and dealer-distributed sales. The company competes with Kirami in the premium residential hot tub category with similar energy-efficient design philosophy and direct-to-dealer channel strategy.
- KLAFS: KLAFS is a German premium sauna, spa, and wellness manufacturer serving both residential and commercial customers across Europe. The company competes with Kirami's FinVision saunas in the premium European outdoor and indoor sauna market with comparable modular product offerings and luxury positioning.
- HotSpring Spas: HotSpring Spas is one of the world's largest hot tub manufacturers (Watkins Wellness) with global dealer distribution across 60+ countries. As a direct competitor to Kirami's hot tub business, HotSpring competes for the same premium residential customer segment with similar energy-efficient hot tub product lines.
- Helo: Helo is a Finnish sauna manufacturer with a long heritage in electric and wood-fired sauna heaters and sauna rooms. Like Kirami, Helo serves both residential and commercial wellness customers across Europe and North America with traditional Finnish-style sauna products, making it a directly comparable Finnish peer in the same category.
Broad incumbents
- Harvia Group: Harvia is Kirami's publicly listed parent company (Nasdaq Helsinki) and a leading global manufacturer of sauna heaters and sauna rooms. While Harvia supplies heaters that Kirami uses in its FinVision saunas, Harvia also competes in the broader sauna market with its own branded products. This makes Harvia both an internal alignment partner and a broad incumbent in the same category.
Regional players
- Sun Valley Spas: Sun Valley Spas is a UK-based hot tub manufacturer and dealer serving the British residential market. While operating in a different primary geography than Kirami's Nordic stronghold, the company competes in the same product category (premium residential hot tubs) with similar design and energy-efficiency focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KIRAMI social profiles
Digital presenceKIRAMI financial estimates
Financial estimateRevenue estimate
Valuation estimate
KIRAMI leadership team
Management profileNumber of profiles
Profiles2 records
KIRAMI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KIRAMI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KIRAMI
What does KIRAMI do?
Kirami manufactures and sells wood-fired and synthetic hot tubs in multiple sizes (S, M, Family), the FinVision® line of premium outdoor saunas (including the world's first off-grid solar-powered Zero model), the FinVision® Annex modular backyard concept combining sauna, lounge, terrace and changing room modules, and the Outstanding by Kirami range of Corten-steel grills, outdoor fires, and garden décor. The company is the world's largest hot tub manufacturer and operates as a wholly-owned subsidiary of Harvia Group.
Is KIRAMI a public or private company?
KIRAMI is a private company. It is classified as corporate owned and is currently operating.
When was KIRAMI founded?
KIRAMI was founded in 2001.
Where is KIRAMI based?
KIRAMI is headquartered in Sevenoaks, United Kingdom, in the Europe region.
How does KIRAMI make money?
Four revenue lines are on record. Hot Tub Sales are the primary driver. The others are outdoor Sauna Sales, accessories and Parts and outdoor Living Products.
Who are KIRAMI's main competitors?
Direct peers on record are Caldera Spas, Sawo, Almost Heaven Saunas, Tylö, Bullfrog Spas, KLAFS, HotSpring Spas and Helo. Harvia Group is listed as a broad incumbent. Sun Valley Spas is listed as a regional player.
Does KIRAMI have an API?
No public API is recorded for KIRAMI.
What industry is KIRAMI in?
KIRAMI's product category is Outdoor Hot Tubs and Saunas. Its primary akta.pro industry code is HSADAKAC, Sauna & Steam Bath Facilities. Its NAICS code is 3334 and its SIC code is 3430.